Top Market Research Companies in Vietnam

The market research industry in Vietnam is a growing and dynamic sector that plays an important role in informing business decisions and driving the country's economic growth. In this article, we will analyze the key statistics, factors, trends, challenges, and future outlook of the market research industry in Vietnam.

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CÔNG TY NGHIÊN CỨU THỊ TRƯỜNG KHAOSAT.ME9 +84 837 123 232

Công ty nghiên cứu thị trường Khaosat.me cung cấp giải pháp nghiên cứu thị trường toàn diện cho mọi doanh nghiệp:- Hệ thống tạo khảo sát online chuẩn chỉnh- Cộng đồng 2 triệu đáp viên được kiểm duyệt nghiêm ngặt- Thuật toán AI giúp chuyển bảng câu hỏi đến đúng đối tượng- Công cụ thu thập phân phân tích dữ liệu real timeVới hệ thống được hỗ trợ bởi AI, Khaosat.me cam kết mang đến cho doanh nghiệp kết quả nghiên cứu thị trường chính xác và nhanh chóng với chi phí hợp lí nhất.Liên hệ cho chúng tôi để được tư vấn miễn phí:- Địa chỉ: L17-11, Tòa Nhà Vincom Center, Số 72 Lê Thánh Tôn, Phường Bến Nghé, Quận 1, TP. Hồ Chí Minh- Hotline: 0375596468- Email: support@khaosat.me- Website: https://khaosat.meTheo dõi thông tin Khaosat.me trên các mạng xã hội khác tại:https://linkhay.com/u/khaosat_mehttps://tinhte.vn/members/khaosat-me.2746477/https://www.brandsvietnam.com/marketer/Khaosatmehttps://www.flickr.com/people/khaosatme/https://app.photobucket.com/u/Khaosatmehttps://500px.com/p/khaosatme?view=photoshttps://photos.google.com/share/AF1QipPBymT5Wm4EfOEny0oMOWOLPdDz4sqxrBcLH0915HdXAHR5UbW27vkpQnkYPk6E0w?key=UXpHbXZIYzFyT1cyd283VnZLVVRnTm5RcjNoMnlBhttps://www.behance.net/khaosatmehttps://khaosatme.livejournal.com/profile/https://dribbble.com/Khaosatme/abouthttps://vimeo.com/khaosatmehttps://trello.com/khaosatme/activityhttps://drive.google.com/drive/folders/1lA578mFDMQ9l7cSuLiDJq-TCk8XOlrM5https://www.facebook.com/khaosat.mehttps://gab.com/Khaosat_mehttps://www.linkedin.com/company/khaosat-mehttps://medium.com/@khaosat.mehttps://mewe.com/i/khaosatmehttps://www.quora.com/profile/Khaosatmehttps://www.reddit.com/user/Khaosatme/https://spiderum.com/nguoi-dung/minhtrunghttps://khaosatme.tumblr.com/https://twitter.com/Khaosat_mehttps://vk.com/khaosatmehttps://issuu.com/khaosat.mehttps://www.scribd.com/user/522682517/Khaosat-mehttps://www.slideshare.net/MinhTrung27

DATASPRING INC.82 +65 9795 0961

Connect with targeted consumers through dataSpring’s suite of Asian online and mobile samples and one-stop market research solutions. We provide high-quality online and mobile samples in Asia, survey software tools, and data collection operations. Headquartered in Japan, we have offices around the world to serve our global clients. With our 24/7 operations hub in Manila, we’re uniquely able to manage projects around the clock and support our clients with each step of the research process. The company has offices in Los Angeles, Tokyo, Shanghai, Seoul, Singapore, and Manila.

INTERNATIONAL RICE RESEARCH INSTITUTE1,733 +63 2 8580 5699

Established in 1960, IRRI is among the largest non-profit agricultural research centers in Asia, with headquarters in the Philippines and offices in 14 other nations. We are supported by donors and partners around the globe. Our mission is to reduce poverty and hunger, improve the health of rice farmers and consumers, and ensure that rice production is environmentally sustainable.Follow us on Facebook (facebook.com/IRRI.ricenews), Twitter (twitter.com/irri), and Instagram (instagram.com/irri) for the latest updates and innovations on rice.

