Overview
Singapore’s marketing and advertising industry spend shifting from traditional to digital media
Singapore’s marketing industry consists of services including advertising, branding, marketing and public relations. The advertising industry comprises revenue generated by agencies providing advertising services, including both online and traditional advertising services. The advertising industry contributed less than 1% to total services industry revenue in Singapore in 2020, while recording around SGD 3 billion in revenues in 2020, with around 1,550 entities in operation.
The industry has been shifting from television advertising to digital marketing whereby television accounted for around 30% of the total ad spend, followed by digital media accounting for around 28% in 2018. Prior to COVID-19, the value of television advertising (estimated at around USD 500 million in 2018) was forecasted to decline from 2019 onwards, and recorded a 3% YoY decline in 2019. Singapore was estimated to be the weakest advertising revenue market in Asia-Pacific in 2019. All media types in Singapore experienced a decline in ad spend in 2018, except for digital media, which saw a positive growth of around 13% YoY.
Marketing and advertising industry associations established with the aim of self-regulating members for ethical practices in addition to talent development
The Association of Advertising and Marketing Singapore (AAMS) is the industry association representing all marketing and advertising entities in the country. AAMS was formed in 2019, by the merger of 4As (Association of Accredited Advertising Agents Singapore, formed in 1948) and IAS (Institute of Advertising Singapore, formed in 1990).
AAMS has introduced industry awards to recognise outstanding talent in advertising and related fields, including the Creative Circle Awards, Crowbar and Singapore Media Awards. AAMS also engages in talent development through courses and certificate programmes, including CCPs (Career Conversion Programmes) for Content Strategists, which aim to upskill executive and managerial level employees from non-related working experience into content creators and strategists in the industry; the Professional Certificate in Digital Marketing and Content Creation; and PCP for Digital Advertising Professionals.
Further, AAMS has launched the Business Accelerator programme, in addition to hosting career fairs and sharing sessions in collaboration with institutions, to help uplift the capabilities of marketing firms in Singapore.
The Advertising Standards Authority of Singapore (ASAS) is a self-regulatory body promoting ethical advertising, operating under the Singapore Code of Advertising Practice (SCAP). The Code seeks to promote a high standard of ethics in advertising, through industry self-regulation, and was formulated in consideration with national law, international law and practice, such as the Advertising and Marketing Communications Code published by the International Chamber of Commerce. ASAS collects complaints and feedback from consumers on unethical advertising practices and grievances, which are forwarded to advertisers.
Other organisations functioning in the advertising industry include the Advertising Media Owners Association Singapore (AMOS), Singapore Advertisers Association (SAA), Singapore Advertising and Media Alliance (SAMA), and Audit Bureau of Circulation (ABC).
Key Trends
Although the industry was affected by low consumer spending during COVID-19, digitalisation and increased content consumption support industry growth
The advertising industry recorded a 22% YoY decline in revenue, from around SGD 4 billion in 2019 to SGD 3 billion in 2020. The impact of low consumer confidence caused by COVID-19 has negatively affected the advertising and marketing industry, as the industry is highly correlated with consumer spending and financial power.
But the shift among retail companies from operating with 80% in-store sales and 20% online to accelerating online sales to cope with COVID-19 has led to the change in customer touch points from physical to digital. Further, consumers were found to be spending more time at home during the pandemic and were naturally consuming more online content. Their preferences are changing too, leading to increased demand for high-quality information and positive messaging.
Keeping pace with consumers through innovation becomes top priority for Singaporean marketing and advertising industry
As companies are adjusting to the new normal and restrategizing their marketing plans, marketers are expected to prepare recovery strategies with innovation as the top priority for brands. The pandemic-led disruption from the reduced barriers in speed, scale, R&D and talent has led to greater competition in the industry, where increased speed of innovation has made it more accessible for new entrants.
In this backdrop, the main challenge for marketing and advertising industry players in Singapore is keeping pace with quality and profitability while focusing on innovation. Salesforce’s 2020 ‘State of Marketing’ report reveals that marketing leaders in Singapore and Thailand consider innovation to be their first priority, compared to other APAC countries such as the Philippines, where improving the use of tools and technologies is considered the top priority. Singapore was projected to use 50% more data sources than the global average in its marketing and advertising campaigns in 2021.
