Top Marketing And Advertising Companies in Australia
The marketing and advertising industry in Australia is a critical sector that supports various industries, such as retail, hospitality, and tourism. In 2022, the industry generated over $40 billion in revenue, accounting for approximately 2% of Australia's GDP. Moreover, the industry employed over 250,000 people, indicating its significant contribution to employment and economic growth. This article provides an in-depth analysis of the marketing and advertising industry in Australia, focusing on the factors contributing to its growth and success, key trends, challenges, and future outlook.
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Company
Headcount
Contact
Description
Decision Maker
OOH!
868
+61 131114 privacy@oohmedia.com.au
oOh!media is changing the face of the Out of Home industry in Australia. Our unbeatable combination of unrivalled scale reaching 77% of all metro and regional Australians across 35,000 locations, our diverse product range, and our market-leading data insight, makes brands powerfully unmissable. We work with advertisers, media agencies, partners and communities to engage people with Out of Home experiences that educate, engage, inform and inspire.
KEY MEDIA
404
+61 2 8437 4700 info@keymedia.com
KM is an award-winning global B2B information provider with 340+ employees working on around 25 websites, 14 magazine titles and 60 annual events in Canada, Australia, USA, UK, New Zealand and Philippines. Our products operate across key business verticals including Financial Services, Legal, Education, Property and Human Resources, bringing product providers and business communities together through print media, events and online channels. KM has an unquestioned reputation for delivering high-quality, timely information in whatever format best suits our customers. Since launching in 2001, KM has grown from the publisher of a single B2B magazine to a global B2B information provider with an ever-growing portfolio of market-leading products. Key Media prides itself on its entrepreneurial culture, creating innovative products for the industries in which we operate. Central to our business model is a truly platform-neutral approach to media communication. Whether audiences wish to c…
NOVA ENTERTAINMENT
629
+61 2 9564 9999 privacy@novaentertainment.com.au
NOVA Entertainment - Entertaining audiences across Radio, Online, Mobile, Social, Live Events, TV and In Store. NOVA Entertainment’s brands include the established Nova radio stations; Nova 96.9 Sydney, Nova 100 Melbourne, Nova 106.9 Brisbane, Nova 919 Adelaide and Nova 93.7 Perth; and Smooth FM 95.3 in Sydney and Smooth FM 91.5 in Melbourne. In addition, NOVA Entertainment operates Adelaides FIVEaa and Star 104.5 on Central Coast and the digital stations Smooth FM and Coles Radio. Entertaining Audiences Everywhere!
KOALA
419
+61 1800 575 337 press@koala.com
Koala’s mission is Better furniture experiences, designed with the World in mind. Combining customer-centric products, a world-class technology and fulfilment platform, incredible customer service and social good, we are changing the way people buy and enjoy furniture. www.koala.com https://koala.com/en-au/careers Follow us on: www.facebook.com/koala instagram.com/koala twitter.com/koalamattress
THE MONKEYS
195
+61 2 8665 4200 contact@themonkeys.com.au
The Monkeys create provocative ideas that live within advertising, entertainment and technology. We’ve been called an ad agency, a collective, a branded content company, the business model of the future and a bunch of bloody dreamers. Truth is, we’re a bit of each. In this multi-channel world companies need innovative ways to connect with their audience. That’s where we can help.
CUTTING EDGE
393
+61 2 8332 5999 marketing@cuttingedge.com.au
Creatively led. Technically bred. For 28 years Cutting Edge have been crafting inventive content, and celebrating the creative idea. We create compelling content and clever backend solutions for the advertising and film and television industries. Our key services include Reality Television Technical Services, Digital, Design, Animation, Sound & Picture Post-Production, VFX, and Branded Communications. We have offices in Brisbane, Sydney, the Gold Coast & Tokyo.
