Top Beauty And Wellness Companies in Thailand

The beauty and wellness industry in Thailand has experienced significant growth in recent years, emerging as a key contributor to the country's economic prosperity and well-being. This sector's success can be attributed to a combination of government initiatives, evolving consumer preferences, and the adoption of innovative technologies. In this article, we explore key statistics, factors contributing to the industry's growth, and emerging trends shaping the beauty and wellness landscape in Thailand. We also discuss the challenges and future outlook of the industry.

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CompanyHeadcountContactDescriptionDecision Maker
CREA145 (blank)
privacy@crea.asia

CREA, the leading ecommerce enabler in Southeast Asia, makes ecommerce success effortless for brands across multiple channels. By combining innovative technology and ecommerce expertise, CREA helps brands remove the complexity of operating in a fragmented digital commerce landscape and maximises opportunities by providing a single multi-channel solution. CREA provides multi-channel store management and operations, marketing, branding and data-driven channel insights to brands to enhance and further brand growth and offers direct to consumer channel management and fulfilment. Through strategic partnerships, such as with SuperOrdinary, CREA has also built a global distribution network for its brands.  Offices and warehouses for CREA are located in Thailand, Singapore and Malaysia. The company is founded by serial entrepreneurs, Aimone Ripa di Meana and Alessandro Piscini in 2019, and is headquartered in Bangkok, Thailand.

HER HYNESS11 (blank)
info@herhynessbeauty.com

Founded in 2016, Maison Royal Co., Ltd. is the leading clean beauty skincare company in Thailand. Our founders include former executives from LOréal and Estee Lauder groups and other Fortune 100 companies. Her Hyness, our flagship skincare brand, is the No. 1 clean beauty brand. Her Hyness is a top brand at modern trade retailers such as Eveandboy and Watsons. Our e-commerce business cover marketplaces (LazMall, ShopeeMall), e-retailers (Eveandboy Online, Central Online, Pomelo, Watson Online), and social commerce (Facebook/IG/Line@). We are consistently ranked amongst the top Thai beauty brands in Lazada and Shopee. We have a growth mindset. We promote an entrepreneurial environment where everyone is encouraged to think creatively, communicate openly, and take initiatives that uphold our commitment to excellence. We offer a fast-paced, high-growth environment where you will be responsible for a wide variety of responsibilities and have a significant role in shaping the…

GENERATE.ASIA3 +66 62 718 0433
info@generate.asia

A design-led, brand communications agency with a comprehensive, agile digital marketing approach. We specialise in creating new brands and reinventing established ones. We bring brands to life through digital media and print. We create meaningful narratives, expressed through considered campaigns; Advertising that celebrates and amplifies the unique values essential to a service or products success. Our digital marketing experts harness creative design, with proven consumer data, we connect businesses with customers: Faster, better and cheaper

LEO INTERNATIONAL DESIGN GROUP (LEO INTER)26 +66 2 261 7733
contact@leodesign.group

Leo International Design Group or Leo Inter, ultra luxury architecture and interior design firm founded in 1972 in Thailand. ━ Half century of sophistication For decades, we have been responsible for the worlds leading hotel brands, trusted by high-end homeowners and developers, bringing off varying scale and complexity for both commercial and healthcare sector, from the past to the modern day. ━ Full-service makes your life easier. From inception to completion, we ensure a seamless and valuable pathway to achieving success. Our team of qualified experts, equipped with versatile capabilities and profound expertise, is dedicated to guiding you toward your desired destination. ━ Redefine design excellence. Our extensive collection of projects worldwide serves as compelling evidence of our diverse exposure to various styles of beauty. With a steadfast commitment to surpassing expectations, we are primed to go above and beyond in our endeavors.

K.S JEWELRY INTERNATIONAL CO.,LTD.13 +66 2 238 2765
adam@ksjewelry.com

Founded in 1979 K.S. Jewelry International is a luxury jewelry manufacturer; recognized for the high quality invisible setting, microscope pave and handmade coronet work. K.S. Jewelry is combining its own engineering, latest technology with superb traditional craftsmanship. All in-house production in three factories located in central Bangkok also includes diamond and stone cutting sections. Their commitment to highest quality standards and passion for design has made K.S. Jewelry to the supplier of some of the Worlds most famous ultimate luxury jewelry brands. For nearly 40 years, people behind K.S. Jewelry have been in pursuit of beauty, innovations and excelence; they are always aiming at being among the best high-end jewelry manufacturers in the world.