HORIBA SCIENTIFIC0 +65 6745 8155

HORIBA Scientific, part of HORIBA, headquartered in Japan, provides an extensive array of instruments and solutions for applications across a broad range of scientific R&D and QC measurements. HORIBA Scientific is a world leader in OEM Spectroscopy, elemental analysis, fluorescence (including the PTI brand), forensics, GDS, ICP, particle characterization, Raman, spectroscopic ellipsometry, sulphur-in-oil and water quality measurements as well as XRF. Our instruments are found in universities and industries around the world. Proven quality and trusted performance have established widespread confidence in the HORIBA Brand. Since 1819, prominent absorbed brands include Jobin Yvon, Glen Spectra, IBH, SPEX, Instruments S.A, ISA, Dilor, Sofie, SLM, Genoptics, Beta Scientific and Photon Technology International. By combining the strengths of the research, development, applications, sales, service and support organizations of all, HORIBA Scientific offers researchers the best products and solutions while expanding our superior service and support with a truly global network. The HORIBA Scientific segment is part of the HORIBA Group, which provides an extensive array of instruments and systems for applications ranging from automotive R&D, process and environmental monitoring, in-vitro medical diagnostics, semiconductor manufacturing and metrology.

IPSOS16,465 +65 6501 9861

In our world of rapid change, the need for reliable information to make confident decisions has never been greater.At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.So that our clients can act faster, smarter and bolder.Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SUREFirst listed on the Paris Stock Exchange: July 1, 1999Total revenues in 2019: 2,003.3 million eurosPresence in 90 marketsFull-time employees: 18,000+Clients around the world: 5,000+43 million interviews conducted per year, of which 23 million onlineFind out more about Ipsos at www.ipsos.comFollow us on Twitter: @Ipsos

MACROMILL SOUTH EAST ASIA, INC.30 +62 21 50958311

Macromill Group is a rapidly growing global marketing research and digital marketing solutions provider. We provide innovative data and insights that drive clients’ smarter decisions. Our solutions deliver rapid and cost-effective solutions to the challenges businesses face today. We are 50 offices across the Americas, EMEA, and Asia-Pacific. Macromill serves more than 4,000 brands and agencies in more than 90 countries with over 2,400 experts worldwide. Macromill South East Asia is one of the branches of the APAC region.https://group.macromill.com/

MINTEL1,575 +65 6653 3600

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.So what goes into the market intelligence mix?MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.

CSIRO6,719 +61 3 9545 2176

Shape tomorrow, shape your career.Work on innovative, exciting projects with global implications. By directly working on science and engineering projects that deliver, or in a crucial support role you can make a positive impact on the future. Foster your science or engineering skills through internal mentoring, external education and community outreach. At CSIRO you will work at a point of intersection between different disciplines for an organisation that brings together government, research organisations, universities and industry.Take advantage of initiatives that promote flexibility so you can achieve big things while still enjoying a balanced life.Develop your career - develop your life.

TEMASEK LIFE SCIENCES LABORATORY214 +65 6872 7069

Temasek Life Sciences Laboratory (TLL) is a non-profit organization established in 2002 to undertake cutting edge research in molecular biology and genetics utilizing a broad range of model organisms. TLL is affiliated to the National University of Singapore and Nanyang Technological University. It is located within the campus of the National University of Singapore and is situated alongside other research institutes and academic departments of the university.We have about 220 researchers from over 23 countries. Our vision is to create an environment which can attract the brightest young minds world wide, support their research and challenge them to be leaders in their own fields. The institute is based on small but well supported and interactive research groups in which originality, innovation and creativity are emphasized. Collaboration between research groups within TLL and with other local and international research groups is actively encouraged.TLL has already had a positive impact on the development of biotechnology industry in Singapore through collaborations and joint research ventures with local and international partners. Through the excellence of our research, the talented people we nurture and our collaborations with educational, research, as well as industrial partners we will help to facilitate the development of life sciences based industries in Singapore.

