In recent years, the Digital Marketing Industry in New Zealand has been experiencing steady growth, driven by several factors, including government initiatives, advances in technology, and changing consumer behavior. In 2022, the industry's contribution to the country's GDP was estimated to be approximately $6.5 billion, representing a significant increase from the previous year. Similarly, the industry's employment figures have also been on the rise, with over 20,000 people currently employed in the sector.
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MIKE PERO REAL ESTATE
191
+64 800 500 123 info@mikepero.com
Since 1991, the Mike Pero brand has been synonymous with helping Kiwis into and out of their homes in some way. Known for delivering trusted service with outstanding results, Mike Pero Real Estate Agents care about getting the best outcomes for customers. As the first choice for an increasing number of home sellers and buyers, we offer quality marketing and a fair commission structure that often comes in well below others. We’re passionate about marketing your home. To create demand for your property we have a dedicated in-house marketing team, and we incorporate a range of mediums to get your property seen, which includes TV and digital marketing. When you list with us, your property will be featured for free on Property TV, reaching audiences of 60,000+viewers* across New Zealand, and not just your local neighbourhood, nationwide. Commissions and fees will always be disclosed, in writing, before any commitment is made by a customer. As a licensed agent Mike Pero Real Est…
OSS GROUP LTD
72
+64 9 307 3500 info@oss-group.co.nz
We dont just run your IT, we reinvent it! Leveraging a strong heritage in open solutions, data and infrastructure, we enable you to realise your vision and ensure that vision delivers business advantage. We are here to guide you on your digital journey. Whether building a new digital ecosystem, reinventing key customer touchpoints, or modernising current applications, innovation is required to stay relevant. We employ over 80 staff located across New Zealand to provide comprehensive services for our diverse clients. What we do: We care about giving you the best outcome. This is easy to say, hard to do and even harder to prove. However, we have a track record of managing and delivering project outcomes on time and on budget, from small projects to larger and complex mutli-million programmes. Customers are at the centre of every business. Thats why weve developed a specialised practice to help our clients design and implement an engaging customer experience driven by data instead …
YORB LIMITED
43
+64 800 600 606 support@yorb.tech
We help businesses see technology as an enabler to solve problems. Our purpose is to help business achieve more by providing businesses with unique strategies to develop and grow. For us, we aren’t the hero of our story, our clients are.
GEM - GET ECOMMERCE MOVEMENT NZ
25
+64 508 932 748 sales@zeald.com
Zealds Get Ecommerce Movement (GEM). The purpose of G.E.M is to see digital revolution within New Zealand so that our economy can survive and thrive in a COVID-19 world. Digital revolution means that every business that can get online does. The revolution is achieved when town by town, city by city, region by region, 90% of all businesses are trading online. G.E.M is an initiative led and run by Zeald (www.zeald.com) - NZ largest and most experienced SME website design and digital transformation agency. Our key objectives are to: - Share and discuss the progress of Zeald’s G.E.M movement - Explore how different types of industry sectors can go online - Encourage NZ businesses to go online - Most importantly of all … celebrate awesome businesses that have gone online. For further background information please see our Chairmans LinkedIn post @ https://bit.ly/500FreeLKIN and Zeald pivot and new mission @ https://bit.ly/zealdhistory. Time is short. Speed of change is everything…
ATTIVO
7
+64 21 916 012 hello@attivogroup.co
Attivo is a Marketing Services consultancy with offices across Australia and New Zealand. We are an expanding and integrated group of unique businesses, capabilities and expertise, seamlessly connected. We are customer obsessed to drive better commercial ROI outcomes across every aspect of the business design, conversion and curation of the interaction between business and customer. We partner with clients to unlock greater value for better business results. Our agencies include: • 303 MullenLowe (Sydney and Perth) - integrated advertising, data, technology and media buying, social marketing and behaviour change • Mediahub (Sydney and Perth) - communications planning, media buying and performance media • Profero MullenLowe (Sydney and Perth) - branded entertainment, social, technology and PR • Harvey Cameron (Christchurch) - fully integrated marketing and communications • Farrimond (Auckland) - retail and consumer shopper activation • Gorilla (Auckland) - full service content producti…
