Top Marketing And Advertising Companies in Indonesia

The marketing & advertising industry in Indonesia has been growing rapidly over the past few years, with a variety of factors contributing to its success. From a growing consumer market to the adoption of new technologies, the industry has seen remarkable developments, with a promising future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
ADA1,624 +65 6532 2507

ADA provides services that enable enterprises and brands to drive topline growth through digital marketing and sales transformation across Asia. It operates three data-driven service segments:1. Marketing Solutions:• Performance marketing, which enables clients to reach consumers efficiently on social media, native ads, display ads and search marketing; • Creative solutions to drive user engagement and conversation rates; and• Marketing technology transformation, which involves consultation on the implementation of managed services that enable brands to achieve superior customer experiences with technology platforms.2. Ecommerce Solutions: Provide brands with end-to-end store management to fulfil enablement on marketplaces, social channels, third party messaging channels and owned websites. 3. Customer Engagement Solutions: Used by enterprises to enhance customer support and communicate with consumers in real-time through SMS, WhatsApp and other messaging applications. Formed in 2018, ADA operates 10 offices across Asia with approximately 1,100 employees and is headquartered in Singapore and Malaysia.

CARAT0 +65 6594 5339

Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

GROUPM16,518 +65 6225 1262

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment. Discover more at www.groupm.com.

IPROSPECT3,020 +60 3-2080 6383

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

ISOBAR1,641 +65 6501 4900

Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.Isobar crafts distinctive brands and innovative experiences for a connected future. We work on the intersection of brand creativity and experience design to bridge the gap between a brand promise and the experience it offers to customers, employees and communities.Recently, Isobar has won 400 awards, including Fast Companies 2021 Best Workplaces for Innovators, 6 D&AD Pencils, 7 Cannes Lions with one Gold Lion in the Creative eCommerce category, and was named a Leader in the Gartner “Magic Quadrant for Global Marketing Agencies” for the seventh consecutive time. Isobar’s top clients include adidas, Coca-Cola, Enterprise, P&G and Philips.

JELLYFISH2,397 +65 6971 6440

Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. We’re more than the same logo over every door. Our unique global structure combines platform understanding with tech, media, creativity, and data expertise. We make amazing things happen at the pace the platforms demand.We’re proud to help shape the future of some of the world’s best brands - from ecommerce and CPG, to entertainment and gaming. Our unique, decade-long, multi-region Google partnership delivers across GMP, Cloud, and Training. We’re a Salesforce Consulting Partner, and one of the industry’s most extensively certified teams across Amazon. We can help you unlock your full potential across Meta technologies across the globe. Including training, creative, paid social, and analyticsWe know how important it is to find, develop, and deploy the best digital talent. So we’re equally passionate about giving our talent a platform to perform, which everyone can shape and make their own as they progress. From nurturing diverse new talent within our Jellyfish Academy, to investing in proprietary technology that can cast and connect the best teams, globally and seamlessly. If you want to find out more about our latest career opportunities - wherever you are in the world - do get in touch.

LEVERATE GROUP108 +65 6493 2568

Leverate Group is established since 2017.We are an integrated and independent full-service agency, specialized in developing creative brand communication and media buying for both digital and conventional channels with data-driven performance.Founded in 2017 in Berlin with Indonesia as its APAC hub, Leverate Group is a young and fast growing company that provides bespoke strategies with global expertise, executed locally.With the recently acquired membership in Tribe Global, an integrated and independent international communications agency network, we are now even better poised to provide clients with high performing and creatively winning strategies.

LION & LION142 +60 3-2725 4383

Lion & Lion is a Southeast Asian network integrating data and creativity to deliver impact. Established in 2012, Lion & Lion operates across 3 offices in Kuala Lumpur, Singapore and Jakarta, serving 12+ markets with diverse business, brand-building and digital profiles collaborating in an agile and unified approach. So far their impact has been sizable, with a growing portfolio of clients including AIA, Bayer, Carlsberg, Emborg, Kellogg’s, KODAK Lens, Mars Petcare, Ralali, Red Bull and moreGet in contact with us at info@lionandlion.com

MEDIA.MONKS7,338 +65 3129 2969

Media.Monks, the digital-first operating brand of S4Capital plc, connects content, data & digital media and technology services across one global team built from the bottom up. Inspired by the connectivity and flexibility of technology APIs, a single-P&L model offers clients seamless access to a 9,000-strong team of multidisciplinary digital talent organized across 57 talent hubs in 32 countries. With an aim to win the decade, Media.Monks is leading brands into a new digital era—virtualization—defined by a continually evolving set of consumer behaviors and a redefined relationship with the digital touchpoints in our lives. Media.Monks partners with some of the world’s most innovative companies, top tech brands and up-and-coming DTC and B2B brands, helping them own their data, transform their digital marketing and build customer ecosystems through both custom and enterprise technology solution-enabled experiences. In 2021, the Media.Monks brand integrated by merging MediaMonks and MightyHive, bringing together the best entrepreneurial and innovative companies worldwide named to Adweek’s Fastest Growing lists (2019, 2020, 2021, 2022), AdExchanger’s Programmatic Power Players (2020, 2021, 2022) and numerous “best places to work” lists. In addition to holding a record number of FWA and other industry awards, including Campaign Social Media Agency of the Year (2022), Media.Monks has ranked at the top of the Eventex 500 for the last two years (#1 in 2021) and has been regularly recognized at Cannes Lions and The Webby Awards, in 2021, 2022, and 2023 as Webby Production Company of the Year. Media.Monks is the unitary operating brand of London-based S4Capital (SFOR.L), the publicly traded new age, new era advertising and marketing services company established by Executive Chairman Sir Martin Sorrell in 2018.

