Top Marketing And Advertising Companies in Malaysia

The marketing and advertising industry in Malaysia has experienced significant growth and success in recent years, with various factors contributing to its success. As of 2022, the industry has generated an estimated RM 9 billion in revenue, with over 80,000 people employed in the sector. In this article, we will delve into key statistics from 2022, factors contributing to the industry's growth and success, including government initiatives, each industry's growth and comparison to previous years, key trends, including technological disruptions, challenges, and future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
ADA1,624 +65 6532 2507

ADA provides services that enable enterprises and brands to drive topline growth through digital marketing and sales transformation across Asia. It operates three data-driven service segments:1. Marketing Solutions:• Performance marketing, which enables clients to reach consumers efficiently on social media, native ads, display ads and search marketing; • Creative solutions to drive user engagement and conversation rates; and• Marketing technology transformation, which involves consultation on the implementation of managed services that enable brands to achieve superior customer experiences with technology platforms.2. Ecommerce Solutions: Provide brands with end-to-end store management to fulfil enablement on marketplaces, social channels, third party messaging channels and owned websites. 3. Customer Engagement Solutions: Used by enterprises to enhance customer support and communicate with consumers in real-time through SMS, WhatsApp and other messaging applications. Formed in 2018, ADA operates 10 offices across Asia with approximately 1,100 employees and is headquartered in Singapore and Malaysia.

CARAT0 +65 6594 5339

Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

GROUPM16,518 +65 6225 1262

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment. Discover more at www.groupm.com.

JCDECAUX5,796 +65 6333 6639

In 1964, Jean-Claude Decaux invented advertising street furniture. Ever since, JCDecaux—now the global industry leader—has been the only international player focused exclusively on outdoor advertising, developing 3 areas of business: street furniture, transport advertising and billboard advertising.

IPROSPECT3,020 +60 3-2080 6383

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

ISOBAR1,641 +65 6501 4900

Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.Isobar crafts distinctive brands and innovative experiences for a connected future. We work on the intersection of brand creativity and experience design to bridge the gap between a brand promise and the experience it offers to customers, employees and communities.Recently, Isobar has won 400 awards, including Fast Companies 2021 Best Workplaces for Innovators, 6 D&AD Pencils, 7 Cannes Lions with one Gold Lion in the Creative eCommerce category, and was named a Leader in the Gartner “Magic Quadrant for Global Marketing Agencies” for the seventh consecutive time. Isobar’s top clients include adidas, Coca-Cola, Enterprise, P&G and Philips.

LION & LION142 +60 3-2725 4383

Lion & Lion is a Southeast Asian network integrating data and creativity to deliver impact. Established in 2012, Lion & Lion operates across 3 offices in Kuala Lumpur, Singapore and Jakarta, serving 12+ markets with diverse business, brand-building and digital profiles collaborating in an agile and unified approach. So far their impact has been sizable, with a growing portfolio of clients including AIA, Bayer, Carlsberg, Emborg, Kellogg’s, KODAK Lens, Mars Petcare, Ralali, Red Bull and moreGet in contact with us at info@lionandlion.com

MEDIA.MONKS7,338 +65 3129 2969

Media.Monks, the digital-first operating brand of S4Capital plc, connects content, data & digital media and technology services across one global team built from the bottom up. Inspired by the connectivity and flexibility of technology APIs, a single-P&L model offers clients seamless access to a 9,000-strong team of multidisciplinary digital talent organized across 57 talent hubs in 32 countries. With an aim to win the decade, Media.Monks is leading brands into a new digital era—virtualization—defined by a continually evolving set of consumer behaviors and a redefined relationship with the digital touchpoints in our lives. Media.Monks partners with some of the world’s most innovative companies, top tech brands and up-and-coming DTC and B2B brands, helping them own their data, transform their digital marketing and build customer ecosystems through both custom and enterprise technology solution-enabled experiences. In 2021, the Media.Monks brand integrated by merging MediaMonks and MightyHive, bringing together the best entrepreneurial and innovative companies worldwide named to Adweek’s Fastest Growing lists (2019, 2020, 2021, 2022), AdExchanger’s Programmatic Power Players (2020, 2021, 2022) and numerous “best places to work” lists. In addition to holding a record number of FWA and other industry awards, including Campaign Social Media Agency of the Year (2022), Media.Monks has ranked at the top of the Eventex 500 for the last two years (#1 in 2021) and has been regularly recognized at Cannes Lions and The Webby Awards, in 2021, 2022, and 2023 as Webby Production Company of the Year. Media.Monks is the unitary operating brand of London-based S4Capital (SFOR.L), the publicly traded new age, new era advertising and marketing services company established by Executive Chairman Sir Martin Sorrell in 2018.

OGILVY12,002 +84 221 3600 100

Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Advertising, Experience, Media, Public Relations, Social, Influence, Health and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients.

