Top Marketing And Advertising Companies in Thailand

The marketing and advertising industry in Thailand plays a vital role in promoting economic growth by driving consumer demand and fostering brand awareness. This article provides a comprehensive overview of the sector, including key statistics, contributing factors, industry growth, trends, challenges, and future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
ADA1,624 +65 6532 2507

ADA provides services that enable enterprises and brands to drive topline growth through digital marketing and sales transformation across Asia. It operates three data-driven service segments:1. Marketing Solutions:• Performance marketing, which enables clients to reach consumers efficiently on social media, native ads, display ads and search marketing; • Creative solutions to drive user engagement and conversation rates; and• Marketing technology transformation, which involves consultation on the implementation of managed services that enable brands to achieve superior customer experiences with technology platforms.2. Ecommerce Solutions: Provide brands with end-to-end store management to fulfil enablement on marketplaces, social channels, third party messaging channels and owned websites. 3. Customer Engagement Solutions: Used by enterprises to enhance customer support and communicate with consumers in real-time through SMS, WhatsApp and other messaging applications. Formed in 2018, ADA operates 10 offices across Asia with approximately 1,100 employees and is headquartered in Singapore and Malaysia.

CARAT0 +65 6594 5339

Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

GROUPM16,518 +65 6225 1262

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment. Discover more at www.groupm.com.

JCDECAUX5,796 +65 6333 6639

In 1964, Jean-Claude Decaux invented advertising street furniture. Ever since, JCDecaux—now the global industry leader—has been the only international player focused exclusively on outdoor advertising, developing 3 areas of business: street furniture, transport advertising and billboard advertising.

IPROSPECT3,020 +60 3-2080 6383

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

ISOBAR1,641 +65 6501 4900

Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.Isobar crafts distinctive brands and innovative experiences for a connected future. We work on the intersection of brand creativity and experience design to bridge the gap between a brand promise and the experience it offers to customers, employees and communities.Recently, Isobar has won 400 awards, including Fast Companies 2021 Best Workplaces for Innovators, 6 D&AD Pencils, 7 Cannes Lions with one Gold Lion in the Creative eCommerce category, and was named a Leader in the Gartner “Magic Quadrant for Global Marketing Agencies” for the seventh consecutive time. Isobar’s top clients include adidas, Coca-Cola, Enterprise, P&G and Philips.

JELLYFISH2,397 +65 6971 6440

Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. We’re more than the same logo over every door. Our unique global structure combines platform understanding with tech, media, creativity, and data expertise. We make amazing things happen at the pace the platforms demand.We’re proud to help shape the future of some of the world’s best brands - from ecommerce and CPG, to entertainment and gaming. Our unique, decade-long, multi-region Google partnership delivers across GMP, Cloud, and Training. We’re a Salesforce Consulting Partner, and one of the industry’s most extensively certified teams across Amazon. We can help you unlock your full potential across Meta technologies across the globe. Including training, creative, paid social, and analyticsWe know how important it is to find, develop, and deploy the best digital talent. So we’re equally passionate about giving our talent a platform to perform, which everyone can shape and make their own as they progress. From nurturing diverse new talent within our Jellyfish Academy, to investing in proprietary technology that can cast and connect the best teams, globally and seamlessly. If you want to find out more about our latest career opportunities - wherever you are in the world - do get in touch.

LEVERATE GROUP108 +65 6493 2568

Leverate Group is established since 2017.We are an integrated and independent full-service agency, specialized in developing creative brand communication and media buying for both digital and conventional channels with data-driven performance.Founded in 2017 in Berlin with Indonesia as its APAC hub, Leverate Group is a young and fast growing company that provides bespoke strategies with global expertise, executed locally.With the recently acquired membership in Tribe Global, an integrated and independent international communications agency network, we are now even better poised to provide clients with high performing and creatively winning strategies.

