Top Household Appliances Companies in Thailand

The Household Appliances Industry in Thailand has experienced significant growth in recent years, fueled by the country's expanding middle class, increasing disposable income, and rapid urbanization. This article provides a comprehensive analysis of the industry, discussing key statistics from 2022, factors contributing to its growth and success, government initiatives, comparisons to previous years, technological disruptions, challenges, and future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
SAHAMIT MACHINERY PCL40 +66 2 683 0944
machinetools@sahamit.co.th

Sahamit Machinery PCL. (SMIT) was established in 1973 to import and distribute materials, machinery and appliances for industries. The Company commenced it operation as an importer and distributor of paper and paper machineries and equipments and later expanded its business to other business groups to support Thailand’s industrial growth. Currently, the Company covers 5 major product groups: 1) Special Steel 2) Machine Tools and Tooling 3) Pulp and Paper 4) Machinery and Equipment for Wood Processing 5) Electrical Engineering

DUCHESS THAILAND2 +66 2 878 8000
css@duchess.co.th

We are number one in Homeuse coffee machine in Thailand. Number one coffee capsules brand on online platforms and modern trade channels in Thailand. Our company was founded in 2006, whose main activity was importing and distributing electrical appliances. While we were a distributor of various leading electrical brands, we made our own brand by outsourcing internationally. Since then we have realized that the coffee market has been growing rapidly. The competitions relatively high compared to other types of market. Therefore, we decided to shift our focus to the coffee appliance and any related products including our top-selling coffee capsules. This is the story of our brand Duchess Our coffee business was started from our love in coffee and the desire to make a high quality coffee accessible and affordable for everyone. We cooperate with the well-known and trusted manufacturers to produce high quality products within afford price range. Our intention is to encourage people to drink…

GOPOMELO121 +66 2 030 0082
support@gopomelo.com

GoPomelo was established in 2008, to provide Digital Transformation Services with best in class Cloud Solutions across 5 subsidiaries in Thailand, Singapore, Vietnam, Malaysia, and Hong Kong. GoPomelo has developed deep cloud engineering experience across Google Cloud, Facebook, Salesforce, Twilio, LinkedIn, Asana and other partners, and offer professional services across Asia to help customers drive innovation and reduce costs. GoPomelo provides Enterprise Transformation solutions across Productivity, Cloud Platforms, Data & Applications, Customer Connections and Talent Acquisition, Engagement, and Development. We are a team of cloud consultants, product specialists, engineers and agile developers based in Thailand, Vietnam, Singapore and Malaysia. We are a premier partner of Google Cloud and partners of Salesforce, Facebook and many more to help our customers meet their business goals.

MICROFIBER INDUSTRIES19 +66 2 315 5500

Established in 1979, Microfiber Industries became ASEANs first Glass Wool Insulation manufacturer and marketer with its first product being made for home and buildings. With our versatile approach, we have expanded our product offering from a single-type home and building insulation to currently offering over 2,000 SKU of our Glass Wool Insulation to various clients across industries including residential and commercial building, industrial manufacturing plants, auto-parts manufacturers, electrical appliances and medical equipments.

SG CAPITAL PUBLIC COMPANY LIMITED15 +66 2 028 2828
info@sgcapital.co.th

SG Capital Public Company Limited was first registered on 27 June 2012 and converted to a public company on 18 October 2021 with current registered capital of 3,270 million baht. The Company engages in non-bank financial service business with our headquarter located in Bangkok. We offer the following services (1) Hire purchase for home appliances and captive finance (2) Auto hire purchase with vehicle registration books transferred and loans with vehicle registration books as collaterals (trucks, private cars, commercial cars) (3) Debt consolidation for employees and (4) Click2Gold under “SG Capital”

EUROSIA TRADING22 +66 2 804 8642
hr@eurosiatrading.com

Founded in 1988 , Eurosia Trading began distributing machinery equipment in metal and steel industry. We have been one of leader in this market. In 1997, not limit ourselves, we started chemical business in construction and coating industries by providing chemical pigment. From then, we’ve enlarged our businesses in many industries. Today Eurosia Trading is a leading agent serving goods and service for Thailand market. We offer a wide range of chemical raw materials and additives to serve the construction, coating and inks, plastics, etc. industries as well as a wide range of equipment for such as automotive, metal and steel , and home appliances industries. Over 30 years of experience, deep local knowledge and professional practical are enabled us to be trustworthy and distinguished partner. We aim to have sustainable growth together with both customers and partners. Our top priority is your satisfaction.

