Top Market Research Companies in Australia

The market research industry in Australia is a critical sector that supports various industries, such as healthcare, finance, and retail. In 2022, the industry generated over $2.4 billion in revenue, accounting for approximately 0.1% of Australia's GDP. Moreover, the industry employed over 10,000 people, indicating its significant contribution to employment and economic growth. This article provides an in-depth analysis of the market research industry in Australia, focusing on the factors contributing to its growth and success, key trends, challenges, and future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
FIFTYFIVE5, PART OF ACCENTURE SONG218 +61 3 8412 2700
info@fiftyfive5.com

Fiftyfive5 We are hiring! We started Fiftyfive5 with a single guiding thought: to see insight deliver growth. We believe that unlocking growth comes from defining the real question, because only then can we be clear on how to solve it, and why solving it represents an opportunity. We use multiple tools, data sets and processes beyond just traditional research to empower us to access sharper, deeper and commercially impactful insights from information. We gauge our success by our client’s growth. We know that insight is not the end point; it is the beginning and that by working in partnership with our clients, we can inspire action and create value. Our capability is broad, aligned to three core areas of client need: 1. IDENTIFY GROWTH STRATEGIES: defining where to play and translating this in to clear direction to access growth opportunities 2. EXECUTE AGAINST GROWTH STRATEGIES: defining and shaping how to win in-market via sharp insight led positioning, innovation and shopper outco…

MPI817 +61 8 9091 8882
feedback@mpirecruitment.au

As specialist mining industry recruiters and consultants, we’ve been focused on matching the right person to the right mining job for more than 26 years. Our people are all either experienced mining industry technical professionals and managers, recruitment or search experts or human resource specialists. Having been inside the industry ourselves means we’re well placed to provide expert perspectives to both candidates and mining companies. We have a great range of resources for candidates, including our jobs board and job alerts, career guidance services, and help with resumes, applications and even LinkedIn profiles. We promise to respond to every person, each time they register with us, and keep you up-to-date on how your applications are going. We’ll never leave you wondering! We understand the needs of the mining industry and we understand business and we focus on finding candidates who will fit the team – and then continue to provide client care beyond the successful placemen…

YPA - YOUR PROPERTY AGENT181 +61 1300 972 972
corporate@ypa.com.au

YPA commenced in trading as a real estate agent in early 2007 and since then it has opened 23 franchise offices in and around various suburbs in Melbourne and the Mornington Peninsula. All offices are independently owned however all supported by the ypa franchise network. Our directors and staff are champions in their own right and have achieved accolades and awards within the real estate industry. With thousands of combined years of experience ypa is an energetic fresh and knowledgeable estate agency that thrives on customer care and satisfied clients. Our team of expert property consultants are constantly up to date with property trends, market research and real estate legislation, this provides our clients with confidence and comfort that their property is in the safest hands.

FREEDOM PROPERTY INVESTORS145 +61 1300 766 791
contactus@freedompropertyinvestors.com.au

Freedom Property Investors approach property investing as a science, utilising a comprehensive research methodology to identify high-growth locations across Australia. Led by Scott Kuru and Lianna Pan, two of Australia’s most successful property investors, we aim to provide our members with cashflow positive properties that will outperform market averages for both capital growth and rental yield. The business is family-owned and led by compassionate individuals who spend every day on a mission to change the lives of all Australians.

THE EVOLVED GROUP61 +61 3 9670 1909
hello@theevolvedgroup.com

The Evolved Group is a Human Insights Company. We deliver Data Driven insights powered by Conversational AI, advanced analytics and our team of human researchers and data science experts. We connect our clients to their customers at scale not possible with traditional survey driven insights programs. We represent the next generation of insights technology.

WOOLCOTT RESEARCH & ENGAGEMENT35 +61 2 9261 5221
info@woolcott.com.au

Woolcott Research & Engagement is one of Australias leading market & social research companies. We are skilled in, and are able to offer the full range of qualitative and quantitative research techniques. One of our key strengths is in our ability to utilise internal resources almost exclusively. We are engagement specialists, and have lead the way in the championing deliberative, community co-design strategies. Our key promise to clients is that we delve more deeply into issues, and go beyond logical, rational responses, to understand the real determinants of behaviour - which are particularly important in the development of effective communication strategies and social policy. Woolcott Research & Engagement has: > A service culture which places clients at the centre of our company. > A core focus on quality and accuracy in everything we do. > An innovative approach to our work, based on adapting new learning from the academic world to develop practical and effective new technique…

