The apparel and fashion industry in New Zealand is a growing sector that contributes significantly to the country's economy. In 2022, the industry had a GDP of NZD 3.2 billion and employed over 25,000 people. In this article, we explore the factors contributing to the industry's growth and success, each industry's growth and comparison to the previous years, key trends, challenges, and future outlook.
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Headcount
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Description
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FIRTH
309
+64 9 583 2121 info@firth.co.nz
Firth is the largest and only national manufacturer offering New Zealanders a complete range of concrete products, systems and solutions. The Firth brand is one of New Zealands best known, most trusted and most enduring trade names. A brand that is synonymous with concrete innovation, leadership, consistent product quality, and superior customer service. Firth has a team of about 650 people, working in more than 65 plant sites throughout New Zealand. Its divided into three product groups. Certified Concrete® The Certified Concrete name has been synonymous with concrete quality since 1938. As the industry leader, Firth Certified Concrete® continues to proudly maintain this legacy. We have worked with a variety of customers, helping New Zealands development including residential housing and the creation of national icons such as The Museum of New Zealand - Te Papa Tongarewa, The Auckland Sky Tower and Wellingtons Westpac Trust Stadium. Masonry Products Firths national man…
WHITECLIFFE COLLEGE - ARTS | DESIGN | FASHION | TECHNOLOGY
146
+64 800 800 300 admissions@whitecliffe.ac.nz
Whitecliffe is New Zealands leading Arts, Design, Fashion, Health & Technology degree granting school of choice, producing the highest quality graduates and shaping exceptional creative citizens. Whitecliffe provides life-transforming educational experiences in arts and design through teaching and research, educating students to shape culture through the practice and critical study of the arts. Building on foundations of excellence, innovation and a commitment to diversity, Whitecliffe prepares its students for lifelong creative work and engagement with their communities. Whitecliffe seeks to instill aesthetic judgment, professional knowledge, collaborative skills and technical expertise in all graduates. Whitecliffe core values have developed through the work of committed faculty, students, alumni and staff. At Whitecliffe we believe that ideas and expression are inseparable. Our commitment to a wide range of media, processes and methodologies supports our belief that our graduates …
CITTÀ
76
+64 9 972 9293 newmarket@cittadesign.com
Città is a New Zealand design company, specialising in furniture, lighting, textiles, and accessories. It all begins in Città’s vibrant studio in Mt Eden, Auckland. An in-house team of designers work together and collaborate externally to create products that are thoughtfully designed. Beauty and functionality are at the core of all pieces. Città products are designed for residential and commercial spaces. We work closely with expert manufacturers and craftspeople with a focus on sustainability and longevity. Our industry certifications include FSC wood, GOTS organic cotton, RDS feathers, and OEKO-TEX flax linen. Città has a rich history dating back more than three decades with a female founder and CEO, Margot Acland, at the helm. “Città” (pronounced “che-tah”) translates to “city” in Italian and traces back to Margot’s travels through Italy in her early 30s. The family-owned and operated company has 12 stores throughout New Zealand and 150 employees. Shop Città online with del…
REMBRANDT MENSWEAR
39
+64 9 634 0769 newmarket@rembrandt.co.nz
The Rembrandt tradition began in a small bespoke tailoring business in Wellington nearly 70 years ago and continues today under management ownership. Rembrandt is a leader in the retailing, marketing and manufacturing of world-class, contemporary menswear whose brands are represented in the most accomplished and highly regarded retail stores in Australia and New Zealand. Our success comes from a deep understanding the principles of tailoring and combining these with modern designs, technology and cloths from the worlds’ finest mills. The extensive Rembrandt collection includes suits, jackets and trousers, shirts, ties, outerwear, accessories and casual wear. Garments are tailored in the Company’s own production facility, or made under contract by specialist overseas manufacturers. To keep pace with international trends in menswear, the Rembrandt design team are frequent visitors to the fashion capitals of the world and fabric exhibitions in Europe. The Production and Technical …
UNTOUCHED WORLD
48
+64 3 970 0441 customersupport@untouchedworld.com
Untouched World™ is a sustainable lifestyle fashion brand based in New Zealand. We believe you dont have to give up quality, luxury and great design to be good to the planet. We design with a less is more aesthetic and create our collections from exquisite natural yarns and fabrics. Untouched World™ is the first and only fashion company in the world to be recognised by the United Nations for sustainability.
