Top Digital Marketing Companies in Malaysia

The digital marketing industry has transformed the way businesses reach and engage with their customers. As of 2022, the industry has generated an estimated RM 5 billion in revenue, with over 30,000 people employed in the sector. The industry has grown significantly in Malaysia over the years, and this article will discuss the key statistics, growth factors, trends, challenges, and future outlook of the industry in Malaysia.

read full article below
Filter bySearch by company name, registration number or domain name
CompanyHeadcountContactDescriptionDecision Maker
UNITAR INTERNATIONAL UNIVERSITY664 +60 3-7627 7200
enquiries@unitar.my

UNITAR is the first virtual University in Southeast Asia. It is also the first institution in Asia to be awarded a QS 5- Star Rating for the Online Learning category. In alignment with the United Nation’s Sustainable Development Goals, UNITAR’s holistic and innovative learning ecosystem provides a comprehensive programme offering for all socio-economic levels whilst developing highly employable and entrepreneurial global citizens. It aims to go beyond just providing the learning journey for students in acquiring relevant skill sets, but through their C.A.R.E. — Collaborative, Adaptive, Reflective, and Entrepreneurial education methodology, UNITAR nurtures its students in developing self-awareness of their talents and abilities, as well inculcating in them the need for social responsibility whilst moulding them to be better citizens of the nation. UNITAR’s programmes are offered in 13 locations, including its main campus in urban Kelana Jaya. It has a total enrolment of over 7,000 s…

MM2 ENTERTAINMENT107 +65 6376 0177
enquirysg@mm2entertainment.com

Headquartered in Singapore, mm2 champions “Content and Media for Asia”, with businesses in the production and distribution of film, TV and online content, post-production, cinema operation, event production and concert promotion in Singapore, Malaysia, Hong Kong, Taiwan, China and the U.S. Since being listed on the SGX Catalist in December 2014, mm2 has strengthened its competitive advantage through its acquisition of a majority stake in an award-winning Singaporean 3D animation company, Vividthree Productions, and event-and-concert production company, UnUsUaL Limited (SGX stock code: 1D1). With the establishment of mmCineplexes and the acquisition of Cathay Cineplexes, mm2 is currently one of the key cinema operators in Malaysia and Singapore.

NAGA DDB TRIBAL187 +60 3-7803 7144
hello@nagaddbtribal.com.my

We are defined by our people. Consistently ranked amongst the top 3 advertising agencies in Malaysia over the last 15 years in terms of staff size, creative reputation and billings, Naga DDB Tribal has created some of the most iconic campaigns in Malaysia including the DiGi Yellowman and Nippon Blobbies, just to name a few. Naga DDB Tribal is part of the Foetus International group of companies, Malaysia’s largest independent network of communication partners. Naga DDB Sdn. Bhd. Company No: 198501001875 (134322-K)

TRINITY42 | FORMERLY KNOWN AS PANPAGES TRINITY86 +60 18-661 6999
support@trinity42.com

Trinity42 (formerly known as PanPages Trinity) was born from a result of a management buyout from PanPages Berhad. Headquartered in Selangor, Malaysia with regional offices in Vietnam, Thailand and Cambodia, we house more than 100 dedicated full-time staff members across all offices. The company started with a mission and vision to help better the best of the SMEs through digitalisation and up till today, we have successfully helped more than 4,000 clients embarked on their digitalisation journey and accelerated growth with our full suite of digital solutions for both export and domestic markets. The team has evolved over the years and now are master specialists in their field to create meaningful digital experiences for our valued clients.

KIDOCODE143 +60 12-620 2073
info@kidocode.com

We are at Kidocode, strongly believe that we can change our world into a better place by providing the next generation with the knowledge they need to secure their significant involvement in our digital era. We love computer science and we think everyone must learn to program because it teaches you how to think. So we strive to see every single child on this planet know how to program a computer. Kidocode is on a beautiful and meaningful journey to train more kids, parents, and teachers worldwide. Jump on board! KidoCode Sdn Bhd (1133758-X)