IPS MANAGEMENT CONSULTANTS65 +61 8 9721 7057
info@ipsau.com.au

IPS delivers innovative and focused consulting services across Australia. #ipsau

FORREST MARKETING GROUP34 +61 1300 396 888
enquiries@fmgroup.com.au

Many businesses struggle to generate a consistent number of good quality sales leads that will support the growth and business goals they are working towards. At Forrest Marketing Group we support your sales team to help your business generate leads, open sales conversations, set appointments and win customers. In the past year, we’ve uncovered sales opportunities that have resulted in millions of dollars of new business for our clients. Selling on the phone is all we do. We have the specialist expertise to help you start a host of lucrative new business relationships. So if you are looking for new clients or sales opportunities, call us today on 1300 396 888, or email us on enquiries@fmgroup.com.au. TESTIMONIAL FROM ELDERS INSURANCE ”For any business focused on growth, telemarketing is an option worth exploring and may well be the right option for your company. Using a dedicated and highly experienced team like FMG, our Agents can concentrate their efforts on what they do best an…

SIMPSON FARMS45 +61 7 4126 8321
admin@simpsonfarms.com

Simpson Farms –“ The Avocado People” Embracing innovation to provide avocado products the Foodservice Industry expects. Simpson Farms, an Australian Family Company, supplying the foodservice market a range of Australian grown and manufactured avocado products. For many years supplying their famous Guacamole to the Corporate, FoodService and QSR. After extensive consultation and independent market research with the Foodservice Industry and end use customers, the feedback was a need for consistent supply, ripe and ready-to-go no fuss or disappointing avocado and an all year round price. The Premium Chunky Avocado and the Seasoned Avocado Pulp was found to deliver all of these requirements and easily outperformed its competition to be the best avocado products on the market bar none. Our Premium Chunky Avocado and Seasoned Avocado Pulp have been created using HPP (High Pressure Processing) technology. The HPP process is unique as it maintains the natural colour, flavour and texture…

REACH MARKETS23 +61 1300 805 795
admin@reachmarkets.com.au

At Reach Markets, our vision is to empower investors and traders with the best tools, access to experts and opportunities whilst cutting out unnecessary costs. Over the run of our business, we have built up a dedicated 56,000 engaged subscriber base, a partnership with the ASX, fostered a partnership with Australia’s #1 Option’s Technology and given Australian investors exposure to numbered exclusive opportunities for 708 Wholesale Investors. Reach was founded with the goal of creating a simple way for companies and investors to REACH each other. Using technology to reduce a company’s cost associated with attracting & engaging with investors and raising capital; while helping to improve the quality of investors’ decisions and their access to opportunities. Reach refers to Reach Markets Pty Ltd (ABN 36 145 312 232) (CAR No: 431191), Reach Corporate Pty Ltd (ABN 76 638 960 540) (CAR No:1281636), Reach Trading Pty Ltd (ABN 16 615 714 442) (CAR No.1265855) of Reach Financial Group Pty Lt…

EDSICO MANAGEMENT19 +61 1300 337 426
info@edsico.com.au

With decades of experience, EDSICO Management provides fully integrated range of management consultancy services. Our teams have served projects including Road & Rail infrastructure, health, education and clean energy. With a set of management and engineering skills, our team of consultants coming from Project Management, Engineering, IT, Financial and legal backgrounds are ready for most challenging assignments. Having tracked record of the continuing growth, success story, EDSICO Management has been involved in multi-billion-dollar capital investment projects for range of Australian Government Agencies and also private sector such as RPV, LXRA, ARTC, TfNSW, Sydney Metro, Justice Department and Health Infrastructure Department of NSW. At EDSICO Management, we support our clients in Project Management, Feasibility Study, Market Intelligence, and Risk Assessment. We seek to be recognised as an innovative leader in our industry, and thus are committed to providing a sustainable learnin…

CANSTAR176 +61 1300 077 012

“We want to help consumers make the right purchase decisions…” - Andrew Spicer, Canstar CEO Canstar was established in 1992 as a privately owned financial research agency. As an Australia and New Zealand’s premier research and expert ratings agency, we have a team of around 150 talented people working with more than 30,000 products and over 750 brands in the financial services industry. We are the original financial comparison site, providing free online comparison with expert value-based Star Ratings and what’s more we are now Australia’s biggest financial comparison site, comparing more brands than any other.* In 2010, we launched Canstar Blue to provide customer satisfaction research and rating for over 120 different product and service categories covering over 900 brands. We engage respected professional market research companies, Qualtrics, Colmar Brunton and I-view (owned by Ipsos), to ask consumers about their personal brand experiences. With a strong focus on product and serv…

