Top Marketing And Advertising Companies in Philippines

The marketing and advertising industry in the Philippines has experienced significant change and growth in recent years. This article delves into the key factors that have contributed to the industry's success, as well as the challenges and trends that will shape its future. We will explore key statistics from 2022, including GDP and employment figures, the factors driving the growth of various sectors, and the impact of technological disruptions on the industry.

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CompanyHeadcountContactDescriptionDecision Maker
ADA1,624 +65 6532 2507

ADA provides services that enable enterprises and brands to drive topline growth through digital marketing and sales transformation across Asia. It operates three data-driven service segments:1. Marketing Solutions:• Performance marketing, which enables clients to reach consumers efficiently on social media, native ads, display ads and search marketing; • Creative solutions to drive user engagement and conversation rates; and• Marketing technology transformation, which involves consultation on the implementation of managed services that enable brands to achieve superior customer experiences with technology platforms.2. Ecommerce Solutions: Provide brands with end-to-end store management to fulfil enablement on marketplaces, social channels, third party messaging channels and owned websites. 3. Customer Engagement Solutions: Used by enterprises to enhance customer support and communicate with consumers in real-time through SMS, WhatsApp and other messaging applications. Formed in 2018, ADA operates 10 offices across Asia with approximately 1,100 employees and is headquartered in Singapore and Malaysia.

APPARENT159 +61 2 9901 4417

Apparent is an independent agency based in Sydney, helping brands grow with their customers globally.From idea to implementation, we combine strategic experience with customer expertise to deliver content that gets results, right where the audience is.

CARAT0 +65 6594 5339

Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

GROUPM16,518 +65 6225 1262

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment. Discover more at www.groupm.com.

JCDECAUX5,796 +65 6333 6639

In 1964, Jean-Claude Decaux invented advertising street furniture. Ever since, JCDecaux—now the global industry leader—has been the only international player focused exclusively on outdoor advertising, developing 3 areas of business: street furniture, transport advertising and billboard advertising.

IPROSPECT3,020 +60 3-2080 6383

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

ISOBAR1,641 +65 6501 4900

Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.Isobar crafts distinctive brands and innovative experiences for a connected future. We work on the intersection of brand creativity and experience design to bridge the gap between a brand promise and the experience it offers to customers, employees and communities.Recently, Isobar has won 400 awards, including Fast Companies 2021 Best Workplaces for Innovators, 6 D&AD Pencils, 7 Cannes Lions with one Gold Lion in the Creative eCommerce category, and was named a Leader in the Gartner “Magic Quadrant for Global Marketing Agencies” for the seventh consecutive time. Isobar’s top clients include adidas, Coca-Cola, Enterprise, P&G and Philips.

MEDIA.MONKS7,338 +65 3129 2969

Media.Monks, the digital-first operating brand of S4Capital plc, connects content, data & digital media and technology services across one global team built from the bottom up. Inspired by the connectivity and flexibility of technology APIs, a single-P&L model offers clients seamless access to a 9,000-strong team of multidisciplinary digital talent organized across 57 talent hubs in 32 countries. With an aim to win the decade, Media.Monks is leading brands into a new digital era—virtualization—defined by a continually evolving set of consumer behaviors and a redefined relationship with the digital touchpoints in our lives. Media.Monks partners with some of the world’s most innovative companies, top tech brands and up-and-coming DTC and B2B brands, helping them own their data, transform their digital marketing and build customer ecosystems through both custom and enterprise technology solution-enabled experiences. In 2021, the Media.Monks brand integrated by merging MediaMonks and MightyHive, bringing together the best entrepreneurial and innovative companies worldwide named to Adweek’s Fastest Growing lists (2019, 2020, 2021, 2022), AdExchanger’s Programmatic Power Players (2020, 2021, 2022) and numerous “best places to work” lists. In addition to holding a record number of FWA and other industry awards, including Campaign Social Media Agency of the Year (2022), Media.Monks has ranked at the top of the Eventex 500 for the last two years (#1 in 2021) and has been regularly recognized at Cannes Lions and The Webby Awards, in 2021, 2022, and 2023 as Webby Production Company of the Year. Media.Monks is the unitary operating brand of London-based S4Capital (SFOR.L), the publicly traded new age, new era advertising and marketing services company established by Executive Chairman Sir Martin Sorrell in 2018.