AS COLOUR
104
+64 9 835 2708 support@ascolour.co.nz
AS Colour designs and manufactures quality basics. We believe in taking our time with every product we make. We only design and produce premium apparel that will stand the test of time. QUALITY IS KEY | BUILT TO LAST Find us on: instagram.com/ascolour/ facebook.com/ascolour tiktok.com/@ascolour_ ascolour.com.au – Australia ascolour.com – Unites States and Canada ascolour.co.uk – United Kingdom
ARROW UNIFORMS
34
+64 4 589 5888 info@arrowuniforms.co.nz
WHO WE ARE Arrow Uniforms is a leading Australasian uniform company, established in 1990. We specialise in the design, manufacture, and distribution of professional apparel across all major sectors including Healthcare, Corporate, Hospitality and Trade Workwear. We are privileged to count many of Australasias top companies as valued clients. WHAT WEVE GOT Our expertise includes: Over 30 years in the business 30 years of design skill 15,000+ clients across Australasia 1,000,000+ workers outfitted 250,000+ garments in stock 1 ethical standard WHAT WE DO Our aim is to help our clients portray confidence and a professional image to their customers. Our mission statement is: We will succeed by making great products that we like to wear ourselves; and then over a period of time help our customers by lowering their expenditure on, and involvement in ordering uniforms.” HOW WE DO IT Our team works from concept to completion and beyond to deliver a uniform plan unique to your brand.…
SUNGLASS STYLE LTD
24
+64 7 834 9930 newmarket@sunglassstyle.co.nz
Sunglass Style is proudly NZ owned and operated, with 14 stores nationwide, and an awesome team of over 70 sunglass-obsessed people working in the stores and behind the scenes! Weve been providing our customers with excellent product selection and service since 2004, offering the world’s best brands with a mix of NZ brands. Our range is diverse in style, price and function. We carry three pairs with us wherever we go. We are those people you see at night wearing sunglasses, we would wear them to bed if we could! Sunglasses are our passion and we will find the perfect pair for you too.
CAROLINE EVE
37
+64 7 858 4455 marketing@carolineeve.co.nz
Caroline Eve is one of the largest privately-owned women’s retail chains in New Zealand. We pride ourselves on our impeccable customer service to assist you in finding that perfect outfit for any occasion. Beginning with just three stores back in 1987, Caroline Eve is now in its thirtieth year of business, continuing to grow from strength to strength. There are now forty stores located throughout New Zealand, employing over two hundred and forty personnel. Encompassing a diverse demographic of women, from the young thirty-something to the young at heart, we support over 170,000 loyalty customers who shop regularly at Caroline Eve stores and online. Our buying team provides our customers with the latest trends from around the world, tailored to suit the New Zealand lady, while also delivering on timeless classics. We offer a full range of women’s wear, from active to event wear, sundresses, outerwear, jewellery, accessories, and shoes. There are many styles, colours, and fits, all w…
FIRST CONTACT LTD
14
+64 800 558 808 contact@firstcontact.co.nz
First Contact was establised in April 2002 and is a multi-award winning security provider that prides itself on providing a consistently high quality of security officers and services through effective recruitment, quality NZQA based training, experience, and a purpose-built staff management system that guarantees only correctly qualified staff are deployed into any role and they receive a tailored briefing for it. We have an entrenched training ethos that has underpinned our operations for almost two decades. Long before health and safety demanded it and before it was fashionable to do so, we identified that the nature of the security industry made it critical that all staff received effective and measurable training, as such, for over 15 years we have been a registered training workplace with the Skills Organisation. Every security officer we engage is trained to a minimum Level 3, National Certificate in Security. We provide specialist training programs in conflict management, nego…
CACTUS OUTDOOR
15
+64 800 122 682 cactus@cactusoutdoor.co.nz
