Top Marketing And Advertising Companies in New-Zealand

The marketing and advertising industry is a vital part of the New Zealand economy, serving as a conduit between businesses and consumers. The industry has experienced significant growth in recent years, driven by a range of factors such as government initiatives, technological advancements, and changing consumer behavior. The marketing and advertising industry in New Zealand has been a vital contributor to the country's economic growth, with a contribution of approximately 1.5% to the gross domestic product (GDP) in 2022 and employment of over 25,000 professionals. In this article, we will explore the current state of the marketing and advertising industry in New Zealand, its key drivers and trends, as well as the challenges it faces and its future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
APPARENT159 +61 2 9901 4417

Apparent is an independent agency based in Sydney, helping brands grow with their customers globally.From idea to implementation, we combine strategic experience with customer expertise to deliver content that gets results, right where the audience is.

CARAT0 +65 6594 5339

Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

GROUPM16,518 +65 6225 1262

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment. Discover more at www.groupm.com.

JCDECAUX5,796 +65 6333 6639

In 1964, Jean-Claude Decaux invented advertising street furniture. Ever since, JCDecaux—now the global industry leader—has been the only international player focused exclusively on outdoor advertising, developing 3 areas of business: street furniture, transport advertising and billboard advertising.

IPROSPECT3,020 +60 3-2080 6383

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

ISOBAR1,641 +65 6501 4900

Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.Isobar crafts distinctive brands and innovative experiences for a connected future. We work on the intersection of brand creativity and experience design to bridge the gap between a brand promise and the experience it offers to customers, employees and communities.Recently, Isobar has won 400 awards, including Fast Companies 2021 Best Workplaces for Innovators, 6 D&AD Pencils, 7 Cannes Lions with one Gold Lion in the Creative eCommerce category, and was named a Leader in the Gartner “Magic Quadrant for Global Marketing Agencies” for the seventh consecutive time. Isobar’s top clients include adidas, Coca-Cola, Enterprise, P&G and Philips.

J. WALTER THOMPSON WORLDWIDE1,831 +65 6880 5088

J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been Reimagining the Future for brands since 1864. Headquartered in New York City, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing more than 12,000 marketing professionals. We are known not just for our award-winning work, but also for achieving many critical firsts in the industry: the first agency to establish a global presence; the first to build a creative department; the first to hire a female copywriter; and the first to establish the Planner role.For more information, please visit www.jwt.com. News: https://www.jwt.com/en/newsFollow us on Twitter: @JWT_WorldwideFollow us on Instagram: @jwtworldwideLike us: https://www.facebook.com/JWTWorldwide

JELLYFISH2,397 +65 6971 6440

Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. We’re more than the same logo over every door. Our unique global structure combines platform understanding with tech, media, creativity, and data expertise. We make amazing things happen at the pace the platforms demand.We’re proud to help shape the future of some of the world’s best brands - from ecommerce and CPG, to entertainment and gaming. Our unique, decade-long, multi-region Google partnership delivers across GMP, Cloud, and Training. We’re a Salesforce Consulting Partner, and one of the industry’s most extensively certified teams across Amazon. We can help you unlock your full potential across Meta technologies across the globe. Including training, creative, paid social, and analyticsWe know how important it is to find, develop, and deploy the best digital talent. So we’re equally passionate about giving our talent a platform to perform, which everyone can shape and make their own as they progress. From nurturing diverse new talent within our Jellyfish Academy, to investing in proprietary technology that can cast and connect the best teams, globally and seamlessly. If you want to find out more about our latest career opportunities - wherever you are in the world - do get in touch.

MEDIA.MONKS7,338 +65 3129 2969

Media.Monks, the digital-first operating brand of S4Capital plc, connects content, data & digital media and technology services across one global team built from the bottom up. Inspired by the connectivity and flexibility of technology APIs, a single-P&L model offers clients seamless access to a 9,000-strong team of multidisciplinary digital talent organized across 57 talent hubs in 32 countries. With an aim to win the decade, Media.Monks is leading brands into a new digital era—virtualization—defined by a continually evolving set of consumer behaviors and a redefined relationship with the digital touchpoints in our lives. Media.Monks partners with some of the world’s most innovative companies, top tech brands and up-and-coming DTC and B2B brands, helping them own their data, transform their digital marketing and build customer ecosystems through both custom and enterprise technology solution-enabled experiences. In 2021, the Media.Monks brand integrated by merging MediaMonks and MightyHive, bringing together the best entrepreneurial and innovative companies worldwide named to Adweek’s Fastest Growing lists (2019, 2020, 2021, 2022), AdExchanger’s Programmatic Power Players (2020, 2021, 2022) and numerous “best places to work” lists. In addition to holding a record number of FWA and other industry awards, including Campaign Social Media Agency of the Year (2022), Media.Monks has ranked at the top of the Eventex 500 for the last two years (#1 in 2021) and has been regularly recognized at Cannes Lions and The Webby Awards, in 2021, 2022, and 2023 as Webby Production Company of the Year. Media.Monks is the unitary operating brand of London-based S4Capital (SFOR.L), the publicly traded new age, new era advertising and marketing services company established by Executive Chairman Sir Martin Sorrell in 2018.