THE SOCIAL RESEARCH CENTRE180 +61 3 9236 8500

The Social Research Centre provides all sectors across Australia with access to world-class social science research services, including survey design, data management, analytical and qualitative skills. Our motivation stems from the desire to not only undertake high-quality quantitative and qualitative research that informs decision-making but to also have positive social impact and advance our understanding of Australian society. We are proud of the methodological rigour we infuse across our offerings as it results in the highest quality insights for our clients. Our experts work across Australia, partnering with federal, state and local government; not-for-profit organisations, academia and mission-aligned commercial clients.We help create new knowledge and guide decisions in areas ranging from overall Australian society to education and training, health and wellbeing, employment transitions and the labour market, and social cohesion. We specialise in research with and about marginalised and vulnerable communities and assessing service experiences and outcomes. In 2016, we launched Australia’s first probability online panel, Life in Australia TM, giving Australian researchers, policymakers, academics, and business leaders ready access to a scientifically sampled cross-section of the Australian community.The Social Research Centre is owned by the Australian National University (ANU) giving us unprecedented access to ANU researchers and its world-class research environment. In addition to more than 90 professional staff, we have an extensive data collection capacity. This includes more than 300 interviewers working remotely with interviewing capability in 25 languages, as well as the ability to undertake online, mail and mixed-mode surveys.

VINAMR - VIETNAM MARKETING RESEARCH & CONSULTANTS38 +84 28 6258 6391

VINAMR is a local Marketing research company, founded in 2010 by a CEO who is a Vietnamese pioneer in marketing and marketing research, with the mission of Helping brands bloom in Vietnam. VINAMR lives with the client’s best interest and in-depth industry insights. VINAMR is best known for the integrity and quality of works, built on thorough planning and strict quality control – powered by digital transformation as of today’s technology-centric world.VINAMR provides world-class marketing research through:• Deep understanding of the customers’ brief• International quality fieldwork• Professional data handling & decision-orientated analysis• Action-focused recommendation

TECHSTARS STARTUP WEEKEND552 +65 6735 1987

We have helped educate & inspire over 410K entrepreneurs around the world. We have done over 5,2K events in over 1,475 cities to date.We have thousands of passionate organizers and volunteers that are the driving force in Techstars Startup Weekend’s success.We have helped educate & inspire over 410K entrepreneurs around the world. We have done over 5,2K events in over 1,475 cities to date.We have thousands of passionate organizers and volunteers that are the driving force in Techstars Startup Weekend’s success.

IDC4,854 +65 6226 0330

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC’s Insights businesses provide industry-focused advice for IT buyers in the Financial, Government, Health, Retail, Manufacturing and Energy verticals. IDC is a subsidiary of IDG, the worlds leading technology media, research, and events company. . To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

A*STAR - AGENCY FOR SCIENCE, TECHNOLOGY AND RESEARCH6,308 +65 1800 777 0354

About the Agency for Science, Technology and Research (A*STAR)The Agency for Science, Technology and Research (A*STAR) is Singapores lead public sector agency that spearheads economic oriented research to advance scientific discovery and develop innovative technology. Through open innovation, we collaborate with our partners in both the public and private sectors to benefit society. As a Science and Technology Organisation, A*STAR bridges the gap between academia and industry. Our research creates economic growth and jobs for Singapore, and enhances lives by contributing to societal benefits such as improving outcomes in healthcare, urban living, and sustainability. We play a key role in nurturing and developing a diversity of talent and leaders in our Agency and research entities, the wider research community and industry. A*STAR’s R&D activities span biomedical sciences and physical sciences and engineering, with research entities primarily located in Biopolis and Fusionopolis. For ongoing news, visit www.a-star.edu.sg.

EUROMONITOR INTERNATIONAL2,285 +65 6324 1855

Euromonitor International is the worlds leading independent provider of strategic market research. With a global network of analysts and market research on every key trend and driver, Euromonitors market research reports empower organisations and brands of all sizes with strategic data, analysis, and consumer trends in a single, affordable resource.Learn more at www.euromonitor.com.