OGILVY12,002 +84 221 3600 100

Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Advertising, Experience, Media, Public Relations, Social, Influence, Health and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients.

OOH!901 +61 131114

oOh!media is changing the face of the Out of Home industry in Australia.Our unbeatable combination of unrivalled scale reaching 77% of all metro and regional Australians across 35,000 locations, our diverse product range, and our market-leading data insight, makes brands powerfully unmissable.We work with advertisers, media agencies, partners and communities to engage people with Out of Home experiences that educate, engage, inform and inspire.

RR DONNELLEY30,577 +65 1800 782 4892

RRD is a leading global provider of multichannel solutions for marketing and business communications. With more than 50,000 customers and 43,000 employees across 34 countries, RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to effectively create, manage and execute their multichannel communications strategies.Whatever the medium, message, size or screen, we connect your brand to your audience with an entire spectrum of integrated services and technology. Learn more about our capabilities at http://www.rrd.com

STICKEARN195 +62 21 27899699

StickEarn connect brands with a diverse premium out-of-home and digital publishers. Providing better transparency, advertising options and ROI for brands.

THESMARTLOCAL.COM134 +65 6514 0510

TheSmartLocal is an independent media publisher that focuses on travel and lifestyle stories for Singaporeans. We give locals trustedy hyper-local information on what to do in and out of their country. It is one part editorial based and one part community based where members can upload their own reviews and have their say about everything Singapore.Today, TheSmartLocal reaches over 3 million Singaporeans each month. TheSmartLocal also has its own video channel - TheSmartLocalTV, its own mobile discount app SNATCH and they have expanded their online publication regionally into Malaysia and Australia. Businesses looking to advertise can check out our advertising services provided. Those look for career opportunities can check out this page - http://thesmartlocal.com/jobs

VERTICURL (A WPP COMPANY)1,441 +65 6557 2506

Verticurl, a division of Ogilvy, was established in 2006 with the mission to be the world’s leading marketing technology services agency for multinational organizations. We enable our clients to assess, deploy, integrate and support MarTech platforms, activate customer experience technologies, implement lead management processes that accelerate revenue conversion and leverage marketing technology to achieve operational excellence.Since then, the company has grown at a phenomenal rate, with over 1,200 team members and presence in the United States, Canada, Brazil, Australia, Singapore, UK, Japan, Korea, Thailand, Mexico, Costa Rica, India, Indonesia, Vietnam, and Greater China. Our global marketing automation, demand generation and digital strategy specialists support our customers in more than 14 different languages and in a variety of industry sectors, including High Tech, Banking, Insurance and Financial Services, Manufacturing, Healthcare and Consumer Electronics.Our unique 24 x 5 delivery model gives our clients the flexibility, structure and scale to meet aggressive timelines – anytime, anywhere.

WE ARE SOCIAL1,497 +65 6911 0818

We are a global socially-led creative agency, with unrivaled social media expertise.With over 1,100 people in 16 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture.We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape.We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way.We Are Social is part of Plus Company.

BONSEY JADEN144 +65 6339 0428

We’re digital brand architects. Our vision is to help brands be powerful, relevant and a leading force in the world.For us, brand building is not just about navigating the digital world, it’s about empowering brands and unlocking their ability to shape the world we live in. Empowered brands are boldly authentic and confident, with a strong conviction in the value they bring to their customers. When it comes to trends, they lead, not follow. They stay true and timeless to their mission and identity. We call these brands #powerbrands.We speak up for brands and help them be strategic in crafting experiences that shape the world of their customers. We do this by helping brands bridge authenticity and relevance, connecting brand identity with the ever evolving consumer behaviour.Our goal is to help brands deliver experiences that are boldly authentic in a world where change is constant.

PHD5,675 +65 6876 6880

Welcome to PHD. We launched as the first planning-led media agency in the UK in 1990 and today we have more than 6,000 people in over 100 offices worldwide. Our agency has been built on a culture of smart strategic thinking, creativity and innovation that delivers effective solutions for the business needs of our diverse client base of local, national and international clients. We are renowned for being one of the most forward-thinking media agencies, by challenging convention and breaking new ground in communications thinking. Today PHD is one of the most acclaimed media and communication agency networks. We are the 4th most awarded Media Agency Network in the world, according to the 2020 WARC Media 100 report. We were named Network of the Year 2020 by M&M Global, and Media Network of the Year by Eurobest for two consecutive years in 2018 and 2019. Our offices around the world are recognised, too – from our Canada office, Touché! being named Media Agency of the Year 2020 by M&M Global, to our founding office in the UK making it on to the Sunday Times ‘Best Company to work for’ list for four consecutive years.The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC).www.phdmedia.com

XAXIS904 +65 6395 3069

Xaxis combines innovative AI technology, advanced omnichannel solutions, data-driven creative, and worldwide programmatic expertise to transform digital media investments into real business outcomes. Part of GroupM Nexus, the world’s leading global performance organization, that unites GroupM’s performance talent and technologies.