MEDIATROPY DIGITAL AGENCY70 +65 3152 0634

Mediatropy [mee · dee · uh · trow · pee] is an independent full-service digital agency that helps brands tell their stories to the right audiences.More than 200 clients in Asia have trusted our expertise to engage their audiences with digital marketing campaigns that build higher customer lifetime values. As an independent digital agency, we develop media buying/planning and content marketing strategies unbiased to platforms, tailored to increase customer engagement and business revenue.Our portfolio is diverse and ever-growing, anchored with our specialisation in the hospitality and luxury industries.From candid counsel about how a digital agency should and can help a client grow further and effectively to career opportunities, our supply of coffee is always stocked and ready for meaningful conversations.

OGILVY12,002 +84 221 3600 100

Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Advertising, Experience, Media, Public Relations, Social, Influence, Health and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients.

OOH!901 +61 131114

oOh!media is changing the face of the Out of Home industry in Australia.Our unbeatable combination of unrivalled scale reaching 77% of all metro and regional Australians across 35,000 locations, our diverse product range, and our market-leading data insight, makes brands powerfully unmissable.We work with advertisers, media agencies, partners and communities to engage people with Out of Home experiences that educate, engage, inform and inspire.

RR DONNELLEY30,577 +65 1800 782 4892

RRD is a leading global provider of multichannel solutions for marketing and business communications. With more than 50,000 customers and 43,000 employees across 34 countries, RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to effectively create, manage and execute their multichannel communications strategies.Whatever the medium, message, size or screen, we connect your brand to your audience with an entire spectrum of integrated services and technology. Learn more about our capabilities at http://www.rrd.com

THESMARTLOCAL.COM134 +65 6514 0510

TheSmartLocal is an independent media publisher that focuses on travel and lifestyle stories for Singaporeans. We give locals trustedy hyper-local information on what to do in and out of their country. It is one part editorial based and one part community based where members can upload their own reviews and have their say about everything Singapore.Today, TheSmartLocal reaches over 3 million Singaporeans each month. TheSmartLocal also has its own video channel - TheSmartLocalTV, its own mobile discount app SNATCH and they have expanded their online publication regionally into Malaysia and Australia. Businesses looking to advertise can check out our advertising services provided. Those look for career opportunities can check out this page - http://thesmartlocal.com/jobs

VERTICURL (A WPP COMPANY)1,441 +65 6557 2506

Verticurl, a division of Ogilvy, was established in 2006 with the mission to be the world’s leading marketing technology services agency for multinational organizations. We enable our clients to assess, deploy, integrate and support MarTech platforms, activate customer experience technologies, implement lead management processes that accelerate revenue conversion and leverage marketing technology to achieve operational excellence.Since then, the company has grown at a phenomenal rate, with over 1,200 team members and presence in the United States, Canada, Brazil, Australia, Singapore, UK, Japan, Korea, Thailand, Mexico, Costa Rica, India, Indonesia, Vietnam, and Greater China. Our global marketing automation, demand generation and digital strategy specialists support our customers in more than 14 different languages and in a variety of industry sectors, including High Tech, Banking, Insurance and Financial Services, Manufacturing, Healthcare and Consumer Electronics.Our unique 24 x 5 delivery model gives our clients the flexibility, structure and scale to meet aggressive timelines – anytime, anywhere.