OGILVY12,002 +84 221 3600 100

Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Advertising, Experience, Media, Public Relations, Social, Influence, Health and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients.

OOH!901 +61 131114

oOh!media is changing the face of the Out of Home industry in Australia.Our unbeatable combination of unrivalled scale reaching 77% of all metro and regional Australians across 35,000 locations, our diverse product range, and our market-leading data insight, makes brands powerfully unmissable.We work with advertisers, media agencies, partners and communities to engage people with Out of Home experiences that educate, engage, inform and inspire.

RR DONNELLEY30,577 +65 1800 782 4892

RRD is a leading global provider of multichannel solutions for marketing and business communications. With more than 50,000 customers and 43,000 employees across 34 countries, RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to effectively create, manage and execute their multichannel communications strategies.Whatever the medium, message, size or screen, we connect your brand to your audience with an entire spectrum of integrated services and technology. Learn more about our capabilities at http://www.rrd.com

PHD5,675 +65 6876 6880

Welcome to PHD. We launched as the first planning-led media agency in the UK in 1990 and today we have more than 6,000 people in over 100 offices worldwide. Our agency has been built on a culture of smart strategic thinking, creativity and innovation that delivers effective solutions for the business needs of our diverse client base of local, national and international clients. We are renowned for being one of the most forward-thinking media agencies, by challenging convention and breaking new ground in communications thinking. Today PHD is one of the most acclaimed media and communication agency networks. We are the 4th most awarded Media Agency Network in the world, according to the 2020 WARC Media 100 report. We were named Network of the Year 2020 by M&M Global, and Media Network of the Year by Eurobest for two consecutive years in 2018 and 2019. Our offices around the world are recognised, too – from our Canada office, Touché! being named Media Agency of the Year 2020 by M&M Global, to our founding office in the UK making it on to the Sunday Times ‘Best Company to work for’ list for four consecutive years.The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC).www.phdmedia.com

ZENITH4,798 +65 6914 2600

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].

TEADS1,285 +65 8615 5124

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Were committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.

GEORGE P JOHNSON EXPERIENCE MARKETING1,512 +65 6733 1218

GPJ is the worlds leading experience marketing agency. We create great ideas and bring them to life through integrated experiential programs that leverage digital, mobile and physical brand activations. Our worldwide office network enables leading brands to create and accelerate relationships with customers, employees, partners, media and other influencers. GPJ is part of Project Worldwide, the leading independent engagement marketing solutions network (www.project.com). Follow GPJ at https://twitter.com/GPJExpMktg.

SALESPOND106 +61 2 9260 7330

Simplify your approach to developing quality leads and driving revenue growth across APAC by partnering with SalesPond inside sales experts. We streamline the flow of leads, nurturing them through to a sales ready status, faster and more efficiently. Our best practice approach will maximise results by bridging the gap between marketing and sales. Combining accurate data, compelling content and talented inside sales teams, to run campaigns off the one powerful platform, resulting in better qualified leads and more meaningful pipeline.We are one provider that can offer you professional, highly trained staff that speaks the local language in region. Get in touch today to see why some of the worlds leading companies trust us to deliver reliable and professional results.

OLIVER AGENCY2,882 +65 6384 6011

Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 300 clients in 48 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilevers brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.In 2020 we were ranked #1 in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year. We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing). IIG joined marketing technology group, The Brandtech Group (formerly known as You & Mr Jones) in January 2019 to give their clients access to the latest marketing technology solutions. The group includes tech-driven marketing companies, 55, Mofilm, Collectively, Gravity Road, Blood and Mobkoi, and holds strategic investments in leading technology businesses including Pinterest, Niantic, AI Foundation, VidMob, Jivox, Zappar, EVRYTHNG, Automat, Blacktag and Beeswax.

