The Publishing industry in New Zealand has been experiencing significant growth in recent years, driven by a range of factors including government initiatives, technological disruptions, and a strong culture of reading and literacy. In this article, we will examine some of the key statistics from 2022, discuss the factors contributing to the industry's growth and success, analyze each industry's growth and comparison to previous years, review key trends, discuss the challenges facing the industry, and provide a future outlook.
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NEW ZEALAND COUNCIL FOR EDUCATIONAL RESEARCH
43
+64 4 802 1630 assessmentservices@nzcer.org.nz
The New Zealand Council for Educational Research (NZCER) | Rangahau Mātauranga o Aotearoa is an independent research and development organisation. Our purpose centres on whakatere tōmua / wayfinding. Whakatere tōmua is our mahi. Our purpose—through research, resources, and services—is to find ways for kaiako, ākonga, and whānau to have the best possible education experiences and outcomes. We deliver quality research to influence education policy and practice. • We aim to improve learning by influencing education policy and practice. • We are actively committed to the principles of Te Tiriti o Waitangi to help us uphold mana Māori, whakamana Māori. • We strive for high quality research. Research is integral to the publications, resources, services, evaluations, and advice we provide. We carry out research for a wide range of public and private sector clients and we produce research-based products and services for the education sector from the early years through to tertiary and learnin…
NZ FARM LIFE MEDIA
11
+64 800 224 782 subs@nzfarmlife.co.nz
Were the proud publishers of two farming titles, Country-Wide and The New Zealand Dairy Exporter, based in Feilding, New Zealand. Our mission is to deliver readers and advertisers value. Our content is focused behind the farm gate where we aim to provide farm owners and staff with the best information to help them produce higher, more sustainable profits.
XPO GROUP
47
+64 9 976 8395 info@xpo.co.nz
XPO Exhibitions runs New Zealands largest portfolio of B2B Trade Shows, and has recently opened a new consumer events company XPO Events. The core exhibitions portfolio owned and organised by XPO includes three annual New Zealand Gift & Homeware Fairs – Autumn, Winter, and Spring, buildnz | designex (Auckland and Canterbury), The National Safety Show, EMEX (Engineering Machinery and Electronics Technology Exhibition), Foodtech Packtech, Plush, Printech, MyBiz, SouthMACH, Materials Handling & Logistics Show and South Island Hospitality Shows. XPO Events has recently licensed Gunther von Hagens BODY WORLDS Vital, the Original Exhibition of Real Human Bodies - seen by more than 45 million visitors globally. XPO owns and manages a number of industry online B2B sales platforms including GiftTrader and GiftFrenzy - and manages no less than 16 event websites, publishing inhouse 8 industry magazines alongside the exhibitions. The core of our highly experienced team has spent many years work…
GUSTO DESIGN
16
+64 4 499 9150 hello@gustodesign.co.nz
Gusto is a design studio that makes your information simple, clear and memorable. We help you connect with your audience, by bringing your information to life using infographics, illustration, animation or video. You have complex, important information. Our designers can help you find the most effective way for people to engage with, understand, act upon and remember this information. Gusto is part of the Common Web Services and All-of-Government Design Services panel of preferred suppliers. Were also a Best Design Awards finalist.
HAIL
9
+64 3 366 9596 support@hail.to
Hail is a New Zealand based SaaS startup with a focus on intelligent future- proofed content and automatic website creation. Our vision is to enable our customers to “create once, publish anywhere” on anything through the use of a single, smart and highly intuitive platform. Content is intelligent: searchable, categorisable, archivable and adaptable. Hails one-stop, collaborative content creation, management and publishing platform enables schools and organisations to simply and easily create, curate and communicate the stories that matter most without text boxes, drag and drop tools or templated designs. Users can create and curate websites and other digital publications with one click, using the content, images and videos they have already created in the hub. The future of websites lies within the create once, publish everywhere ethos and Hail is at the forefront of a shift in how we approach website and digital publication design and creation.