Cactus Outdoor is an iconic New Zealand apparel company designing and making various tough, no-nonsense outdoor gear, clothing and workwear. Born in 1992, Cactus’ early days were focused on creating climbing gear for the Cactus Crew in their own outdoor pursuits. Fast forward three decades and Cactus is well established in the apparel sector, making products for those who work in the toughest of environments. Cactus creates products that are built to last, with an emphasis on good materials, quality manufacturing and customer experience. In 2019, Cactus acquired Albion Clothing, the largest clothing manufacturer in New Zealand. Albion has a 45-year history making garments and currently manufactures for FENZ, the NZ Police, NZDF, and Cactus along with a bunch of New Zealand fashion brands. Albion Clothing employees around 100 team members in its company-owned factory in Christchurch, and also uses a network of third-party manufacturers domestically and offshore. Both companies are c…
BURGER BURGER
39
+64 9 524 2859 christchurch@burgerburger.co.nz
We make simple, honest hamburgers, and a few things besides. We use fresh produce from local suppliers, because veggies don’t like road trips. We pour our own beer on tap, so you can keep some change for parking, and we keep crate bottles of Lion Red in the fridge, because big thirsts need big drinks. We serve half-bottles of wine, for when you’re parched, thrifty or indecisive, and we recommend Champagne with every burger, for the most delicious backwash you’ve ever tasted. We make old-fashioned shakes with organic milk, because chemicals aren’t refreshing, and we play music all night long, because silence is boring. We dont keep hungry people waiting. Weve never wrecked anybodys overdraft. Well never tell anybody to keep it down and well never stop anybody taking their burger home with them.
HALLENSTEIN BROTHERS
197
+64 800 245 247
Hallenstein Brothers is an NZ based men’s fashion retailer. We have always been leaders in men’s fashion and while we have history we’re always looking forward. We’ve stayed ahead of the curve through our energy, good vibes and always keeping an eye in the sky and an ear to the ground. We have a dedication to delivering quality and integrity as well as focusing on the cutting edge and our amazing team is a huge part of that. We’ve got 40+ stores across NZ, 3 stores in Australia and a web store that ships internationally. We’re iconic but we’re not happy to rest on that - we’re looking for people who want to challenge themselves and the industry; people who keep it fresh and exciting. We think there is always something to be said for the search. Hallenstein Brothers Build Legends. Come build legends with us.
ROBLAWMAX RECRUITMENT
92
+64 4 499 8800 reception@roblawmax.co.nz
RobLawMax is a leading engineering and technical discipline recruitment partner operating across New Zealand, Australia and further afield. We’ve been in the business of providing Australasian organisations with the quickest way to the right people for over 33 years. Although we have advanced recruitment technology empowering our consultants to give you quick and easy access to a wealth of talent and jobs, we haven’t lost our personal touch. The perfect blend of technology and old-fashioned people skills allow us to provide a tailored solution that adds maximum value to your organisation or your career. Our team of 20 long-standing, technically qualified consultants understand your industry and unique needs. We are acknowledged by our clients, candidates, and contemporaries as one of New Zealand’s leading specialist recruitment companies, and our reputation within Australia is steadily growing. If you want to start building a long-lasting and trusting relationship with a partner, g…
TENFOUR TECHNOLOGY LTD
26
+64 800 836 3687 info@tenfour.nz
TenFour was created by bringing together VideoPro and Smartpresence to marry up their complementary experience in AV and video conferencing after a history of working closely together as separate companies to offer the best all-in-one experience for enterprise clients. By uniting AV and conferencing and Unified Communication (UC) expertise under one roof, we design, install and support smart workplace solutions for corporate, education, government, commercial and healthcare customers nationwide. Services: • Solution design – we’re experts in providing holistically designed & supported connected workplace technology. We look at all the AV communication and IT components required & design a system interface that enables them to work together seamlessly • Service & support – we are 100% kiwi owned & operated & proud to support our customers directly, with a variety of tailored support packages and in-house help desk • Solution delivery – we work with you to deploy your solution in …
KAM MODELS AND TALENT
75
+64 27 530 9208 kim@kamtalent.com
KAM Models & Talent is New Zealands premier provider of models and talent to the Film, TV, and Photographic industry. We work with clients of all sizes; from Peter Jacksons The Hobbit and Lord of The Rings, to one off fashion catalogues. If you need talent in New Zealand for a production, photo-shoot, or commercial then make sure you contact KAM Models & Talent.