MARKETING IMPACT LTD
39
+64 4 385 6618 enquiries@marketingimpact.co.nz
Marketing Impact delivers data driven communication services designed to help you engage more effectively with your customers across physical and digital channels. Across our Wellington and Auckland operations we are the highest volume provider of direct marketing mail and email services in New Zealand and one of the largest mail houses running essential mail communications. Heres just some of the ways we can help you: Print and dispatch your personalised, regular customer mail comms. Whether its invoices, statements, renewals reminders, thank you letters or receipts, we can process these daily, weekly, monthly, whatever timeframe suits your needs. Work with you to plan and execute direct mail and email campaigns. We have design, data, printing, bulk mail processing and email marketing tools and experts available at your disposal, all under one roof. Plan, develop and implement automated communication workflows and journeys for your customers across multiple channels. These are …
SELLUTIONS LIMITED
65
+64 21 440 399 mark@sellutions.co.nz
Sellutions was founded in 2010 to lead the way in ethical and compliant outsourced sales and marketing. We believe strongly in working with companies to ensure that their above the line sales match seamlessly with an effective below the line sales result. We find, recruit, train and manage sales people uniquely suited for your business. We find a role that suits the individual and an individual that fits the role, because we believe in finding you the best people to make your business succeed.
THE GISBORNE HERALD
27
+64 6 869 0600 info@gisborneherald.co.nz
The Gisborne Herald is a daily afternoon newspaper for the Gisborne region and is only one of four independently owned daily newspapers in New Zealand. The Gisborne Herald was established in 1874 (known then as the Poverty Bay Herald) and began as a bi-weekly publication, developing into a daily publication in 1878. In 1939 the paper was renamed to become The Gisborne Herald, and in 1999 was changed from a broadsheet format to a tabloid format making it New Zealand’s only daily Tabloid newspaper. The Gisborne Herald’s core business is to connect people -connecting readers with newsmakers, advertisers with customers and connecting people with people- to inform, to entertain and to provide a forum for discussion.
OVERDOSE.
436
+65 8338 1773 sg.enquiries@overdose.digital
We are a global Digital Commerce Anti-Agency with enterprise capability underpinned with startup hustle. We focus on delivering accelerated results through bespoke strategies and deep service integration to our clients supported through accountable partnerships. Our industry-defining capabilities extend across Strategy, User Experience, Technology, Marketing, Search, Data & Insights. We call this Complete Commerce. Since our incorporation in 2016, Overdose has grown out to a family of 450+ commerce professionals in 11 locations globally. We don’t sell solutions. We produce business outcomes.
PURE SEO
68
+64 9 950 3888
Pure SEO is an award-winning digital marketing agency that is about people. We have a proven track record in delivering performance locally and internationally. Over 10 years, Pure SEO has grown from being a one-man band into one of the largest independent digital marketing agencies in APAC and a Google Premier Partner. Our team help brands connect with their audience and fully utilize the promise, power, and potential of the web. We understand that each individual client has different needs and goals - we are more than happy to assess your requirements and propose the most cost-effective yet profitable solution for your project. Youll be blown away by the excellent results and returns on investment (ROI). Want to learn more about the wizardry that happens daily in our offices? Pure SEO is headquartered in Northcote, Auckland (NZ) with branches in Wellington (NZ), Melbourne (AU), Brisbane (AU) and Manila (PH)... Dont want to visit in person? Call, email or text us.
BASTION SHINE
87
hello@bastionshine.co.nz
We are a new generation consultancy, built for today’s world. At Bastion Shine we create meaningful growth for organisations and people in Aotearoa. We’re a team of world class strategists, creatives, entrepreneurs and coaches. Through our unique combination of capabilities we’re able to help businesses achieve the growth they’re looking for. That may be to grow their brands, their markets or businesses, to grow their digital capability, to amplify their stories through PR and social, or it may be to grow their people to help them achieve their true potential. Bastion Shine sits at the crossroads of consultancy and agency and brings a new approach to both worlds; a fully integrated one focused on outcomes rather than outputs.
YOUNGSHAND.