The growing shift to online channels and the rapid change in the way media is consumed has led to changes in the customer journey across the marketing spectrum. This has revealed some of the gaps in the existing approach by industry players, creating demand for innovation in digital channels. Industry players are increasingly focusing on digital customer touch points by focusing on optimising their digital strategy in terms of channels, spend and creative ideation. The quality of content has become key for marketing, since there is a large volume of marketing content that has been boosted by increased budgets from companies adopting digitalization.
Social selling is another growing area where social media influencers are improving the engagement rates of consumers across multiple digital touch points. Therefore, real-time customer engagement has also become a challenge for marketers.
Companies that engage social media influencers are also expected to ensure compliance with Singapore's advertising laws and various industry codes in order to reduce the risk of legal liability or negative publicity. According to ASAS, Singapore received 304 pieces of complaints and feedback in 2021, where F&B, electrical and electronics were the top categories.
Industry increasingly adopting AI and data-driven strategies to cope with growing competition and need for innovation
The Singaporean marketing and advertising industry is increasingly adopting AI-driven technologies for its campaigns. For instance, a company called Untitled Project helps retail companies to improve customised shopping experiences through predictive modelling. In addition, AI has been used by the industry to shape buying trends throughout Singapore. Another startup called Crayon Data uses big data and AI to map the personal tastes of customers to create personalised, digital experiences for them every time they connect digitally with the retailer of their choice.
These technologies have increased the need for marketing and advertising players in Singapore to adopt a real-time approach to the customer experience, as consumers expect dynamic interactions. The content they see on one channel is tailored based on their actions from a previous channel, which creates a growing need for cross-channel dynamic content in marketing.
Rapidly evolving industry dynamics create need for Singaporean marketers to align more with their IT teams
These evolving dynamics of the industry have left marketers striving for agility in a bid to stay relevant. Marketing and advertising companies are increasing their alignment with their IT arms as a means of focusing on innovation, in addition to unifying customer data and sharing data across business units.
Additionally, marketers in Singapore state a need to stay flexible enough to deliver, as customer needs are constantly changing.
Key Statistics
- Ad spending in Singapore’s Digital Advertising market is projected to reach USD 1.3 billion in 2022.
- The market's largest segment is Banner Advertising with a market volume of around USD 49 million in 2022.
- The average ad spending per user in the Banner Advertising segment is projected to amount to USD 88.55 in 2022.
- By 2026, 87% of Digital Advertising revenue is expected to be generated through programmatic advertising.
- By 2026, 46% of total ad spending in the digital advertising market is expected to be generated through mobile channels.
- DBS Bank has been recognized as the top brand in Singapore, based on a brand value of around USD 7.8 billion in 2021.
- OCBC Bank was second in terms of brand value in 2021.
Top Singapore MNCs in Marketing & Advertising Sector
OGILVY SINGAPORE PTE. LTD.
Incorporated in 1948, Ogilvy Singapore Pte. Ltd. is a British advertising, marketing, and public relations firm. Through six main skills, it develops experiences, designs, and communications that impact a brand's needs, such as brand strategy, advertising, customer engagement and commerce, PR and influence, digital transformation, and partnerships. Ogilvy is a subsidiary of WPP. Ogilvy Singapore was named as the most creative agency network in the world for the second consecutive year in 2022, having won the IPA Effectiveness Awards, the WARC Awards for Effectiveness, the Jay Chiat Awards, the APG Creative Strategy Awards, the AME Awards, and the ARF David Ogilvy Award.
IPG MEDIABRANDS (SINGAPORE) PTE. LTD.
Interpublic Group Mediabrands (IPG) (Singapore) Pte. Ltd. is a marketing firm which was established in 1996. It provides media investment, out-of-home media print management, listing directory services, as well as planning and media buying agency services, among others. IPG Mediabrands offers strategic services and solutions through its award-winning full-service agency networks UM and Initiative, as well as its marketing specialty firms: Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio, and the IPG Media Lab. Many of the world's most well-known companies from diverse industries are among IPG Mediabrands' clientele. Its marketing experts work for the organization in over 130 countries.