RUBY
79
online@rubynz.com
Founded in 2002, RUBY is an eminent fashion label based in Aotearoa, best known and loved for the mutually nourishing relationship it has with its community, and the way its designs embody those who wear them. RUBY is a family-owned brand, and the care, intimacy and love that comes from this is woven into its DNA. With Creative Director Deanna Didovich overseeing the design house, the brand is fluid, forever evolving alongside its community. The RUBY spirit occupies a space beyond the fabrics and silhouettes that form its collections: it is a collective movement that RUBY has coined its Rubettes. Rubettes are inclusive, multi-dimensional and progressive. Rubettes want to live life to the fullest, to make their mark on the world, and to leave the earth in a better place than they found it. Rubettes are free-spirited: they seek an abundance of joy and have an eagerness to learn, reflect and grow. These values are stitched into each of the collections RUBY creates, and RUBY draws insp…
JULIETTE HOGAN LTD
27
+64 9 377 3326 hello@juliettehogan.com
Juliette established her eponymous brand in 2004 after completing her studies in fashion and textile design at Parsons School of Design in NYC. Opening her first store in Ponsonby, Auckland in 2007, Juliette has driven the brand to where it stands today as one of New Zealand’s most successful boutique designers with five NZ stores, a strong ecommerce presence, stockists throughout the country and growth into Australia underway. Juliette Hogan creates garments for the modern woman which are luxurious in their simplicity. The Juliette Hogan brand is driven by strong values that are considered at every touch-point of our business - from the clothing we produce, to our interactions with suppliers, customers and our team. We aim to act with honesty and integrity at all times. We believe that the experience is as important as the product - this is evident in the exceptional customer service that we provide in store as well as our day to day interactions with those in our wider supply chain.…
KOWTOW CLOTHING
47
+64 4 916 5325 customercare@kowtowclothing.com
At Kowtow, clothing is a vessel for a larger purpose, a healthier planet and a fairer world. For sixteen years we have traced our clothing from seed-to-garment. We take responsibility for what we produce, how we operate our business and are actively working on solutions that reduce our footprint. Founded by Gosia Piatek in 2006, we are determined to create a positive environmental contribution. Kowtow works with nature, designing our clothing for a circular system, supporting sustainability and innovation. (edited) In 2022 Kowtow became B Corp certified and completed our first Sustainability Strategy, outlining our roadmap to create incremental change across each of our founding values. Our strategy is structured across the pillars of ‘People’, ‘Planet’ and ‘Prosperity’. At Kowtow we aim to provide a positive work environment where people can achieve their full potential, and we actively encourage creativity and collaboration. We all share an interest in circularity, sustainability…
PATHWAYS TO NEW ZEALAND IMMIGRATION
19
+64 7 834 9222 enquiry@pathwaysnz.com
The Pathwaysᵀᴹ team comprises a close-knit group of experienced, dedicated and passionate immigration advisers. 𝗣𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 & 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 Honesty, integrity, responsibility and trust are important to us, were old fashioned that way. 𝗣𝗮𝘁𝗵𝘄𝗮𝘆𝘀 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 Every immigration journey begins with a conversation. In this conversation we talk about where you are now and where you want to get to. To understand your individual circumstances and requirements, we discuss your timeline and the special challenges your journey presents. We do not categorise people into visa boxes, and that is why you will not find detailed information about the many different visa types on our website. Instead, we plan your immigration journey taking into account your personal needs and goals, and by taking the path which is in your best interests to safely reach your journey’s end. 𝗧𝗿𝘂𝘀𝘁𝗲𝗱 & 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 Pathways have some of the most capable and highly respected immigration consultants in the industry. Since 1…
Top Apparel And Fashion Companies in New-Zealand
Factors Contributing to Growth and Success
Government Initiatives
The New Zealand government has played a significant role in promoting the growth and success of the apparel and fashion industry through various initiatives aimed at promoting the industry. For instance, the government has invested in developing the country's textile industry, such as the Wool Research Organization of New Zealand, which supports research and innovation in wool production. Additionally, the government has implemented favorable policies such as the Ethical Trading Initiative, which promotes ethical sourcing and production in the industry.