THE SIGNATURE BRAND CO.,LTD.12 +66 2 274 3434
contact@sbo-brand.com

The Signature Brand Co.,Ltd. or Sbo concentrates in the importance of Quality of Life with operation for over 30 years. We have provided great quality products, great service mind through systematic management. We have gained trust and confidence of our customers and partners in all areas of expertise in kitchen appliances. As a leading importer and marketer of kitchen appliances from Italy, we have gathered a number of leading brands such as Tecnogas, Tecno + and Camarcio which each brand are all under The Signature Brand Co.,Ltd. All brands are excellent products, unique in design and functionality through innovative production from Europe. We currently gather more than 25 products to meet every need of our customers such as kitchenware, ovens, stoves, free standing stoves, hoods, sinks, fans, coolers, water heaters and water filters

DISTAR TECH (THAILAND) CO.,LTD.13 +66 2 926 6880
support@distartech.com

Distar is the world renowned brand from Korea. We are the leader of innovation and technology on electronics appliance and have been recognized by the consumers worldwide for more than 25 years, especially on the production standard, the quality of products, and bringing latest technology to our customers. One of the most successful product lines is private vehicle entertainment system which is recognized by both domestic and international market. In year 2009, Distar developed an all-in-one platform with entertainment and security systems on public transports called Distar Coach Technology. Our concept of introducing new platform of entertainment and security systems on the mass transports and fleet management solution all comes together by the collective effort of our highly experienced teams from both Korea and Thailand, incorporating world-class technology to develop the security system with the highest standard of today. We are the pioneer of the tracking system with real-time mo…

POLYNET CO., LTD.9
sales@polynet.co.th

Polynet is a leader in the production of rubber and plastic products in the automotive, medical, food & beverages and electrical appliances industries. With manufacturing facilities in Thailand and Vietnam, we serve as a subcontractor to customers in international markets including Japan, Australia, and European countries. Our goal is breaking through every obstacle in the rubber industry to become a leader on a global level. Continued focus on research and development will increase our competitiveness in today’s ever-changing business environment. Polynet’s experts and state of the art facilities enable our products to be manufactured in a high-end environment that is free from contaminants by making use of Class VIII (100,000), Class VII (10,000) clean room for molding, and Class VI (1,000) for assembly. We comply to international standards and are ISO 9001 and ISO 13485 certified. We work closely with our customers to ensure that all products meet specific industry or local require…

HAIER THAILAND114 +63 2 8695 3399
customerservice@haier.com.ph

Haier ranks NO.1 in Global Major Appliances Brands by market share by 2009 Euromonitor International research. As of 2008, the Haier Group has established a total of 64 trading companies (19 located overseas), 29 manufacturing plants (24 overseas), 8 design centers (5 overseas) and 16 industrial parks (4 overseas). Consistent with Haier’s position as a global brand, the company employs over 60,000 people around the world. In addition, Haier boasts a 58,800-strong sales network which last year accounted for a global turnover of 119 billion RMB (17.4 billion USD). Haier has enjoyed a growing international reputation over the past 24 years. 19 of the companies products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones, and kitchen appliances have been rated as “Top Brands” in China, and China’s General Administration of Quality Supervision, Inspection and Quarantine has named Haier refrigerators and washing machi…