VMLY&R
Young & Rubicam was incorporated as a marketing and communications firm in 1979. In 1981, it was renamed as Y&R, following the collaboration with Dentsu and Young & Rubicam (USA). In 2018, Y&R merged with VML to form VMLY&R. Since then, VMLY&R has created award-winning campaigns for Colgate-Palmolive, Danone, Dell, Ford, Intel, Pfizer, and Wendy's. Subsequently, VMLY&R teamed up with Geometry to form VMLY&R COMMERCE, a new end-to-end creative commerce company, which operates as a separate entity within VMLY&R. With 189 offices in over 90 countries, VMLY&R has established its presence across Asia, Australia, Europe, the Middle East, North America, Latin America, and Africa.
PHD SINGAPORE PTE. LTD.
PHD Singapore Pte. Ltd. is a media and marketing communications agency, which provides a comprehensive range of marketing services. It also offers investment planning and audience development to help with commerce strategy and content collaboration. PHD was incorporated in 1990 and is headquartered in the UK. According to the 2020 WARC Media 100 study, PHD Singapore is the fourth most awarded media agency network, with over 100 offices in 74 countries. The company provides a comprehensive range of marketing services. PHD Singapore was named as Network of the Year in 2020 by M&M Global, and Media Network of the Year (2018 and 2019) by Eurobest.
HOGARTH WORLDWIDE PTE. LIMITED
Hogarth Worldwide Pte. Ltd. is a marketing execution firm that was established in 2011. It creates advertising and other marketing communication material in various mediums and languages. Hogarth's manufacturing knowledge, along with its strong workflow and asset management technologies, provides worldwide brands with quality, control, and cost savings. Hogarth collaborates with creative and media companies to bring advertising to market in an efficient and cost-effective manner, with all language and cultural issues managed by professionals. Hogarth was named one of the top post-production studios in a Televisual poll.
INMOBI PTE. LTD.
Established in 2007, InMobi Pte. Ltd. is an international mobile advertising technology firm, which is headquartered in India. Through relevant mobile advertising, its mobile-first platform enables brands, developers, and publishers to engage customers and create disruptive technologies. The aim is to make a positive impact on individuals, businesses, and societies internationally, using the company's advertising and discovery platform. InMobi was named one of 2016's Most Innovative Companies in the World. It accesses over 1.5 billion unique mobile devices globally.
CHEIL SINGAPORE PTE. LTD.
Cheil Singapore Pte. Ltd. is a subsidiary of Cheil Worldwide Inc., which was incorporated in 1973. It is headquartered in South Korea. Cheil Singapore is an agency network and was the 17th largest agency by revenue in 2016. Clients of Cheil Singapore include Samsung, 100 Plus, MSD, and Great Eastern. It offers Creative Services, Media, Digital Marketing Solutions, Social Media Marketing, and Advertising Services. Through CONNEC+, Cheil Singapore provides top-tier creative solutions that impact the market and customers. Cheil has more than 59 offices located in 33 countries, in Africa, Asia-Pacific, Europe, Latin America, the Middle East, and North America.
TBWA SINGAPORE PTE LTD
TBWAGroup Singapore Pte. Ltd. is an Asia-Pacific communications services and creative organization with a totally integrated agency. TBWA Singapore began operations in 1993. The company employs people from 25 countries and manages a varied portfolio of brands globally and locally - including Singapore Airlines, Singapore Tourism Board, Standard Chartered, Manulife, IKEA, Cabital, and Spotify. Advertising services are one of the services offered by the company. TBWA Singapore was named Singapore Creative Agency of the Year 2019 and 2020 by Campaign Asia, and Overall Agency of the Year, including Creative Agency of the Year and Integrated Agency of the Year, by Marketing Interactive in 2018-19.
OMD SINGAPORE PTE. LTD.