TRAD3MARK GROUP34 +60 3-5612 8222
enquiry@trad3mark.com

Delivering punches, strength to strength, trad3mark is a celebrated award powerhouse. Our dynamic agency offerings include holistic marketing, full blown services and design. Our core specialties are proven in strategic planning, holistic brand development, experiential marketing, interior design and build, campaign concept and activation, digital marketing including resource planning for renowned multinationals across eclectic trade enterprises. Founded in 2007, ‘Value Before Profit’, has always been in the nexus of every trad3marker, true to mission, belief and founding principles, these pillars of strength has been the company’s key formula in driving business sustainability and exponential growth. We are always current and pride ourselves in taking the most unique lead as the best-in-class BTL marketing agency in Malaysia, receiving the silver Event Marketing Agency of the Year Award 2017, two gold awards in 2016 respectively from A+M Agency of the Year MARKies and PMAA Dragons A…

INFLUASIA71 +60 12-311 4787
hello@influasia.com

INFLUASIA is an award-winning digital and influencer agency that operates a network of Malaysias leading news and media sites.

VMW GROUP14 +65 6226 3837
onestop@vmwgroup.com.sg

VMW Group is the key to address clients’ needs heads-on by providing a one-stop solution. A game changer in the creative industry, VMW Group provides clients access to a one-stop multi dimensional and faceted group of professionals, applying revolutionizing technology to visualization, addressing client’s concerns and objectives, and approaching them with a multitude of ideas. At VMW Group, we strive to create successful and innovative collaborations with our clients, benefiting from our expertise in cutting-edge technologies . Clients gain from all aspects, from enhancing their marketing initiatives to maximizing their business revenue. Leveraging from our 20 years of experience, we are always at the forefront of excellence, curating unique solutions to achieve your objectives.

180 DEGREES BRANDCOM50 +60 3-2181 7180
info@180.com.my

180 Degrees Brandcom was founded in 2002 by Chan Fong, who believes that the synergy of marketing strategy and creativity can make a change in the advertising world, especially within the Chinese market. Why 180 Degrees and not 360 ? Well, why would anyone want to return back to the same point without an inch of change? 180 Degrees aims to move forward with you, not to stay comfortably in one spot. With this simple game plan in mind, 180 endeavours to be the pioneer in the Chinese market and to put you a leap ahead of your competition. 180°廣告策略有限公司於2002年由陳峰創立,他擁有多年經營廣告的經驗,對市場的動變特別敏銳,他深信只有通過創意和策略的美妙結合,才能改變企業上的不足之處,而這也是180°創立品牌的不二法門。 180°的改變,不像360°般的轉一個圈,也許還是一成不變,也許會變得面目全非,而不偏不倚的180°卻恰到好處地為客戶扭轉乾坤,將所面對的所有問題都一併轉變,迎刃而解! 我們的目標是成為華人社會的品牌先鋒,為所有大小企業打造一個發展平台,更為所有品牌繫上金鐘護罩,從改變中在市場上創出一席之地!

KUALA LUMPUR METROPOLITAN UNIVERSITY COLLEGE101 +60 1-800-88-5568
apel@klmuc.edu.my

Kuala Lumpur Metropolitan University College (KLMUC) is a progressive and innovative higher learning institution with 4 distinctive faculties and one centre offering over 45 programmes. Established in 2006, KLMUC currently offers Foundation, Diploma, Degree and MBA programmes that inculcate ‘Real World Practice’ as a pathway to professional success. KLMUC also prides itself in continuously developing relevant programmes to meet students’ needs. The academic programmes, are developed through close consultation with business and industry partners, the public sector and professionals.

MOGUL WORKS ASIA8 +60 3-7956 0900
enquiries@purpleclick.com

Mogul Works Asia Mogul manages key partners and delivers solutions with measured results. Integrated Management and Marketing through the following solution teams: 1. Management: Build. Market. Administrate 2. Talent: Plan. Hire. Develop (The Malaysian LinkedIn Strategic Alliance Partner) 3. Brand: Concept. Roadmap. Production 4. MARCOM: Plan. AdTech/MarTech . PR. Media 5. Training: In-house. LinkedIn Learning 6. Data: Analytics. Marketing Funnels. Digital Listening Through our comprehensive management and marketing services, we focus on creating results for a range of leading brands across several industries including GLCs and MNCs. Our management team also supports SMEs and startups through their funding and global growth. This is done by providing solid planning and execution through the above service pillars. Our work is tracked, managed and professionally run. As such a wide range of clients regularly re-sign and evolve with us. Some of the brands under the group in…

