The Household Appliances Industry in Malaysia is an important sector of the country's economy, with a total value of $2.1 billion in 2022. As of 2022, the industry has generated an estimated RM 20 billion in revenue, with over 50,000 people employed in the sector. In this article, we will examine the key factors contributing to the growth and success of the industry, explore the industry's growth and comparison to the previous years, identify key trends including technological disruptions, analyze the challenges facing the industry, and offer insights into the future outlook.
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EMERY OLEOCHEMICALS
485
+60 3-3322 3670 global.office@emeryoleo.com
Emery Oleochemicals is a leading global specialty chemicals manufacturer. We provide formulators and manufacturers with best-in-class renewable solutions recognized for their ability to improve processing efficiencies, deliver outstanding technical performance and enhance environmental safety. Headquartered in the United States of America, our name Emery Oleochemicals has its roots in a rich history that began over 180 years ago in Cincinnati, Ohio, USA, when Thomas Emery Sr. began making candles from tallow. This started a sustainable business model that today, involves making high-performance specialty chemicals predominantly derived from natural oils and fats. Using pioneering and proprietary technology, in-depth market insights and superior technical knowledge, we are able to customize our products to specific application needs in many high-growth sectors such as plastics, automotive, industrial lubricants, electronics, building and construction, food and beverage, furniture and …
CAPE EMS BERHAD
103
+60 7-213 3333 admin@cape-group.com.my
Cape EMS Berhad (formerly known as Cape EMS Manufacturing (M) Bhd) is principally an investment holding company and is involved in electronics manufacturing services (“EMS”). Through our subsidiaries, the Group is also involved in aluminum die cast manufacturing, as well as sourcing and procurement of parts and components for box build consumer and industrial electronic products. We provide EMS for complete box build products for the following industrial and consumer electronics: Industrial electronics: | Wireless communication equipment including point-to-point/point-to-multiple-point antenna devices, interface and gateway devices, and microwave antenna devices; | Smart utility data collection equipment including gateway devices, repeaters, remote readers and transceivers; | POS terminals; and | Others including LED lighting products, digital vending machines and portable printer power desks. Consumer electronics: | Household appliances mainly cordless vacuum cleaners
GLASFIL POLYMER SDN BHD
20
+60 3-8961 8509 info@glasfil.com
Glasfil Polymer with a mission to help manufacturers and product pioneers create products that are a solution to mankind. Question we always challenge ourselves before we take on a project. 1. Can we make it with lesser plastic? - Our Sustainability Mission 2. Can we make it smaller or lighter in weight? - Our commitment to sustainability in Energy 3. Can we reduce your cost? - Why re-invent the wheel? 4. Can we make it easier or lesser work for you with a better design? - Our Manufacturing Mission Welcome to Glasfil Polymer, we are a Plastic Injection Molding Manufacturer in Malaysia focusing on turnkey sustainable solutions in plastic. We are passionate about providing plastic solutions to everyone in a sustainable manner. Plastic is a very heavy topic, thats what many of us use to think when we begin, it took us many years to understand them and finally master it. And here, we wish to share our knowledge in a simple manner. As simple as how our directors with no chemical backgrou…
PLASSEIN INDUSTRY SDN BHD
18
+60 17-750 3788 marketing@plassein.com.my
Our core business is to provide contract manufacturing and quality services in injection moulding to MNCs involved in the production of plastics for computer peripherals, home appliances, telecommunications, electrical and electronic industries. We are committed towards working together with our business partners in pursuing product excellence, service quality, cost effectiveness and innovation. The company provides services and support capabilities in the following areas:- -Product Designing (Design/Programming), -Product Fabrication (Tool Fabrication) -Product Production (Injection Moulding), -Product Finishing (Spraying/Printing & Hot Stamping) The company is equipped with 50 injection machines with tonnage ranges from 60 to 500 to cater the needs for different sizes of tooling mould based on our customers requirement. Feel free to contact us at marketing@plassein.com.my or call us at +607-3553788 for more enquiries.
