Top Public Relations And Communications Companies in New-Zealand

The public relations and communications industry is a vital sector in New Zealand, contributing significantly to the country's GDP and employment. In 2022, the industry contributed NZD 2.1 billion to the country's GDP, up from NZD 1.9 billion in 2021. The industry also witnessed a 2% increase in employment, with over 12,000 people working in the sector. In this article, we will examine the key statistics and growth factors of the public relations and communications industry in New Zealand, along with its challenges and future outlook.

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8187 +64 21 670 604

818 is one of New Zealand’s leading entertainment publicity and social-partner agencies. Based in Tāmaki Makaurau, Auckland, the boutique style PR agency specialises in entertainment, arts and cultural industries. Their PEOPLE OF INFLUENCE division represent a host of Aotearoa New Zealand’s most influential individuals creating long term genuine brand partnerships in the social media space.

AKA ASIA54 +65 6222 6136

AKA is an award-winning communications agency that helps brands engage their audience through compelling content. Its purpose is to help brands unleash the business potential of communications through fearlessly creative thinking.The organically grown team of 40+ like-minded local and international talent fosters a phenomenal culture, to deliver excellent work acknowledged by clients and the industry. AKA has an established reputation for strategic content creation spanning multiple industries, which delivers tangible business returns for its leading and loyal blue chip client base.

APCO WORLDWIDE1,521 +65 6922 0555

APCO Worldwide is an advisory and advocacy communications consultancy helping leading public and private sector organizations be catalysts for progress, navigate the challenges of today, act with agility, anticipate social risk and build organizational reputations, relationships and solutions to succeed. APCO is an independent and majority women-owned business with offices in more than 30 global markets and work in more than 80 countries.

CHERRY RED CONSULTING LTD3 +64 3 366 1741

Cherry Red Consulting brings a fresh perspective and focus to managing communications and relationships with stakeholders. Our philosophy is based on the development of a targeted and specific plan that facilitates effective and mutually beneficial relationship development and stakeholder engagement. We are experienced professionals who make use of all the tools available to enhance stakeholder relationships and get the most out of business marketing, promotion and communications. We can work with you throughout your business planning and development to ensure that all components of a strategic and effective communications plan are incorporated – including internal communications, client and customer communications and media relations. With appropriate implementation of engagement techniques your organisation will benefit from a holistic approach which considers individual stakeholder requirements - and the best form of engagement to maximise these relationships.Cherry Red consultants apply this philosophy to strategic project management; reputation management; media relations; internal communications; event management; sponsorship engagement; social media strategy and implementation; copy writing; corporate affairs and crisis communications.

TELUM MEDIA123 +65 6653 5344

Connecting media and communications professionals across the Asia Pacific region.Telum is Asia, Australia and New Zealand’s leading media intelligence platform - our media requests, news alerts and media database drive better engagement between PR professionals and journalists.Visit Telum Jobs Board for the latest positions available in the media/PR industries at https://www.telummedia.com/jobs

HILL+KNOWLTON STRATEGIES4,918 +65 6338 2881

Hill+Knowlton Strategies is an international communications consultancy, providing services to local, multinational, and global clients. Our work sparks inspiration, shapes reputations, manages risk, engages stakeholders and impact bottom lines. H+K operates in more than 70 offices in nearly 40 countries worldwide, delivering award-winning campaigns to clients across all sectors and disciplines with a focus on continued innovation for the industry.Since our founding almost 100 years ago, we have produced bold work and effective strategies with our clients that create value for their stakeholders and society. From startups to global brands, agriculture to aerospace, finance to pharma—and everything in between—our clients operate in every public, private and non-profit sector imaginable.Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.

INTERNATIONAL ASSOCIATION FOR PUBLIC PARTICIPATION (IAP2) AUSTRALASIA43 +61 1300 436 424

IAP2 is the leading public participation association which seeks, through training, events and professional networks, to promote and improve the practice of community and stakeholder engagement, incorporating individuals, governments, institutions and other entities that affect the public interest throughout the world.

MANGO COMMUNICATIONS76 +61 3 9254 3658

Mango is a marketing communications agency offering public relations, social media, content creation and experiential expertise. We deliver smart, creative communications, designed to spark conversations, create lasting memories and move people into action. We pride ourselves on producing great work that creates conversations about your brand. With origins in public relations, we believe that today traditional media relations is only one part of the story – today you need to engage your consumers with brilliant content, communicated across many channels and in many different ways. It’s how we do it that makes us influential. Through our work, we aim to inform, engage, entertain and ultimately inspire your audiences. We enable your stakeholders to have deeper and more genuine connections with you and your brand.We bring you the best elements of a big agency – strategic planning, integrated thinking, award-winning creative – with the best of a boutique PR company, and a tight team of dedicated specialists with the time to focus on you and your brand. Because it matters what people say about you when you’re not in the room. Because you want to influence your customers. Because you have a story to tell. That’s why you want to talk to Mango.