BONSEY JADEN144 +65 6339 0428

We’re digital brand architects. Our vision is to help brands be powerful, relevant and a leading force in the world.For us, brand building is not just about navigating the digital world, it’s about empowering brands and unlocking their ability to shape the world we live in. Empowered brands are boldly authentic and confident, with a strong conviction in the value they bring to their customers. When it comes to trends, they lead, not follow. They stay true and timeless to their mission and identity. We call these brands #powerbrands.We speak up for brands and help them be strategic in crafting experiences that shape the world of their customers. We do this by helping brands bridge authenticity and relevance, connecting brand identity with the ever evolving consumer behaviour.Our goal is to help brands deliver experiences that are boldly authentic in a world where change is constant.

PHD5,675 +65 6876 6880

Welcome to PHD. We launched as the first planning-led media agency in the UK in 1990 and today we have more than 6,000 people in over 100 offices worldwide. Our agency has been built on a culture of smart strategic thinking, creativity and innovation that delivers effective solutions for the business needs of our diverse client base of local, national and international clients. We are renowned for being one of the most forward-thinking media agencies, by challenging convention and breaking new ground in communications thinking. Today PHD is one of the most acclaimed media and communication agency networks. We are the 4th most awarded Media Agency Network in the world, according to the 2020 WARC Media 100 report. We were named Network of the Year 2020 by M&M Global, and Media Network of the Year by Eurobest for two consecutive years in 2018 and 2019. Our offices around the world are recognised, too – from our Canada office, Touché! being named Media Agency of the Year 2020 by M&M Global, to our founding office in the UK making it on to the Sunday Times ‘Best Company to work for’ list for four consecutive years.The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC).www.phdmedia.com

XAXIS904 +65 6395 3069

Xaxis combines innovative AI technology, advanced omnichannel solutions, data-driven creative, and worldwide programmatic expertise to transform digital media investments into real business outcomes. Part of GroupM Nexus, the world’s leading global performance organization, that unites GroupM’s performance talent and technologies.

TEADS1,285 +65 8615 5124

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Were committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.

IVE GROUP871 +61 2 9287 0303

IVE Group (ASX:IGL) is Australias leading holistic marketing company, generating revenues in excess of $700m and employing over 1,800 staff. With an unmatched breadth and depth of offering we guide clients from idea > execution. As marketing natives, we understand that for businesses who need to connect with their customers, the marketing landscape is becoming more complex. We help navigate the marketing maze, to connect our clients with customers. Wherever, whenever.

SALESPOND106 +61 2 9260 7330

Simplify your approach to developing quality leads and driving revenue growth across APAC by partnering with SalesPond inside sales experts. We streamline the flow of leads, nurturing them through to a sales ready status, faster and more efficiently. Our best practice approach will maximise results by bridging the gap between marketing and sales. Combining accurate data, compelling content and talented inside sales teams, to run campaigns off the one powerful platform, resulting in better qualified leads and more meaningful pipeline.We are one provider that can offer you professional, highly trained staff that speaks the local language in region. Get in touch today to see why some of the worlds leading companies trust us to deliver reliable and professional results.

Top Marketing And Advertising Companies in Philippines

Key Statistics from 2022 – A Snapshot of Growth and Employment

Accounting for 1.1% of the country's GDP, the industry generated approximately $4.8 billion in revenue, reflecting its vital role in driving business growth and consumer engagement. The sector employed over 60,000 professionals, comprising 0.31% of the total workforce, and demonstrated its adaptability in the face of rapid digital transformation and changing consumer preferences.

Factors Contributing to the Growth and Success of the Marketing & Advertising Industry

Government Initiatives

The Philippine government has implemented several initiatives to create a conducive business environment, thereby contributing to the growth and success of the marketing and advertising industry. For example, the Ease of Doing Business Act, enacted in 2018, streamlined business processes and reduced bureaucratic hurdles for both local and foreign businesses.

Digital Transformation

The rapid digital transformation in the Philippines has prompted businesses to invest heavily in digital marketing and advertising. This trend has led to the growth of online advertising platforms, such as social media, search engines, and programmatic advertising, which have become essential tools for businesses to reach their target audiences.