COWAY MALAYSIA
2,280
+60 1-800-88-8111 cylcontest@coway.com.my
Established in 1989, Coway has been the indisputable market leader in well-being household appliances manufacturing and distributing in South Korea. Coway continues to lead the market share in South Korea in each category – Water Filtration, Air Purifier, Bidet System and Water Softener. Our sales revenue has also been climbing healthily year over year. In year 2006, Coway was introduced to the Malaysian market. Coway, as top industry leader in wellness and healthy living in Malaysia, has constantly been the no. 1 water purifier brand in Malaysia with more than 2 million active customer accounts in 2021. Additionally, Coway air purifiers have a market share of 41 % which makes it one of the preferred air purifier brands in Malaysia. Our mission is to create a healthy and convenient living environment with our innovation. Prioritizing our customers, Coway products and services are meant to provide convenience to our customers as well as to keep their everyday life healthy. At Coway, …
SK MAGIC MALAYSIA
178
+60 1-800-18-7878 callcentre@skmagic.com.my
We are here with one vision, to perfectly complements our ambition to position SK magic as the premium brand and consumer choice for home appliances in Malaysia. We take pride in anticipating and satisfying the needs of our customers, we understand that health and safety remain as a priority for all Malaysians. And here is where we see an opportunity to inspire Malaysians to invest in having better quality air and drinking water at home. We are excited to bring in water purifiers and air purifiers of the most advanced in technology and innovation from South Korea. SK magic has been a trendsetter in Korea’s home appliances industry since its establishment in 1985. Skipping thirty-three years ahead, Malaysia has now become the first Southeast Asian market to have launched the home appliances arm, bringing in award-winning water purifiers and air purifiers in December 2018. Ever since, we have been awarded with prestigious Presidential Award in recognition of SK magic excellent brand m…
AIMFLEX BERHAD
99
+60 7-595 5543 sales@aimflex.com.my
AIMFLEX BERHAD 201801011135 (1273151-K) (formerly i-Stone Group Berhad) AIMFLEX is a manufacturing automation company specialising in the design, manufacturing, and modification of automation machines. Our business consists of two segments namely manufacturing and distribution. Under the manufacturing segment, our core products are Functional testers, PCBAs, Process Machines and Automation, Manufacturing Execution Systems, Precision, and Metal Parts Fabrication. As a one-stop automation solutions provider, AIMFLEX designs, fabricates, integrates, and performs onsite installation of our machines and testers at customer sites. AIMFLEX also distributes automation hardware and software as value-added services along with training, consultation as well as after-sales support; where products include Minitab, Digi International, UR Robot, and Siemens Digital Industries Software. AIMFLEX is committed to help our customers to improve their business productivity, support the business transfo…
CUCKOO INTERNATIONAL MALAYSIA
674
+60 1-800-88-8181 info@cuckoo.com.my
CUCKOO International (MAL) Sdn Bhd (CUCKOO International) is the leading Healthy Home Creator, providing Malaysians holistic Healthy Home solutions. We consistently go Beyond Standards in our portfolio of innovative products and services to improve the quality of living for Malaysians. Our journey started in October 2014 with the introduction of CUCKOO, the renowned home appliance brand from South Korea, in Malaysia. We have since broadened the spectrum of our core brands and offerings across four Healthy Home pillars, each focusing on different aspects of what makes a home healthier: ● The ‘Healthy Appliances’ Pillar [CUCKOO] – CUCKOO’s range of water purifiers, outdoor water filter, air purifiers, pressure multi-cookers, induction hobs and kitchenware. ● The ‘Healthy Living’ Pillar [CUCKOO Co-Creations] – CUCKOO’s growing category of locally developed home living products, such as mattresses and air conditioners, co-created through strategic collaborations. ● The ‘Healthy Lif…
CORVAN
19
+60 3-7728 8166 crm@corvan.com.my
Corvan is one of the nations fastest growing companies in the home appliances industry. As Lazada Top 10 in Small Appliances category, Corvan specialises in developing and bringing home appliances of high practicality and quality to consumers. Today, Corvan serves hundreds of thousands of happy and loyal customers with its bestselling products such as the Corvan 2-in-1 Cordless Vacuum & Mop, Corvan Spot Cleaner, and Corvan Power Scrub.