MEDIA.MONKS7,338 +65 3129 2969

Media.Monks, the digital-first operating brand of S4Capital plc, connects content, data & digital media and technology services across one global team built from the bottom up. Inspired by the connectivity and flexibility of technology APIs, a single-P&L model offers clients seamless access to a 9,000-strong team of multidisciplinary digital talent organized across 57 talent hubs in 32 countries. With an aim to win the decade, Media.Monks is leading brands into a new digital era—virtualization—defined by a continually evolving set of consumer behaviors and a redefined relationship with the digital touchpoints in our lives. Media.Monks partners with some of the world’s most innovative companies, top tech brands and up-and-coming DTC and B2B brands, helping them own their data, transform their digital marketing and build customer ecosystems through both custom and enterprise technology solution-enabled experiences. In 2021, the Media.Monks brand integrated by merging MediaMonks and MightyHive, bringing together the best entrepreneurial and innovative companies worldwide named to Adweek’s Fastest Growing lists (2019, 2020, 2021, 2022), AdExchanger’s Programmatic Power Players (2020, 2021, 2022) and numerous “best places to work” lists. In addition to holding a record number of FWA and other industry awards, including Campaign Social Media Agency of the Year (2022), Media.Monks has ranked at the top of the Eventex 500 for the last two years (#1 in 2021) and has been regularly recognized at Cannes Lions and The Webby Awards, in 2021, 2022, and 2023 as Webby Production Company of the Year. Media.Monks is the unitary operating brand of London-based S4Capital (SFOR.L), the publicly traded new age, new era advertising and marketing services company established by Executive Chairman Sir Martin Sorrell in 2018.

MEDIATROPY DIGITAL AGENCY70 +65 3152 0634

Mediatropy [mee · dee · uh · trow · pee] is an independent full-service digital agency that helps brands tell their stories to the right audiences.More than 200 clients in Asia have trusted our expertise to engage their audiences with digital marketing campaigns that build higher customer lifetime values. As an independent digital agency, we develop media buying/planning and content marketing strategies unbiased to platforms, tailored to increase customer engagement and business revenue.Our portfolio is diverse and ever-growing, anchored with our specialisation in the hospitality and luxury industries.From candid counsel about how a digital agency should and can help a client grow further and effectively to career opportunities, our supply of coffee is always stocked and ready for meaningful conversations.

OGILVY12,002 +84 221 3600 100

Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Advertising, Experience, Media, Public Relations, Social, Influence, Health and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients.

OOH!901 +61 131114

oOh!media is changing the face of the Out of Home industry in Australia.Our unbeatable combination of unrivalled scale reaching 77% of all metro and regional Australians across 35,000 locations, our diverse product range, and our market-leading data insight, makes brands powerfully unmissable.We work with advertisers, media agencies, partners and communities to engage people with Out of Home experiences that educate, engage, inform and inspire.

RR DONNELLEY30,577 +65 1800 782 4892

RRD is a leading global provider of multichannel solutions for marketing and business communications. With more than 50,000 customers and 43,000 employees across 34 countries, RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to effectively create, manage and execute their multichannel communications strategies.Whatever the medium, message, size or screen, we connect your brand to your audience with an entire spectrum of integrated services and technology. Learn more about our capabilities at http://www.rrd.com

THESMARTLOCAL.COM134 +65 6514 0510

TheSmartLocal is an independent media publisher that focuses on travel and lifestyle stories for Singaporeans. We give locals trustedy hyper-local information on what to do in and out of their country. It is one part editorial based and one part community based where members can upload their own reviews and have their say about everything Singapore.Today, TheSmartLocal reaches over 3 million Singaporeans each month. TheSmartLocal also has its own video channel - TheSmartLocalTV, its own mobile discount app SNATCH and they have expanded their online publication regionally into Malaysia and Australia. Businesses looking to advertise can check out our advertising services provided. Those look for career opportunities can check out this page - http://thesmartlocal.com/jobs