TEADS1,285 +65 8615 5124

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Were committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.

Top Marketing And Advertising Companies in Indonesia

Key Statistics from 2022

According to recent data from the Central Statistics Agency (BPS), the marketing & advertising industry's contribution to Indonesia's gross domestic product (GDP) in 2022 was estimated to be around 1.2%. This represents a significant increase from previous years, with the industry's contribution to GDP having risen from 0.9% in 2017 to 1.2% in 2020.

Moreover, the industry has also been a significant employer, providing jobs for over 1.5 million professionals in 2022. This number is expected to continue to grow in the future, as the industry expands and more companies require marketing and advertising services.

Factors Contributing to Growth and Success

Several factors have contributed to the marketing & advertising industry's growth and success in Indonesia. One of the key drivers has been the country's rapidly growing consumer market, with more companies seeking to tap into this market by creating engaging and effective marketing campaigns. This has provided a significant boost to the industry, as more marketing and advertising services are in high demand.

Another factor has been the adoption of new technologies, including digital platforms, social media, and artificial intelligence. These technologies have transformed the way marketing and advertising are conducted, making the process more efficient, accurate, and innovative.

Furthermore, the Indonesian government has been actively promoting the growth of the marketing & advertising industry, providing various incentives and initiatives to attract foreign investment and support local businesses. These initiatives have provided a conducive environment for the industry to thrive and expand.

Industry Growth and Comparison to Previous Years

The marketing & advertising industry in Indonesia has seen significant growth over the past few years, with the number of marketing and advertising services increasing significantly. In 2022, the total value of marketing and advertising services in Indonesia was estimated to be around IDR 100 trillion, with the industry accounting for a significant portion of this amount.

Moreover, the industry has also seen a significant increase in international recognition, with Indonesian marketing and advertising professionals receiving awards and recognition from prestigious global institutions. This has resulted in an influx of expertise and knowledge, leading to more sophisticated and innovative marketing and advertising solutions.

Key Trends and Technological Disruptions

Several key trends are shaping the marketing & advertising industry in Indonesia. One of the most significant is the rise of digital technologies, which are transforming the way marketing and advertising are conducted. From digital platforms to social media, technology is making the process more efficient, accurate, and innovative.

Another significant trend is the increasing focus on personalization, with professionals seeking to create targeted and personalized marketing campaigns. This has led to the development of new and innovative solutions, including data analytics, artificial intelligence, and customer segmentation strategies.

Challenges

Despite the industry's significant growth and success, there are several challenges that marketing and advertising professionals in Indonesia are facing. One of the most significant is the impact of the COVID-19 pandemic, which has caused disruptions across the global economy. However, the industry has shown resilience in the face of these challenges, with professionals adapting to the new normal and finding innovative solutions to continue their work.

Future Outlook

Looking ahead, the marketing & advertising industry in Indonesia is poised for continued growth, driven by a variety of factors, including a growing consumer market, technological advancements, and a focus on personalization. With the country's rapidly growing economy and increasing competition for market share, there is a significant need for high-quality marketing and advertising services, providing professionals with numerous opportunities to innovate and contribute to the country's economic and social development.

To ensure the industry's continued growth and success, it will be important for marketing and advertising professionals to stay up-to-date with the latest technologies, expand their knowledge and skills, and engage with clients and stakeholders in new and exciting ways. Additionally, efforts to standardize regulations and increase support for local businesses will be essential in ensuring the industry's long-term sustainability.

Moreover, the industry can also play a crucial role in promoting sustainability and social responsibility, with professionals seeking to create campaigns that align with the country's social and environmental goals. This can help companies build strong and positive reputations, while contributing to Indonesia's sustainable development.

Conclusion

The marketing & advertising industry in Indonesia is a growing and dynamic sector, with numerous opportunities for innovation and growth. A rapidly growing consumer market, technological advancements, and a focus on personalization are all contributing to the industry's success. However, challenges such as the impact of the COVID-19 pandemic must be addressed to ensure the industry's continued growth and success.

Looking ahead, the future looks bright for the marketing & advertising industry in Indonesia, with professionals well-positioned to meet the demands of a rapidly evolving and dynamic market. By embracing new technologies and innovative approaches, they can help drive the industry forward and contribute to Indonesia's economic and social development. With the country's rapidly growing economy and increasing competition for market share, the marketing & advertising industry is poised to play a leading role in Indonesia's growth and success in the years to come.

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By Melissa Goh
Published on 12 May 2023