Top Marketing And Advertising Companies in Vietnam

The marketing and advertising industry in Vietnam is a dynamic and rapidly evolving sector that plays a critical role in driving the country's economic growth. In this article, we will analyze the key statistics, factors, trends, challenges, and future outlook of the marketing and advertising industry in Vietnam.

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CompanyHeadcountContactDescriptionDecision Maker
ADA1,624 +65 6532 2507

ADA provides services that enable enterprises and brands to drive topline growth through digital marketing and sales transformation across Asia. It operates three data-driven service segments:1. Marketing Solutions:• Performance marketing, which enables clients to reach consumers efficiently on social media, native ads, display ads and search marketing; • Creative solutions to drive user engagement and conversation rates; and• Marketing technology transformation, which involves consultation on the implementation of managed services that enable brands to achieve superior customer experiences with technology platforms.2. Ecommerce Solutions: Provide brands with end-to-end store management to fulfil enablement on marketplaces, social channels, third party messaging channels and owned websites. 3. Customer Engagement Solutions: Used by enterprises to enhance customer support and communicate with consumers in real-time through SMS, WhatsApp and other messaging applications. Formed in 2018, ADA operates 10 offices across Asia with approximately 1,100 employees and is headquartered in Singapore and Malaysia.

CARAT0 +65 6594 5339

Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

GROUPM16,518 +65 6225 1262

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment. Discover more at www.groupm.com.

IPROSPECT3,020 +60 3-2080 6383

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

ISOBAR1,641 +65 6501 4900

Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.Isobar crafts distinctive brands and innovative experiences for a connected future. We work on the intersection of brand creativity and experience design to bridge the gap between a brand promise and the experience it offers to customers, employees and communities.Recently, Isobar has won 400 awards, including Fast Companies 2021 Best Workplaces for Innovators, 6 D&AD Pencils, 7 Cannes Lions with one Gold Lion in the Creative eCommerce category, and was named a Leader in the Gartner “Magic Quadrant for Global Marketing Agencies” for the seventh consecutive time. Isobar’s top clients include adidas, Coca-Cola, Enterprise, P&G and Philips.

JELLYFISH2,397 +65 6971 6440

Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. We’re more than the same logo over every door. Our unique global structure combines platform understanding with tech, media, creativity, and data expertise. We make amazing things happen at the pace the platforms demand.We’re proud to help shape the future of some of the world’s best brands - from ecommerce and CPG, to entertainment and gaming. Our unique, decade-long, multi-region Google partnership delivers across GMP, Cloud, and Training. We’re a Salesforce Consulting Partner, and one of the industry’s most extensively certified teams across Amazon. We can help you unlock your full potential across Meta technologies across the globe. Including training, creative, paid social, and analyticsWe know how important it is to find, develop, and deploy the best digital talent. So we’re equally passionate about giving our talent a platform to perform, which everyone can shape and make their own as they progress. From nurturing diverse new talent within our Jellyfish Academy, to investing in proprietary technology that can cast and connect the best teams, globally and seamlessly. If you want to find out more about our latest career opportunities - wherever you are in the world - do get in touch.

MEDIA.MONKS7,338 +65 3129 2969

Media.Monks, the digital-first operating brand of S4Capital plc, connects content, data & digital media and technology services across one global team built from the bottom up. Inspired by the connectivity and flexibility of technology APIs, a single-P&L model offers clients seamless access to a 9,000-strong team of multidisciplinary digital talent organized across 57 talent hubs in 32 countries. With an aim to win the decade, Media.Monks is leading brands into a new digital era—virtualization—defined by a continually evolving set of consumer behaviors and a redefined relationship with the digital touchpoints in our lives. Media.Monks partners with some of the world’s most innovative companies, top tech brands and up-and-coming DTC and B2B brands, helping them own their data, transform their digital marketing and build customer ecosystems through both custom and enterprise technology solution-enabled experiences. In 2021, the Media.Monks brand integrated by merging MediaMonks and MightyHive, bringing together the best entrepreneurial and innovative companies worldwide named to Adweek’s Fastest Growing lists (2019, 2020, 2021, 2022), AdExchanger’s Programmatic Power Players (2020, 2021, 2022) and numerous “best places to work” lists. In addition to holding a record number of FWA and other industry awards, including Campaign Social Media Agency of the Year (2022), Media.Monks has ranked at the top of the Eventex 500 for the last two years (#1 in 2021) and has been regularly recognized at Cannes Lions and The Webby Awards, in 2021, 2022, and 2023 as Webby Production Company of the Year. Media.Monks is the unitary operating brand of London-based S4Capital (SFOR.L), the publicly traded new age, new era advertising and marketing services company established by Executive Chairman Sir Martin Sorrell in 2018.

