Top Ecommerce Companies in Malaysia

The eCommerce industry in Malaysia has experienced rapid growth in recent years, driven by changing consumer behavior and the adoption of new technologies. As of 2022, the industry accounts for 5.6% of Malaysia's GDP and employs over 310,000 workers, making up 2.1% of the total workforce in the country. The industry has experienced rapid growth in recent years, with the government introducing several initiatives to promote the growth and development of the industry. In this article, we will explore the key statistics, factors contributing to the industry's growth and success, each industry's growth and comparison to previous years, key trends including technological disruptions, challenges, and future outlook of the eCommerce industry in Malaysia.

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CompanyHeadcountContactDescriptionDecision Maker
RAKUTEN TRADE82 +60 3-2110 7110
customerservice@rakutentrade.my

We are Malaysias first completely online equities broker offering innovative digital investment opportunities to investors keen to trade on Bursa Malaysia. Rakuten Trade (楽天トレード) is the result of a joint venture between Malaysias leading independent investment bank Kenanga Investment Bank Berhad and Japans Rakuten Securities, Inc. part of Rakuten Group (“Rakuten”), a global innovation leader. The Rakuten Group empowers society, while providing convenience to customers around the world with easy-to-use and innovative services. We first made waves in the investment banking industry on 19th May 2017 when we officially opened our doors as the countrys first digital equity broker in Malaysia. Less than a year later, we were named FinTech Company of the Year 2018 by the Malaysian Communications And Multimedia Commission (MCMC). We are proud to say that our FinTech platform combines best practices in both Malaysia and Japan. Malaysian investors no longer need to go through a dealer o…

INDOLEADS.COM59 +60 3-2303 0117
care@indoleads.com

Indoleads has 5000+ affiliate offers covering over 180 countries launched by 2000+ premium advertisers from around the world. Our network of 60,000 affiliate marketers has managed to drive up to $500 million in annual revenue for advertisers through affiliate marketing. Indoleads has paid up to $127,000 in monthly payout to its top-performing affiliate marketers. Indoleads.com with its head office in Kuala Lumpur, is a premium affiliate network launched in 2017 and now has local offices in 6 countries including Brazil, Hong Kong, India, Malaysia, Russia and Vietnam. Indoleads has the best affiliate programs in E-commerce, Education, Finance, Travel, Software. Our portfolio includes such companies as Adobe, Aliexpress, Asics, Alibaba, Banggood, Best Buy, eBay, Kaspersky, Lazada, Nike, Samsung, Shopee, Tokopedia, and more. And also exclusive offers from AppJobs, KLM and Marriot

SUKE TV36 +60 11-6068 8208
andrew.choong@suketv.com

SUKE TV is a a unique multimedia company at the intersection of social, broadcast tv, live streaming and ecommerce powered by celebrities and supported by influencers.

VELOCE SOLUTIONS SDN. BHD.18 +60 3-5626 0118
customerservice@veloce-solutions.com

Veloce Solutions Sdn Bhd is a local homegrown Malaysian company established in 2012. Veloce Solutions provides international, domestic courier services, break bulk express, warehousing fulfilment, freight solutions customized for corporate clients. Backed with more than 25 years of combined experience from its management team, Veloce Solutions aims to deliver service satisfaction in line with growing business needs With the extensive network in place via final mile collaboration with established providers, Veloce is well equipped to deliver the best delivery experience. The range of services offered by Veloce Solutions has been further diversified when it embarked itself in the B2C international courier business targeting e-commerce industry players. With emphasis on technology advancement, its information technology innovation and integration capabilities as a key enabler, Veloce Solutions is geared up to provide top notch ecommerce courier and hybrid delivery services to more than…

MEEKCO.ASIA6 +60 12-222 0785
refresh@meekco.asia

At Meekco.Asia®, were passionate about helping retail and brand businesses achieve DTC & B2B eCommerce success with 8-figure GMV and beyond. We are an award-winning eCommerce growth agency with end-to-end performing marketing services, we bring a wealth of experience and knowledge in building and optimizing our client DTC & O2O eCommerce. Our services include digital growth strategizing, performance marketing, CRO growth hacking, cross-border and offer enterprise system integration services to help our clients achieve their business goals. Whether youre looking to improve your websites UI/UX for conversion, optimize your conversion investment, or grow your business in new markets, Meekco.Asia® is the go-to agency to get you become a winning high-growth eCommerce brand. Our team is a certified Shopify Plus partner, Meta Preferred Business Partner, Meta Global Expansion Partner, and Google Partner. Our mission is simple: Engage. Convert. Grow. Contact us today to see how we can he…