OMD Singapore Pte Ltd. was established in 1993. The company's operations comprises advertising preparation and placement in journals, newspapers, radio, television, and other media avenues. Omnicom Media Group agency OMD is part of the Omnicom Group. Omnicom Media Group is Omnicom Group, Inc.'s media services division. It combines innovation, creativity, empathy, and facts to help clients make better decisions faster. OMD is the world's largest media network, with over 100 countries represented. OMD has been named Adweek's Global Media Agency of the Year 2019. It is also the world's most effective media agency network according to the Effie Effectiveness Index.
BBDO SINGAPORE PTE LTD
Established in 1980, BBDO Singapore Pte. Ltd. is BBDO Asia Pacific's regional hub. It is part of BBDO Worldwide, and a subsidiary of Omnicom Group Inc., a multinational advertising, marketing, and corporate communications firm. It provides creative material for Visa, P&G, Diageo, Pepsi, Aviva, Fonterra, Mercedes-Benz, Johnson & Johnson, and Hewlett-Packard, among others. BBDO Singapore has won Singapore's Creative Circle Awards Agency of the Year and is the sixth most awarded agency worldwide. It is also the most honoured agency in Marketing Interactive's Excellence Awards and IAS Hall of Fame Awards. In 2017, BBDO Singapore won Gold as Campaign Asia's Creative Agency of the Year.
Top Singapore Large Local Enterprises in Marketing & Advertising Sector
ECOMMERCE ENABLERS PTE. LTD.
Ecommerce Enablers Pte. Ltd., trading as ShopBack, offers e-commerce services. The company runs an online shopping platform that allows customers to make purchases directly on the merchant's website. ShopBack was incorporated in 2014 and is headquartered in Singapore. Ecommerce Enablers expanded its platform's capabilities to include financial services while providing shoppers with more easy payment options. Booking.com, eBay, ASOS, Zalora, Woolworths Online, Uber, Shopee, Tokopedia, Blibli, Alibaba, and eBay are among its partners. ShopBack’s consumers are from Singapore, Indonesia, the United States, Thailand, Taiwan, Malaysia, and the Philippines. ShopBack ShopFest is an annual event co-hosted by e-commerce firms and ShopBack.
ANYMIND GROUP PTE. LTD.
AnyMind Group Pte. Ltd. is a technology firm that offers brands a one-stop platform for production, e-commerce development, marketing, and logistics. From cloud manufacturing and e-commerce enablement to marketing, logistics, media monetization, and creator monetization, the company provides tools to enterprises, publishers, and influencers. AnyMind Group was established in Singapore in 2016, and has expanded to 13 markets and 17 offices across the globe, including Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, and the United Arab Emirates.
2359 MEDIA PTE. LTD.
2359 Media Pte. Ltd. is one of Asia's premier digital consultancy firms, and was incorporated in 2009. It created and released SG Malls, the company’s first mobile app that allowed users to navigate malls using their phone's GPS. 2359 Media assists its clients by offering a comprehensive suite of products and services, including mobile strategy, intelligent mobile applications and advertisements, and distribution and measurement. The company’s clients include SingTel, SPH, FOX+, Mediacorp, MOM, and Samsung, among others. 2359 Media is headquartered in Singapore, with offices in Vietnam and Indonesia.
TSLA INDUSTRIES PTE. LTD.
Established in 2007, The Secret Little Agency (TSLA) Industries Pte. Ltd. is a Singapore-based independent creative agency. TSLA provides services across all media and platforms. It assists businesses with TV advertisements, social media campaigns, and other forms of marketing. It has a social media studio and a UX lab, complete with prototype and experience design skills. TSLA has established and grown customized networks for clients throughout Asia, and has offices in London, Shanghai, Los Angeles, and New York. The Secret Little Agency has been nominated agency of the year numerous times, and Campaign UK ranked TSLA among The World's Leading Independent Agencies in 2017.
MOOVE MEDIA PTE. LTD.
Moove Media Pte. Ltd. was established in Singapore in 2005. As a subsidiary of ComfortDelGro, it takes care of the company’s advertising business. Moove Media provides an integrated out-of-home advertising platform on buses, bus hubs, rail, ComfortDelGro taxis, and other prime ambience sites, reaching commuters islandwide in Singapore. Its clients represent the airlines, banking, entertainment, F&B, government, and tourism sectors. Moove Media entered New South Wales, Australia, in 2011, specializing in transit advertising on buses in Sydney, Newcastle, and Canberra. In 2017, it expanded its service to encompass Victoria, Australia.
