Top Digital Marketing Companies in Australia

The digital marketing industry in Australia has been growing rapidly in recent years, driven by the increasing adoption of digital technologies and the proliferation of data generated by them. In 2022, the industry generated $17.4 billion in revenue and employed over 105,000 professionals, contributing significantly to the country's GDP. This article explores the factors contributing to the growth and success of the digital marketing industry in Australia, key trends, challenges, and future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
RESOLUTION DIGITAL320 +61 7 3054 4721
letstalk@resolutiondigital.com.au

Resolution Digital is an award-winning full-service digital agency. Our mission is to deliver remarkable results for our clients. Our approach to delivering results is based on combining deep skills and experience in brand, performance, experience, and insights, across all touchpoints on the digital user journey. We use our proprietary solution diagnostic framework, ResoScope, to determine the optimal mix of digital Consulting, Products, Services, Technology and Training to ensure our clients exceed their digital objectives and achieve an exceptional ROI for their digital investments. Our remarkable team of over 360 digital experts have been providing digital solutions to clients in Australia for over 15 years. We are a trusted long-term partner for many clients, from start-ups to large listed businesses. At Resolution Digital, we live by a shared set of core values and principles that are important to us, guide us in everything we do and drive value for our clients. These are Res…

NEXTGEN GROUP194 +61 2 9119 4200
info.au@nextgen.group

The NEXTGEN Group is a pioneering technology services group that supports the channel ecosystem. We do this through the active management of a portfolio of established and emerging technology vendors, coupled with innovative and unique services across enterprise software, cloud, data management, and cybersecurity solutions. This model is the next generation of IT solutions, knowledge, service and delivery. The business is a hub of collaboration within the channel that makes it easy for technology partners to do business with international vendors on complex and ever-changing product suites. Our unique and award-winning combination of specialist knowledge, innovative technology platforms and complementary services enables our partners and vendors to stay relevant and remain ahead in this dynamic IT environment.

HOCKINGSTUART421 +61 422 560 647
privacy@hockingstuart.com.au

A history of innovation. Moving forward with vision. Established in 1985, Hockingstuart has been a landmark presence in the Victorian real estate industry with a history of firsts. Hockingstuart was the first agency to publish its properties for sale in a magazine format, the first to conduct auctions on Sundays, and the earliest adopter to recognise the power of the internet and launch the cutting-edge online property alert in 2001. Did you know that Hockingstuart was also the first brand to install night lights on signboards? Embracing the rapidly progressing world of technology, Hockingstuart launched an industry-first suite of digital marketing tools in 2017, changing the way that customers interact with properties online. This allowed buyers to virtually furnish the property that theyre looking to make their next home and even virtually renovate the existing kitchen to their taste, allowing clients to dream big. It is the constant challenging of status quo and championing cust…

GS1 AUSTRALIA163 +61 1300 273 225
compliance@gs1au.org

GS1 is a neutral, not-for-profit organisation that develops and maintains the most widely used global standards for efficient business communication. We are best known for the barcode, named by the BBC as one of “the 50 things that made the world economy”. GS1 standards and services improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors. With local Member Organisations in 112 countries, 1.5 million user companies and 6 billion transactions every day, GS1 standards create a common language that supports systems and processes across the globe. #GS1 #GS1au #GS1standards #Interoperability #Blockchain #Visibility #Traceability #SupplyChain #Transparency #GS1barcodes #GS1system #ProductPhotography #ProductContentServices #SmartMedia #Healthcare #Rail #Transport&Logistics #RFID #Retail #Food&Beverage #Foodservice #DigitalMarketingSolultion #Omnichannel #ProductImages #ProductRecall #NationalProductCatalogue #GlobalDataStandards #pa…