Expansion of the Middle Class

The growth of the middle class in the Philippines has driven increased consumer spending, leading businesses to invest more in marketing and advertising efforts. As a result, the industry has experienced a surge in demand for creative and strategic professionals who can develop and execute effective marketing campaigns.

Industry Growth and Year-on-Year Comparison

Digital Advertising

Digital advertising experienced significant growth in 2022, driven by the widespread adoption of digital platforms and the increasing number of internet users in the country. This growth has created new opportunities for advertisers to target specific demographics and develop personalized campaigns, resulting in a more efficient use of advertising budgets.

Traditional Advertising

Despite the growth of digital advertising, traditional advertising formats, such as print, radio, and television, remain relevant in the Philippine market. In 2022, traditional advertising experienced modest growth, as businesses continued to recognize the value of reaching a broad audience through these channels.

Experiential Marketing

Experiential marketing, which focuses on creating memorable experiences for consumers, saw a resurgence in 2022. As pandemic-related restrictions eased, businesses sought to reconnect with their audiences through immersive events and activations, driving growth in this segment of the industry.

Key Trends – Technological Disruptions and Their Impact on Marketing & Advertising

Data-Driven Marketing and Personalization

The increasing availability of data and advanced analytics tools has enabled marketers to develop highly targeted and personalized campaigns. This trend has led to a more efficient allocation of advertising budgets, as businesses can now identify and engage with their most valuable customers more effectively.

Social Media and Influencer Marketing

Social media and influencer marketing have become integral components of the marketing mix in the Philippines. As social media platforms continue to gain popularity, businesses are leveraging influencers to reach and engage with their target audiences. This trend has spurred the growth of influencer marketing agencies and platforms that connect brands with relevant influencers, providing data-driven insights and campaign management tools.

Augmented Reality (AR) and Virtual Reality (VR) in Advertising

The adoption of AR and VR technologies in the marketing and advertising industry has created new opportunities for businesses to create immersive and interactive experiences for their customers. These technologies have the potential to transform traditional advertising formats, such as outdoor and print media, and generate higher levels of customer engagement.

Challenges

Despite the impressive growth of the marketing and advertising industry in the Philippines, it faces several challenges, including:

Adapting to Changing Consumer Preferences

As consumer preferences evolve, the industry must continuously adapt its strategies to stay relevant and effective. This requires businesses to invest in market research and stay up-to-date with the latest trends and technologies that shape consumer behavior.

Talent Development and Retention

The marketing and advertising industry faces the challenge of attracting and retaining skilled professionals in the face of growing competition from other industries. To address this issue, businesses must invest in talent development initiatives, such as training programs and mentorship schemes, to ensure that their employees possess the necessary skills and expertise.

Balancing Data Privacy and Personalization

As data-driven marketing becomes increasingly important, businesses must strike a balance between leveraging customer data to deliver personalized experiences and respecting individual privacy. Compliance with data protection regulations, such as the Philippine Data Privacy Act, is crucial for businesses to maintain consumer trust and avoid potential legal ramifications.

Future Outlook

The marketing and advertising industry in the Philippines is poised for continued growth, driven by the ongoing digital transformation, the expansion of the middle class, and supportive government initiatives. To maintain this momentum and overcome challenges, the industry must embrace innovation, invest in talent development, and adapt to the changing preferences of consumers.

Conclusion

In conclusion, the Philippine marketing and advertising industry has demonstrated remarkable resilience and adaptability in the face of various challenges. Its continued success will depend on its ability to harness the power of emerging technologies, develop targeted and data-driven strategies, and maintain a deep understanding of the evolving needs and preferences of consumers. By doing so, the industry will not only contribute to the country's economic growth but also play a critical role in shaping the future of marketing and advertising in the Philippines.

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By Melissa Goh
Published on 29 May 2023