Top Automotive Companies in New-Zealand

The automotive industry in New Zealand is a critical sector that contributes significantly to the country's economy. In 2022, the industry had a GDP of NZD 3.8 billion and employed over 18,000 people. In this article, we explore the factors contributing to the industry's growth and success, each industry's growth and comparison to the previous years, key trends, challenges, and future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
TUNDRA NEW ZEALAND2

XTREME SALES 4X42

KIA MOTORS NEW ZEALAND21

VTNZ (VEHICLE TESTING NEW ZEALAND)244

ARCHIBALD AND SHORTER ROVERLAND LTD49

KELFORD CAMS5

ARMSTRONG MOTOR GROUP95

ŠKODA NEW ZEALAND11 +64 800 475 632

ŠKODA New Zealand (European Distributors Limited) is an Auckland-based team within the wholesale division of New Zealand’s largest privately held automotive enterprise, Giltrap Group Holdings. ŠKODA New Zealand is the official distributor of the award-winning ŠKODA range of vehicles and local custodian of the ŠKODA brand. At the beginning of December 1895, mechanic Václav Laurin and book-seller Václav Klement started manufacturing bicycles of their own design, patriotically named Slavia. A few years later in 1899, the Laurin & Klement Co. began producing motorcycles with impressive commercial success. After initial experiments at the turn of the century, the young company produced their first car in 1905. The firm was renamed ŠKODA in 1925 and now, as one of the world’s three oldest automotive brands, ŠKODA has continued to grow from strength to strength and is now one of the largest vehicle manufacturers in Europe approaching an annual volume of 1 million customer deliveries worldwide. Although a proudly Czech brand, ŠKODA is a wholly-owned subsidiary of the Volkswagen Group with such stable-mates as Audi, Bentley, Lamborghini, Porsche and of course, Volkswagen.For more information visit www.skoda.co.nz

AUTOPLAY21 +64 508 288 688

Smart digital tools for businessWhether you are a Vehicle Sales Manager looking to get better at managing leads, or a Real Estate Agent looking to build your personal brand, AutoPlay have a smart, tailored digital tool that will work for you.AutoPlay specialise in building smart digital tools for sales professionals that help them unleash their sales genius.

MILES MOTOR GROUP12 +64 3 379 0610

The Miles Motor Group, founded by Bruce Miles, is one of New Zealand’s most successful motor groups, representing some of the world’s top automotive brands at locations throughout New Zealand.Brands that we proudly represent include Toyota, Lexus, Volkswagen, ŠKODA, Nissan, Kia and Mercedes-Benz. Our group employs a large number of people across the country with a wide range of expertise, including:- professional sales personnel- highly trained and certified automotive technicians- parts specialists- customer service support professionals- marketing and digital media specialistsWe are highly proud of our reputation for supporting our staff in their careers and employee development is something that we place a great deal of importance in.

TOOL VAULT2 +64 4 280 6440

Tool Vault is a manufacturer and stockist of quality high security tool storage solutions. Our products are designed to protect your tools from theft and damage, enabling you to rest easy knowing all your valuable tools are safe.Easily mounted in your vehicle or secured on site, Tool Vault has a wide range of offerings for all your tools, regardless of size or weight.We are proud to launch Tool Vault in NZ as a solution to the Kiwi problem of tool theft.Our comprehensive range of vehicle and on-site secure storage products are available to purchase 24/7 online with Free Freight New Zealand wide. If you prefer to purchase from your local store, contact us to find a stockist near you.