FIAMMA HOLDINGS BERHAD
41
+60 3-6279 8888 infocorp@fiamma.com.my
Fiamma Holdings Berhad (Fiamma) began its trading operations in a shophouse in Johor Bahru in 1979, under Fiamma Sdn Bhd, the maiden company of the Fiamma Group. With an initial staff of five, Fiamma began the distribution of the cooking range of electrical home appliances under the ELBA and FABER brand names. Despite its humble beginnings and small workforce, the company was big on ideas and growth plans. Fiamma expanded its activities to Kuala Lumpur (where its head office is based today) and Penang. Fiamma eventually expanded its distribution network throughout Malaysia. Today, Fiamma represents some of the major names in electrical home appliances, sanitary ware, bathroom accessories, home furniture, medical devices and healthcare products. Fiamma also ventured into the Property Development and Property Investment business. The first project in Kuala Lumpur, Menara Centara office suites in Jalan Tuanku Abdul Rahman, was completed in March 2015. The development in Taman Kota Jaya …
HONG BEE GROUP
25
+60 4-262 2026 info.hbh@hongbee.com.my
Hong Bee is an independent family-run group of companies, offering a broad range of outstanding products, services and expertise in various industries and sectors. Established in 1952, with an uninterrupted business presence since, Hong Bee combines the knowledge and know-how of an established organisation of nearly 70 years, with the energy and passion of a start-up. Our ever growing and expanding list of businesses serves a vast array of industries including construction materials, home appliances, FMCG products, alcoholic beverages, vehicles, vehicles parts and accessories, and property development. In each industry, we provide comprehensive services and solutions backed by a commitment to exceptional service and product knowledge.
THE FACE SUITES
64
+60 3-2168 1699 info@thefacekl.com
THE FACE Suites, the latest all-suite hotel located in the heart of Kuala Lumpur comprising of 200 units of sheer luxury and exclusivity with an inspired design and attention to details in the city with a view of stunning Kuala Lumpurs skyline. Designed to cater the need for business and leisure travelers, the hotel offers One Bedroom and Two Bedroom ranging from 83 sqm to 138 sqm with categories from Superior, Deluxe, and Premier to Grand Premier. The suites are fully furnished with integrated living room, kitchenette that are equipped with modern appliances, bedroom, en suite bathroom and a work or study area. Other facilities in the suites would be LED TV with up to 40 ASTRO channels which includes 9 sports channels, wired and wireless internet access (Wi-Fi), washing machine and dryer, and iron with ironing board. The infinity pool located on the 51st floor, offers panoramic views of the Kuala Lumpurs skyline where guests can dip and relax in the pool with views of Petronas Twin T…
ECO BREEZE TECHNOLOGIES (M) SDN. BHD.
10
+60 3-8068 2628 sales@ecobreeze.com.my
Eco Breeze is a certified ISO 9001:2018 Electrical Fan Manufacturer in Malaysia. The group is also licensed manufacturer certified by MATRADE MALAYSIA, MITI, Federation Manufacturing Malaysia, SME Corp, SIRIM, Jabatan Kerja Rakyat, KPDNHEP, and Ministry of Finance. The group was founded by a group of fan enthusiast from various background such as Electrical Engineering, Plastic Technologies and Manufacturer Operation with each individual has more than 30 years of experience. Our fan products cover from home to industrial use such as ceiling fan, ventilation fan, stand fan, wall fan, industrial fan, HVLS fan, air blower and etc. The group provide one stop solution for OEM & ODM customer worldwide, from design, injection moulding, metal stamping, product assembly, research and development. In the year 2020, the group has developed a sub-brand EKOBEE, expand product range to kitchen appliances and home appliances.
VITAR GROUP OF COMPANIES
37
+60 1-700-81-9931 enquiry@vitargroup.com
Established in 1997, VBC Electro-Heat Sdn. Bhd. (VEH) is a reputable supplier to both national and international OEM market for home appliances heating elements. Within the short period of establishment, VEH has shown its creditability to the industry by attaining trust from some of most reputable multinational home appliances manufacturers. VEH has established itself to be the 1st Asian heating elements manufacturer to be certified with the prestige ISO9001. We believe in values of human resources. Since its establishment, the company has been enjoying healthy growth and expansion. These are results of commitments and initiatives from all level of employees within the organization. We have vacancies for the DETERMINED, COMMITTED, TEAM WORK ORIENTATED and CAREER MINDED person to join the team.
