Top Market Research Companies in Malaysia

The market research industry in Malaysia has experienced significant growth and success in recent years, with various factors contributing to its success. As of 2022, the industry has generated an estimated RM 1.5 billion in revenue, with over 10,000 people employed in the sector. In this article, we will delve into key statistics from 2022, factors contributing to the industry's growth and success, including government initiatives, each industry's growth and comparison to previous years, key trends, including technological disruptions, challenges, and future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
LINEAR CLINICAL RESEARCH LTD196 +61 1300 546 327

As a world class leader, Linear Clinical Research (Linear) is a purpose built state-of-the-art, clinical trials facility operating out of QEII Medical Centre in Perth, Western Australia. Conceived as a focal point for Australian clinical and medical research, Linear is making innovative therapies available to our local community. At Linear the focus is on its phase I facility to support first in human through to phase II clinical trials, including oncology studies. Linear have extensive experience in conducting both healthy volunteer and patient phase I trials, including adaptive healthy volunteer and patient protocol designs.Linear has a variety of departments that specialise in running the clinical trial from business development, start up, recruitment and screening, project teams, quality assurance and laboratory. Each department works together to ensure clinical trials are run safely and efficiently. Reliable clinical trial data is one thing, but at Linear we go further. We actively listen, contribute ideas and add value at every stage of your medical mission, so you can realise your therapy’s medical and commercial potential sooner.Located in Australia, where Australia offers a fast regulatory framework to move into human trials without requiring an investigational new drug, Linear is constantly developing capabilities and services to meet the ever-changing demands of our customers.Our vision is to be the first choice for patient empowered trials globally and recognised for innovation and excellence.Our “One Linear” values are: - Excellence- Respect- Integrity- Collaboration

BLACKBOX113 +65 6323 1351

Blackbox is Southeast Asia’s leading decision intelligence provider, delivering decision science solutions and community-wide perspectives on contemporary problems and challenges. As a sophisticated provider of data insights, we work closely with businesses, governments, regulators, and non-profit organisations.We monitor emerging trends both regionally and globally with the main aim of signalling potential changes of significance before they occur. For over 20 years, we have gathered data, constructed advanced analytical approaches, and developed a deep understanding of Asia and its diverse people.As the region transforms once again in the 2020s, Blackbox can give you a front-row seat to all you need to know and help make your decisions the right ones.Make Decisions That Matter.For more information, please visit us at http://www.blackbox.com.sg

DYNATA4,175 +65 6521 2805

Dynata is the world’s largest first-party data company for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific. Learn more at www.dynata.com.

INTERNATIONAL RICE RESEARCH INSTITUTE1,733 +63 2 8580 5699

Established in 1960, IRRI is among the largest non-profit agricultural research centers in Asia, with headquarters in the Philippines and offices in 14 other nations. We are supported by donors and partners around the globe. Our mission is to reduce poverty and hunger, improve the health of rice farmers and consumers, and ensure that rice production is environmentally sustainable.Follow us on Facebook (facebook.com/IRRI.ricenews), Twitter (twitter.com/irri), and Instagram (instagram.com/irri) for the latest updates and innovations on rice.

IPSOS16,465 +65 6501 9861

In our world of rapid change, the need for reliable information to make confident decisions has never been greater.At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.So that our clients can act faster, smarter and bolder.Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SUREFirst listed on the Paris Stock Exchange: July 1, 1999Total revenues in 2019: 2,003.3 million eurosPresence in 90 marketsFull-time employees: 18,000+Clients around the world: 5,000+43 million interviews conducted per year, of which 23 million onlineFind out more about Ipsos at www.ipsos.comFollow us on Twitter: @Ipsos

MINTEL1,575 +65 6653 3600

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.So what goes into the market intelligence mix?MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.

TEMASEK LIFE SCIENCES LABORATORY214 +65 6872 7069

Temasek Life Sciences Laboratory (TLL) is a non-profit organization established in 2002 to undertake cutting edge research in molecular biology and genetics utilizing a broad range of model organisms. TLL is affiliated to the National University of Singapore and Nanyang Technological University. It is located within the campus of the National University of Singapore and is situated alongside other research institutes and academic departments of the university.We have about 220 researchers from over 23 countries. Our vision is to create an environment which can attract the brightest young minds world wide, support their research and challenge them to be leaders in their own fields. The institute is based on small but well supported and interactive research groups in which originality, innovation and creativity are emphasized. Collaboration between research groups within TLL and with other local and international research groups is actively encouraged.TLL has already had a positive impact on the development of biotechnology industry in Singapore through collaborations and joint research ventures with local and international partners. Through the excellence of our research, the talented people we nurture and our collaborations with educational, research, as well as industrial partners we will help to facilitate the development of life sciences based industries in Singapore.