Industry Growth and Comparison to Previous Years
The apparel and fashion industry in New Zealand has experienced sustained growth over the years, driven by increasing demand for sustainable and ethically produced fashion. In 2022, the industry experienced significant growth in the areas of sustainable fashion, athleisure, and digital fashion, reflecting the growing trend towards sustainable and comfortable fashion.
In 2022, the apparel and fashion industry in New Zealand experienced a 3.5% increase in GDP compared to the previous year, reflecting sustained industry growth. The industry has also seen a steady increase in employment figures, with over 25,000 people employed in the industry in 2022.
Key Trends
Sustainable Fashion
Sustainable fashion has become a critical trend in the apparel and fashion industry, reflecting the growing demand for ethically produced and sustainable clothing. The industry is increasingly adopting sustainable practices such as using recycled materials, reducing waste, and promoting ethical production to improve sustainability and reduce environmental impact.
Athleisure
Athleisure has become a significant trend in the apparel and fashion industry, reflecting the growing demand for comfortable and functional clothing. The industry is increasingly offering athleisure clothing such as yoga pants, sports bras, and performance jackets to meet the evolving needs of customers.
Challenges
Competition
Competition has remained a significant challenge for the apparel and fashion industry, particularly in the face of increased competition from international players. The industry must address this challenge by investing in new technologies and sustainable practices, improving customer experiences, and enhancing brand reputation.
Supply Chain Management
Supply chain management has become a critical challenge in the apparel and fashion industry, reflecting the complex and global nature of the industry. The industry must address this challenge by adopting sustainable and ethical sourcing practices, promoting transparency in the supply chain, and investing in supply chain management technologies.
Future Outlook
The future outlook for the apparel and fashion industry in New Zealand is positive, with continued growth expected in the coming years. The industry's adoption of sustainable and ethical practices, coupled with increasing demand for sustainable and athleisure fashion, will continue to drive demand for apparel and fashion products. Additionally, the industry's adoption of new technologies, such as digital fashion, will position it to remain competitive in a rapidly evolving global marketplace.
Conclusion
The apparel and fashion industry in New Zealand has experienced significant growth and success in recent years, driven by various factors such as government initiatives, sustained industry growth, and key trends such as sustainable fashion and athleisure. However, the industry must remain adaptable to changing circumstances and continue to embrace new technologies and sustainable practices to ensure continued growth and success. By addressing challenges such as competition and supply chain management and focusing on sustainable and ethical practices and innovation, the apparel and fashion industry in New Zealand can maintain its position in the market and drive industry growth in the coming years.
The industry must also continue to focus on enhancing customer experiences by improving supply chain visibility, providing personalized experiences, and adopting digital technologies such as virtual reality and augmented reality. Additionally, the industry must continue to address challenges such as data security and privacy to maintain trust with customers and ensure that their information is protected.
In addition, the industry must continue to focus on upskilling and reskilling its workforce to meet the growing demand for digital skills. This can be achieved through partnerships with education and training providers, as well as through the development of in-house training programs.
Looking to the future, the ICT industry in New Zealand is poised for continued growth and success, with the adoption of new technologies and the development of innovative service offerings driving industry growth. However, the industry must remain adaptable to changing circumstances and continue to innovate to meet the evolving needs of customers. By addressing challenges such as data security and privacy and focusing on innovation and collaboration, the ICT industry in New Zealand can maintain its position as a leader in the global marketplace and drive industry growth in the coming years.