35
+64 21 447 775 hello@youngshand.com
YoungShand is an integrated agency that creates bold, connected ideas for ambitious challenger brands. We bring integrated, end-to-end creative thinking across brand, digital, and media. This integrated approach combining strategy and creative thinking with media and digital smarts, helps us find the sweet spot. Having all these teams inhouse enables us to create clarity, solve your big problems and make an impact fast. As a proudly independent agency, we are passionate about Aotearoa. We focus on ambitious mid-market, NZ challenger brands that want to make a positive impact for our people, our communities and the environment. Our mission is to grow and create world-class brands in New Zealand and beyond. We focus on reimagining brands, customer experience and creating new connections in your market. On engagement we have a clear process that enables us to create effective, connected work that makes an impact. We start dumb, spending the time to understand your customers, market an…
MINT DESIGN NEW ZEALAND
22
+64 3 967 9505 hello@mintdesign.co.nz
Acclaimed marketing talent backing your business growth. We’re an award-winning digital marketing agency based in Christchurch and Auckland, focused on helping great Kiwi businesses grow. Our team is highly intelligent, experienced, intrinsically motivated and ready to partner with you for your business growth. Learn more about our work here: - https://mintdesign.co.nz/our-work/websites/ - https://mintdesign.co.nz/our-work/digital-marketing/ We’d love to continue this conversation, so give us a call on 039679505 or an email at hello@mintdesign.co.nz and our friendly team will get back to you shortly.
HARVEY CAMERON
51
+64 3 353 1300
WHO WE ARE Harvey Cameron is a marketing and communications specialist working to help ambitious people and businesses become tomorrow’s market leaders. Our collective expertise and uniquely collaborative approach means we have the firepower to take on any challenge and the capacity to deliver a seamless strategic, creative, content, digital, media and public relations solution across any platform. We love a challenge and work with you to innovate, lead, create change, inspire and engage with your audiences. Our goal is to enhance your reputation and grow your business - and were ready to go.
BORN DIGITAL NZ
18
+64 800 999 386 studio@borndigital.co.nz
Collaborators, problem-solvers and innovators, our specialist development team lives and breathes all things digital – from websites to wayfinding, cloud apps to self-service kiosks. Born in 2005, our Digital Development Studio specialises in design, development, and ongoing support, with service models based on your business needs. Blend our team together with yours, and there’s nothing we can’t do. Experience Matters.
DIGITAL SIMPLE
27
+64 21 138 6240 hello@digitalsimple.co.nz
Digital, Simple. Digital Simple was created because we identified a problem, A lot of Business’ struggle with understanding new, modern marketing techniques, and there is a lack of educators in the digital marketing industry. Our biggest focus is to provide high quality, world class marketing plans, implement them to the highest level, and provide our clients with results that they can understand and feel good about. With a large focus on investing in training, we pride ourselves on keeping up to date with new, top of the line marketing strategies that we can use to provide our clients fantastic outcomes.
KINGST ADVERTISING
28
+64 21 929 219 chris@kingst.co.nz
KingSt is the leading advertising, media, marketing, design and digital agency in the central North Island of New Zealand and one of New Zealands most respected independent agencies.
GHOST PARTNERS NZ
34
+64 21 285 8537 andrew@ghostpartners.co
Ghost? You may not have heard or seen us before because we like it that way. We’re all about moving things unseen; whether that’s people, products, or perception, we’re focused on supporting our partners in delivering positive impact, with minimal footprint. Once you get to know us you’ll see evidence of this impact across a spectrum of industries, both in New Zealand and offshore, from financial, tourism, utility sectors, across Government and in partnership with digital product companies. We do this through a combination of visual storytelling, service design and experience design, and consultancy. We simply like to refer to this as ‘promise, proof, and performance’. True partnership is at the core of everything we do. We always seek to foster a positive experience for our people, our partners and the end customers or audiences our work serves. To do this in the best way possible, we have adopted a dynamic philosophy - constantly seeking to adapt and evolve our operating model whi…
LIKEABLE LAB AGENCY
22
+64 800 555 536 hello@likeablelab.com
We’re all about driving your digital marketing forward. We’re about maximising your brand presence online so the right people see you at the right time; we’re about engaging with your customers, clients, candidates, and colleagues; and yes, we’re also about the good vibes, oat milk piccolos, and the best fishing spots in the Coro. Our team of digital strategists, design gurus, marketing marvels and web wizards can help you establish, develop, launch, grow, and take your digital marketing activity to infinity and beyond.