MILKEN INSTITUTE493 +65 6636 2507

The Milken Institute is a nonprofit, nonpartisan think tank focused on accelerating measurable progress on the path to a meaningful life. The Milken Institute provides equal employment opportunities to all employees and qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, disability, or status as a veteran.Every person at the Milken Institute is treated with respect, supported with resources and training, and exposed to a broad range of experiences. We foster a space for growth with opportunities to share knowledge and passion with both clients and colleagues. We are committed to building a diverse workforce and creating an inclusive environment where people can thrive. Our leadership is committed to diversity and inclusion, and fostering a culture that creates opportunities for everyone.BENEFITSHealth Care Plan (Medical, Dental & Vision)Retirement Plan - 403b (5%)Life Insurance (Basic, Voluntary & AD&D)Paid Time Off (Vacation, Sick & Public Holidays)Family Leave (Maternity & Paternity)Short Term & Long Term DisabilityFlexible Spending Account (FSAs)Training & Development:LinkedIn Learning –over 10,000 classes offered, self-guided.Mentor ProgramWellness Resources:Employee Assistance ProgramCALM app membershipYogaWorks (discount)Gym (Santa Monica)ADDITIONAL PERKSCoffee Chats with the President – informal opportunity to chat with the President.All Staff Meetings – employees from our 3 US offices and international locations come together for a 2-day retreat (Every 18 months).Opportunity to travel (both international and domestic) for various events, including our All Staff meeting.Prime office locations: Santa Monica office is 4-blocks from the Pacific ocean, Washington, DC office is across the street from the White House, New York office is on Madison Ave near Central Park.

NEUROSENSUM101 +62 812-1150-0049

We are Neurosensum—A Neuroscience and AI company based in Jakarta (Indonesia), Singapore, and London (England). We are In Touch With Tomorrow’s technology to help you shape the vision of your company’s future. We are a team of experienced Market Researchers, Data Scientists and AI Experts. We embrace high-end neuroscience technologies, machine learning and artificial intelligence practice in our work for you. Our goal is to give you Deeper Insights using Neuroscience Approaches in our work.We use high end Neuro technology and Biometric devices to get implicit response of consumers. Our innovative algorithms and state of the art technology combine Implicit Data with Explicit Survey Data of consumer to give deep insights for your brand. ----------EXPERTISE Our team has experience working across 250+ clients and we posses a deep understanding of Asian consumers and clients. ----------OUR SERVICES1. Myndsight2. VR Solutions3. Deepsense & Expertsense4. Implisense5. UI/UX Sense---Find out more more info about Neuroscience and our innovations!Linkedin: https://www.linkedin.com/company/pt-neurosensum-technology-international/Facebook: https://www.facebook.com/neurosensumTwitter: https://www.twitter.com/neurosensumInstagram: https://www.instagram.com/neurosensumYouTube: https://www.youtube.com/channel/UCXeeJ_JMp3EHK8-ZlO75e9Ahttp://www.neurosensum.com

TECHSTARS STARTUP WEEKEND552 +65 6735 1987

We have helped educate & inspire over 410K entrepreneurs around the world. We have done over 5,2K events in over 1,475 cities to date.We have thousands of passionate organizers and volunteers that are the driving force in Techstars Startup Weekend’s success.We have helped educate & inspire over 410K entrepreneurs around the world. We have done over 5,2K events in over 1,475 cities to date.We have thousands of passionate organizers and volunteers that are the driving force in Techstars Startup Weekend’s success.

IDC4,854 +65 6226 0330

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC’s Insights businesses provide industry-focused advice for IT buyers in the Financial, Government, Health, Retail, Manufacturing and Energy verticals. IDC is a subsidiary of IDG, the worlds leading technology media, research, and events company. . To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

A*STAR - AGENCY FOR SCIENCE, TECHNOLOGY AND RESEARCH6,308 +65 1800 777 0354

About the Agency for Science, Technology and Research (A*STAR)The Agency for Science, Technology and Research (A*STAR) is Singapores lead public sector agency that spearheads economic oriented research to advance scientific discovery and develop innovative technology. Through open innovation, we collaborate with our partners in both the public and private sectors to benefit society. As a Science and Technology Organisation, A*STAR bridges the gap between academia and industry. Our research creates economic growth and jobs for Singapore, and enhances lives by contributing to societal benefits such as improving outcomes in healthcare, urban living, and sustainability. We play a key role in nurturing and developing a diversity of talent and leaders in our Agency and research entities, the wider research community and industry. A*STAR’s R&D activities span biomedical sciences and physical sciences and engineering, with research entities primarily located in Biopolis and Fusionopolis. For ongoing news, visit www.a-star.edu.sg.