GAH HONG PRECISION SDN BHD
17
+60 7-861 6699 ghp@gahhong.com
GAH HONG PRECISION SDN BHD was established in 1992. For more than 20 years, we specialises in High Precision Turning & Milling machining for engineering components. Our products and services range include: sport appliances, electronic components, optical parts, industrial spare parts, fixtures for heavy & light machineries and instruments, metal stamping tool & die. Our Vision Gah Hong Precision shall become one of the best and most trustable precision machining supplier in Malaysia and the region with nation’s industrial development technology. Customer Service Provide high quality, reliable delivery, and competitive pricing for our customers. Achieve customers satisfaction level and ensure highest quality standard. Design, advice, and provide prototypes for all low and high volume production.
WANSERN TECHNOLOGY SDN BHD
16
+60 7-485 8888 enquiry@wanserntech.com
Wansern Technology Sdn. Bhd. was incorporated on 19th November 2001 with the mission to supply excellent quality technical foam into an extremely challenging markets & exclusive industries. Beside of supplying the flexible slab stock foam (polyether & polyester base), Wansern also provides other sponges, double sided tapes, non-woven based material, adhesive backed coating and converting services to fulfill the discerning demands of the domestic & international markets. Wansern Foam industry Sdn. Bhd. being the parent company of Wansern Technology Sdn. Bhd. is well equipped with up-to-date technologies & facilities to accomplish the mission. Domestically & internationally, we are supplying to electronics industries, automotive industries, construction, audio-visual, packaging industries, OA, home appliances aviation industry, marine industry & etc.
VITAR GROUP OF COMPANIES
28
+60 1-700-81-9931 enquiry@vitargroup.com
Established in 1997, VBC Electro-Heat Sdn. Bhd. (VEH) is a reputable supplier to both national and international OEM market for home appliances heating elements. Within the short period of establishment, VEH has shown its creditability to the industry by attaining trust from some of most reputable multinational home appliances manufacturers. VEH has established itself to be the 1st Asian heating elements manufacturer to be certified with the prestige ISO9001. We believe in values of human resources. Since its establishment, the company has been enjoying healthy growth and expansion. These are results of commitments and initiatives from all level of employees within the organization. We have vacancies for the DETERMINED, COMMITTED, TEAM WORK ORIENTATED and CAREER MINDED person to join the team.
EBAC HOME SDN BHD
0
+65 6745 3922 ebachome@fiamma.com.my
Ebac Home’s core business is the distribution of home furniture and electrical home appliances and fittings for residential development including landed properties, condominiums, offices and hotels. The Company has more than 20 years of experience in this industry. With our vast amount of experience in design, supply and installation of kitchens, wardrobes, vanity systems, electrical home appliances and fittings,
THERMOMIX MALAYSIA (TRUE MIX)
61
+60 11-1086 0608 enquiry@thermomix.com.my
Thermomix Malaysia is established by a group of strong, dynamic and ambitious personnels who have with them over decades of solid experiences in the direct marketing industry with proven records of accomplishment. We are part of Vorwerk International Group of Companies. The Vorwerk Group has been active in 60 countries with 500,000 partners worldwide since 1883. True Mix’s principal business is the distribution of Vorwerks product, Thermomix ® via direct marketing with the philosophy of making peoples life better. Thermomix ® is the Worlds Smallest Kitchen, a unique all-in-one kitchen appliance which is leading our customers to a new era of kitchen revolution. We are committed to provide the highest quality of kitchen appliance product and the best value package of product-quality-&-cost in the market to our customers. Why Join Us? In line with the rapid expansion of our business, we seek for motivated individuals with talents and aspirations to join our team. We strive to be a pro…
VERDANT SOLAR SDN BHD
47
+60 3-5888 8896
In Verdant Solar, we aspire a world with 100% reliance on solar energy. With a committed mission to make the world a better place, Verdant Solar ventured into Renewable Energy Industry since 2013. We are passionate in providing quality Solar Energy Service for homes in Malaysia. We inspire sustainability living amongst Malaysians by reducing their electricity bill commitment & creating a greener world via NEM Solar PV. and wholesome installations for Solar PV System and Solar Ventilator in the commercial, residential and industrial sectors. Our solution is vastly used by also prominent industry leaders i.e. Petronas, Daikin, Bandar Utama, Dutch Lady, 99 Speedmart, Mavisco and other key brands from various industries.