DIGIVIZER47 +61 404 432 700
info@digivizer.com

Digivizer is Australias leading social technology company. Since 2010 our data-driven products have helped businesses of all shapes and sizes create better experiences for their customers by knowing more about people and what they care about. We’ve recently launched our latest development: a new digital campaign performance platform for every business. Digivizer lets marketers and CEOs in companies of any size see how well their digital marketing programs deliver, across all main digital social and search platforms, in a single view that’s accurate, immediate and affordable. What differentiates the Digivizer platform is that it provides normalized data across multiple digital channels in comparable metrics. Users can track and analyse owned social channel performance, see who is talking about them, track influencer posts and performance, easily see how their brand is being shared visually, and see paid performance measurements - impressions, engagement & engagement rates, video vie…

SPARRO97 +61 2 9212 7040
hello@sparro.com.au

Were Australias largest independent digital-everything agency, based in Sydney, living strongly by our maxim Expect More and managing over $180m of ad spend each year. We develop highly effective, valuable and memorable digital marketing strategies and campaigns across all Paid & Organic channels - with a strong focus on making data-driven decisions, transparency, reporting and scaling businesses profitably through deeply involved partnerships and innovation. Our current client list includes Webjet, Destination NSW, Gumtree, Catch, Dominos, Temple & Webster, Estee Lauder, Servcorp, Aon, Industrie, Bing Lee, The Star, eToro, Showpo, MoneyMe, Australia for UNHCR and over 80 more across most categories! Expect More.

DFLOW57 +61 3 9039 5046
partner@dflow.com.au

DFLOW is a product lab and technical agency that builds for the future of business. We deliver day-one value to each client through solutions and products that increase productivity, and real profitability. Our goal is to create business efficiency through technology where data is the hero. Our approach is different. We challenge existing ways of work. We make things better. MELBOURNE | BRISBANE | BALI | MANILA

LUMINARY93 +61 1300 554 891
support@luminary.com

Luminary is proud to have been crafting exceptional digital experiences since 1999. With a portfolio that includes some of the biggest names in Australian government, retail and the corporate sector, our knowledge and understanding of the digital world is well recognised. Whether it’s a site refresh, going mobile, extending into e-commerce or creating a fully responsive digital experience, we will craft an approach that fits your brand and delivers on your organisational objectives. We pride ourselves on having some of the industrys most talented individuals in our team. Our 80+ team members include digital strategists, designers, developers, QA analysts, support technicians, digital producers, project managers, account managers, digital marketers, content strategists and Marketers.

DISRUPT DIGITAL75 +61 7 3088 9008
contact@disruptdigital.com.au

Disrupt Digital is Australias leading employer of skilled digital marketing specialists, providing a tailored and cutting edge experience to businesses across Australia and New Zealand, through our group of brands. Ultimately, our focus aims to help generate growth and improve business. We do this by engaging with our clients and building healthy relationships to make a positive difference. At Disrupt Digital, our core values and our vision Creating The Future, One Day At a Time, are at the forefront of our decisions, as we pioneer digital marketing and shape the future of digital.

CANDLEFOX48 +61 400 900 068
enquiries@candlefox.com

Clever and innovative education marketing streamlining the student acquisition journey. For more than seven years, Candlefox has been assisting education providers to increase student enrolments. Having established an industry leading marketplace in Australia, Candlefox expanded into New Zealand in 2017 and the United Kingdom in 2018. We work across the full student lifecycle - getting students through the door, enrolling them in the right courses and enhancing their overall experience. Data is critical to everything we do, from market insights and sentiment indexes to weekly forecasts and competitive analyses. All aimed at maximising student enrolments for our clients. Our innovative techniques will help you get more value for your marketing dollar and revolutionise the entire student journey. As a full-service Education Marketing Agency, we help you to attract students, supporting your marketing efforts through all stages of the student journey. It doesn’t matter if you’re a l…