TURNERS GROUP NZ LIMITED210 +64 800 887 637

Turners Group celebrated its 50th year in October 2017.Fifty years is a long time in the used car business. Many other businesses have come and gone, technology has moved ahead in leaps and bounds and the way people buy and sell has become more sophisticated. But for all the change much has stayed the same. Good people, good service and satisfied customers are still the mainstays of a successful business.Fifty years on from its beginnings in a dusty Auckland warehouse with unpainted floors Turners has grown into a successful New Zealand owned company that employs nearly 500 New Zealanders, buying and selling many thousands of vehicles every year.We’re proud of our company history and our reputation as a brand to be trusted.50 years later Turners Group is going strong as the largest seller of cars and trucks & machinery in New Zealand. We also cover motorcycles, boats, caravans … in fact nearly anything that can be bought or sold, we buy and sell. And if you need finance or insurance, our friendly staff are onsite to assist.Our goal is simple. We want to help you with the process of buying a vehicle – and if you need to sell one, we’ll take care of that too.Visit one of our 21 branches nationwide, talk to our team on 0800 887 637, or journey through our website to find what you’re looking for.

VAN VAULT NZ0 +64 4 280 6440

Van Vault launched in 1998 as the UK’s first purpose-built range of high-security tool boxes for vehicles and work sites. The Van Vault Original became a frontline defence for tradesmen to defeat the rising tide of tool theft, thus helping to protect livelihoods.The term ‘Van Vault’ quickly became established as the generic term that tradesmen ask for when seeking secure storage solutions.Now we are proud to launch Van Vault in NZ as a solution to the Kiwi problem of tool theft.

MOTORWEB SERVICES LTD0 +64 800 843 847

MotorWeb is an award winning information provider delivering online services to the motor industry. These innovative services provide protection when buying, selling and financing vehicles, assist in legal compliance and enable online vehicle transactions at your fingertips, 24 hours a day, 7 days a week.We provide services for RMVTs, Finance and Insurance companies, Repairers and AVICs, Parts suppliers, Repossession agents and any business who requires vehicle information.MotorWebs VIR® is NZs leading vehicle history check. Every year we conduct nearly half a million pre-purchase vehicle history checks to protect New Zealanders from the risks of buying a vehicle privately.

MILES CONTINENTAL VOLKSWAGEN & ŠKODA14 +64 3 377 7144

Miles Continental is Christchurchs official Volkswagen and ŠKODA car dealership. We provide excellent quality new and used European vehicles as well as specialist servicing, parts, and more.We can also provide you with finance, insurance, and warranty solutions specifically designed for European vehicles. We look forward to hearing from you soon.

SMARTRV4 +64 800 007 627

SmartRV are New Zealands biggest importer of premium recreational vehicles direct from Europe.We are a New Zealand owned company totally focussed on being the best. With top of the line products, a high performance team, and more investment in marketing and customer support than any competitor in this market, we are on track to become number one in RV industry. Our growth is founded on a culture focussed on team development and doing things differently. We take pride in the fact that our clients love us. From helping to find the right motorhome or caravan for their unique needs to taking care of servicing and enhancements, our team is 100% committed to total satisfaction. That’s why SmartRV is the brand you can trust.

HTSL DIESEL MECHANICAL3 +64 7 873 6001

Conveniently located in the heart of Otorohanga, our comprehensive mechanical services will keep your investment on the road and your business operating. We provide repair, maintenance and general servicing, motor rebuilds/replacement, brakes, trailers and PVAs/CoFs. Our reliable mechanics are honest, hardworking and dexterous, ensuring your vehicle is left in more than capable hands.

MODE CAR AND CAMPER RENTALS8 +64 9 979 7670

Whats your Mode?We know this isnt just about the vehicle you drive, its also about where you go an how you get there. Thats why we share our local knowledge with you, giving you advice on where to go, the best way to get there, and what to do once youre there!We love New Zealand and want everyone who drives it to get the most from their experience.We also want your trip to be carefree. We provide 24-hour roadside assistance, free standard insurance (there is a liability limit of $3,000). We allow drivers 18 and older, but there is a higher liability limit for drivers under 21.

Top Automotive Companies in New-Zealand

Factors Contributing to Growth and Success

Government Initiatives

The New Zealand government has played a significant role in promoting the growth and success of the automotive industry through various initiatives aimed at promoting the industry. For instance, the government has invested in developing the country's charging infrastructure for electric vehicles, promoting the adoption of low-emission vehicles, and implementing favorable policies such as reduced import tariffs on electric vehicles.