PEAD
30
+64 9 918 5555 genevieve.chunn@pead.co.nz
Compelling ideas that cut through the chaos and provoke action. Public Relations | Social & Digital Media | Creative
Top Digital Marketing Companies in New-Zealand
Factors Contributing to the Growth and Success of the Industry
Government Initiatives
One of the key factors contributing to the growth and success of the Digital Marketing Industry in New Zealand has been the government's commitment to fostering a supportive environment for businesses. The government has implemented several initiatives aimed at supporting the growth of small and medium-sized enterprises (SMEs), which make up the majority of the industry.
For example, the government has provided funding for the establishment of the Digital Boost program, which aims to provide SMEs with the necessary tools and resources to improve their digital capabilities. The government has also invested in programs such as the Innovation Partnership, which is focused on developing innovative technologies and digital solutions.
Industry Growth
The Digital Marketing Industry in New Zealand has been growing steadily over the past few years, with the sector expected to continue expanding in the coming years. The industry encompasses a wide range of businesses, including advertising agencies, digital marketing firms, and e-commerce platforms.
In 2022, the advertising sector in New Zealand was estimated to be worth approximately $2.8 billion, representing a significant increase from the previous year. Similarly, the e-commerce sector has also been growing rapidly, with an increase by over 10% in the number of online shoppers in the country in 2022.
Key Trends
Technological Disruptions
Advances in technology have also played a significant role in the growth and success of the Digital Marketing Industry in New Zealand. With the increasing prevalence of mobile devices, social media platforms, and other digital technologies, businesses have had to adapt their marketing strategies to remain competitive.
One of the key trends in the industry has been the increasing use of artificial intelligence (AI) and machine learning (ML) to improve marketing outcomes. These technologies allow businesses to analyze large amounts of data and optimize their marketing campaigns for maximum effectiveness.
In addition to technological disruptions, there are several other key trends shaping the Digital Marketing Industry in New Zealand. These include:
Personalization:
Increasingly, consumers expect personalized experiences from the brands they interact with. To meet this demand, businesses are investing in technologies such as customer relationship management (CRM) systems and marketing automation software that allow them to tailor their messaging and offers to individual customers.
Video Marketing:
Video content has become a powerful tool for marketers, with businesses leveraging platforms such as YouTube, TikTok, and Instagram to reach and engage audiences. In New Zealand, the number of internet users watching online videos has increased by over 10% in the past year, making it an increasingly important channel for businesses to leverage.
Influencer Marketing:
Influencer marketing has emerged as a powerful tool for businesses looking to reach younger audiences. In New Zealand, Instagram and YouTube are the most popular platforms for influencer marketing, with businesses partnering with social media influencers to promote their products and services to their followers.
Challenges Facing the Industry
Despite the many opportunities presented by the Digital Marketing Industry in New Zealand, there are also several challenges that businesses operating in the sector must contend with. One of the biggest challenges is the increasing competition, which has led to downward pressure on prices and margins.
Another challenge facing the industry is the rapidly changing regulatory environment, particularly in relation to data privacy and consumer protection. Businesses must navigate complex and often conflicting regulations in order to ensure compliance and avoid legal liability.
Future Outlook
Despite the challenges facing the industry, the future outlook for the Digital Marketing Industry in New Zealand is bright. With continued investment in technology, government initiatives to support SMEs, and changing consumer behavior, the industry is well-positioned for continued growth and success.
Businesses that are able to effectively leverage emerging technologies such as AI and data analytics and that are able to navigate the complex regulatory environment are likely to thrive in the years ahead. Additionally, businesses that are able to effectively engage with customers through personalized experiences, video marketing, and influencer marketing are also likely to be successful.
Conclusion
In conclusion, the Digital Marketing Industry in New Zealand is a dynamic and rapidly evolving sector that offers significant opportunities for businesses of all sizes. While there are certainly challenges facing the industry, businesses that are able to navigate these challenges and leverage emerging technologies and trends are likely to thrive in the years ahead.