THE ONSET50 +61 438 706 627
contact@theonset.com.au

Its not just WHAT you know. Its WHO you know. We connect tech talent with innovative and inspiring career opportunities as Australias leading technology and executive recruiter. In 2015 we imagined a business of specialised and passionate professionals and recruiters, united in their pursuit of delivering amazing outcomes. Today that’s our reality. We are a growing diverse and eclectic team of professionals, including recruiters who are SMEs in their area, an astute marketing team, expert delivery team and active leadership. Every Onset member is invested in their space, developing intimate knowledge lending itself to sustaining a track record of success. Our Specialisations: Software Engineering: - Backend - .Net, Java, Go, RoR, PHP - Frontend - JavaScript, React, Angular, Vue - Full Stack - All of the above - Mobile - QA & Automation - Software (C, C++, Python) - Electronics, Mechatronics & Embedded Systems Digital: - Product Management - Product Design - UX & UI Design - S…

CAMPAIGNTRACK184 +61 1300 363 992
hello@campaigntrack.com

For over 20 years Campaigntrack has been busy revolutionising the real estate industry. Today, at the touch of a button, our full service marketing platform connects digital, social, print, signage and content solutions to some of the industry’s strongest and most innovative real estate brands. With Campaigntrack, every facet of property, agent and office marketing can be created, delivered and managed flawlessly from a single online platform, including digital and social media marketing. Free your business with software that incorporates a host of features designed specifically to simplify and streamline the everyday management of property marketing campaigns, and services that propel marketing campaigns to new heights. Our key services include digital and social media marketing, print and signboard production, video, photography, floorplans, copywriting and more. Our reputation has been built from experience, and we have left no stone unturned in our quest to constantly be ahead o…

WALKER HILL61 +61 7 3367 3155
support@walkerhill.com.au

Walker Hill Group are your business specialists. Connecting the dots between accounting, digital marketing and finance, we help your business to grow.

ICON AGENCY86 +61 2 9063 1750
hello@iconagency.com.au

Icon is a diverse team of over 90 people who share a common purpose: to deliver exceptional work and measurable impact for clients while making a difference in the world. Our multidisciplinary team works across creative, digital, web, content, PR and communications. Founded in 2002, Icon is a 100% Australian-owned and based SME. We’re proudly independent, founder-led and we treat our team like family. Our ethos, ‘For people, with purpose’ is our promise to make a positive impact on people’s lives, no matter where they’re at on their journey. We have offices in Melbourne, Sydney, Canberra and Brisbane. We’re passionate about supporting local jobs and innovation while our revenue remains within Australia. Icon’s model uses technology and humanity in equal measure to best serve our clients’ needs and solve complex communication and digital transformation challenges. In 2021/22 we were one of Australia’s most recognised integrated creative agencies, with over 80 nominations and 30 …

WEBPROFITS73 +61 1800 932 776
privacy@webprofits.com.au

Webprofits provides fully-integrated, end-to-end, agile digital marketing teams for challenger brands looking to drive extraordinary performance in a complex and fragmented digital landscape. Webprofits is dedicated to providing solutions for growth, including a comprehensive Digital Growth Framework which addresses all parts of a brand’s business in a way that optimises growth. Webprofits employs the best minds in strategy, marketing, and technology throughout Australia, the US, and Singapore and delivers on a 15-year history at the frontlines of digital marketing. We are dedicated to understanding our clients’ businesses and delivering measurable results, with our team working closely with clients to tailor digital growth efforts that will reach and resonate with their specific audiences and deliver growth. Webprofits is an award-winning consultancy and works with national and global brands like Logitech, LJ Hooker, and Aussie Broadband. Learn how Webprofits has helped clients glo…

TQUILA ANZ45 +61 407 539 106
ian.carpenter@tquilaanz.com

Tquila ANZ is a pure play Salesforce Platinum Consulting Partner helping customers transform their businesses by delivering awesome integrated solutions. Through innovation and thought leadership we deliver on what we promise: to our customers, our partners and our employees. Tquila ANZ has one of the most talented Salesforce.com consulting teams in the region. Headquartered in Sydney, with teams in Brisbane, QLD, and Melbourne, VIC. with dedicated practices in Enterprise Architecture, Integration, Emerging Technologies (AI, IoT, Einstein Analytics), Quote-to-Cash & Billing, Digital Marketing, Functional Consultancy and Customer Experience complemented by a Centre of Excellence, we have helped a multitude of companies define, develop, deploy and evolve their Salesforce investments. If you are considering making or have made an investment in Salesforce with the goal of enabling your business, you will want to ensure that your investment is reaping returns leading to effective sales,…