Top Singapore SMEs in Marketing & Advertising Sector
PURPLECLICK MEDIA PTE. LTD.
PurpleClick Media Pte. Ltd. is one of the leading independent marketing firms in the Asia-Pacific region, offering results-driven, full-funnel digital marketing solutions. Since 2006, it has served clients from global organizations and government agencies to small and medium-sized businesses (SMEs) and multinational corporations (MNCs). The company has partnerships with Google, Facebook, LinkedIn, TikTok, and several Chinese platforms. It is headquartered in Singapore with offices in the Philippines and Malaysia. PurpleClick Media has won Local Hero, Analytics Agency of the Year in 2021, Local Hero (Gold) Award for Search Marketing Agency of the Year in 2017, and six Digital Agency of the Year Awards (2009 to 2015).
MAPLETREE MEDIA PTE. LTD.
Established in 2006, Mapletree Media Pte. Ltd. is a digital marketing and site development services firm. The company made the switch to digital in 2012. Mapletree Media has experience in publishing, digital media, and advertising communications. Its portfolio includes the famous Best of Singapore and Aesthetics & Beauty, both of which are must-reads for all beauty- and health-conscious consumers. The company has a regional presence in Malaysia, Thailand, Vietnam, and the Philippines. It provides a variety of below-the-line marketing solutions such as bespoke publishing, event management, SEO, social media, and more.
ACTIVA MEDIA PTE. LTD.
Incorporated in 2005, Activa Media Pte. Ltd. is an Internet marketing services firm which is headquartered in Singapore. Activa Media provides custom marketing solutions that assist businesses in increasing their online presence and capitalizing on the digital economy. It offers search engine marketing, search engine optimization, Google Display Network, social media marketing, website development, and tracking technology services. Activa Media has expanded its business outside the borders of Singapore to Malaysia, and the company was recently listed on the Hong Kong Stock Exchange. Activa Media won the Google Premier SME Partner Awards in 2015, and the Google Premier Partner Awards (SEA) 2017-18.
MEDIAONE BUSINESS GROUP PTE. LTD.
MediaOne Business Group Pte. Ltd., which was incorporated in 2013, is a leading digital marketing agency. It provides clients with a comprehensive range of marketing solutions, including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), lead generation (LG), and other digital marketing services. MediaOne Business serves numerous SME and MNC clients, both locally and globally. The company drives demand by creating and managing campaigns that use email, events, search engine marketing, site development, and graphic design.
BREW INTERACTIVE PTE. LTD.
Brew Interactive Pte. Ltd., which was incorporated in 2009, is a Singapore-based award-winning digital marketing and content agency. It specializes in digital marketing, content marketing, government sector marketing, social media marketing, and Facebook and Google advertising. The company offers considerably more conservative pricing and a full-service digital agency that handles lead generation, lead nurturing, content marketing, social media, conversion rate optimization, and digital advertising. Its clients represent diverse industries, ranging from B2B to education and financial services. Brew Interactive has won HubSpot Impact Awards in 2019, Marketing Excellence Awards, and Salesforce Awards in 2020.
THE MEDIA SHOP GROUP PTE. LTD.
The Media Shop Group, founded in 2011, is an independent media firm that offers planning and buying services across all media channels, including print, outdoor, TV, radio, and interactive. The Media Shop works with brands from a variety of industries such as hospitality, FMCG, technology, and finance, as well as the government sector. It also maintains close ties with major media businesses and publishers in Asia, including Malaysia, Thailand, Vietnam, Indonesia, the Philippines, India, China, and Taiwan. From 2015 to 2020, The Media Shop received multiple awards, including Singapore Media Awards and Marketing Magazine's Media Agency of the Year Award.
THE IDEA LABORATORY PTE. LTD.
The Idea Laboratory Pte. Ltd., which was incorporated in Singapore in 2010, is a service-integrated advertising and communications firm. The company creates 360-degree brand campaigns for TV, print, outdoor, design, digital, and social media. The Idea Laboratory, which provides creativity, and reliable marketing consultancy - specializes in advertising, marketing, branding, and communications solutions. Its clients include Pergueot, DBS, Facebook, Ford, and Asia Malls.