MEDIATROPY DIGITAL AGENCY70 +65 3152 0634

Mediatropy [mee · dee · uh · trow · pee] is an independent full-service digital agency that helps brands tell their stories to the right audiences.More than 200 clients in Asia have trusted our expertise to engage their audiences with digital marketing campaigns that build higher customer lifetime values. As an independent digital agency, we develop media buying/planning and content marketing strategies unbiased to platforms, tailored to increase customer engagement and business revenue.Our portfolio is diverse and ever-growing, anchored with our specialisation in the hospitality and luxury industries.From candid counsel about how a digital agency should and can help a client grow further and effectively to career opportunities, our supply of coffee is always stocked and ready for meaningful conversations.

OGILVY12,002 +84 221 3600 100

Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Advertising, Experience, Media, Public Relations, Social, Influence, Health and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients.

OOH!901 +61 131114

oOh!media is changing the face of the Out of Home industry in Australia.Our unbeatable combination of unrivalled scale reaching 77% of all metro and regional Australians across 35,000 locations, our diverse product range, and our market-leading data insight, makes brands powerfully unmissable.We work with advertisers, media agencies, partners and communities to engage people with Out of Home experiences that educate, engage, inform and inspire.

RR DONNELLEY30,577 +65 1800 782 4892

RRD is a leading global provider of multichannel solutions for marketing and business communications. With more than 50,000 customers and 43,000 employees across 34 countries, RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to effectively create, manage and execute their multichannel communications strategies.Whatever the medium, message, size or screen, we connect your brand to your audience with an entire spectrum of integrated services and technology. Learn more about our capabilities at http://www.rrd.com

MCI1,916 +65 6496 5557

The power of people united in purpose is unstoppable.MCI is a global engagement and marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth.We are firm believers in the power of building community since 1987, helping brands, associations and not-for-profit organisations solve their key people challenges through our core expertise:live & virtual eventsstrategic & digital communicationsconsulting & community solutionsWe are an independently owned agency headquartered in Geneva, Switzerland, with a global presence of 60 offices in 31 countries.

THESMARTLOCAL.COM134 +65 6514 0510

TheSmartLocal is an independent media publisher that focuses on travel and lifestyle stories for Singaporeans. We give locals trustedy hyper-local information on what to do in and out of their country. It is one part editorial based and one part community based where members can upload their own reviews and have their say about everything Singapore.Today, TheSmartLocal reaches over 3 million Singaporeans each month. TheSmartLocal also has its own video channel - TheSmartLocalTV, its own mobile discount app SNATCH and they have expanded their online publication regionally into Malaysia and Australia. Businesses looking to advertise can check out our advertising services provided. Those look for career opportunities can check out this page - http://thesmartlocal.com/jobs

VERTICURL (A WPP COMPANY)1,441 +65 6557 2506

Verticurl, a division of Ogilvy, was established in 2006 with the mission to be the world’s leading marketing technology services agency for multinational organizations. We enable our clients to assess, deploy, integrate and support MarTech platforms, activate customer experience technologies, implement lead management processes that accelerate revenue conversion and leverage marketing technology to achieve operational excellence.Since then, the company has grown at a phenomenal rate, with over 1,200 team members and presence in the United States, Canada, Brazil, Australia, Singapore, UK, Japan, Korea, Thailand, Mexico, Costa Rica, India, Indonesia, Vietnam, and Greater China. Our global marketing automation, demand generation and digital strategy specialists support our customers in more than 14 different languages and in a variety of industry sectors, including High Tech, Banking, Insurance and Financial Services, Manufacturing, Healthcare and Consumer Electronics.Our unique 24 x 5 delivery model gives our clients the flexibility, structure and scale to meet aggressive timelines – anytime, anywhere.