NETWORK COMMUNICATION19 +64 800 793 154

Meet Network - the communication agency.We’re a formidable mix of writers, health & food experts, creatives and strategists, and our approach is principled, personable, passionate, and artful.Homegrown and independently owned, we’re a social business, a brainstorming culture, and a team of experienced communications consultants. Our diverse personal and professional backgrounds offset by our shared history at Network make for not just interesting dinner-party conversation, but a unique and enlightened approach to finding the very best communications solutions for our wide client base.With 43 years of experience and expertise working with some of the largest and most reputable companies in the world, our tools and tactics might adapt to suit the times, but our focus remains the same. Always connecting. It’s in both our name and our nature to create and enhance our existing relationships, connect even the most illusive of dots, and be tuned in to the dialogue that exists in the diverse sectors in which we operate.Our maturity and wisdom coupled with our ongoing focus to transform and grow make us grounded, connected, insightful and nimble. We’d love to get to know you.

AMANDAMILLAR&CO7 +64 4 462 4010

Multi-award winning journalist, Amanda Millar leads a team of well connected and well respected journalists and creatives. The team focuses on you. Giving you the tools and techniques you need to be confident and compelling on any platform, to any audience.We provide expert media, presentation and leadership training. We create innovative and punchy content. We work with you and your organisation to make your messages memorable. We also know how important it is to harness the stress in our lives. We use proven stress management and breath techniques to help you become more resilient and impactful. Our work is highly practical. We give you the real treatment. We listen, research, mentor and challenge.

SKYKIWI.COM35 +64 9 309 2288

Skykiwi.com is the most influential Chinese media in New Zealand, dedicated to adding value to the lives of Chinese New Zealanders. Our vision is to foster the Chinese NZ community and create a two-way communication bridge between China and New Zealand. We provide precise and quality information for our viewers, covering both domestic and international affairs across daily living, education, immigration, real estate, investment, finance, shopping guides and entertainment among others. Skykiwi Forum: The largest Chinese web forum in NZ, providing a platform for daily living enquiries and community building, covering 420,000+ registered users.Skykiwi App: A all-encompassing APP linking Skykiwi news channels, Skykiwi forum, shopping guide and other valuable functions in one simple to use interface - with 150,000+ installations and 80,000+ daily visits. Marketing services: We also offer one-stop marketing services, including design, media channels, events and marketing strategy. We have our own creative team and partnerships with many other large media firms – including those based in China. We leverage our resources to cut your marketing costs. Alibaba Cloud: Skykiwi and Alibaba provides cloud services for local New Zealand businesses, according to your requirements.

SHERSON WILLIS12 +64 9 360 8904

We’re a corporate affairs firm specialising in communications support for companies and brands. We’re experts in media relations, reputation management, crisis and issues management, financial communications, government relations and stakeholder engagement.

LITTLE & LOUD.5 +64 27 649 5047

We’re leaders in connecting big and small brands with people in regional New Zealand; covering public relations, marketing, event management and training.We’re proud to have worked with clients all over the country.From the big guns; Toyota New Zealand and The BurgerFuel Group, through to government agencies, SME’s, commercial businesses and not for profits.

ISENTIA872 +61 2 9318 4747

We are the Asia-Pacific regions leading media intelligence company; empowering clients to understand their brand and reputation since 1982. Our clients are diverse, ranging from globally renowned brands right through to government bodies and not for profit organisations. Isentia was acquired by UK based company Access Intelligence on September 1st, 2021 and the future looks bright as we join forces to become a global leader in media intelligence.Our mission is to create actionable insight from complex communication channels.With powerful technology and clever people, we deliver what’s relevant when our clients need it, driving decisions and opening possibilities.

BALDWIN BOYLE GROUP64 +61 3 9055 1184

Today, stakeholders and society are applying increased levels of scrutiny to how companies behave and operate. This scrutiny has highlighted social capital as critical to business success.Social capital is the stock of goodwill that supports or impedes business strategy. It helps your business earn public trust, protect reputation, and preserve its license to operate. It is not an image.Our approach is deeply rooted in analysis and insights. We help you understand your social context alongside your stakeholders and then connect meaningfully on topics that matter with the people who matter.We are a leader in strategic communications throughout Asia-Pacific. For more than 40 years we have been trusted advisors to boards and senior executives of some of the regions most successful businesses and organisations.We work globally across multiple countries, time zones, languages and cultures.

THRIVE PR + COMMUNICATIONS76 +61 2 9310 4011

Thrive is the largest independent, Australian-owned public relations agency that exists to help its people, partners and the community grow vigorously, flourish and be successful. Founded by Chief Executive Officer, Leilani Abels in 2000, Thrives 95+ person team is made up of in-house media, creative and digital specialists who work across six locations in Melbourne, Sydney, Brisbane, Gold Coast, Perth and Auckland. Clients include Airbnb, LEGO, Harley Davidson, ANZ Group, MG, Cisco, Reddit and Tinder. Services include Consumer, Business, Purpose, Brand & Digital Comms, as well as a specialist multicultural communications offering.www.thrivepr.com.au

SANDPIPER105 +61 2 9098 4321

Sandpiper is a leading strategic communications and public affairs consultancy based in Asia Pacific and operating globally. Our multinational team of senior advisers combines deep local knowledge with a global perspective.We use our shared experience to make sense of our clients challenges in a time of unprecedented change. We draw on rich, data-driven insights and research to inform our advice and deliver measurable value.Sandpiper works as a single entity with a global team and one P&L. Our focus is to meet the needs of our clients quickly and effectively wherever they are in the world. In 2021 Sandpiper was named the fastest growing agency in Asia Pacific and Asia Pacific Agency of the Year by PRWeek Asia, and Corporate and Public Affairs Agency of the Year and a Best Place to Work by PRovoke.