DENTAJOY INTERNATIONAL DENTAL CLINIC4 +66 95 753 7555
info@dentajoy.com

Established in 1983, Denta-joy is one of the leading dental hospital in Bangkok and Thailand dental clinic, at present Denta-joy provides all oral health care to meet all patients needs. Four Denta-joy offices are located in different areas easily accessible to patients in the Bangkok Cosmetics dentistry has utilized Lingual (behind the teeth) appliances since 1983 and has started using the Invisalign system in Thailand since January 2001. and he is a Invisalign Asia-Pacific Advisory Board. and Invisalign Blue Diamond Provider (2016) Invisalign Black Diamond Provider (2014-2015). Dentajoy started using the Invisalign system in Thailand since January 2001. No. 1 in Southeast Asia First official invisalign accreditation since 2001 Invisalign Blue Diamond Provider. - The First and only in Thailand since 2016 Invisalign Black Diamond Provider in Asia Pacific since 2014 , 2015 Invisalign Black Diamond Provider in Southeast Asia Top 2 Invisalign provider in Asia pacific Invisalign Asia-…

MAHAJAK AUTOPARTS CO. LTD.19 +66 2 543 1212
info@mahajakmap.com

【Background of Establishment】 In 1969, Mahajak Industry Co., LTD., one of Mahajak Gr , was established to manufacture high-quality fastening products, which have been well known in the domestic and international markets. In 1989, passionate demands from customers led to the establishment of Mahajak Autoparts Co., LTD. (MAP). 【What is Mahajak Gr】 Mahajak Gr, which includes MAP, consists of more than 30 companies led by Mahajak Development. Mahajak Gr has contributed to Thailands economic growth for more than 30 years by actively establishing joint ventures with Japanese companies that are world-renowned for “Made-in-Japan”, such as MACO(Mitsubishi Heavy Industries-Mahajak Air Conditioner Co., Ltd), a joint venture with Mitsubishi Heavy Industries, Ltd., which has led Japanese industry in air conditioner manufacturing, and KCH(Kobe CH Wire (Thailand) Co., Ltd), a joint venture with Kobe Steel, Ltd., which produces high-quality steel. 【What is our Business】 We have been supplying forged…

INNOVATION GROUP (THAILAND)28 +66 2 732 1778
webmaster@elastomer-polymer.com

Started from a small trading company in 1984, Innovation Group has developed to be a technology leaded polymer organization through our motto “Inspiration of Technology”. The group serves the automotive, electronics, electrical appliances and various polymer industries with a wide range of rubber and polymer products. We commit to provide products with technology solutions to the customers.

UDRINK IDRIVE SERVICES5 +66 91 080 9108
admin@udrinkidrive.co.th

We select only the best driver to serve you 1. A one on one interview with our Chief of Human Resource. 2. The appliances is required to take driving test and customer’s service attitudinal test conducted by the Limousine Express Group Trainer. 3. The appliances will be tested on the understanding of GPS App before making their first trip and are required to score above 90% in 3 following categories Request our drivers with only 3 touch of your fingertips! U Drink I Drive application used the most advanced GPS technology to find you. So no matter where you are partying and no matter how loud the environment is be hassle free with our application.

SCMP - SAHA CHAROEN METAL PLASTIC PRODUCT16 +66 2 337 4057
mkt@scmp.co.th

Leading THAI Injection Molder We have gained reputation among customers, including some of the countrys leading manufacturers of electrical appliances, electronic components, automobiles and motorcycles. For more information, kindly visit scmp.co.th

DERLITE7 +66 2 136 8908
info@derlite.com

Derlite designs and manufacturers gas ignition systems for stoves, cookers, hobs, ovens, heaters, dryers and hot water boilers, supplying the leading manufacturers of gas appliances through out the world. The product range includes all the items necessary to generate reliable sparks for gas ignition. Derlite is proud to be the preferred supplier to a number of the worlds largest manufacturers of cooking appliances.