OOH!901 +61 131114

oOh!media is changing the face of the Out of Home industry in Australia.Our unbeatable combination of unrivalled scale reaching 77% of all metro and regional Australians across 35,000 locations, our diverse product range, and our market-leading data insight, makes brands powerfully unmissable.We work with advertisers, media agencies, partners and communities to engage people with Out of Home experiences that educate, engage, inform and inspire.

RR DONNELLEY30,577 +65 1800 782 4892

RRD is a leading global provider of multichannel solutions for marketing and business communications. With more than 50,000 customers and 43,000 employees across 34 countries, RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to effectively create, manage and execute their multichannel communications strategies.Whatever the medium, message, size or screen, we connect your brand to your audience with an entire spectrum of integrated services and technology. Learn more about our capabilities at http://www.rrd.com

THESMARTLOCAL.COM134 +65 6514 0510

TheSmartLocal is an independent media publisher that focuses on travel and lifestyle stories for Singaporeans. We give locals trustedy hyper-local information on what to do in and out of their country. It is one part editorial based and one part community based where members can upload their own reviews and have their say about everything Singapore.Today, TheSmartLocal reaches over 3 million Singaporeans each month. TheSmartLocal also has its own video channel - TheSmartLocalTV, its own mobile discount app SNATCH and they have expanded their online publication regionally into Malaysia and Australia. Businesses looking to advertise can check out our advertising services provided. Those look for career opportunities can check out this page - http://thesmartlocal.com/jobs

WE ARE SOCIAL1,497 +65 6911 0818

We are a global socially-led creative agency, with unrivaled social media expertise.With over 1,100 people in 16 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture.We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape.We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way.We Are Social is part of Plus Company.

BONSEY JADEN144 +65 6339 0428

We’re digital brand architects. Our vision is to help brands be powerful, relevant and a leading force in the world.For us, brand building is not just about navigating the digital world, it’s about empowering brands and unlocking their ability to shape the world we live in. Empowered brands are boldly authentic and confident, with a strong conviction in the value they bring to their customers. When it comes to trends, they lead, not follow. They stay true and timeless to their mission and identity. We call these brands #powerbrands.We speak up for brands and help them be strategic in crafting experiences that shape the world of their customers. We do this by helping brands bridge authenticity and relevance, connecting brand identity with the ever evolving consumer behaviour.Our goal is to help brands deliver experiences that are boldly authentic in a world where change is constant.

PHD5,675 +65 6876 6880

Welcome to PHD. We launched as the first planning-led media agency in the UK in 1990 and today we have more than 6,000 people in over 100 offices worldwide. Our agency has been built on a culture of smart strategic thinking, creativity and innovation that delivers effective solutions for the business needs of our diverse client base of local, national and international clients. We are renowned for being one of the most forward-thinking media agencies, by challenging convention and breaking new ground in communications thinking. Today PHD is one of the most acclaimed media and communication agency networks. We are the 4th most awarded Media Agency Network in the world, according to the 2020 WARC Media 100 report. We were named Network of the Year 2020 by M&M Global, and Media Network of the Year by Eurobest for two consecutive years in 2018 and 2019. Our offices around the world are recognised, too – from our Canada office, Touché! being named Media Agency of the Year 2020 by M&M Global, to our founding office in the UK making it on to the Sunday Times ‘Best Company to work for’ list for four consecutive years.The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC).www.phdmedia.com

XAXIS904 +65 6395 3069

Xaxis combines innovative AI technology, advanced omnichannel solutions, data-driven creative, and worldwide programmatic expertise to transform digital media investments into real business outcomes. Part of GroupM Nexus, the world’s leading global performance organization, that unites GroupM’s performance talent and technologies.

TEADS1,285 +65 8615 5124

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Were committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.

GEORGE P JOHNSON EXPERIENCE MARKETING1,512 +65 6733 1218

GPJ is the worlds leading experience marketing agency. We create great ideas and bring them to life through integrated experiential programs that leverage digital, mobile and physical brand activations. Our worldwide office network enables leading brands to create and accelerate relationships with customers, employees, partners, media and other influencers. GPJ is part of Project Worldwide, the leading independent engagement marketing solutions network (www.project.com). Follow GPJ at https://twitter.com/GPJExpMktg.

OLIVER AGENCY2,882 +65 6384 6011

Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 300 clients in 48 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilevers brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.In 2020 we were ranked #1 in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year. We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing). IIG joined marketing technology group, The Brandtech Group (formerly known as You & Mr Jones) in January 2019 to give their clients access to the latest marketing technology solutions. The group includes tech-driven marketing companies, 55, Mofilm, Collectively, Gravity Road, Blood and Mobkoi, and holds strategic investments in leading technology businesses including Pinterest, Niantic, AI Foundation, VidMob, Jivox, Zappar, EVRYTHNG, Automat, Blacktag and Beeswax.