CUBEMEDIANZ
4
+64 7 834 0192 hello@cubemedia.nz
CubeMedia is a full-service creative agency focused on helping you connect with your customers and stimulate uptake of your offer. To achieve this, we use well considered strategy, creative services and digital marketing. For more than 18 years weve worked with a wide range of clients, from start-up businesses to leading national brands, combining experience with skilled craftsmanship and innovative thinking to deliver engaging and memorable work that grows stronger businesses. We keep it simple, taking a personal, down-to-earth approach and careful research and insight into your audience. We then use the right mix of experience, design and technology to create the best presentation of your business, products and services.
PUMPT ADVERTISING
7
+64 9 476 0830 getpumpt@pumpt.co.nz
Pumpt is an integrated marketing services company. We provide advertising solutions to clients in the retail and service industries and we also provide contract publishing and fully integrated print and direct mail solutions. The team at Pumpt can take on and implement projects that are complex, deadline driven and we are faster than your average provider. Speed, expertise and amazing value are just some reasons why our clients love us! Our core business is: - Design - Print - Addressed Mail - Unadressed mail - Geo-domagraphic targeting solutions - Online and web solutions Some of New Zealands largest retailers, franchises and home service companies rely on the Pumpt team daily; and we deliver.
MILK PHOTO BOOKS
13
+64 9 889 7170 contact@milkbooks.com
At MILK we handcraft the worlds finest photo books and albums using premium archival materials, 6-color printing and time honored binding techniques. Our customers upload their images into our online design studio and create customized, premium photo books and albums that are shipped around the world. We have also partnered with Moleskine to allow our customers to print their photos directly into these iconic Italian notebooks. MILK was born out of an award-winning book publishing house – Blackwell & Ruth (formerly PQ Blackwell) who published the best selling M.I.L.K. series, as well as official biographies of leading figures such as Princess Diana and Nelson Mandela. Youll find us at https://www.milkbooks.com To read our story visit https://www.milkbooks.com/our-story/
QUAD CONSULTING LTD
2
+64 21 466 753 adrian@quadconsulting.co.nz
Adrian is a strategy and planning coach to entrepreneurs, CEOs and senior management teams in New Zealand. An internationally Certified Gazelles coach, Outthinkers strategist and StartMesh partner, he helps companies establish and implement strategies and execution plans to achieve their growth objectives. He has access to best-in-class resources including Mastering the Rockefeller Habits, Scaling Up, Outthink the Competition, StartMesh and Pat Lencionis Table Group amongst others. His areas of expertise include strategic planning and execution, leadership development, project management and change management. Adrian is a natural facilitator enabling teams to adopt and embrace change, challenges and goals more easily. His aim is to stretch teams to think beyond their comfort zones, and to do this in a manner that results in teams embracing, celebrating and being motivated to achieve their objectives and goals. He works with heads of company and their leadership teams to help the…
SCG
99
+64 21 932 186 carolyn.enting@scg.net.nz
At SCG, were not just a marketing company – were a marketing machine. Were passionate about great work, but were equally passionate about how curiosity and innovation can drive ongoing efficiencies. Weve built our entire model around our clients needs, so whether youre looking to take a new brand to market, develop your own content platform, or wrap your vehicles, our wide range of services combined with deep expertise enables us to deliver “beyond normal range”. We know you want minimum fuss with maximum value, and were set up to make it happen. (Whatever ‘it is.)