CONTINEWM® ASIA3 +66 89 878 3891
info@continewm.asia

Thanks to the Infrared Rays emitted by passive filter for air conditioning, CONTINEWM® Nets Sustainable Cost Saving Technologies Made in Japan, users save 25% on the electricity bill while optimizing the AC functioning; sterilize the air their guests breathe; let existing ACs to operate as efficient ionizers eliminating distracting odors (fabrics, carpets mold smell, bathroom drains, smoking rooms) from areas kept closed for months during the lock down, and without buying an extra appliance. Embassies, Retailers, Office buildings, Villas and Resorts are currently using Established CONTINEWM® Nets, not only in Japan but also in Thailand, Singapore, India, Nepal, France, Italy and Cambodia! Please see the list of our customers at: www.continewm.asia/testimonials

CHUENG CHAI HAH CO., LTD.5
kitsuchart@chaihah.co.th

Chueng Chai Hah Company Limited (CCH) is a family run business over 60 years. The company has a strong reputation in steel trade and is one of the largest independent steel processing centers in Thailand. The company serves as the bridge between the capabilities of major steel producers and the specialized needs of end-users. We are importer and distributor of flat rolled steel products i.e. Hot Rolled, Cold Rolled, Hot-Dip Galvanized, Electro Galvanized, Aluminized, Stainless Steel Sheet for manufacturers in the automotive & electric appliance industries and construction materials. We provide high-quality products and services using high standard and precision machines. The company also operates with ISO 9001 certified quality system standards. Chueng Chai Hah Company Limited is the biggest authorized dealer of hot-dip galvanized steel sheet for Singha brand – local brand products. Moreover, we also import flat rolled steel products from Japan, Korea, Taiwan and China. CCH Affiliat…

BUTTERFLY22X15
hello@butterfly22x.com

Around the world, people spent 33.1% of their total income on housing-related expenditures. Living maintenance and renovation required a lot of time, effort, and often need a lot of budgets, processes, natural resources. Global real estate development technology has had a slow evolution for the past decades and has never really changed for over 200 years that unresolved climate change and created global warming till now WE BUTTERFLY22X MAKE BUTTERFLY EFFECT IN POSITIVELY SOLUTIONS ON CIRCULARS ECOSYSTEM AND SUSTAINABILITY FOR THE NEXT GENERATION AND NEW HUMANITY CENTURY BUTTERFLY22X is reinventing the fundamental future structure and interior system with the new definition of HYPER-LIVING cutting-edge DIGITAL BRICKS & DIGITAL PANELS combined physical and digital embedded infrastructure to make all kinds of property area super easy to build, install & upgrade new design & model can reuse & resell just Plug and Play without the need for any complex manpower and long process. BUT…

CORPORATE WARRANTY (THAILAND) LTD.3 +66 81 923 3314
raisa@warranty.co.th

Corporate Warranty (Thailand) Ltd. is a provider of extended warranty and comprehensive warranty solutions. We are a single-source solution that provides risk management, claims administration, and marketing expertise to leading manufacturers, distributors, and retailers of automobiles, consumer goods and allied sectors. We are an organization committed to its core value of offering the best quality services. Our teams of experts constantly interact with the clients and keep an updated database of their warranty and claims disbursement records. Owing to our financial strength and expertise of the workforce, we always come up with innovative and beneficial programs and schemes for different manufacturers and industries. We look forward to serve our clients in a more effective and cost efficient manner.

Top Household Appliances Companies in Thailand

Key Statistics from 2022: GDP and Employment

In 2022, the Household Appliances Industry in Thailand generated an estimated revenue of $3.8 billion, accounting for approximately 0.7% of the country's GDP. This figure highlights the growing importance of the industry within the Thai economy.

Employment in the Household Appliances Industry exceeded 150,000 professionals in 2022, representing a 5% increase compared to 2021. This growth in employment underscores the industry's expanding role in creating job opportunities for the Thai workforce.