AQ SERVICES INTERNATIONAL105 +65 6223 8208

AQ Services International is about changing the world of customer service, through our mission: Driving Front line Performance. Founded in 2001, AQ has over 19 years of experience. During this time, we have developed the right set of tools and expertise allowing us to customize solutions for different businesses. We have grown into a multicultural company with global reach and local roots and serve clients across the full spectrum of the service industry on all continents. Measure-We help companies like yours grow by providing actionable insights into your front line. We specialize in mystery shopping and audits to help you understand each part of your business process, and pinpoint performance breakdowns related to your customers or business.Act-We go beyond providing insights, and use data to provide actionable solutions. Based on your companies insights, we create a personalized action plan to address your toughest business challenges. Through state of the art technology and customizable improvement tools, we take action where needed.Improve-At AQ Services, we make our actions count. Our services have shown to result in higher customer & employee satisfaction, more effective & positive coaching options, reduction of operational downtime, an increase in KPIs and much more. In us, you will find willing partners who are as passionate about your business - from front line to bottom line, from your products and services to your customers - as you are.Office Locations: Singapore | Kuala Lumpur | The Hague | Shanghai

INTEL LABS2,202 +65 6213 1000

See what it means to be on the vanguard of research in computer science, academic and industry collaboration, and a leader in visionary thinking about technology, the sciences, society, and culture. Intel Labs, the research arm of Intel Corporation, is inventing tomorrows technology to make our lives easier, more enjoyable and more productive.

WOOLCOCK INSTITUTE OF MEDICAL RESEARCH203 +61 2 9805 3000

The Woolcock Institute of Medical Research aims to improve respiratory and sleep health through excellence in research, clinical management and education.The Institute does this by providing a dynamic environment where over 200 medical researchers are uncovering the causes of disease, finding better treatments and translating these into practice. We are one of the worlds leading respiratory and sleep research organisations.We apply a holistic approach to disease; from conducting fundamental research on the mechanisms of disease, to discovering new ways to prevent, treat and provide effective management. We are determined to translate the development of new and best practice treatments for sleep and breathing disorders into improved health for individual patients and the entire community. The Woolcock is committed to improving peoples lives through conducting and applying world-class medical research. This dedication to improve patient wellbeing is the focus of what we do.

UNIVERSITY OF BERGEN (UIB)4,766 +65 6871 4035

The University of Bergen is a young, modern university. Most of its premises are concentrated in the heart of the city of Bergen. There are about 14,500 students enrolled, and 3,200 faculty and staff. Read more.FacultiesThe Universitys academic landscape is characterised by its great variety and breadth. Six faculties cover most of the traditional university disciplines. Within the faculties are included 60 different specialised departments, centres and institutes.Centres and coursesThere are also an increasing number of multi-disciplinary research centres, projects and units.International students are offered master-level and doctoral training at the University of Bergen. UiB InternationallyThe University of Bergen is constantly interfacing with the international environment in order to expand its borders and to explore the world. It is heavily involved in international co-operation in research and education. The university has signed bilateral agreements with universities, research institutions and academic centres of excellence in all parts of the world.UiB is also committed to co-operating with developing countries and has established programmes with universities in Third World Countries in the areas of health, poverty, and resource management.The University is engaged in the European Unions Framework programmes for research and technological development and has been designated as a European Research Infrastructure and a Research Training Site in several scientific fields.

AMR GROUP16 +84 28 6258 6391

The AMR Group is an expert in Vietnam and its markets. We value:• Beyond research findings, we provide clients with actionable marketing solutions• Deeply understand clients’ businesses• Assist clients effectively in cost, time, qualityFounded in 2010, the team is local but with international training and experience, operating to global standards. AMR Group has been working together with our clients from various industries as not only a marketing research specialist but also a strategic partner – contributes to their success in Vietnam.

Top Market Research Companies in Vietnam

Key Statistics from 2022: GDP and Employment

According to the General Statistics Office of Vietnam, the market research industry is a key contributor to the country's GDP, with a growth rate of 8.7% in 2021. The industry is expected to continue growing in 2022, driven by the country's expanding economy and the increasing demand for market insights and data-driven decision making. In terms of employment, the market research industry provides jobs for analysts, researchers, and other professionals, contributing to the country's growing workforce. In 2022, the industry employed approximately 2,000 professionals, representing an increase of 8% from the previous year.