THE GOVT PRIVATE LIMITED
Established in 2012, The GOVT Private Limited is a Singapore-based independent creative firm. GOVT creates culturally relevant campaigns with an international flavour, blurring the lines between traditional advertising, pop culture, data science, tech innovation, and consumer experience, for clients such as OCBC Bank, Netflix, Tiger Beer, National Gallery Singapore, SATS, and NTUC Enterprises. GOVT is a subsidiary of ALT Worldwide, a Singapore-based independent communications corporation. In 2016, GOVT was named Rebel Agency of the Year at the Institute of Advertising Singapore's Hall of Fame Awards, while Campaign UK and TheNetworkOne named GOVT one of the World's Leading Independent Agencies in 2018 and 2020.
HEPMIL MEDIA GROUP PTE. LTD.
Hepmil Media Group Pte. Ltd., which was incorporated in 2015, is a network of technology-driven media enterprises in Southeast Asia. The Group is the parent company of the media firms SGAG, MGAG, and PGAG, as well as the digital creative agency Hepmil Creators' Network. Hepmil Media Group has expanded into more than a digital media platform, with strengths in technology and production, talent and cast management, and media inventory particular to Southeast Asia's esports market. Hepmil Media Group has offices in Kuala Lumpur, Jakarta, and Manila. Bent Pixels Asia, a subsidiary of the Hepmil Media Group, aims to empower esports creators, organizations, and talent agencies on YouTube.
D'ZIRE MEDIA PTE. LTD.
Established in 2012, D’zire Media Pte. Ltd. is a Singapore-based integrated advertising firm that has complete media accreditation with all major media owners in Singapore. D’zire Media offers a full range of marketing services via both digital and conventional media. The company provides services such as Media Planning and Marketing Strategy, Media Booking, Concept and Design, Printing, Fabrication, Digital Campaign, Artiste Endorsement, and Installation Services. Kaplan, Sevens Group, Larry, Geox, Setia, and Curtin Singapore are among its clients.
Top Singapore Fastest-Growing Companies in Marketing & Advertising Sector
MAILMAN PTE. LTD.
Mailman Pte. Ltd., which was founded in 1999, is a media and advertising firm. By 2009, the company had begun building digital media campaigns for worldwide travel and sports organizations. It has experts in digital strategy, transformation, social media, content creation, and e-commerce. Mailman has completed projects for over 50 major athletic pioneers, including the NFL, NHL, UFC, Kobe Bryant, Juventus, Tottenham Hotspur, and Chelsea. Mailman purchased Seven League in 2017. Mailman/Seven League has offices in London, Shanghai, Singapore, and Indonesia. Endeavor China recently announced plans to acquire the Shanghai-based digital marketing agency Mailman Group and its Seven League subsidiary.
CYBER MEDIA SERVICES PTE. LTD.
Incorporated in 2017, Cyber Media Services Pte. Ltd. is a unit of Content Matrix, which provides content and publishing services to publishers, corporations, educational institutions, and information-based organizations. Cyber Media Services has personnel in the United States, the United Kingdom, Australia, and Singapore. Cyber Media is South Asia's largest speciality media business, and one of India's top five magazine publishers. Dataquest, PCQuest, Voice&Data, Global Services, DQ Channels, and DQ Week are among the group's 12 media properties. CyberMedia continues to excel at hosting virtual meetings and other customized events. It has also created knowledge-based weekly television shows.
REMERGE PTE. LTD.
Established in 2014, Remerge Pte. Ltd. is an advertising and marketing firm. Remerge has developed apps across all key verticals, including gaming, delivery, e-commerce, and travel. The company's multinational team of specialists works directly with its clients across the Americas, Europe, and Asia. Remerge builds and executes advertising campaigns, quantifies their incremental value, and constantly optimizes them as a bridge between advertisers and publishers. The Remerge technique includes user data analysis, creative execution, calculating the incremental value of the campaign, and continual optimization. The company refines the science of app marketing by building innovative approaches and implementing open communication.