VERTICURL (A WPP COMPANY)1,441 +65 6557 2506

Verticurl, a division of Ogilvy, was established in 2006 with the mission to be the world’s leading marketing technology services agency for multinational organizations. We enable our clients to assess, deploy, integrate and support MarTech platforms, activate customer experience technologies, implement lead management processes that accelerate revenue conversion and leverage marketing technology to achieve operational excellence.Since then, the company has grown at a phenomenal rate, with over 1,200 team members and presence in the United States, Canada, Brazil, Australia, Singapore, UK, Japan, Korea, Thailand, Mexico, Costa Rica, India, Indonesia, Vietnam, and Greater China. Our global marketing automation, demand generation and digital strategy specialists support our customers in more than 14 different languages and in a variety of industry sectors, including High Tech, Banking, Insurance and Financial Services, Manufacturing, Healthcare and Consumer Electronics.Our unique 24 x 5 delivery model gives our clients the flexibility, structure and scale to meet aggressive timelines – anytime, anywhere.

WE ARE SOCIAL1,497 +65 6911 0818

We are a global socially-led creative agency, with unrivaled social media expertise.With over 1,100 people in 16 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture.We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape.We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way.We Are Social is part of Plus Company.

BONSEY JADEN144 +65 6339 0428

We’re digital brand architects. Our vision is to help brands be powerful, relevant and a leading force in the world.For us, brand building is not just about navigating the digital world, it’s about empowering brands and unlocking their ability to shape the world we live in. Empowered brands are boldly authentic and confident, with a strong conviction in the value they bring to their customers. When it comes to trends, they lead, not follow. They stay true and timeless to their mission and identity. We call these brands #powerbrands.We speak up for brands and help them be strategic in crafting experiences that shape the world of their customers. We do this by helping brands bridge authenticity and relevance, connecting brand identity with the ever evolving consumer behaviour.Our goal is to help brands deliver experiences that are boldly authentic in a world where change is constant.

PHD5,675 +65 6876 6880

Welcome to PHD. We launched as the first planning-led media agency in the UK in 1990 and today we have more than 6,000 people in over 100 offices worldwide. Our agency has been built on a culture of smart strategic thinking, creativity and innovation that delivers effective solutions for the business needs of our diverse client base of local, national and international clients. We are renowned for being one of the most forward-thinking media agencies, by challenging convention and breaking new ground in communications thinking. Today PHD is one of the most acclaimed media and communication agency networks. We are the 4th most awarded Media Agency Network in the world, according to the 2020 WARC Media 100 report. We were named Network of the Year 2020 by M&M Global, and Media Network of the Year by Eurobest for two consecutive years in 2018 and 2019. Our offices around the world are recognised, too – from our Canada office, Touché! being named Media Agency of the Year 2020 by M&M Global, to our founding office in the UK making it on to the Sunday Times ‘Best Company to work for’ list for four consecutive years.The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC).www.phdmedia.com

XAXIS904 +65 6395 3069

Xaxis combines innovative AI technology, advanced omnichannel solutions, data-driven creative, and worldwide programmatic expertise to transform digital media investments into real business outcomes. Part of GroupM Nexus, the world’s leading global performance organization, that unites GroupM’s performance talent and technologies.

TEADS1,285 +65 8615 5124

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Were committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.

Top Marketing And Advertising Companies in Thailand

Key Statistics from 2022: GDP and Employment

In 2022, the marketing and advertising industry contributed approximately 1.2% to Thailand's GDP, reflecting its importance within the country's economic landscape. The sector employed around 200,000 professionals, accounting for 0.4% of Thailand's total workforce, indicating a growing demand for skilled marketing and advertising practitioners.

Factors Contributing to Growth and Success: Government Initiatives

The Thai government has played a crucial role in supporting the growth of the marketing and advertising industry through various initiatives:

Policy Framework:

The government has introduced a comprehensive policy framework for the marketing and advertising sector, focusing on enhancing the quality of services, promoting industry innovation, and attracting foreign investment.