G&A – THE GIVEBACK AGENCY
5
+64 3 366 3678 info@gaagency.co.nz
We are increasingly demanding transparency and accountability in all areas of our lives. Businesses are required to think more deeply about the direct and indirect effects their actions have on societies and the environment. There is no better place to effect change than within your own sphere of influence so G&A is challenging some old ways of doing things and embracing new behaviours. We aim to deliver a positive return for society and a financial return on investment for our clients through using marketing budgets in more imaginative and effective ways. These goals are not mutually exclusive. Well achieve them by developing creative promotional campaigns that benefit not only our clients businesses, but also a third party. That third party could be a community, a charity, a family, a sports team, a school, a research project, a not-for-profit, a start-up enterprise or any cause with a profile our client shares values or interests with. We work with our clients to find a great ma…
TRENDS MEDIA GROUP INTERNATIONAL
16
+64 21 886 622 sales@trendsideas.com
Trends produces world-class content focused on the residential and commercial building industry showcasing design, products and services. Now in its 35th year of operation, the company produces publications, websites, ebooks and web applications in the UAE and Gulf, India, China, SE Asia, Australia, New Zealand, North America and Canada. Trends also operates as a marketing services company providing global solutions for clients by creating digital video, website development, photography, custom publishing and print brokering services. The future growth for the business is focused on developing a new digital platform (myTrends) that will allow the community of Trends readers, browsers and viewers, to interact, contribute, enquiry and purchase products and services. We have created an online environment where our audience is able to connect and exchange information and services in a brand new way. myTrends is a social hub packed with thousands of great ideas for home building, renov…
COLLABORATE MANAGEMENT
9
+64 9 908 9000 accounts@collaborate.co.nz
Collaborate is a Creative Management Agency born out of a desire to shake things up and be proactive for our people. It brings the teams from TMH Management and B&M Creative Artists together, along with overseas staff providing international representation in Asia, Australia, LA and the UK. Representing names in film, TV, publishing, food, social media and live events, we have decades of experience and a proven track record of project success. We work with leaders, game changers and movement makers and combine them with business opportunities that build careers and ensure growth. But we are people focused – your stories and aspirations are important to building a future we can both be proud of. Collaborate is about active representation: inclusive, diverse and detailed. We understand that the creative industries can be a tough gig, but believe the rewards are available for the best, brightest and bold. Were about innovation and imagination and were ready for action. If you are to…
SOAR PRINT
34
+64 21 932 186 carolyn.enting@scg.net.nz
Soar Print and ICG have merged. Soar Printing Co Limited has been renamed as Soar Communications Limited (SCG). A New LinkedIn page has been created under the name SCG. SCG offers an extensive range of services, from short run digital printing to long run offset printing and large format printing as well as creative and publishing services. SCG is your go-to for sustainable, frictionless creation and deployment of print and marketing solutions. Delivering creative, content and print services beyond normal range. SCG is your partner for delivering purpose-defined Creative, Content, Production and Delivery Services across all relevant consumer touchpoints.
THE MAGAZINE PUBLISHERS ASSOCIATION NZ (MPA)
7
+64 21 121 6044 johanna@mpa.org.nz
The New Zealand magazine industry is one of the most vibrant and energetic magazine markets in the world. The Magazine Publishers Association (MPA) is the face of our magazine publishing industry; it is the primary source of information and expertise for members, advertisers, agencies, retailers and the community. Our Purpose: To promote to our stakeholders that magazines are the most engaging and effective medium, and to promote a commercial environment where all member magazine publishers can be more successful. Stakeholders include: MPA members, consumers, advertisers, retailers, suppliers, the media industry, and government. MPA was established in 1982 to represent the interests of NZ magazine publishers and to promote professionalism in magazine publishing. Our members range from the largest multi-title publishing houses to single-title publishers from across consumer, custom, trade and business disciplines.
HIGH PROFILE ENTERPRISES LTD
8
+64 7 312 4868 info@highprofileenterprises.com
High Profile Enterprises is an agency which specialises in improving business performance using a range of search engine optimisation, content marketing, technical performance and social media strategies. We describe ourselves as S.A.F.E. - small, agile, fast and ethical. And we get results. The team at HPE work with innovative businesses in New Zealand and Australia from a range of verticals. Projects cover a wide spectrum - SEO, website audits, link profile analysis, online personal brand enhancement, author strategies, social media training and management, content optimisation, content publishing and promotion, analytics and web copywriting. High Profile Enterprises is the first New Zealand agency to be included in the Content Marketing Institute (USA) listing of recommended content marketing agencies. Midge Hand (Director) is a Copyblogger Media Certified Content Marketer and Mike Morgan (Director) has had his opinions and insights on SEO and content marketing published on WARC…
BRIDGET WILLIAMS BOOKS
10
+64 4 473 8128 info@bwb.co.nz
Bridget Williams Books (BWB) is an award-winning New Zealand publisher. For over three decades, books published by Bridget Williams have contributed to critical scholarship in New Zealand; they have told our stories, and deepened our understanding of what it is to inhabit these islands. Today and into the future, we continue this proud tradition – doing what BWB has always done best: far-sighted and influential publishing, whatever the format.
PHANTOM BILLSTICKERS
36
+64 800 742 6866 sites@0800phantom.co.nz
PHANTOM since 1982. Unleash your creativity in our famous technicolor frames and find your flora for the concrete jungle.