IDYNAMICS SOFTWARE SDN BHD19 +60 1-300-80-0828
support@idynamics.com.my

#1 Cloud Business Software Suite One unified business management suite, encompassing ERP/Financials, CRM, and ecommerce for more than 19,000 customers. Our Support Center Hotline: 1300-800-828

RPG COMMERCE105 (blank)
accounts@rpg.ventures

Founded in 2017, RPG Commerce is a leading direct-to-consumer (DTC) social e-commerce company dedicated to building cutting-edge everyday essentials. With an in-house portfolio ranging from innovative active wear to home and living products, RPG currently carries an in-house brand portfolio of 10+ brands, including Thousand Miles, Bottom Labs, Eubi, Montigo and Cosmic Cookware. Recently securing a Series B funding round of RM127 million, RPG Commerce has over 100 employees in KL, Singapore and Philippines who work everyday to develop, design and produce high-quality products all over the world. We are growing rapidly and looking for talented, dedicated and tech savvy people to join our team! Each person at RPG Commerce makes the company what it is - a fun, innovative, hard-working and push boundaries company. We value a workplace thats as diverse as our products. No two days are ever the same and we like it that way! Were HIRING! Check out our career page: https://boards.briohr.c…

VIRTUALSPIRIT38 +60 19-757 0530
hello@virtualspirit.me

Virtualspirit is a company which providing free consulting services in technology. We always want to share our knowledge in technology to help people to success in their online business. Besides, we believe providing the best experiences and advices to our client is our purpose to start this business.

ISTORE ISEND173 +65 9729 7291
sales@istoreisend.com

iStore iSend is an end-to-end fulfilment solution provider. We aim to transcend the limits of commerce by offering a seamless omnichannel experience. Bringing smiles to both clients and their customers.

MOMENTUM COMMERCE89 (blank)
info@momentum-commerce.com

Momentum Commerce provides end-to-end e-Commerce services & solutions that create a bridge between brands, channels and consumers. Momentums all-stars team consists of true pioneers of the eCommerce industry in Southeast Asia, having accumulated years of domain experience with leading platforms (Shopee, Lazada, Zalora) and leading brands in a wide range of product categories. Our passion, inspiration and expertise bring solutions in empowering brands and SMEs through: • Brand Strategy • Brand Stores • Brand 360 Marketing • Brand Data • Brand Logistics Drop as an email at info@momentum-commerce.com and lets discuss your new journey in the eCommerce realm. Momentum Commerce Sdn Bhd (1310066-W)

SOFTINN SOLUTIONS30 +60 6-233 7725
sales@mysoftinn.com

Softinn® is a hospitality technology company that provides e-commerce solution and property management system for boutique hotels. Our mission is to make hotelier work-life simpler through connected systems. We envision to achieve it by connecting 100 sub-systems that help improve hotelier productivity. Softinn® offers direct booking solutions, hotel back-office solutions for boutique hotels. We are now serving more than 2,000 clients across Malaysia, Indonesia, Vietnam and other countries in APAC.

AMAZIN GRAZE62 +65 9189 9208
hello@amazingraze.co

Amazin Graze is a local innovator in South East Asia in the art of making healthy, delicious, and affordable treats! Our mission is straightforward: Lets change the way we snack. All our products are freshly baked on a daily basis at our central kitchen. They are hand-made and then sealed quickly for more freshness. We steer clear from refined sugars and salt, and adopt the no artificial preservatives, flavouring or colouring approach across all product ranges. We truly believe in EATING RIGHT, NOT LESS. Hence each ingredient has been carefully chosen with nutrition, taste, and local culture in mind. We want to show the world that healthy eating can be exciting! ___________ Our current categories are : Gourmet breakfast granolas Artisanal nut mixes Stone grind nut butters We also offer Office Pantry, Office Catering, Workshops, Group Purchases and Corporate Gifts for any company turning to us for services. SNACKING NEVER FELT SO GOOD!