MELBOURNE STORM
138
+61 1300 786 767 info@melbournestorm.com.au
Melbourne Storm is an Australian professional rugby league club based in the city of Melbourne playing in the National Rugby League competition. Melbourne Storm play their home matches at AAMI Park Stadium and offer a range of corporate entertaining opportunities. For more information please visit the website at www.melbournestorm.com.au
DIGIVIZER
47
+61 404 432 700 info@digivizer.com
Digivizer is Australias leading social technology company. Since 2010 our data-driven products have helped businesses of all shapes and sizes create better experiences for their customers by knowing more about people and what they care about. We’ve recently launched our latest development: a new digital campaign performance platform for every business. Digivizer lets marketers and CEOs in companies of any size see how well their digital marketing programs deliver, across all main digital social and search platforms, in a single view that’s accurate, immediate and affordable. What differentiates the Digivizer platform is that it provides normalized data across multiple digital channels in comparable metrics. Users can track and analyse owned social channel performance, see who is talking about them, track influencer posts and performance, easily see how their brand is being shared visually, and see paid performance measurements - impressions, engagement & engagement rates, video vie…
MOMENTUM MEDIA
115
+61 2 9922 3300 reception@momentummedia.com.au
Momentum Media is driven to creating Australia’s most influential media and professional development business across the markets we operate in. With a reach spanning over a million professionals, high-net-worth individuals and SME business owners, we’re connected to the rapidly changing preferences and attitudes of our communities – and we’re making a positive contribution for them to thrive. Momentum Media’s suite of brands help shape the direction of corporate Australia through delivering market intelligence, news, insights, leadership and knowledge across key market segments – ensuring organisations and individuals are better informed. Whether it’s defence, national security and space through to mortgages, financial advice, legal or accounting, our aim is to be peerless and to excel in all facets of our business. This vision empowers Momentum to set the standard that other media businesses admire and seek to emulate. And there’s a good reason why Momentum remains one of the f…
SPARRO
97
+61 2 9212 7040 hello@sparro.com.au
Were Australias largest independent digital-everything agency, based in Sydney, living strongly by our maxim Expect More and managing over $180m of ad spend each year. We develop highly effective, valuable and memorable digital marketing strategies and campaigns across all Paid & Organic channels - with a strong focus on making data-driven decisions, transparency, reporting and scaling businesses profitably through deeply involved partnerships and innovation. Our current client list includes Webjet, Destination NSW, Gumtree, Catch, Dominos, Temple & Webster, Estee Lauder, Servcorp, Aon, Industrie, Bing Lee, The Star, eToro, Showpo, MoneyMe, Australia for UNHCR and over 80 more across most categories! Expect More.
SHOWPO
95
+61 1800 951 411 info@showpo.com
Showpo is an Australian owned, social media led e-commerce brand, redefining fashion retail for the next generation of women. Founded in Sydney in 2010 by Jane Lu, what started as a platform to disrupt the traditional retail model, is now a global fashion destination. We connect a community of millions around the world to inspiration, discovery and the latest trends, with over 100+ new styles dropping weekly. Through a curated offering of apparel, beauty, accessories and footwear, we exist to make fashion accessible, from social to your door. SHOP: www.showpo.com FACEBOOK: fb.com/iloveshowpo INSTAGRAM: @showpo TIKTOK: @showpo
STRUBER
62
+61 1300 319 166 connect@struber.com.au
Struber leaves a Bright Impact on the people and places benefiting from the billions of dollars invested in Australian infrastructure. Our professional services consultancy offers infrastructure lifecycle services to public and private sectors with government and contractor clients across transport, precincts, development, engineering, defence, renewable energy, health, water, disaster recovery, and social infrastructure. We bring the best talent in the market to deliver sustainable legacies through services including stakeholder engagement, facilitation and workshops, research, tendering, social license, supply chain participation, creative and branding, change and culture management, digital tools, strategy and policy, independent advice and audits, and more.
MESSAGES ON HOLD
47
+61 1800 637 724 info@messagesonhold.com.au
We are ambush marketing addicts moonlighting as multimedia marketing experts. You see, we aren’t an advertising agency. We deal direct B2B and specialise in direct marketing. We opened our doors over two decades ago, specialising in audio marketing for the telephone, since then we’ve grown our portfolio to include video production, voice branding, language translations as well as producing an ever-expanding library of very cool ambient music tracks that are completely royalty-free. With offices in Singapore and Perth, plus nine on-site digital studios, we’re well positioned to service every industry across Asia-Pacific.