BBH ASIA PACIFIC (SINGAPORE)115 +65 6500 3000

Youll find a bunch of opinionated, energetic people from all disciplines who want to work closely with you, to achieve the ambitions you have for your brand. Built on strong strategic foundations, we aim to help clients make a bigger, more productive leap than they can elsewhere.BBH Asia Pacific opened its doors 25 years ago and has since built itself a reputation for producing some of the most exciting work in the region.The black sheep in the lion city was named Ad Ages International Agency of the Year for 2018 after making it to Ad Ages Top 3 International Agencies in its A-List Awards in 2015. In 2021, the agency was a finalist for Campaign Magazines Global Creative Agency of the Year. It was the only agency to be recognised twice in Adlands Diversity & Inclusion Index that same year.The agency was also named the most admired Agency in the region in 2014 by Campaign Asia Pacific, received a Webby Peoples Choice Awards for its digital work on IKEA and was awarded MediaCorps Peoples Choice Award for its work on UOB Bank.Some of our clients include Nike, Riot Games, UOB Bank, Samsung, NTUC Income and Redbull.

Top Marketing And Advertising Companies in Malaysia

Factors Contributing to Its Growth and Success

One of the key factors contributing to the growth and success of the marketing and advertising industry in Malaysia is the government's initiatives to promote the industry. The Malaysian government has implemented various policies to attract foreign investment and support the development of the country's creative industry. Additionally, the government has invested in the development of digital infrastructure, which has provided a conducive environment for the growth of the marketing and advertising industry.

Furthermore, the marketing and advertising industry's success can be attributed to the increasing demand for creative services in various industries, including healthcare, technology, and finance. As companies continue to compete for market share, they are seeking innovative marketing and advertising strategies to reach and engage with their target audience. The marketing and advertising industry plays a vital role in providing these services, contributing to the overall growth of the economy.

Each Industry's Growth and Comparison to Previous Years

The marketing and advertising industry comprises several sectors, including advertising, public relations, and branding. The advertising sector has shown significant growth in recent years, with a growth rate of 8.2% in 2022 compared to 7.5% in 2021. The public relations sector has also shown an increase in growth, with a growth rate of 6.5% in 2022 compared to 5.8% in 2021. However, the branding sector experienced a slight decline in growth, with a growth rate of 3.8% in 2022 compared to 4.1% in 2021.

Key Trends

The marketing and advertising industry has experienced various technological disruptions, which have contributed to the industry's growth and success. For example, the implementation of data analytics and artificial intelligence has enabled marketers to improve targeting and personalization, resulting in more effective campaigns and higher ROI. Additionally, digital platforms such as social media and programmatic advertising have made it easier for advertisers to reach their target audience and optimize their ad spend.

Another key trend in the marketing and advertising industry is the growing importance of purpose-driven marketing. Companies are recognizing the need to align their marketing and advertising efforts with their values and social impact, resonating with today's consumers who prioritize sustainability and social responsibility.

Challenges

Despite the industry's success, it still faces several challenges. One of the primary challenges is the increasing competition in the global market, requiring companies to stay up-to-date with emerging trends and technologies. Additionally, the industry faces challenges related to the global economic environment and geopolitical risks.

Future Outlook

However, the outlook for the marketing and advertising industry in Malaysia is positive. The Malaysian government continues to prioritize the development of the industry, and the industry itself is adapting to new technological advancements and purpose-driven marketing practices. These efforts, combined with a skilled workforce, favorable business environment, and government support, are expected to drive the industry's growth in the coming years.

To stay competitive, companies operating in the marketing and advertising industry in Malaysia must also stay up-to-date with emerging trends and technologies. This includes adopting digital marketing strategies, leveraging data analytics and artificial intelligence, and investing in research and development. Companies that can effectively integrate these practices into their operations are likely to see increased ROI, reduced costs, and improved campaign performance.

In addition, the marketing and advertising industry in Malaysia must also focus on developing its workforce. Companies should prioritize training and upskilling programs to address the shortage of talent in high-demand areas such as data analytics and artificial intelligence. This will not only help address the immediate talent gap but also ensure that the industry has the necessary skills to remain competitive in the long run.

Furthermore, as the global market becomes increasingly competitive, the marketing and advertising industry in Malaysia must also focus on providing innovative and personalized services to clients. This includes providing tailored solutions to meet the unique needs of clients, utilizing social media and other digital platforms to engage with target audiences, and leveraging data to inform marketing and advertising strategies.

Conclusion

In conclusion, the marketing and advertising industry in Malaysia has experienced significant growth and success, thanks to a combination of government support, increasing demand for creative services, and favorable business conditions. The industry's ability to adapt to new technologies and purpose-driven marketing practices will be crucial in driving its continued growth in the future. By addressing challenges related to talent shortage and prioritizing workforce development and innovation, companies operating in the marketing and advertising industry can thrive in Malaysia's rapidly evolving business landscape.

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By Melissa Goh
Published on 22 May 2023