GEMBA72 +61 2 9125 6500
info@thegembagroup.com

Welcome to Gemba, a leading authority in the ever-changing world of sport and entertainment. Offering specialised services across insights, strategy and communications, we are passionate about our clients, proud of the work we do and love operating in one of the most dynamic industries on the global stage. Gemba Insights Gemba’s industry-leading Insights Program is the largest of its kind anywhere in the world, delivering proprietary and customised market research across the sport and entertainment landscape. From consumer passion to celebrity power, from grassroots participation to sponsor recognition, Gemba Insights asks the right questions to discover illuminating answers to help governments, sporting organisations and brands achieve real commercial and operational success. Gemba Strategy We bring deeper thinking to brands, sports organisation and governments alike as they navigate the complex sport and entertainment landscape. Highly specialised services spanning Business St…

RESOLVEXO29 +61 477 954 588
info@resolvexo.com.au

ResolveXO exclusively represents business occupiers of commercial and industrial premises to strategically plan, negotiate and secure the best achievable outcome. We strongly believe that strategy determines outcomes, and we have the know-how to give you the strategy you need to secure a better property outcome. We think clearly, respond quickly and use our knowledge of the market to identify the points of leverage that will make all the difference between a good result and a great one. If you are considering a move, looking to re-negotiate your existing terms, or want help managing your existing portfolio, then give us a call. We are Australasia’s leading corporate property strategists and the tactical advantage you need to secure your next corporate property on the best terms available.

SYMPLI94 +61 1300 796 754
help@sympli.com.au

Sympli is an e-settlement services provider that aims to offer an efficient and user-friendly platform. Our platform design is led by an experienced team with deep expertise across both the conveyancing and financial services industries. Additionally, we incorporate in-depth market research to deliver a reliable and secure service that hundreds of lawyers, conveyancers, and financial institutions have indicated they would like to see.

THE LOTE AGENCY45 +61 7 5461 3634
info@loteagency.com.au

The LOTE Agency is a unique multicultural marketing agency that specialises in intercultural communication solutions for employers, advertising agencies and marketing professionals who wish to communicate with audiences from diverse cultural backgrounds. We deliver exceptional ethnic communications to ensure our clients always receive outcomes that exceed their expectations and provide a broad range of services from research, planning and strategy to digital marketing, production and delivery. We believe that effective multicultural communication is not just about translating the literal word: it’s about conveying the message. This simple philosophy underpins everything we do. In addition to specialised staff, LOTE’s in-house audio production and desktop publishing facilities mean that we can provide efficient, competitively priced services, from a simple translation to extensive awareness campaigns. OUR SERVICES INCLUDE: COMMUNICATION We deliver strategic planning, project man…

ZEMBR69 +61 1300 383 600
hello@zembr.co

With a global presence and a passion for helping entrepreneurs succeed, #TeamZembr is the talented team of virtual professionals you need to grow your business. OUR MISSION 📌 To help entrepreneurs grow their business with an on-demand global team of talented virtual professionals. HOW WE CAN HELP 📌 Virtual Executive Assistance - Delegate your daily tasks to give you more time to work on growing your business 📌 Virtual Admin & Sales Assistance - Dont let the little details cause you stress! 📌 Virtual Bookkeeping Assistance - Make reporting a breeze with accurate, efficient, and up-to-date bookkeeping completed by trained personnel. 📌 Virtual Marketing Assistance - Accelerate your marketing efforts through a team of professionals taking a holistic approach to your business goals. 📌 Virtual Reception Assistance - A seamless extension of your office reception to reduce interruption & prevent missed calls. 📌 Teleservices - Let us take care of those calls you don’t…

INVESTMENT TRENDS36 +61 2 8248 8000
info@investmenttrends.com

Investment Trends is a privately owned financial services industry research company based in Sydney, Australia. We deliver independent, deep insights research on the behaviours, preferences and needs of retail investors and intermediaries for the financial services companies that serve them across Australia, Singapore, Hong Kong, France, Germany, Spain, the UK, the US and the UAE. Founded in Dec 2003 by Executive Chairman Mark Johnston, we signed Australia’s leading broker, CommSec, as our first client within days of launching the business. We’ve been profitable and successful ever since. By the end of 2004 we had four syndicated studies delivered or underway and 26 Australian financial services clients including the “Big Four” banks and AMP. In the years since 2004 Investment Trends has grown significantly, despite massive challenges like industry consolidation and the global financial crisis. In 2009 our first overseas syndicated reports were produced for the UK, followed in subs…

METRIX CONSULTING27 +61 8 6555 2900
hello@metrixconsulting.com.au

Metrix Consulting is an insights and strategy firm that connects data from multiple sources to drive more effective marketing and business decisions. Business leaders have always needed insights they can act upon, but this is now more important than ever thanks to an explosion of information, increased competitive forces, social change, a fragmentation of marketing channels and industry disruption. Our focus is on helping you navigate this complexity by using our ‘multi-lens’ approach. This means looking at a challenge from all angles, and connecting all the dots. By doing this, we ensure you get the full picture, not just fragments of it. And with the full picture, you can make truly informed decisions that get results.