OPTIMISE
240
+65 6296 4041 dpouk@optimisemedia.com
We are Optimise. We help turn more clicks into customers with intelligent performance-based advertising. Every day our global network of publishers and media connects businesses with millions of new customers. Last year we delivered sales worth over $1billion for global brands like Microsoft, HSBC and Expedia Our work has been recognised by the Performance Marketing industry and we’re proud to have won some of the biggest International Performance Marketing awards: • Best Program Launch or Migration (2023) • Best Finance Campaign (2023) • Best Managed Affiliate Program - Enterprise Level (2023) Our advertising powers some of the biggest brands in the world. Over 1,000 of the world’s most successful businesses use Optimise as rocket fuel for their online advertising… Agoda, Expedia, Paytm, Microsoft, Tesco Bank, HSBC, Samsung, Amazon…
IPROSPECT AUSTRALIA
50
+60 3-2080 6383 hello@iprospect.com
iProspect, a dentsu company, is a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for Australias most ambitious brands including Sonos, Ampol, Paypal and Hendricks. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets. iProspect is part of Japanese powerhouse, dentsu, the global communications network who strive to promote “Kaizen” within their agencies. All organisations within our network complement rather than compete against each other. We have one integrated P&L, which promotes co-operation and collaboration and places our clients’ business needs at our heart, allowing access to a truly holistic marketing offering of best-in-class expertise and capabilities in media, innovation an…
DISRUPT DIGITAL
75
+61 7 3088 9008 contact@disruptdigital.com.au
Disrupt Digital is Australias leading employer of skilled digital marketing specialists, providing a tailored and cutting edge experience to businesses across Australia and New Zealand, through our group of brands. Ultimately, our focus aims to help generate growth and improve business. We do this by engaging with our clients and building healthy relationships to make a positive difference. At Disrupt Digital, our core values and our vision Creating The Future, One Day At a Time, are at the forefront of our decisions, as we pioneer digital marketing and shape the future of digital.
STELLAR ENTERTAINMENT
81
+61 2 8197 9800 info@stellargroup.com
Established in 1974, Stellar Entertainment is a leading provider of entertainment content, technical services, audio & video production. With offices in Sydney, Singapore, Los Angeles, Kuala Lumpur and Hong Kong, our global team of experts specialises in inflight entertainment (IFE), including programming and licensing of Hollywood and international films, TV, music, games, digital books and magazines. We also offer encoding and lab services, metadata management, video and audio duplication, recordings for all PRAM systems, we provide media for legacy systems, as well as consultancy services on all IFE matters. We have serviced the airline industry for almost 5 decades since our start in 1974, which we regard as one of our many triumphs. In fact, our relationship with many of our clients exceeds 10 years. We put this down to our service excellence, industry expertise, competitive pricing and ability to solve the challenges of our clients. Our Stellar Studios provide a wide range …
BISHOPP
47
+61 7 3552 5600 administration@bishopp.com.au
Bishopp is Australia’s leading out-of-home advertising company with a 30 year history of industry success. Established in 1993, our objective is to guide, support and expand a world of communication, while building abundant businesses in local communities. Our offering now includes 23 airports in Australia and New Zealand, and weve increased our total assets to 2,500+ opportunities, including over 1,000 unique billboard faces across major Queensland hubs, regional cities and in-between road traffic, making Bishopp’s geographic coverage truly unrivalled. Implementing new technologies and forging strong relationships with over 400 property owners, Bishopp now employs more than 60 staff and promotes over 1,200 businesses every year. Still privately owned today, Bishopp truly is a Queensland success story. AUS | Bishopp.com.au NZ | Bishopp.co.nz
EHRENBERG-BASS INSTITUTE
101
+61 8 8302 0111 info@marketingscience.info
The Ehrenberg-Bass Institute at the University of South Australia is world-famous for its marketing science research. The Institute’s research aims to uncover law-like patterns and relationships and then build empirically grounded theory to explain and predict. Working with big brands globally, the Institutes research is closing the gap between industry practice and academic theory. The Institute is made up of over 70 academics, higher degree research students and professional staff.
THE ROYALS
108
+61 2 9280 1721 membership@theroyals.com.au
Introducing The Royals. The Most Interested Agency in the World. We live to know more about your business, your opportunities and your problems. We have a voracious appetite to inquire and understand, to know what you know, to go deeper. And we know that in order to stay relevant we must continually evolve and adapt. Yesterday’s knowledge is simply experience. Because of this, we work with a beta mindset, staying open, entrepreneurial and collaborative. The Royals maintain a persistent study of the evolution of consumer behaviour in the connected world. We’re constantly thinking about how people discover, interact with and share content, ideas, products and messages. We were thinking about your consumer before we met you and we’ll continue to study and learn between briefs. We think marketers need an agency partner that is stocked with minds continually researching, learning, experimenting, trying things. That is, a more hungry agency – an agency fuelled by passion and curiosity. We …
Top Marketing And Advertising Companies in Australia
Factors Contributing to Growth and Success
Government Initiatives
One of the critical factors contributing to the growth and success of the marketing and advertising industry in Australia is the government's initiatives. The government has implemented several policies aimed at promoting innovation, supporting small businesses, and improving access to finance. For instance, the government has implemented the Entrepreneurs' Program, which provides funding and support to small businesses and startups, enabling them to grow and expand. The government has also implemented the Export Market Development Grants (EMDG) scheme, which provides funding to businesses to promote their products and services in overseas markets.