AMC ASIA!115 +65 6735 0785

To us, experiential marketing & strategic events isnt just your ordinary Friday night out, its the night out to beat all others. The one you’ll be laughing about and retelling over a drink (or two) for a long time to come.We excite, impress and inspire audiences with out-of-the-world experiences across the region, beyond everything we’re told we can’t do. With marketing strategies that include branding and social media marketing, we realise one-of-a-kind experiences in the hopes of breaking the grey definitions of industries.From our headquarters in Singapore, amc asia! employs more than 150 brand evangelists in six offices across the region.

DISRUPT DIGITAL77 +61 7 3088 9008

Disrupt Digital is Australias leading employer of skilled digital marketing specialists, providing a tailored and cutting edge experience to businesses across Australia and New Zealand, through our group of brands. Ultimately, our focus aims to help generate growth and improve business. We do this by engaging with our clients and building healthy relationships to make a positive difference. At Disrupt Digital, our core values and our vision Creating The Future, One Day At a Time, are at the forefront of our decisions, as we pioneer digital marketing and shape the future of digital.

Top Marketing And Advertising Companies in New-Zealand

Factors Contributing to Growth and Success:

The marketing and advertising industry in New Zealand has been driven by a range of factors, including the government's focus on innovation, technological advancements, and changing consumer behavior. The government has launched several initiatives to promote innovation and entrepreneurship, such as the Innovation Partnership and the Callaghan Innovation Fund. These initiatives have encouraged businesses to invest in research and development, leading to the development of new products and services.

Additionally, the growth of digital technology has transformed the marketing and advertising landscape in New Zealand. Social media platforms, search engines, and other digital tools have made it easier for businesses to reach their target audience while also providing consumers with more personalized and engaging experiences.

Industry Growth and Comparison:

The marketing and advertising industry in New Zealand has experienced steady growth over the past decade, with the number of marketing and advertising services increasing by 12% between 2012 and 2022. The industry's revenue has also grown steadily, with a 4.9% increase in 2022. However, the industry experienced a decline in revenue in 2020 due to the COVID-19 pandemic, with revenue decreasing by 9.8%.

Key Trends:

Technological disruptions are playing a significant role in shaping the marketing and advertising industry in New Zealand. The rise of digital technology has led to the development of new advertising formats, such as native advertising and influencer marketing. These formats are more engaging and personalized, allowing businesses to build stronger relationships with their target audience.

Another trend that is emerging is the focus on sustainability and social responsibility. Consumers are increasingly demanding that businesses operate in an environmentally and socially responsible manner, and marketers are responding by incorporating sustainability messaging into their campaigns.

Challenges:

The marketing and advertising industry in New Zealand faces several challenges, including the ongoing impact of the COVID-19 pandemic, increasing competition, and changing consumer behavior. Additionally, there is a growing concern about data privacy and the ethical use of consumer data, which could impact the industry's ability to deliver targeted and personalized marketing.

Future Outlook:

Despite these challenges, the marketing and advertising industry in New Zealand is expected to continue its growth trajectory in the coming years. The government's focus on innovation and technology, coupled with the growing demand for digital marketing services, is expected to drive growth in the industry. Additionally, the industry is likely to benefit from the increasing focus on sustainability and social responsibility, which is shaping consumer behavior.

Conclusion:

The marketing and advertising industry is a critical part of the New Zealand economy, enabling businesses to connect with consumers and drive economic growth. The industry has experienced significant growth in recent years, driven by government initiatives, technological advancements, and changing consumer behavior. However, the industry also faces several challenges, including the ongoing impact of the COVID-19 pandemic and increasing competition. To stay competitive and relevant, marketers and advertisers must embrace emerging trends, such as the focus on sustainability and ethical data use, and continue to innovate and adapt to changing consumer behavior.

In addition to the trends mentioned above, several other factors are likely to shape the marketing and advertising industry's future in New Zealand. One such factor is the increasing importance of mobile marketing. With more consumers using mobile devices to access the internet and social media, marketers must prioritize mobile-friendly advertising formats and optimize their campaigns for mobile.

Another factor that could impact the industry's future is the growing importance of voice search and artificial intelligence (AI). As more consumers use virtual assistants such as Amazon's Alexa and Google Assistant, marketers must adapt their SEO and advertising strategies to account for voice search queries. Additionally, AI technology can help marketers deliver more personalized and relevant content to consumers, improving the overall customer experience.

The ongoing focus on sustainability and social responsibility is also likely to shape the marketing and advertising industry's future in New Zealand. Consumers are becoming increasingly conscious of their environmental impact and are demanding that businesses act responsibly. Marketers and advertisers must incorporate sustainability messaging into their campaigns and ensure that their practices align with consumer values.

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By Melissa Goh
Published on 25 May 2023