Factors Contributing to Growth and Success

Several factors have contributed to the growth and success of the Household Appliances Industry in Thailand:

Growing Middle Class:

The expanding middle class in Thailand has driven demand for high-quality household appliances as consumers seek to improve their living standards.

Increasing Disposable Income:

Rising disposable income has enabled consumers to invest in better-quality household appliances, fueling industry growth.

Rapid Urbanization:

The fast pace of urbanization in Thailand has increased demand for household appliances in urban areas, where consumers seek modern, energy-efficient appliances for their homes.

Government Initiatives:

The Thai government has implemented various initiatives aimed at promoting the growth and development of the Household Appliances Industry, such as infrastructure development and support for small and medium-sized enterprises (SMEs).

Infrastructure Development:

The government has invested in major infrastructure projects, such as transportation networks and residential developments, which create opportunities for the Household Appliances Industry to expand.

Support for SMEs:

The Thai government has introduced policies aimed at providing financial support, training, and resources for SMEs in the Household Appliances Industry, enabling them to grow and compete in the global market.

Export Promotion:

The government has implemented policies to promote exports of Thai household appliances, helping local manufacturers expand their market reach and increase revenues.

Energy Efficiency Policies:

The Thai government has introduced initiatives aimed at promoting the adoption of energy-efficient household appliances, ensuring sustainable growth and reducing energy consumption.

Industry Growth and Comparison to Previous Years

The Household Appliances Industry in Thailand has experienced steady growth over the past five years, with a compound annual growth rate (CAGR) of approximately 4.8% from 2018 to 2022. This growth rate reflects the increasing demand for high-quality household appliances, as well as the impact of government initiatives on the industry.

Key Trends: Technological Disruptions

Technological advancements have had a significant impact on the Household Appliances Industry, including:

Smart Home Technology:

The integration of smart home technology in household appliances has led to increased demand for innovative, connected products that offer greater convenience and energy efficiency.

E-commerce:

The rise of e-commerce platforms has created new opportunities for household appliance manufacturers to sell their products online, reaching a broader audience and generating increased sales.

Sustainable Materials and Production Processes:

Growing consumer awareness of environmental issues has driven demand for eco-friendly household appliances, leading manufacturers to adopt sustainable materials and production processes.

Artificial Intelligence (AI) and Machine Learning:

The integration of AI and machine learning technologies in household.

Challenges

Despite the industry's growth and success, several challenges remain, including:

Intense Competition:

The Household Appliances Industry in Thailand is highly competitive, with many established international brands competing with local manufacturers for market share.

Economic Volatility:

The Thai economy is vulnerable to external economic shocks, such as fluctuations in global commodity prices, which can affect consumer demand for household appliances.

Supply Chain Disruptions:

The COVID-19 pandemic has exposed vulnerabilities in global supply chains, leading to disruptions in the production and distribution of household appliances.

Future Outlook

The future of the Household Appliances Industry in Thailand looks promising, with several trends and developments shaping its growth and success:

Increased Investment in Research and Development (R&D):

As the industry becomes increasingly competitive, manufacturers are investing more in R&D to create innovative products that meet the changing needs and preferences of consumers.

Greater Adoption of Digital Technologies:

The industry is expected to continue to embrace digital technologies, such as smart home technology and e-commerce, to enhance the customer experience and drive sales growth.

Focus on Sustainability:

With growing consumer awareness of environmental issues, manufacturers are expected to prioritize sustainability in their product design and production processes.

Conclusion

The Household Appliances Industry in Thailand has experienced significant growth in recent years, driven by factors such as the expanding middle class, increasing disposable income, rapid urbanization, and government initiatives. Despite challenges such as intense competition and economic volatility, the industry's future outlook looks promising, with trends such as increased investment in R&D, greater adoption of digital technologies, and a focus on sustainability shaping its growth and success. As the industry continues to evolve, it is essential for manufacturers to stay agile, adapt to changing consumer preferences, and prioritize innovation and sustainability to remain competitive in the global market.

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By Melissa Goh
Published on 30 May 2023