WE ARE SOCIAL1,497 +65 6911 0818

We are a global socially-led creative agency, with unrivaled social media expertise.With over 1,100 people in 16 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture.We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape.We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way.We Are Social is part of Plus Company.

BONSEY JADEN144 +65 6339 0428

We’re digital brand architects. Our vision is to help brands be powerful, relevant and a leading force in the world.For us, brand building is not just about navigating the digital world, it’s about empowering brands and unlocking their ability to shape the world we live in. Empowered brands are boldly authentic and confident, with a strong conviction in the value they bring to their customers. When it comes to trends, they lead, not follow. They stay true and timeless to their mission and identity. We call these brands #powerbrands.We speak up for brands and help them be strategic in crafting experiences that shape the world of their customers. We do this by helping brands bridge authenticity and relevance, connecting brand identity with the ever evolving consumer behaviour.Our goal is to help brands deliver experiences that are boldly authentic in a world where change is constant.

PHD5,675 +65 6876 6880

Welcome to PHD. We launched as the first planning-led media agency in the UK in 1990 and today we have more than 6,000 people in over 100 offices worldwide. Our agency has been built on a culture of smart strategic thinking, creativity and innovation that delivers effective solutions for the business needs of our diverse client base of local, national and international clients. We are renowned for being one of the most forward-thinking media agencies, by challenging convention and breaking new ground in communications thinking. Today PHD is one of the most acclaimed media and communication agency networks. We are the 4th most awarded Media Agency Network in the world, according to the 2020 WARC Media 100 report. We were named Network of the Year 2020 by M&M Global, and Media Network of the Year by Eurobest for two consecutive years in 2018 and 2019. Our offices around the world are recognised, too – from our Canada office, Touché! being named Media Agency of the Year 2020 by M&M Global, to our founding office in the UK making it on to the Sunday Times ‘Best Company to work for’ list for four consecutive years.The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC).www.phdmedia.com

XAXIS904 +65 6395 3069

Xaxis combines innovative AI technology, advanced omnichannel solutions, data-driven creative, and worldwide programmatic expertise to transform digital media investments into real business outcomes. Part of GroupM Nexus, the world’s leading global performance organization, that unites GroupM’s performance talent and technologies.

TEADS1,285 +65 8615 5124

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Were committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.

OLIVER AGENCY2,882 +65 6384 6011

Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 300 clients in 48 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilevers brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.In 2020 we were ranked #1 in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year. We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing). IIG joined marketing technology group, The Brandtech Group (formerly known as You & Mr Jones) in January 2019 to give their clients access to the latest marketing technology solutions. The group includes tech-driven marketing companies, 55, Mofilm, Collectively, Gravity Road, Blood and Mobkoi, and holds strategic investments in leading technology businesses including Pinterest, Niantic, AI Foundation, VidMob, Jivox, Zappar, EVRYTHNG, Automat, Blacktag and Beeswax.

Top Marketing And Advertising Companies in Vietnam

Key Statistics from 2022: GDP and Employment

According to the General Statistics Office of Vietnam, the marketing and advertising industry is a key contributor to the country's GDP, with a growth rate of 9.8% in 2021. The industry is expected to continue growing in 2022, as Vietnam's expanding economy is driving demand for marketing and advertising services. In terms of employment, the industry is a major employer in Vietnam, providing jobs for marketers, advertisers, and other professionals. The industry's growth has contributed to an increase in employment opportunities in Vietnam, with many professionals choosing to work in the country's marketing and advertising industry due to its rapid growth and development. In 2022, the industry employed approximately 200,000 professionals, representing an increase of 6% from the previous year.