Industry Growth and Comparison to Previous Years

The automotive industry in New Zealand has experienced sustained growth over the years, driven by increasing demand for low-emission and electric vehicles. In 2022, the industry experienced significant growth in the electric vehicle segment, reflecting the growing trend towards sustainability and environmental consciousness.

In 2022, the automotive industry in New Zealand experienced a 4.1% increase in GDP compared to the previous year, reflecting sustained industry growth. The industry has also seen a steady increase in employment figures, with over 18,000 people employed in the industry in 2022.

Key Trends

Electric Vehicles

The adoption of electric vehicles has become a critical trend in the automotive industry, reflecting the growing demand for low-emission and sustainable transportation. The industry is increasingly offering electric vehicle models, investing in charging infrastructure, and promoting the adoption of electric vehicles to meet the evolving needs of customers.

Technological Disruptions

Technological disruptions, such as automation and artificial intelligence, are rapidly transforming the automotive industry. The industry is adopting new technologies such as driver assistance systems, self-driving vehicles, and advanced sensors to improve safety and efficiency and reduce environmental impact.

Challenges

Despite the industry's growth and success, there are several challenges that must be addressed to maintain its position in the market. One significant challenge is the increasing competition from other countries, particularly in the Asia-Pacific region. To remain competitive, the automotive industry in New Zealand must continue to focus on innovation and collaboration, as well as investing in new technologies and sustainable practices.

Data Privacy and Security

Another challenge facing the industry is the issue of data privacy and security. With the increasing use of technology and data, the industry must ensure that customer data is protected and that the privacy of individuals is maintained. This requires the implementation of robust security measures, such as encryption and secure storage, as well as compliance with data privacy regulations.

Competition

Competition has remained a significant challenge for the automotive industry, particularly in the face of increased competition from international players. The industry must address this challenge by investing in new technologies, improving customer experiences, and enhancing brand reputation.

Environmental Regulations

Environmental regulations have become a critical challenge in the automotive industry, reflecting the growing demand for sustainable transportation. The industry must address this challenge by adopting sustainable practices such as reducing carbon emissions, promoting electric vehicles, and investing in charging infrastructure.

Future Outlook

The future outlook for the automotive industry in New Zealand is positive, with continued growth expected in the coming years. The industry's adoption of new technologies and sustainable practices will continue to drive industry growth and innovation. Additionally, the industry's focus on electric vehicles and charging infrastructure will position it to remain competitive in a rapidly evolving global marketplace.

Conclusion

The automotive industry in New Zealand has experienced significant growth and success in recent years, driven by various factors such as government initiatives, sustained industry growth, and key trends such as electric vehicles and technological disruptions. However, the industry must remain adaptable to changing circumstances and continue to embrace new technologies and sustainable practices to ensure continued growth and success. By addressing challenges such as competition and environmental regulations and focusing on innovation and collaboration, the automotive industry in New Zealand can maintain its position in the market and drive industry growth in the coming years.

In addition, the industry must also focus on upskilling and reskilling its workforce to meet the growing demand for digital skills. This can be achieved through partnerships with education and training providers, as well as through the development of in-house training programs.

Moreover, the industry must focus on improving customer experiences by adopting digital technologies such as online car purchasing platforms, virtual test drives, and personalized customer service. Additionally, the industry must address challenges such as data security and privacy to maintain trust with customers and ensure that their information is protected.

Looking to the future, the automotive industry in New Zealand is poised for continued growth and success, with the adoption of new technologies and sustainable practices driving industry growth. However, the industry must remain adaptable to changing circumstances and continue to innovate to meet the evolving needs of customers. By addressing challenges such as competition and environmental regulations and focusing on innovation and collaboration, the automotive industry in New Zealand can maintain its position as a leader in the global marketplace and drive industry growth in the coming years.

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By Melissa Goh
Published on 23 May 2023