VAULT MARK16 +66 99 428 3697
info@vaultmark.com

Vault Mark is a Bangkok-based internet marketing company. We offer Digital Marketing & SEO services covering Search Engine Optimization, Search Engine Marketing, PPC Advertising, Social Media Marketing, Conversion Rate Optimization, E-Commerce, Content Marketing, Video & Infographics, Web Development, Hotel Management Solutions, Data & Analytics. The internet marketing solutions we offer are designed to fit each clients business objectives, and with result-driven performances, “Vault Mark” has been the powerhouse for several local businesses creating their online success stories. Our digital marketing and SEO expertise cut across multiple industries, including technology, IT, health, beauty & cosmetics, hospitality, retail, consumer goods, and manufacturing. And our clientele base includes small start-ups and medium-sized companies to “Fortune 500” category enterprise clients operating in Thailand. If you are stuck or are yet to dip your feet into the so-called “digital way of do…

DEMOPOWER THAILAND57 +66 2 250 7100
info@demopower.com

DemoPower Thailand is part of Asias largest product demonstration and product sampling company for all kinds of goods ranging from food and beverages to detergent to beauty products. We partner with the top retailers in Thailand and work with both internationally and locally well-known brands: 20+ YEARS EXPERIENCE 1,000+ LOCATIONS 6,000+ PROMOTERS 15,000+ TRAININGS 40,000,000+ SHOPPER INTERACTIONS PER YEAR We specialize in unique and highly customized TBE (Total Brand Experience) campaigns that boost brand awareness and brand engagement by creating unforgettable interactions between shoppers and the product. Our clients can choose from an extensive range of trial solutions as needed and demanded by the features of the product. Also, our clients get more out of our product demonstration campaigns than increasing brand engagement. Our intelligence teams provide reports containing valuable insights. DemoPower Thailand offers you a one-stop service model matched by no one else in the i…

KONVY87 +66 2 105 4235
support@konvy.com

Konvy.com is Thailands No.1 Online Beauty Retailer. The website was launched in 2012 and currently carries over 1,000 beauty brands. Our Awards & Recognition - Best of The Best E-Commerce Website Award 2016 - The Best E-Commerce Website Award 2017 - Priceza E-Commerce Awards 2017, Top Fashion & Beauty e-Commerce - PRAEW ICONIC BEAUTY 2018 by Praew Magazine, Iconic Online Retailer Award in Beauty Online Category - TOP 10 E-Commerce website in Thailand 2017 by iPrice

GOWABI70 +66 2 821 5950
wecare@gowabi.com

GoWabi is the leading B2C and B2B application to find and book health, wellness, fitness, beauty services in South-East Asia, supporting multiple payment options (Creditcard, Alipay, BNPL). We offer a SaaS / CRM tool integrated with our POS for yearly subscription at competitive prices in order to help optimize and manage your salon, spa, clinic, or studio.

CHAR FLOWER TEA2 +66 85 661 4550
info@charflowertea.com

CHAR is a premium flower tea brand that aims to present an alluring assortment of flower teas carefully selected from multiple charming corners of the world. In a cup, CHAR captures the mysterious beauty of various herbal infusions that come with more than a thousand years of rich history. With that, CHAR deliver some of the most iconic tastes, boutique experiences and aromas unique to teas, herbs, and flowers of the oriental worlds.

NIRAMIT PLUS CO., LTD10 +66 2 536 7297
pongpat@niramit.com

Official/Exclusive distributor of Nuxe, Phyto, Novexpert, Revitalash, Embryolisse, and Egyptian Magic in Thailand. Niramit Plus is importer and distributor for cosmetic, skin care, hair care and beauty products. The company was founded by pharmacist and marketers who have more than 10 years of experience in health and beauty industry. Our brands are distributed to nationwide locations across Thailand both online and off-line. Our channels : Department stores counter, Pharmacies, Specialty shops, Health & Beauty stores, Hair Salon, e-commerce, and major beauty websites. Our retail partners include : Siam Paragon, Emporium, Central, Watsons, Eve and Boy, Sephora, Lazada, Shopee, King power, and more.

BANYAN TREE PHUKET39 +65 6849 5796
reservations-mozambique@banyantree.com

EMBRACE LUXURIOUS COMFORT IN THE PEARL OF THE ANDAMAN Step into a world of natural beauty and unparalleled indulgence at Banyan Tree Phuket. A private paradise, this Phuket resort offers luxurious all-pool villas nestled around a lagoon and surrounded by lush greenery - making this the perfect destination for travellers seeking a romantic retreat, golf getaway, relaxing staycation, or a base from which to explore this beautiful island and its heritage, culture and stunning beaches. Designed for anyone looking for exceptional experiences, DoublePool Villas by Banyan Tree Phuket gives you an intimate and serene environment with the luxury of space. Set within a tropical garden with twin pools in which to luxuriate, each villa also comes with the tailored hospitality services of a personal villa host.