EUROMONITOR INTERNATIONAL2,285 +65 6324 1855

Euromonitor International is the worlds leading independent provider of strategic market research. With a global network of analysts and market research on every key trend and driver, Euromonitors market research reports empower organisations and brands of all sizes with strategic data, analysis, and consumer trends in a single, affordable resource.Learn more at www.euromonitor.com.

IDC ASIA/PACIFIC119 +65 6226 0330

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. 30 years of industry experience, local presence in 16 markets, and 243 analysts on-the-ground: THATS the IDC advantageTo learn more about IDC Asia/Pacific, please visit www.idc.com/ap. Follow IDC Asia/Pacific on Twitter at www.twitter.com/IDCAP.

IPSOS IN SINGAPORE50 +65 6501 9861

Ipsos is a leading global market research company with presence in 89 countries and operates with more than 17,000 employees. The essence of what we do is help our clients listen to what their audiences are saying, understand what they are thinking and anticipate what they have in mind. We know how best to determine and measure their views and opinions.But we go beyond delivering data. We analyse it, put it in context, and then let our clients know how they can best translate this understanding into efficient and effective policies, market innovations, communications strategies, and marketing initiatives.By delivering intelligence that will let you make the right decisions, at the right time, we at Ipsos are here to help you navigate a changing world.In Singapore, Ipsos has had a presence since 1995. Our clients appreciate our ability to offer global expertise combined with deep understanding of the Asian markets. In 2017, we retained our Silver award in the annual Marketing Magazines Agency of the Year Awards.

AQ SERVICES INTERNATIONAL105 +65 6223 8208

AQ Services International is about changing the world of customer service, through our mission: Driving Front line Performance. Founded in 2001, AQ has over 19 years of experience. During this time, we have developed the right set of tools and expertise allowing us to customize solutions for different businesses. We have grown into a multicultural company with global reach and local roots and serve clients across the full spectrum of the service industry on all continents. Measure-We help companies like yours grow by providing actionable insights into your front line. We specialize in mystery shopping and audits to help you understand each part of your business process, and pinpoint performance breakdowns related to your customers or business.Act-We go beyond providing insights, and use data to provide actionable solutions. Based on your companies insights, we create a personalized action plan to address your toughest business challenges. Through state of the art technology and customizable improvement tools, we take action where needed.Improve-At AQ Services, we make our actions count. Our services have shown to result in higher customer & employee satisfaction, more effective & positive coaching options, reduction of operational downtime, an increase in KPIs and much more. In us, you will find willing partners who are as passionate about your business - from front line to bottom line, from your products and services to your customers - as you are.Office Locations: Singapore | Kuala Lumpur | The Hague | Shanghai

IPSOS PUBLIC AFFAIRS148 +65 6501 9861

Ipsos Public Affairs conducts strategic research in partnership with clients from government, public, corporate, and not-for-profit sectors. We understand and manage issues, advance reputations, determine and pinpoint shifts in attitude and opinion, enhance communications, and evaluate policy.We see respondents as citizens, stakeholders, employees, and voters – not just as consumers. We can effectively and quickly reach elite, stakeholder, and other highly targeted respondents, with the same ease as the general public. Ipsos ensures our clients get the answers they need from the audience that is critical to their business.Strategic advice is the key deliverable. We provide clients with advice that goes beyond reporting on data, based on a concrete understanding of the issues and their context.Learn more about...What we do: http://bit.ly/2i9cI20What were polling about: http://bit.ly/2yePZbj What we know: http://bit.ly/2ggHMww

INTEL LABS2,202 +65 6213 1000

See what it means to be on the vanguard of research in computer science, academic and industry collaboration, and a leader in visionary thinking about technology, the sciences, society, and culture. Intel Labs, the research arm of Intel Corporation, is inventing tomorrows technology to make our lives easier, more enjoyable and more productive.

AUSTRALIAN COUNCIL FOR EDUCATIONAL RESEARCH549 +62 21 27516999

ACERs mission is to create and promote research-based knowledge, products and services that can be used to improve learning across the life span. ACER is one of the worlds leading educational research centres. Our goal is to support every learner, every learning professional, every learning institution and our learning society through our work. ACER has built a strong reputation as a provider of reliable support and expertise to education policymakers and professional practitioners since it was established in 1930. As an independent organisation, ACER generates its entire income through contracted research and development projects, and through developing and distributing products and services, with operating surplus directed back into research and development. ACER has experienced significant growth in recent years and now has more than 400 staff located in Melbourne, Adelaide, Brisbane, Dubai, Jakarta, London, New Delhi, Perth and Sydney.