SAITO UNIVERSITY COLLEGE110 +60 16-326 6608
enquiries@saito.edu.my

Start your journey with us. You will meet new people, learn new things and embrace new experiences. It might not be easy and it can quite daunting at times. We’re here for you and with you, every step of the way to help you find your wings and show you the skies. You will be guided through good teaching, purposefully work integrated learning with our industry partners and designed work and study pathways. A Saito Graduate will be future-focused, independent and resilient. These are the qualities found in every student of Saito University College as we strive to provide only the best. Our Schools: • Saito Business School – Go Digital! • Saito Design School – Award Winning Design School • The Prime School of Integrated Logistics • Saito School of Early Childhood Education • Le Masters School of Hospitality and Culinary Arts – 5-Star Experiences • Saito Security Academy – One Rank Above In 2017, Saito College was awarded University College status by the Malaysian Ministry of H…

MEDIACLIQ GROUP50 +60 3-6203 7733
contactus@mediacliq.com

MediaCliQ is a digital agency made up of different cliques of talented individuals specialising in their field and bringing their own uniqueness to the table to create one-of-a-kind work for our clients. We believe that it is our differences that help us grow and bring us closer to those who matter, and we prove this in the work we do. With the ability to combine solid strategies, creative solutions and innovative technology, we create a perfect blend of attention-worthy campaigns that help brands build and maintain an authentic relationship with their consumers.

SBS GROUP MALAYSIA15 +60 3-6270 1810
ask@sbsgroup.com.my

SBS Group is the leading customer communication provider in South East Asia. We build and invest in different field of companies across the Marketing markets. We offer brand & businesses comprehensive direct marketing solutions to communicate directly to their target audiences through a variety of media and platform.

RAKUTEN TRADE82 +60 3-2110 7110
customerservice@rakutentrade.my

Rakuten Trade (楽天トレード) is the result of a joint venture between Malaysia’s leading independent investment bank Kenanga Investment Bank Berhad and Japan’s Rakuten Securities, Inc. part of Rakuten Group, Inc. (Rakuten Group), a global innovation leader. We offer a fully digital trading experience on Bursa Malaysia, U.S. & Hong Kong Markets via a FinTech platform that combines best practices in both Malaysia and Japan. We are Malaysia’s first completely online equities broker offering innovative digital investment opportunities to investors. Rakuten Trade has a restricted Capital Markets Services License (CMSL) by the Securities Commission Malaysia to deal in listed securities and provide investment advice. We also have inhouse licensed Research as well as Equity Sales teams to provide our clients with daily investment ideas and tips.

LOBAK MERAH6 +60 3-2935 9935
hello@lobakmerah.com

Lobak Merah ialah laman socialtainment Malaysia terkini. Dapatkan isu-isu semasa yang paling trending setiap hari!

RUSA MARKETING SDN BHD9 +60 3-2056 4616
hello@rusamvm.com

We are the largest record label nationwide, providing a wide range of services from artists development & management, sound recording, sound engineering, audiovisual productions, artists or talents agency, content creations & editing, to song distributions & publishing.

ATX GROUP MALAYSIA22 +60 3-7722 1122
info@atx.my

ATX (M) SDN BHD is a fast expanding MSC status company specializing in the IT, Telecommunication and Services industry in Malaysia. Our core business is in developing and integrating solutions and value-added services for the various sectors. Our clients range from Telecommunication Companies, Pay-TV Providers, Remittance Service Providers, Money Service Business Operators, and other Retail Network Operators. ATX solution enables our partners to sell local and international reloads, perform bills payment transactions, perform remittance transactions and purchase ticketing and goods online, delivering a totally integrated, consistent and scalable experience across all retail touchpoints. Our core business is to build and manage an integrated transactional platform to connect Product Owners to our Retail Partners back end system and enabling the connectivity to perform various transactional requirements via their independent choice of delivery modes. Today ATX is also providing strate…

SYNERGY ALLIANCE SOLUTIONS SDN BHD59 +60 5-285 0101
info@synergy-alliance.com

Innovative SaaS solutions to boost your businesss productivity and performance.