Financing:

The government has allocated funding to support the development of marketing and advertising services, including subsidies for small and medium-sized enterprises (SMEs) and financial incentives for service providers.

Workforce Development:

The government has invested in education and training programs to address the skilled workforce shortage, ensuring a continuous supply of highly skilled marketing and advertising professionals.

Industry Growth and Comparison to Previous Years

The marketing and advertising industry has experienced significant growth in recent years, particularly in the following subsectors:

Digital Marketing:

With the rapid digitalization of the advertising landscape, the demand for digital marketing services, such as search engine marketing (SEM), social media marketing, and content marketing, has surged.

Data-Driven Marketing:

The growing need for data-driven decision-making has led to an increased demand for data analytics and marketing automation services.

Influencer Marketing:

The rise of social media influencers and content creators has resulted in a greater demand for influencer marketing services.

Key Trends: Technological Disruptions

Technological advancements have had a profound impact on the marketing and advertising industry in Thailand:

Artificial Intelligence (AI) and Machine Learning:

The adoption of AI and machine learning technologies has enabled more efficient campaign optimization and targeting processes.

Virtual and Augmented Reality (VR and AR):

The integration of VR and AR technologies has opened up new avenues for immersive and interactive advertising experiences.

Programmatic Advertising:

The implementation of programmatic advertising has streamlined the ad buying process, enhancing efficiency and reducing costs.

Challenges

Despite its impressive growth, the Thai marketing and advertising industry faces several challenges that must be addressed to ensure continued success:

Skilled Workforce Shortage:

The industry must contend with a skilled workforce shortage, impacting the quality and efficiency of marketing and advertising services.

Competition:

Increased competition from both local and international agencies poses a challenge to the industry, requiring companies to develop unique value propositions and differentiate themselves in the market.

Adapting to Technological Advancements:

The rapid pace of technological advancements necessitates continuous adaptation and investment in new technologies to remain competitive.

Future Outlook

The future outlook for Thailand's marketing and advertising industry is promising, with continued growth expected across various subsectors. Technological advancements, government support, and the increasing demand for quality marketing and advertising services will drive the industry's evolution and expansion.

In the coming years, the sector must prioritize workforce development, embrace digital transformation, and address the challenges posed by increased competition to ensure its continued success and contribution to Thailand's economic growth.

Sustainability and Ethical Considerations

As environmental concerns and ethical considerations gain traction globally, the marketing and advertising industry in Thailand must prioritize sustainable practices and responsible messaging. This includes adopting eco-friendly production methods, promoting socially responsible advertising campaigns, and ensuring transparent communication with consumers.

The Role of Local and Regional Partnerships

To further bolster the industry's growth, Thai marketing and advertising agencies should seek strategic partnerships with regional and international counterparts. Such collaborations can enable the exchange of knowledge, expertise, and best practices, leading to enhanced service quality and increased competitiveness in the global market.

Importance of Analytics and Consumer Insights

The increasing focus on data-driven decision-making in the marketing and advertising industry highlights the need for agencies to invest in analytics and consumer insights. By harnessing the power of data, companies can develop more targeted and effective marketing strategies, resulting in better ROI and customer engagement.

Nurturing Creativity and Innovation

As the industry continues to evolve, fostering a culture of creativity and innovation will be critical to the success of Thai marketing and advertising agencies. Encouraging creative problem-solving, investing in research and development, and embracing the latest technologies will drive the industry forward and help maintain a competitive edge.

Conclusion

Thailand's marketing and advertising industry is poised for continued growth, driven by rapid technological advancements, government support, and a dynamic global landscape. By addressing the challenges and embracing emerging trends, the sector can further strengthen its position as a key contributor to the country's economic development. As the industry evolves, it must prioritize sustainability, ethical considerations, and workforce development to ensure long-term success and resilience in an increasingly competitive market.

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By Melissa Goh
Published on 30 May 2023