IPSOS INTERACTIVE SERVICES743 +65 6501 9861

Ipsos Interactive Services is a part of Ipsos group, global market and public opinion research company which delivers information and analysis that makes our complex world easier and faster to navigate, and inspires our clients to make smarter decisions.Since 2000, Ipsos Interactive Services is a fully global company with regional hubs, satellites and local footprint all over in Ipsos group. Recently, the company has over 2,000 passionate online and mobile experts worldwide, from whom 1000+ only in Romania HUB (Bucharest, Brasov & Iasi).Our companys mission is to deliver industry leading research on a wide range of international projects for the Ipsos researchers and Ipsos end clients, everywhere, using the most complete range of techniques possible Online-Mobile and Offline at the highest levels of quality, security, speed and cost efficiency. Joining Ipsos offers you the opportunity to become part of an innovative, international Group that leads its markets. Ipsos has a strong presence in 90 countries, 18.000 employees and more than 5000 clients worldwide. A passionately company with curious experts that not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed & substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE. So what’s in it for you, as an IIS employee? Learning Opportunities, Flexible Benefits, Customized Career Path, Rewarding Program, Fun & Wellness Events, and much more.We empower you to make a difference. Be Sure. Go further. Act smarter!

Top Market Research Companies in Malaysia

Factors Contributing to Its Growth and Success

One of the key factors contributing to the growth and success of the market research industry in Malaysia is the government's initiatives to promote the industry. The Malaysian government has implemented various policies to attract foreign investment and support the development of the country's knowledge-based economy. Additionally, the government has invested in the development of digital infrastructure, which has provided a conducive environment for the growth of the market research industry.

Furthermore, the market research industry's success can be attributed to the increasing demand for data-driven insights in various industries, including healthcare, technology, and finance. As companies continue to compete for market share, they are seeking data-driven insights to inform their decision-making processes. The market research industry plays a vital role in providing these insights, contributing to the overall growth of the economy.

Each Industry's Growth and Comparison to Previous Years

The market research industry comprises several sectors, including quantitative research, qualitative research, and data analytics. The quantitative research sector has shown significant growth in recent years, with a growth rate of 6.9% in 2022 compared to 6.2% in 2021. The qualitative research sector has also shown an increase in growth, with a growth rate of 5.5% in 2022 compared to 4.8% in 2021. However, the data analytics sector experienced a slight decline in growth, with a growth rate of 3.2% in 2022 compared to 3.6% in 2021.

Key Trends

The market research industry has experienced various technological disruptions, which have contributed to the industry's growth and success. For example, the implementation of artificial intelligence and machine learning has enabled researchers to improve data analysis and reduce time-to-insight. Additionally, digital platforms such as online surveys and social media monitoring have made it easier for researchers to reach a broader pool of respondents and collect real-time data.

Another key trend in the market research industry is the growing importance of agile research methodologies. Companies are recognizing the need to conduct research quickly and efficiently to keep up with the rapidly evolving market landscape. This includes leveraging automation and digital tools to streamline research processes and reduce costs.

Challenges

Despite the industry's success, it still faces several challenges. One of the primary challenges is the increasing competition in the global market, requiring companies to stay up-to-date with emerging trends and technologies. Additionally, the industry faces challenges related to the global economic environment and geopolitical risks.

Future Outlook

However, the outlook for the market research industry in Malaysia is positive. The Malaysian government continues to prioritize the development of the industry, and the industry itself is adapting to new technological advancements and agile research methodologies. These efforts, combined with a skilled workforce, favorable business environment, and government support, are expected to drive the industry's growth in the coming years.

To stay competitive, companies operating in the market research industry in Malaysia must also stay up-to-date with emerging trends and technologies. This includes adopting digital research methodologies, leveraging artificial intelligence and machine learning, and investing in research and development. Companies that can effectively integrate these practices into their operations are likely to see increased productivity, reduced costs, and improved research quality.

In addition, the market research industry in Malaysia must also focus on developing its workforce. Companies should prioritize training and upskilling programs to address the shortage of skilled workers in high-demand areas such as data analytics and artificial intelligence. This will not only help address the immediate talent gap but also ensure that the industry has the necessary skills to remain competitive in the long run.

Furthermore, as the global market becomes increasingly competitive, the market research industry in Malaysia must also focus on providing innovative and personalized services to clients. This includes providing tailored research solutions to meet the unique needs of clients, utilizing social media and other digital platforms to engage with target audiences, and leveraging data to inform research strategies.

Conclusion

In conclusion, the market research industry in Malaysia has experienced significant growth and success, thanks to a combination of government support, increasing demand for data-driven insights, and favorable business conditions. The industry's ability to adapt to new technologies and agile research methodologies will be crucial in driving its continued growth in the future. By addressing challenges related to talent shortage and prioritizing workforce development and innovation, companies operating in the market research industry can thrive in Malaysia's rapidly evolving business landscape.

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By Melissa Goh
Published on 22 May 2023