Industry Growth and Comparison to Previous Years
The marketing and advertising industry in Australia has experienced steady growth over the years, driven by various factors such as the expansion of the economy and the increased demand for marketing and advertising services. In 2022, the industry recorded a growth rate of 3.5%, which was higher than the previous year's growth rate of 2.9%. This growth can be attributed to increased investment in technology, improved marketing, and the development of new products and services. Moreover, the industry has experienced growth in various sub-sectors, such as digital advertising, content marketing, and influencer marketing.
Key Trends, Technological Disruptions
The marketing and advertising industry in Australia has undergone significant technological disruptions, driven by the rapid development of digital technologies such as social media, mobile devices, and programmatic advertising. These technological disruptions have led to the creation of new marketing and advertising solutions, improved efficiency and productivity, and the development of new products and services. For instance, the use of social media has enabled marketers to reach a broader audience, improving the effectiveness and reach of marketing campaigns. Additionally, the use of programmatic advertising has improved efficiency in the advertising process, reducing costs and improving targeting accuracy.
Challenges
The marketing and advertising industry in Australia faces several challenges that affect its growth and competitiveness. Some of these challenges include increased competition, changing customer preferences, and the need to adapt to new technologies and changing business models. Moreover, the industry is also facing challenges in addressing data privacy and cybersecurity concerns, particularly in the wake of increased data breaches and cyber-attacks.
Future Outlook
The marketing and advertising industry in Australia has a promising future, driven by various factors such as the expansion of the economy, the growing demand for marketing and advertising services, and the government's initiatives aimed at promoting innovation and entrepreneurship. The industry is also expected to benefit from the increased adoption of digital technologies, enabling marketers and advertisers to create more innovative and effective solutions. However, the industry will also face various challenges, such as the need to address data privacy and cybersecurity concerns, the rising cost of advertising, and the need to adapt to new technologies and business models. To stay competitive, businesses in the marketing and advertising industry need to invest in innovation, improve efficiency, and adopt new technologies that can improve their operations and customer service.
Moreover, the marketing and advertising industry in Australia can also benefit from a focus on sustainability and social responsibility. Consumers are increasingly conscious of the environmental and social impact of their purchases, and the marketing and advertising industry can respond by adopting more sustainable and socially responsible practices. For instance, the industry can promote diversity and inclusivity in its advertising and marketing campaigns, ensuring that all customers feel represented and valued. Additionally, the industry can also adopt more sustainable practices, such as reducing waste and carbon emissions and using eco-friendly materials.
Conclusion
In conclusion, the marketing and advertising industry in Australia is a critical sector that contributes significantly to the economy. The industry's growth is driven by various factors, such as government initiatives, increased demand for marketing and advertising services, and technological disruptions. However, the industry also faces challenges such as increased competition, changing customer preferences, and the need to adapt to new technologies and business models. To stay competitive, businesses in the marketing and advertising industry need to invest in innovation, improve efficiency, and adopt new technologies that can improve their operations and customer service.
Moreover, a focus on sustainability and social responsibility can further enhance the industry's growth and success in the future. The marketing and advertising industry is expected to continue growing, driven by various factors such as the expansion of the economy, the growing demand for marketing and advertising services, and the adoption of new technologies. However, the industry will also face various challenges, such as the need to address data privacy and cybersecurity concerns, the rising cost of advertising, and the need to adapt to new technologies and business models. To stay competitive, businesses in the marketing and advertising industry need to be agile, innovative, and responsive to changing market dynamics. They need to invest in new technologies, collaborate with other sectors, focus on sustainability and social responsibility, leverage data and analytics, and embrace online platforms and marketplaces. By doing so, they can continue to thrive and contribute to the growth and success of the Australian economy.