QUEEN MARKETING GROUP PRIVATE LIMITED
Queen Marketing Group Pte. Ltd., which was established in 2013, is a consulting firm and service executor, with the key to all the basics of modern business. The group has served over 30 international firms and represented more than 50 small and medium-sized businesses throughout Asia. Through its subsidiaries and partner network, Queen Marketing holds the basic pillars of modern business as growth consultation, marketing and advertising, creative design, IT and tech solutions, training and education, and investments. Queen Marketing works with firms such as Decathlon, Mothercare, Michelin, Canon, Ebay, Allianz, and American Exchange.
WAVE ROCK PTE. LTD.
Wave Rock Pte. Ltd., which was incorporated in 2019, is an e-commerce pioneer in some of the world's fastest growing countries. The company provides fast, safe, and simple online platforms for selling products and discounted services (vouchers) on a subscription basis via various brands and websites. It creates customer-centric products and services. The company specializes in internet marketing and web promotions. Its services are conceived, developed, and hosted in-house. Wave Rock works throughout Asia, the Pacific, and Europe.
VAYNERMEDIA APAC PTE. LTD.
Established in 2014, VaynerMedia APAC Pte. Ltd. is a social-first digital agency that focuses on cross-platform storytelling. The company creates creative campaigns based on the insights acquired from micro-content, and is concerned with social media branding and engagement methods. VaynerMedia has clients all over the world. It has offices in New York, Los Angeles, London, Singapore, Mexico City, Tokyo, Bangkok, and Sydney. The company provides marketing services to major corporations such as Anheuser-Busch InBev, GE, JPMorgan Chase, Kraft Heinz, and PepsiCo. Adweek named VaynerMedia the Breakthrough Media Agency of the Year in 2020.
DAC ASIA PTE. LTD.
DAC Asia Pte. Ltd., which was incorporated in 2012, is a digital media and advertising firm. The company provides end-to-end online media and marketing services to assist brands in creating memorable digital experiences. DAC Asia is an expert in digital strategy, creative, data marketing, social media, media planning and buying, and more. In 2017, DAC Asia and Media Intelligence joined forces to form i-dac Bangkok, a digital agency, to operate as a full-service digital media and marketing firm. D.A.Consortium Inc. (DAC), Media Intelligence, Innity, Irep, and I-Studio are partners. DAC Asia has offices in Bangkok, Thailand, and Indonesia.
THE INTEGER GROUP PTE. LTD.
Incorporated in 2011, The Integer Group Pte. Ltd. is a commerce agency and data-driven innovation firm. The company builds a brand's lifetime link with its consumers through Retail Marketing, eCommerce, Brand Communications, Media and Connections, and Data and Analytics. Integer is a fundamental part of Omnicom Group Inc. and Omnicom Commerce Group. The Integer Group has offices throughout the world, including Africa, Asia, Australia, Europe, the Middle East, and North and South America. Among its clients are AT&T, FedEx, Mars/Wrigley, Michelin, Nestlé, P&G, PepsiCo, and Starbucks.
TARGET MEDIA CULCREATIVE PTE. LTD.
Established in 2018, Target Media Creative Pte. Ltd. (Target Media) is a forward-thinking Singapore media firm, which was founded by Singapore Press Holdings (SPH) and China's Focus Media. The firm creates, delivers, and manages its patented smart online-to-offline (O2O) lift media network, in order to significantly increase targeted communications and audience engagement efforts for both community and commercial groups. Target Media collaborates with 16 Town Councils, the HDB, major government ministries, and prominent and local brand owners.
ECHOMARKETING SG PTE. LTD.
Founded in 2017, EchoMarketing SG Pte. Ltd. is a Korean corporation that primarily provides online advertising agency services. The company provides advertising services such as mobile marketing, search engine marketing, Facebook DR marketing, GDN and Youtube links, Programmatic Media buying, and GA Consulting. It also offers Marketing Automation, Performance Analytics, Campaign Optimization, Search Marketing Management, and Customer Value Management. EchoMarketing provides expert marketing services in over 56 countries around the world. In addition, it displays advertisements in the form of graphics on mobile applications, computer websites, and search engine advertising services.