Top Household Appliances Companies in Malaysia
Factors Contributing to the Growth and Success of the Industry
One of the main factors contributing to the growth and success of the Household Appliances Industry in Malaysia is the increasing urbanization of the country. As more people move into urban areas, there is an increasing demand for household appliances to meet their needs. The industry has been able to meet this demand by providing high-quality and affordable products.
Another important factor is the government's initiatives to promote the industry. The government has established various programs and incentives to attract foreign investment, including the Malaysia External Trade Development Corporation (MATRADE) and the Malaysia Electrical Appliances and Industries Association (MEAI). These initiatives have driven the growth of the industry and helped to establish Malaysia as a hub for the household appliances industry in the region.
Growth and Comparison to Previous Years
The Household Appliances Industry in Malaysia has been growing steadily over the past few years. In 2022, the industry's value is estimated to reach $2.1 billion, with an annual growth rate of 4%. This growth is a reflection of the increasing demand for household appliances, particularly in urban areas.
Comparing this to the previous year, the industry grew by 3.5%, with a value of $2.0 billion in 2021. The industry's growth has been consistent over the past five years, with an annual growth rate of 4%.
Key Trends Including Technological Disruptions
The Household Appliances Industry in Malaysia is experiencing various technological disruptions. One of the most significant trends is the increasing use of digital platforms and tools to improve the efficiency and effectiveness of the industry. Technologies such as e-commerce platforms, online product reviews, and smart home automation are being used to provide more efficient and personalized experiences for customers.
Another trend is the growing importance of sustainability and eco-friendliness. As consumers become more environmentally conscious, the demand for energy-efficient and eco-friendly household appliances is increasing. Companies that can provide energy-efficient and eco-friendly products are likely to see increased demand for their products.
Challenges Facing the Industry
Despite its growth and success, the Household Appliances Industry in Malaysia faces several challenges. One of the major challenges is the increasing competition in the industry. As more companies enter the market, competition for customers and talent becomes more intense. Companies need to differentiate themselves by offering unique value propositions and demonstrating their expertise in emerging areas such as sustainability and digital transformation.
Another challenge is the need to stay updated with emerging technologies and business practices. Companies need to invest in research and development to stay informed and to adapt to new technologies and business practices. This requires significant investment in training and development, which can be a challenge for smaller firms.
Future Outlook
Despite the challenges facing the industry, the future outlook remains positive. The increasing urbanization of the country is expected to drive further demand for household appliances. The ongoing digital transformation of the industry is also expected to create new opportunities for companies that can provide personalized and efficient experiences for customers.
Furthermore, the growing importance of sustainability and eco-friendliness is expected to create new opportunities for companies that can provide sustainable and eco-friendly household appliances. As consumers become more environmentally conscious, companies that prioritize sustainability and eco-friendliness are likely to see increased demand for their products.
However, the Household Appliances Industry in Malaysia also faces challenges, such as increasing competition and the need to stay updated with emerging technologies and business practices. Companies need to differentiate themselves by offering unique value propositions and demonstrating their expertise in emerging areas such as sustainability and digital transformation.
Conclusion
The Household Appliances Industry in Malaysia is an important contributor to the country's economy, driven by the increasing urbanization of the country and government initiatives to promote the industry. While the industry faces challenges such as increasing competition and the need to stay updated with emerging technologies and business practices, the future outlook remains positive. As the industry continues to evolve, companies need to stay informed and adapt to emerging trends and technologies to remain competitive in the market. Those that can provide specialized expertise in emerging areas such as sustainability and digital transformation are likely to see increased demand for their products. Overall, the Household Appliances Industry is a critical component of the Malaysian economy, and its growth and success are essential for the country's continued economic development.