TELEPORT483 (blank)
solutions@teleport.asia

Optimising air logistics to save businesses time, money and effort since 2018. Our goal? To move things across Southeast Asia better than anyone else. Frost & Sullivan Southeast Asia Entrepreneurial Company of 2020

INVOLVE ASIA479 +60 3-2733 3562
wecare@involve.asia

Involve Asia is a global marketing technology company that provides a platform for brands and advertisers to manage thousands of partnerships with content creators, affiliates and developers. Founded in 2014, Involve Asia has been backed major venture capital firms such as 500 Startups, OSK Technology Ventures and Cradle Seed Ventures and has an established presence across Asia with offices in Malaysia, Indonesia and Thailand. To date, hundreds of brands in the ecommerce, travel and finance sector have used the Involve platform to establish and grow partnerships with Involves over 400,000 content creators, developers and affiliates. Achieving over $1b in transactions, 2 billion page views and 100s of millions of visitors for our clients. As a digital-first tech start-up entering the hypergrowth stage, we are looking for creative and ambitious talents to join our team on this journey. We lead with a growth mindset and the belief that the combination of each individuals passions and …

STOREHUB298 +60 3-9212 6688
sales@storehub.com

StoreHub is an all-in-one platform that enables retailers and restaurants across Southeast Asia to automate and grow their businesses. StoreHubs platform provides a comprehensive ecosystem of solutions ranging from a cloud-based POS system to QR-based table ordering, loyalty, customer engagement, and more. Since its launch in 2013, the platform now serves over 15,000 retail and restaurant outlets across their key markets of Malaysia, Thailand, Philippines and others. Its critical for businesses to use technology to not just survive but thrive. We also believe that its important to bring the best technology not only to those who can afford it but to those who have traditionally been marginalised by the technology race. Thats why it is our mission to make technology available for everyone, enabling all businesses to grow successfully and sustainably. At StoreHub, we use the term “pro sports team” to describe how we operate, referring to ourselves as Players (our teammates) and Coac…

PUC BERHAD47 +60 3-7651 0188
info@puc.com

PUC Berhad was incorporated in Malaysia on 3 November, 1997 and was listed on the ACE Market of Bursa Malaysia Securities Berhad on 8 April, 2002. Throughout the years, PUC and its subsidiaries have built a solid foundation in integrated media services and payment solutions. In mid-2007, the Group embarked on a digital business journey. Today, the Groups digital services include financial technology related services, new media, eCommerce, mobile payment, digital imaging, and artificial intelligence. These continuous efforts are in line with the Groups vision to be a world-class homegrown digital lifestyle service provider. For more information, visit www.puc.com.

ABSS (ASIAN BUSINESS SOFTWARE SOLUTIONS)72 +65 6505 6582
nahvin.chinaya@abssasia.com

Formerly MYOB, ABSS is the leading supplier of accounting software to Asian SMEs. ABSS service extends to SMEs throughout South Asia, including Malaysia, Singapore, Hong Kong, Indonesia, Philippines and many more countries by providing tools that simplify accounting management. ABSS pledges to drive SME prosperity in Asia. This purpose sits at the center of everything, supporting their people to do the best work possible so they can help businesses succeed.

AVANA69 +60 18-969 9815
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AVANA is a social commerce enabler that bridges the gap between discovery and purchase on social media

SHOCK MEDIA STUDIO40 +60 11-5505 6023
helpdesk@shockmediastudio.com

Our WHY (Purpose) : Make The World A Better Place We enable businesses to transform the way they market, operate and make the world a better place. Quoting Marc Benioff, founder of Salesforce, “businesses is the greatest platform for change”. Our effort would indirectly, together, make the world a better place, period. When helping an eye specialist partner, its not about generating leads, but is instead helping families see each other again as cataract condition makes ones vision blur. When helping medical center, its about living healthy life longer, so that families are able to spend even more time together. Thats our WHY, our purpose, that gives meaning to what we do, which is make the world a better place. You never know that in your life, you can do that much. You never know, the things youre doing are that meaningful to the society. Making the world a better place is damn sad hard. However, you can be proud of yourself because youre changing peoples lives in your own w…

AIRASIA REWARDS71 +65 6511 0039
dpo_my@airasia.com

BIGLIFE Sdn. Bhd. was incorporated in December 2010 to operate the airasia rewards Programme (formerly known as AirAsia BIG Loyalty Programme). In January 2014, Aimia Inc., a global leader in the loyalty management headquartered in Canada, acquired a minority stake in BIGLIFE Sdn. Bhd. In July 2021, the major shareholder of BIGLIFE Sdn. Bhd., AirAsia Digital Sdn. Bhd., acquired the remaining shares from Aimia to gain 100% ownership of BIGLIFE Sdn. Bhd. We began as an airline loyalty programme for airasia, and have since grown into a comprehensive lifestyle rewards platform that goes beyond flights, presenting a new, holistic way of rewarding loyal airasia members. With a diverse range of partners across lifestyle, travel and financial services categories, airasia rewards is now one of the biggest points platforms that allows borderless earn and burn activities across Asean and beyond. airasia rewards mission is to democratise loyalty points by making airasia points a universal loya…