FAST MANTA CO., LTD1 +66 81 112 1561
info@fastmanta.com

We are so excited to share our enthusiasm with you about the beauty of the sea in Krabi, Thailand. We love to show our guests the most fantastic sites in the Krabi area, including Koh Lanta, Phi Phi Islands, and the local Ao Nang Diving areas. We do all of this with an aim to help improve the environmental conditions in Krabi. Haluamme olla edelläkävijä ekomatkailussa täällä Ao Nangissa ja panostamme enemmän pienten ryhmien palvelemiseen. Haluamme olla läsnä asiakkaidemme ikimuistoisissa kokemuksissa ja varmistaa että asiakkaamme saavat vielä enemmän kuin osasivat odottaa.

SONEVA817 +66 2 631 9698
sales-spain@soneva.com

About Soneva Soneva is a world leading, award-winning sustainable luxury resort operator that owns and manages Soneva Fushi and Soneva Jani in the Maldives, Soneva Kiri in Thailand and Soneva in Aqua, an ultra-luxurious yacht that sails from Soneva Fushi. A pioneering family of hospitality properties and products, offering holistic encounters in luxurious and inspiring environments and outstanding natural locations, Soneva combines luxury with a conscientious approach to sustainability and the environment. Soneva is committed to leading the hospitality industry in environmentally responsible tourism. Annual environmental performance improvements are in place with the ultimate goal of decarbonising completely. About Soneva Fushi Soneva Fushi set the standard for all desert island barefoot luxury hideaways in the Maldives when it opened in 1995. Located in the Baa Atoll UNESCO Biosphere Reserve, Soneva Fushi pairs Robinson Crusoe fantasy with intelligent luxury. About Soneva Kiri So…

CHIVA-SOM INTERNATIONAL HEALTH RESORTS CO., LTD.196 +66 32 536 791
h-wreception@chivasom.com

The worlds leading wellness destination. Winner #1 – Best Destination Spa in the World - Condé Nast Traveler 2021 & 2022 Readers Choice Awards.

JKN GLOBAL GROUP PCL51 +66 2 123 4555
marketing@jknglobalgroup.com

ABOUT JKN GLOBAL GROUP PCL: JKN Global Group PCL (JKN) is one of Thailands leading global conglomerates, listed in the Market for Alternative Investment (MAI) in November 2017 and subsequently on the Stock Exchange of Thailand (SET) in November 2020. A content distributor for outstanding global and Thai productions, it is recognized as the First to introduce compelling Korean, Chinese, and Indian productions into Thailand. Helmed by CEO Anne Jakapong Jakrajutatip, JKN was honored by the Asian content industry for its vision and innovative excellence with its content marketing and licensing management, as it brings the Best productions within Asia and beyond (Content Asia – Woman of The Year 2019). Drawing on its strengths, JKN has extended its dynamism and verve into greater frontiers through its enterprising business units: JKN Best Life Co., Ltd (JKNBL) is a powerhouse that provides 360 full-fledged productions of local and global formats “Project Runway Thailand Season 1,” ma…

SO SOFITEL HUA HIN59 +66 32 473 190
fbadmin@so-sofitel-huahin.com

IMAGINATIVE ESCAPE Enter a dreamlike world where nature, design and technology come together to create a mesmerizing, playful retreat. Photography comes to life on the walls of the rooms, playful sculptures salute guests at every turn and imaginative art tickles the mind. The striking geometric structure of the hotel is a work of art unto itself – the cover to a storybook that has many secrets to reveal. The perfect setting for an Imaginative Escape. A place that dreams are made of. SO Sofitel Hua Hin is the ultimate escape destination for pure luxury and relaxation. This 5 star resort situated in Cha-Am, 30 minutes from Hua Hin, offers a transcendent selection of spacious rooms and villas to let guests experience tropical beauty at its finest. Lavish decorations adorn the arty and nature-themed rooms at this celebrated beach resort in Hua Hin, making SO Sofitel the perfect getaway for couples and families on holiday. Special pool villas are also available for special occasions, so …

BOPHIE8 +66 2 026 6214
info@bophie.com

Bophie is a multi-brand beauty, Founded in 2018. We have been working to build our repertoire of beauty brands that we present around the world. From Koji White, Shouvy, LAISAE, NATICHAA, and RACHAA, we are firm believers in natural plant-based products that deliver safety for the customers who use them on a daily basis. Our Culture Were a Thai-based company that looks to bridge the gap between technology and product management. We are youthful, creative, and full of ideas, which means that were always quick to learn something new and fast to respond to the marketplace. We place an emphasis on growth and development, feedback, value, and performance. But most of all, we want our team to have fun with the work that they do. When it comes to our team members, we provide a unique and safe workplace environment for them and their families. We bring technology into the fold to pave the way for an innovative workspace, we believe in fun, flexibility, and creativity, and we remain poised …

SUNITURE10 +66 2 174 5176
info@suniture.com

Suniture® brings beauty and quality to outdoor environments. We provide smart outdoor solutions for functional outdoor areas and wed like to do it with style and lots of color!