THE PISTOL52 +61 1300 747 865
hello@thepistol.com.au

We believe performance is based on how we connect with the individual. The individual within a team, a line of data, the technology user. The individual customer engaging online. Through integrated technology, strategy and creative, we honour all we know about a person to deliver the most relevant touchpoints. With ease and simplicity, we facilitate personalisation at scale. Maximising brand salience, conversion and loyalty. After 10 years in the business, building products for brands such as MARS, Unilever and Tourism New Zealand, we’ve learned to lead with human connection.

RANDEM GROUP82 +61 2 9660 0090
contact@randemgroup.com

RANDEM is a global organisation with international offices in Australia, UK, USA, Manila and Lebanon. We work with multi-channel and global B2B and B2C organisations looking to launch, enhance or transform their digital capability, reach new markets and scale up with powerful eCommerce and operational technologies. Our sector experience is diverse and incorporates Retail, Medical, Automotive, Food/Beverage and Lifestyle. The unique methodology we apply is attracting the interests of organisations globally. At RANDEM we are more than a delivery and managed services partner, we entrench ourselves as a core part of our clients team. Unlike other providers, our targets are not just measured by social interaction like views, ‘likes’ or traffic; instead monetary KPIs derived around our clients financial performance and targets, motivate us to push internally and externally to reach these shared outcomes. Our global structure enables us to work across diverse time zones and geographies,…

ISEEKPLANT.COM.AU56 +61 1300 691 912
projects@iseekplant.com.au

iseekplant.com.au is Australias largest online construction marketplace for those who want to get sh*t done. We connect project managers, civil contractors, builders, developers and more with Australian construction businesses that have the machinery and services they need. With over 25,000 suppliers listing in excess of 400,000 machines and services nationwide, our Seeker community can get their jobsite sorted...fast! With the introduction of our Seeker and Supplier apps, you can access your favourite construction marketplace from anywhere on your mobile. While were always working for our Seeker and Supplier community, we’re also dedicated to providing a great place to work. Lifes busy and iseekplant is no different, but we dont take ourselves too seriously - in fact, have a laugh is one of our company values. Our staff have access to wellness programs (such as yoga and fitness classes) and other less strenuous activities like coffee tastings and pancake making. Beyond the perks thou…

TECHWELL AUSTRALIA27 +61 1300 350 292
connect@techwell.com.au

At Techwell we picture a world where our solutions make running your business simple. We’re a group of inspired and passionate people who thrive on guiding customers through the raft of technology options that exist and ensure the right solution is designed and deployed to suit their business. Our customers are at the core of everything we do. We provide business solutions that not only improve office efficiencies but set you up for success in today’s ever-changing business environment. So whether you are a small family business or a multi-site organisation growing at a rapid rate, Techwell can help you build the right digital strategy coupled with the latest technology. To view our complete range of products and services that will help your business please visit: techwell.com.au/ At Techwell we remain committed to customer service and satisfaction, see what our customers say about us, visit techwell.com.au/our-clients. For further information please feel free to contact the tea…

Top Digital Marketing Companies in Australia

Factors Contributing to Growth and Success

Government Initiatives:

The Australian government has played a significant role in fostering growth in the digital marketing industry. The government launched the Digital Economy Strategy in 2021, which aims to support the growth of the digital economy and encourage investment in digital technologies. The government has also established the Digital Skills Organisation, which aims to provide training and education to professionals in the digital marketing industry. These initiatives have led to increased investment in digital marketing projects and research, as well as increased awareness of the potential benefits of digital technologies.