AUGUST AVENUE LIMITED
5
+64 21 521 177 jono@augustavenue.co.nz
We are a New Zealand based Artist Management and Music Agency. Connecting artists, industry and audiences.
FIGURE.NZ
10
+64 210 502 633 feedback@figure.nz
Figure.NZ is a charity devoted to getting people to use data about New Zealand, so we can all better understand our country and care for our future 🔮❤️ We do this by making it easy for everyone to find and use our countrys numbers for free, through our website 🔢📱 We believe data isnt just for experts, and that everyone can use numbers – including you! ✨
Top Publishing Companies in New-Zealand
Key Statistics from 2022
According to data from Statistics New Zealand, the Publishing industry generated $1.1 billion in revenue in 2022, a 3.5% increase from the previous year. Employment in the industry also increased, with 6,200 people employed in publishing activities in 2022, up 2.8% from the previous year. This growth is expected to continue, with the industry projected to generate $1.3 billion in revenue by 2027.
Factors Contributing to the Industry's Growth and Success
Government Initiatives
The New Zealand government has played an important role in supporting the growth of the Publishing industry through a range of initiatives. One of the most important of these is the NZ Book Council, which promotes reading and literacy in New Zealand through a range of programs and events. The government has also provided funding to support the publication and distribution of New Zealand books both domestically and internationally, through programs such as the Creative New Zealand Publishing Programme.
Industry Growth and Comparison to Previous Years
The Publishing industry in New Zealand has experienced steady growth over the past decade, with revenue increasing from $875 million in 2012 to $1.1 billion in 2022. This growth has been driven by a number of factors, including a strong culture of reading and literacy in New Zealand, as well as government initiatives to support the industry.
Key Trends
Technological Disruptions
The Publishing industry in New Zealand is experiencing a range of technological disruptions, including the growth of digital publishing, the emergence of self-publishing platforms, and the increasing use of artificial intelligence and machine learning in content creation and distribution. These technologies are transforming the industry and creating new opportunities for businesses to reach audiences, increase efficiency, and reduce costs.
Challenges
Despite the growth and success of the Publishing industry in New Zealand, it still faces a range of challenges. One of the most significant of these is the increasing competition from international publishers, who are able to leverage their scale and resources to offer lower prices and a wider range of titles.
Another challenge is the need to adapt to changing consumer preferences and behaviors, as readers increasingly turn to digital platforms and audiobooks. The industry will need to invest in new technologies and distribution channels to meet these changing demands.
Furthermore, the industry is also facing the challenge of balancing the traditional print publishing with digital publishing. With the rise of digital publishing, it has become important for publishers to adapt to this new trend to remain competitive. This has created new opportunities for publishers to reach wider audiences, and for authors to self-publish their work.
Future Outlook
Looking ahead, the future of the Publishing industry in New Zealand looks promising. The industry is expected to continue to grow in the coming years, driven by a range of factors including government support, a strong culture of reading and literacy, and technological disruptions.
One area of focus will be the development of new business models that leverage digital technologies to reach wider audiences and reduce costs. This will require investment in new distribution channels and marketing strategies, as well as a willingness to experiment with new formats and platforms.
Another key area of focus will be the promotion of New Zealand literature and culture both domestically and internationally. This will require collaboration between industry players, government, and cultural institutions to showcase the unique voices and perspectives of New Zealand authors and publishers.
Conclusion
The Publishing industry in New Zealand is experiencing strong growth and success, driven by government initiatives, technological disruptions, and a strong culture of reading and literacy. While the industry faces challenges, including increasing competition from international publishers and changing consumer preferences, there are significant opportunities for businesses that can navigate these challenges. By continuing to innovate, collaborate, and promote New Zealand literature and culture, the Publishing industry in New Zealand is poised for a bright future.
One final area of focus will be the promotion of diversity and inclusivity within the industry, both in terms of the authors and stories that are published and the employees who work in the industry. This will require a commitment to equity and inclusion, as well as investment in programs and initiatives that promote diversity and support underrepresented voices.
In conclusion, the Publishing industry in New Zealand is a vital and growing part of the country's cultural and economic landscape. With continued government support, technological innovation, and a commitment to promoting diversity and inclusivity, the industry is well-positioned to thrive in the years ahead.