Top Ecommerce Companies in Malaysia

Factors Contributing to Growth and Success

The Malaysian government has played a significant role in the growth and success of the eCommerce industry. The government has introduced several initiatives to promote the growth of the industry, including the Digital Free Trade Zone, which aims to increase investments in the industry and promote innovation. Additionally, the government has also introduced policies to improve the country's digital infrastructure, making it easier for eCommerce companies to operate in the country.

Each Industry's Growth and Comparison to Previous Years

The eCommerce industry in Malaysia comprises several sub-sectors, including retail eCommerce, travel eCommerce, and food eCommerce. In 2022, the retail eCommerce sector has shown significant growth, with an increase in revenue by 21% compared to the previous year. The travel eCommerce sector has also shown growth, with an increase in revenue by 14% compared to the previous year. The food eCommerce sector has experienced growth by 36% compared to the previous year.

Key Trends Including Technological Disruptions

The eCommerce industry in Malaysia has been undergoing a transformation through the adoption of new technologies such as artificial intelligence, big data analytics, and the Internet of Things. These technologies can help to improve productivity, reduce costs, and improve the efficiency of eCommerce operations. The government has introduced several initiatives to promote the adoption of these technologies, such as the Malaysia Digital Hub and the Malaysia Tech Entrepreneur program.

One of the key factors driving the growth of the eCommerce industry in Malaysia is the increasing adoption of mobile devices, particularly smartphones, which has led to a rise in mobile eCommerce. In 2022, the revenue generated from mobile eCommerce in Malaysia reached MYR 10.3 billion, representing a significant increase from the previous year. This trend is expected to continue in the years ahead, as more consumers in Malaysia and across the region access the internet via mobile devices.

Another important trend in the eCommerce industry in Malaysia is the rise of social commerce, which involves the use of social media platforms to promote and sell products and services. Social commerce has become increasingly popular among consumers in Malaysia, particularly among younger demographics who are more likely to use social media on a regular basis. This has led to the emergence of new eCommerce platforms that specialize in social commerce, offering features such as in-app purchasing and social sharing.

Challenges

Despite the growth and success of the eCommerce industry in Malaysia, there are also several challenges that the industry faces. One significant challenge is the need to address logistical issues related to last-mile delivery and cross-border eCommerce. Additionally, the industry is also facing challenges related to the need for a skilled workforce and the need to address cybersecurity concerns related to data protection.

To address these challenges, the Malaysian government has introduced several initiatives, including the Digital Free Trade Zone, which aims to increase investments in the eCommerce industry and promote innovation, and the Malaysia Digital Hub, which provides a platform for eCommerce companies to network, collaborate, and access training and development programs. Additionally, the government has also introduced policies to improve the country's digital infrastructure, making it easier for eCommerce companies to operate in the country.

Future Outlook

The future outlook of the eCommerce industry in Malaysia remains positive. The government has introduced several initiatives to address the challenges facing the industry, including the development of policies to promote the adoption of new technologies and the establishment of training and development programs to develop a skilled workforce. Additionally, the government has also introduced policies to promote sustainable business practices.

Looking forward, the eCommerce industry in Malaysia is expected to continue to adapt to changing consumer preferences and embrace new technologies to remain competitive in the global marketplace. The adoption of new technologies such as artificial intelligence and big data analytics, as well as the development of a skilled workforce, are expected to drive further growth and transformation in the industry. Additionally, the promotion of sustainable business practices will be important factors in driving the industry's success in the future.

Conclusion

In conclusion, the eCommerce industry in Malaysia is a critical contributor to the country's economy, providing a platform for businesses to reach consumers both domestically and internationally. The government's commitment to supporting the growth and development of the industry, coupled with the adoption of new technologies and sustainable business practices, will be critical factors in driving the industry's success in the future. As the industry continues to evolve and adapt to changing consumer preferences and technological disruptions, eCommerce companies in Malaysia must remain agile and innovative to remain competitive in the global marketplace. With continued government support and a focus on sustainable business practices, the future of the eCommerce industry in Malaysia looks promising.

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By Melissa Goh
Published on 19 May 2023