Industry Growth and Comparison to Previous Years:

The digital marketing industry in Australia is being driven by a wide range of sectors, including retail, finance, healthcare, and tourism. The retail sector, in particular, has been adopting digital marketing strategies to enhance customer engagement and drive sales. The finance sector has been implementing digital marketing solutions to improve customer experience and retention, while the healthcare sector has been using digital marketing technologies to improve patient outcomes and reduce costs. The tourism sector has also been adopting digital marketing technologies to create engaging and personalized experiences for visitors.

The digital marketing industry in Australia has been growing at an average rate of 10% per year, with revenues reaching $17.4 billion in 2022, up from $11.6 billion in 2017. Employment in the industry has also been steadily increasing, with over 105,000 professionals currently employed, up from 76,000 in 2017. The industry's growth is expected to continue at a similar rate, driven by the increasing adoption of digital technologies and the growing demand for personalized experiences.

Key Trends

Personalization:

The increasing demand for personalized experiences is emerging as a key trend in the digital marketing industry. Personalization enables businesses to create more engaging and relevant experiences for their customers, driving loyalty and increasing sales. Personalization is being enabled by data analytics and AI technologies, which enable businesses to analyze customer data and develop insights that can drive personalized experiences.

Social Media Marketing:

The use of social media as a marketing channel is another key trend in the digital marketing industry. Social media platforms, such as Facebook and Instagram, offer businesses a powerful way to reach and engage with their target audience. Social media marketing is being enabled by advanced targeting capabilities, enabling businesses to reach specific demographics and interests with precision.

Challenges

Data Privacy and Security:

The collection and use of personal data present significant privacy and security challenges for the digital marketing industry. The industry will need to collaborate with regulators and other stakeholders to develop standards and guidelines that protect personal data and enable secure digital marketing solutions. The industry will also need to focus on developing advanced security solutions that can address the evolving threat landscape.

Transparency and Trust:

The lack of transparency and trust in the digital marketing industry is another challenge. The industry has been criticized for its lack of transparency in data collection and usage, as well as its use of ad tracking technologies. The industry will need to focus on developing more transparent and trustworthy solutions that can address these concerns.

Future Outlook

The digital marketing industry in Australia is expected to continue its growth trajectory in the coming years, driven by the increasing adoption of digital technologies and the growing demand for personalized experiences. The COVID-19 pandemic has further accelerated the adoption of digital marketing technologies as businesses seek to adapt to the new normal and reach their customers in a digital-first world.

The Australian government has recognized the importance of digital marketing technologies and is expected to continue investing in initiatives to support the industry's growth. The government has committed to investing $1.2 billion over four years to enhance Australia's digital capabilities, including the development of digital marketing solutions. The government's continued investment in digital marketing initiatives is expected to further support the industry's growth and position Australia as a leader in digital marketing.

One of the key areas of focus for the digital marketing industry in the future will be addressing the challenges of data privacy and security. The industry will need to collaborate with regulators and other stakeholders to develop standards and guidelines that protect personal data and enable secure digital marketing solutions. The industry will also need to focus on developing advanced security solutions that can address the evolving threat landscape.

Another key trend that is expected to shape the future of the digital marketing industry is the increasing use of AI technologies. AI technologies, such as machine learning and natural language processing, enable businesses to analyze and interpret customer data and develop insights that can drive personalized experiences. AI technologies are also being used to automate digital marketing processes, enabling businesses to streamline operations and reduce costs.

Conclusion

In conclusion, the digital marketing industry in Australia is an evolving and dynamic landscape that is expected to continue its growth trajectory in the coming years. The industry's growth is driven by the increasing adoption of digital technologies and the growing demand for personalized experiences. The industry will need to address the challenges of data privacy and security and focus on developing more transparent and trustworthy solutions. The Australian government's continued investment in digital marketing initiatives is expected to further support the industry's growth and position Australia as a leader in digital marketing.

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By Melissa Goh
Published on 10 May 2023