GRAYLING635 +65 6671 7600

We are Grayling, the worlds local communications agency.With 32 offices around the world, plus an extensive affiliate network, we get closer to the insights, influencers, cultures and communities to create advantage for our clients.

THORN PR4 +64 27 397 0616

Thorn PR is a public relations agency based in Wellington, New Zealand, providing powerful PR & digital expertise to creators, innovators and disruptors.Our experienced team works with some of New Zealands most well-known brands through media relations, media training, digital strategy and activation, content creation, government relations and strategic advice - amplifying brands and creating positive change through purposeful storytelling. We like to work with brands and companies who arent afraid to try new things, have a sense of adventure and want to get creative.

BLINDER8 +64 9 888 9222

Blinder is a safe, simple and smart media interview system. Its used by communications and media managers - from pro sport to entertainment to the public sector - to seamlessly bring the Media and Talent into conversation, and capture recordings of conversations, but without exchanging any personal contact details.

Top Public Relations And Communications Companies in New-Zealand

Factors Contributing to Growth and Success

The New Zealand government has been proactive in supporting the growth of the public relations and communications industry. The government has implemented measures to improve access to digital infrastructure, including broadband internet, which is critical for the industry's success. The government has also provided funding for marketing and promotion campaigns, creating opportunities for the industry.

The growth of the public relations and communications industry can also be attributed to the increasing demand for digital marketing and communication services in New Zealand. With the growing use of digital channels and social media, businesses and organizations are looking for effective ways to communicate with their customers and stakeholders. The industry is also witnessing growth in areas such as crisis management, reputation management, and stakeholder engagement.

Industry Growth and Comparison to Previous Years

The public relations and communications industry in New Zealand has witnessed consistent growth over the years. According to a report by the Ministry of Business, Innovation and Employment, the industry's contribution to the country's GDP increased from NZD 1.6 billion in 2017 to NZD 2.1 billion in 2022. The number of people employed in the sector also increased from 10,000 in 2017 to over 12,000 in 2022.

Key Trends

Technological Disruptions:

The public relations and communications industry in New Zealand is witnessing technological disruptions driven by emerging technologies such as artificial intelligence, automation, and analytics. These technologies are changing the way public relations and communication services are delivered, creating new opportunities for innovation and growth in the industry.

Digital Marketing:

Digital marketing is becoming increasingly important in the public relations and communications industry in New Zealand. With the growing use of digital channels and social media, businesses and organizations are looking for effective ways to engage with their customers and stakeholders. The industry is also witnessing growth in areas such as search engine optimization, social media marketing, and content marketing.

Challenges

Competition:

The public relations and communications industry in New Zealand is facing increasing competition, with the emergence of new players such as digital marketing agencies and freelance consultants. The competition can make it challenging for traditional public relations and communication service providers to remain competitive and differentiate themselves in the market.

Data Privacy and Security:

The public relations and communications industry in New Zealand is facing increasing concerns about data privacy and security. With the growing use of digital channels and social media, businesses and organizations are vulnerable to data breaches and cyber attacks, which can damage their reputation and trust among customers and stakeholders.

Future Outlook

The public relations and communications industry in New Zealand has a promising future, driven by increasing demand for digital marketing and communication services and emerging trends such as technological disruptions and digital marketing. Government initiatives, industry growth, and technological disruptions are likely to contribute to the industry's success. According to a report by IBIS World, the public relations and communications industry in New Zealand is forecast to grow at an annualized rate of 3.5% over the next five years.

To address the challenges of competition and data privacy and security, the public relations and communications industry needs to focus on innovation and differentiation. Collaboration among public relations and communication service providers, businesses, and government agencies can help improve the quality of services and enhance trust among customers and stakeholders. Additionally, the industry should prioritize data privacy and security, including investing in cybersecurity measures and adopting best practices to protect sensitive data.

The industry should also focus on developing a skilled workforce, including investing in training and education programs to attract and retain skilled professionals. The industry should also explore new technologies to improve efficiency and reduce costs while also maintaining high-quality service delivery.

Conclusion

In conclusion, the public relations and communications industry in New Zealand is a key sector in the digital age, with promising future prospects. Government initiatives, industry growth, and technological disruptions have contributed to the industry's success, but the industry still faces challenges such as increasing competition and data privacy and security concerns. The industry's future success will depend on its ability to innovate, collaborate, adopt new technologies, and meet the changing needs of businesses, organizations, and stakeholders. With a proactive approach and investments in research and development, education and training, and technology adoption, the public relations and communications industry in New Zealand can continue to grow and contribute significantly to the country's economy.

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By Melissa Goh
Published on 25 May 2023