BRAINIAC CREATION6 +60 10-229 8245
info@brainiaccreation.com

Established in 2017, we are veteran in designing and developing digital products, and help our clients grow, innovate, and transform. We always listen, understand, and plan before we start building brands of our clients. We identify goals together, then use our expertise to find that sweet spot of realistic and impactful. Our workplaces are in Malaysia, Pakistan, UAE, and USA with full of competent individuals who are genuinely committed to help Brainiac Creation prosper across the globe.

Top Digital Marketing Companies in Malaysia

Factors Contributing to Growth and Success

The Malaysian government has played a vital role in promoting the growth and success of the digital marketing industry in the country. It has implemented various initiatives, such as the Digital Malaysia initiative, which aim to enhance the digital capabilities of the country and its businesses.

Moreover, Malaysia's strategic location in Southeast Asia, coupled with its young and tech-savvy population, has made it an attractive destination for businesses looking to establish their digital marketing operations in the region.

Industry Growth and Comparison to Previous Years

The digital marketing industry in Malaysia has seen significant growth over the years. In 2021, the industry was valued at approximately RM 4.2 billion, and it is projected to grow at a CAGR of 15.4% between 2022 and 2027, reaching a value of RM 8.6 billion by 2027.

One of the key factors driving this growth is the increasing adoption of digital marketing by businesses across various industries. Additionally, the growth of e-commerce and the increasing use of social media platforms has led to a surge in demand for digital marketing services.

Key Trends

The digital marketing industry in Malaysia is experiencing various technological disruptions that are driving the adoption of advanced digital marketing solutions. These disruptions include the use of AI and machine learning, the integration of digital marketing with other emerging technologies such as blockchain, and the increasing adoption of mobile devices.

Another trend in the digital marketing industry is the increasing importance of data analytics. Businesses are increasingly using data analytics to gain insights into customer behavior and preferences, which can be used to develop more effective digital marketing strategies. Digital marketing agencies can capitalize on this trend by developing data-driven solutions that cater to the needs of their clients.

Challenges

Despite the growth and success of the digital marketing industry in Malaysia, there are still several challenges that need to be addressed. One of the significant challenges is the increasing competition in the industry, which makes it difficult for small and medium-sized agencies to compete with larger players. This challenge can be addressed through the development of niche expertise and the provision of customized services that cater to the unique needs of their clients.

Another challenge is the increasing prevalence of ad fraud and bot traffic, which can compromise the effectiveness of digital marketing campaigns. Digital marketing agencies must adopt measures to prevent ad fraud and ensure the transparency and effectiveness of their campaigns.

Future Outlook

The future outlook for the digital marketing industry in Malaysia is positive, with a projected growth rate of 15.4% between 2022 and 2027. The increasing adoption of advanced digital marketing solutions, such as those incorporating AI and machine learning, is expected to drive this growth.

Moreover, the government's initiatives to enhance the digital capabilities of the country, coupled with the increasing use of social media and mobile devices, is expected to drive the growth of the digital marketing industry in Malaysia. Additionally, there are opportunities for digital marketing agencies to tap into the emerging industries in Malaysia, such as e-commerce and fintech, which are expected to drive the country's economic growth in the coming years.

Conclusion

In conclusion, the digital marketing industry in Malaysia is poised for continued growth and success, driven by government initiatives, technological disruptions, and changing business needs. Digital marketing agencies must remain agile and innovative to capitalize on these opportunities and address the challenges facing the industry. With the right strategies and solutions in place, the digital marketing industry in Malaysia can continue to contribute to the country's economic growth and development for years to come.

Moreover, there are several emerging trends that digital marketing agencies can capitalize on to drive their growth and success in Malaysia. One such trend is the increasing importance of content marketing. Businesses are increasingly using content marketing to engage with their customers and provide them with valuable information, which can help build their brand image and increase customer loyalty. Digital marketing agencies can help their clients develop effective content marketing strategies that cater to the unique needs of their customers.

Another emerging trend is the increasing use of influencer marketing. Influencer marketing involves using social media influencers to promote products or services to their followers. This approach has proven to be effective in engaging with younger audiences and building brand awareness. Digital marketing agencies can help their clients identify the right influencers and develop effective influencer marketing campaigns that cater to the unique needs of their business.

undefined's picture
By Melissa Goh
Published on 19 May 2023