SOCIAL MARKETING @ GRIFFITH28 +61 7 3735 6425
lawfutures@griffith.edu.au

Delivering evidence-based research and impact is what we do best. We are the world’s largest university-based social marketing centre and work in partnership with social change practitioners, thinkers, and scientists to ensure that people and our planet come first. We work in partnership with stakeholders and communities to deliver lasting impact. Our outcomes focussed approach has changed the way more than 5,500 teenagers think about alcohol. Our work has resulted in more than 15,000 military personnel and thousands of Finnish kids making healthier food choices. We’ve reduced food waste in 43% of households reached and 40% fewer koalas died from dog attacks in the period we implemented Leave It.

Top Market Research Companies in Australia

Factors Contributing to Growth and Success

Government Initiatives

One of the critical factors contributing to the growth and success of the market research industry in Australia is the government's initiatives. The government has implemented several policies aimed at promoting innovation, supporting small businesses, and improving access to finance. For instance, the government has implemented the R&D Tax Incentive program, which provides funding and support to businesses engaged in research and development, enabling them to grow and expand. The government has also implemented the Export Market Development Grants (EMDG) scheme, which provides funding to businesses to promote their products and services in overseas markets.

Industry Growth and Comparison to Previous Years

The market research industry in Australia has experienced steady growth over the years, driven by various factors such as the expansion of the economy and the increased demand for market research services. In 2022, the industry recorded a growth rate of 2.5%, which was higher than the previous year's growth rate of 2.2%. This growth can be attributed to increased investment in technology, improved marketing, and the development of new products and services. Moreover, the industry has experienced growth in various sub-sectors, such as qualitative research, quantitative research, and online research.

Key Trends, Technological Disruptions

The market research industry in Australia has undergone significant technological disruptions, driven by the rapid development of digital technologies such as big data analytics, artificial intelligence, and social media. These technological disruptions have led to the creation of new market research solutions, improved efficiency and productivity, and the development of new products and services. For instance, the use of big data analytics has enabled market researchers to analyze large datasets more efficiently, improving the quality and accuracy of research findings. Additionally, the use of social media has enabled market researchers to collect real-time data on consumer behavior, enabling them to create more effective research insights.

Challenges

The market research industry in Australia faces several challenges that affect its growth and competitiveness. Some of these challenges include increased competition, changing customer preferences, and the need to adapt to new technologies and changing business models. Moreover, the industry is also facing challenges in addressing data privacy and cybersecurity concerns, particularly in the wake of increased data breaches and cyber-attacks.

Future Outlook

The market research industry in Australia has a promising future, driven by various factors such as the expansion of the economy, the growing demand for market research services, and the government's initiatives aimed at promoting innovation and entrepreneurship. The industry is also expected to benefit from the increased adoption of digital technologies, enabling market researchers to create more innovative and effective solutions. However, the industry will also face various challenges, such as the need to address data privacy and cybersecurity concerns, the rising cost of research, and the need to adapt to new technologies and business models. To stay competitive, businesses in the market research industry need to invest in innovation, improve efficiency, and adopt new technologies that can improve their operations and customer service.

Moreover, the market research industry in Australia can also benefit from a focus on sustainability and social responsibility. Consumers are increasingly conscious of the environmental and social impact of their purchases, and the market research industry can respond by adopting more sustainable and socially responsible practices. For instance, the industry can use eco-friendly research methods, reduce waste, and promote diversity and inclusivity in their research practices.

Conclusion

In conclusion, the market research industry in Australia is a critical sector that contributes significantly to the economy. The industry's growth is driven by various factors, such as government initiatives, increased demand for market research services, and technological disruptions. However, the industry also faces challenges such as increased competition, changing customer preferences, and the need to adapt to new technologies and business models. To stay competitive, businesses in the market research industry need to invest in innovation, improve efficiency, and adopt new technologies that can improve their operations and customer service.

Moreover, a focus on sustainability and social responsibility can further enhance the industry's growth and success in the future. The market research industry is expected to continue growing, driven by various factors such as the expansion of the economy, the growing demand for market research services, and the adoption of new technologies. However, the industry will also face various challenges, such as the need to address data privacy and cybersecurity concerns, the rising cost of research, and the need to adapt to new technologies and business models. To stay competitive, businesses in the market research industry need to be agile, innovative, and responsive to changing market dynamics. They need to invest in new technologies, collaborate with other sectors, focus on sustainability and social responsibility, leverage data and analytics, and embrace online platforms and marketplaces. By doing so, they can continue to thrive and contribute to the growth and success of the Australian economy.

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By Melissa Goh
Published on 10 May 2023