TAT CORPORATION PUBLIC COMPANY LIMITED17 +66 2 026 6424
info@tatcorp.co.th

Founded in 2017, TAT Corporation is a newcomer to the beauty startup and cosmetics industry in Southeast Asia. Over the past few years, TAT has dedicated our resources to utilizing innovative ideas, knowledge, and a significant level of investment in branding, factory technology infrastructure, supply chain, and manpower to create value and deliver cost-effective, quality products to our consumers in Thailand. Starting in 2022, our aim is to become a leading beauty creator for the next millennium, creating value in the lives of billions of people worldwide. Our philosophy is to never stop innovating in the beauty business, and we have worked hard to acquire top talent in the industry. Become a better version of yourself by joining us and driving your passion for the world of beauty at TAT.

Top Beauty And Wellness Companies in Thailand

Key Statistics from 2022: GDP and Employment

In 2022, the beauty and wellness industry contributed 2.2% to Thailand's GDP, up from 2.0% in the previous year. This increase underscores the growing importance of the sector to the Thai economy and its role in promoting health and well-being.

Employment in the beauty and wellness industry experienced a positive trend, with a 7% increase in the number of workers compared to the previous year. This growth in employment signifies the sector's capacity to create job opportunities and contribute to Thailand's socio-economic development.

Factors Contributing to Growth and Success

Government Initiatives:

The Thai government has actively supported the beauty and wellness sector through various initiatives, such as tax incentives for businesses, investment in wellness infrastructure, and the promotion of medical tourism. These measures have created a conducive environment for the industry's growth.

Evolving Consumer Preferences:

An increasing focus on health, well-being, and personal appearance among Thai consumers has led to a higher demand for beauty and wellness services. This shift in consumer preferences has driven the expansion of the sector, with new spas, salons, and wellness centers emerging across the country.

Tourism and Wellness Tourism:

The growing popularity of Thailand as a destination for wellness tourism has significantly contributed to the growth of the beauty and wellness industry. These tourists seek services such as spa treatments, cosmetic procedures, and wellness retreats, boosting the sector's development.

Industry Growth and Comparison to Previous Years

Spas and Wellness Centers:

The number of spas and wellness centers in Thailand grew by 12% in 2022 compared to the previous year. This rapid expansion can be attributed to the growing demand for wellness services and the increasing number of wellness tourists visiting the country.

Beauty Salons and Cosmetic Clinics:

Beauty salons and cosmetic clinics experienced a 9% growth in 2022 compared to the previous year. This growth is driven by an increasing interest in beauty and personal care among Thai consumers, as well as the influx of medical tourists seeking cosmetic procedures.

Key Trends and Technological Disruptions

Digitalization and E-commerce:

The digitalization of the beauty and wellness industry has accelerated in recent years, with businesses adopting e-commerce platforms, online booking systems, and social media marketing strategies. This shift has enabled greater convenience and accessibility for consumers while increasing brand visibility and reach.

Personalization and Customization:

Personalization and customization are becoming increasingly important in the beauty and wellness sector, with consumers seeking tailored products and services to meet their unique needs. This trend has led to the development of bespoke treatments, personalized skincare products, and data-driven beauty recommendations.

Sustainable and Ethical Practices:

The growing emphasis on sustainability and ethical practices in the beauty and wellness industry has led to a shift towards eco-friendly products, cruelty-free testing, and fair-trade sourcing. This trend resonates with environmentally-conscious consumers and aligns with global efforts to promote sustainable development.

Challenges

Despite its success, the Thai beauty and wellness industry faces several challenges, including a shortage of skilled professionals, an increasingly competitive market, and the need to adopt sustainable practices. To overcome these challenges, the industry must invest in workforce development, embrace technological innovation, and prioritize sustainability.

Future Outlook

The future outlook for the beauty and wellness industry in Thailand remains positive, as ongoing government support, evolving consumer preferences, and technological advancements are expected to continue driving growth. The sector's potential for innovation will be critical in addressing emerging challenges and maintaining its momentum.

Moreover, the integration of emerging technologies, such as artificial intelligence (AI), augmented reality (AR), and personalized genomics, will further revolutionize the beauty and wellness industry. These technologies will enable more accurate skin and health assessments, enhanced product customization, and immersive user experiences.

Conclusion

In conclusion, the beauty and wellness industry in Thailand has played a vital role in the country's economic growth and development. The sector's success can be attributed to a combination of government initiatives, evolving consumer preferences, and the adoption of innovative technologies. As the industry continues to evolve, it will be crucial for stakeholders to embrace change, invest in workforce development, and prioritize sustainability. By doing so, the beauty and wellness sector will maintain its position as a key player in the Thai economy and a leader in promoting health and well-being in the region.

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By Melissa Goh
Published on 29 May 2023