Factors Contributing to Growth and Success: Government Initiatives

The Vietnamese government has been instrumental in promoting the growth and success of the market research industry in Vietnam, implementing several initiatives to support the industry's development. One of the key initiatives is the "National Program on Information and Communication Technology Development," which was launched in 2018 to promote the development of Vietnam's ICT sector, including the market research industry. The program aims to improve the efficiency and effectiveness of the sector, and to promote social inclusion and equality.

Another key initiative is the "National Program on E-Commerce Development," which was launched in 2019 to promote the development of e-commerce in Vietnam, including online market research. The program aims to improve the competitiveness of Vietnamese businesses and to promote the country's economic growth.

Finally, the government has also implemented several policies aimed at promoting the development of the market research industry, such as tax incentives and streamlined business registration procedures. These policies have helped to attract investment and promote the growth of the industry in Vietnam.

Industry Growth and Comparison to Previous Years

The market research industry in Vietnam is experiencing significant growth, with many companies achieving significant success and expansion. In recent years, the industry has become more diverse and competitive, with many new players entering the market.

Key Trends: Technological Disruptions

One of the key trends in the market research industry in Vietnam is the adoption of new technologies and the emergence of new business models. This includes the use of AI and machine learning in the market research process, which help to improve efficiency and reduce costs. The adoption of new technologies has helped to drive growth in the market research industry in Vietnam, making it more competitive and innovative.

Another key trend is the growing demand for data-driven insights and analytics, which are increasingly being used by businesses to inform their decision making. This has led to an increase in the use of big data and advanced analytics tools in the market research process, as well as the emergence of new data visualization and reporting techniques.

Challenges

While the market research industry in Vietnam is experiencing significant growth and success, there are several challenges that need to be addressed in order to sustain this growth in the long term. These include improving the quality of education and training for market research professionals, addressing skills gaps, and promoting sustainable and inclusive growth.

Improving the quality of education and training: Vietnam's market research industry requires a highly skilled workforce in order to succeed, but there are significant skills gaps in the country. The government has implemented several initiatives aimed at improving education and training, but more needs to be done in order to develop a highly skilled workforce that can support the growth of the industry.

Addressing skills gaps: The market research industry in Vietnam requires a highly skilled workforce in order to provide quality services to clients. However, there is a shortage of skilled workers in the country, which is hindering the growth of the industry. The government is working to address this challenge by implementing policies aimed at attracting and retaining skilled workers, such as providing incentives for workers to enter the industry and improving working conditions.

Promoting sustainable and inclusive growth: Finally, the market research industry in Vietnam must promote sustainable and inclusive growth in order to succeed in the long term. This includes addressing environmental challenges such as reducing waste and promoting responsible production practices, and promoting social inclusion and equality.

Future Outlook

The future outlook for the market research industry in Vietnam is highly promising, driven by the country's dynamic economic growth and increasing demand for reliable and insightful market insights. As Vietnam continues to develop and diversify its economy, the demand for market research services will only increase, creating significant opportunities for growth and investment in the industry. In addition, the industry is poised to benefit from the country's growing reputation as a hub for innovation and entrepreneurship, attracting investment and talent from around the world.

Conclusion

In conclusion, the market research industry in Vietnam is experiencing significant growth and success, driven by a range of factors including government initiatives, the adoption of new technologies, and the emergence of new business models. However, there are several challenges that need to be addressed in order to sustain this growth in the long term, including improving the quality of education and training for market research professionals, addressing skills gaps, and promoting sustainable and inclusive growth. With the right policies and initiatives, Vietnam has the potential to become a leading hub for innovative and sustainable market research services in Southeast Asia. The government's continued focus on sustainability, innovation, and improving the business environment is a positive sign for the industry's future success. As long as Vietnam can address its challenges and capitalize on its strengths, the country is well-positioned for continued growth and success in the market research industry.

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By Melissa Goh
Published on 31 May 2023