Factors Contributing to Growth and Success: Government Initiatives

The Vietnamese government has been instrumental in promoting the growth and success of the marketing and advertising industry in Vietnam, implementing several initiatives to support the industry's development. One of the key initiatives is the "National Program on Information and Communication Technology Development," which was launched in 2018 to promote the development of Vietnam's ICT sector, including the marketing and advertising industry. The program aims to improve the efficiency and effectiveness of the sector, and to promote social inclusion and equality.

Another key initiative is the "National Program on E-Commerce Development," which was launched in 2019 to promote the development of e-commerce in Vietnam, including online advertising and marketing. The program aims to improve the competitiveness of Vietnamese businesses and to promote the country's economic growth.

Finally, the government has also implemented several policies aimed at promoting the development of the marketing and advertising industry, such as tax incentives and streamlined business registration procedures. These policies have helped to attract investment and promote the growth of the industry in Vietnam.

Industry Growth and Comparison to Previous Years

The marketing and advertising industry in Vietnam is experiencing significant growth, with many companies achieving significant success and expansion. In recent years, the industry has become more diverse and competitive, with many new players entering the market.

Key Trends: Technological Disruptions

One of the key trends in the marketing and advertising industry in Vietnam is the adoption of new technologies and the emergence of new business models. This includes the use of AI and machine learning in the marketing and advertising process, which help to improve efficiency and reduce costs. The adoption of new technologies has helped to drive growth in the marketing and advertising industry in Vietnam, making it more competitive and innovative.

Another key trend is the emergence of new business models, such as influencer marketing and social media advertising, which are transforming the way that marketing and advertising services are provided. Social media advertising and influencer marketing are gaining popularity in Vietnam, with many companies utilizing these platforms to reach customers and expand their business. This has helped to improve the accessibility of products and services for customers, and has also increased competition in the industry.

Challenges

While the marketing and advertising industry in Vietnam is experiencing significant growth and success, there are several challenges that need to be addressed in order to sustain this growth in the long term. These include improving the quality of education and training for marketing and advertising professionals, addressing skills gaps, and promoting sustainable and inclusive growth.

Improving the quality of education and training:

Vietnam's marketing and advertising industry requires a highly skilled workforce in order to succeed, but there are significant skills gaps in the country. The government has implemented several initiatives aimed at improving education and training, but more needs to be done in order to develop a highly skilled workforce that can support the growth of the industry.

Addressing skills gaps:

The marketing and advertising industry in Vietnam requires a highly skilled workforce in order to provide quality services to clients. However, there is a shortage of skilled workers in the country, which is hindering the growth of the industry. The government is working to address this challenge by implementing policies aimed at attracting and retaining skilled workers, such as providing incentives for workers to enter the industry and improving working conditions.

Promoting sustainable and inclusive growth:

Finally, the marketing and advertising industry in Vietnam must promote sustainable and inclusive growth in order to succeed in the long term. This includes addressing environmental challenges such as reducing waste and promoting responsible production practices, and promoting social inclusion and equality.

Future Outlook

The future outlook for the marketing and advertising industry in Vietnam is highly promising, driven by the country's dynamic economic growth and increasing demand for innovative and effective marketing solutions. As Vietnam continues to develop and modernize, the demand for marketing and advertising services will only increase, creating significant opportunities for growth and investment in the industry. In addition, the industry is poised to benefit from the country's growing reputation as a hub for digital innovation and technology, attracting investment and talent from around the world.

Conclusion

In conclusion, the marketing and advertising industry in Vietnam is experiencing significant growth and success, driven by a range of factors including government initiatives, the adoption of new technologies, and the emergence of new business models. However, there are several challenges that need to be addressed in order to sustain this growth in the long term, including improving the quality of education and training for marketing and advertising professionals, addressing skills gaps, and promoting sustainable and inclusive growth. With the right policies and initiatives, Vietnam has the potential to become a leading hub for innovative and sustainable marketing and advertising services in Southeast Asia. The government's continued focus on sustainability, innovation, and improving the business environment is a positive sign for the industry's future success. As long as Vietnam can address its challenges and capitalize on its strengths, the country is well-positioned for continued growth and success in the marketing and advertising industry.

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By Melissa Goh
Published on 31 May 2023