Top Market Research Companies in Thailand

The market research industry in Thailand plays a pivotal role in providing data-driven insights to businesses, policymakers, and various stakeholders. By delivering valuable information on consumer behavior, market trends, and competitive landscapes, market research enables informed decision-making and fosters economic growth. This article offers a comprehensive analysis of the market research industry in Thailand, examining key statistics, contributing factors, industry growth, trends, challenges, and future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
INTERNATIONAL RICE RESEARCH INSTITUTE1,733 +63 2 8580 5699

Established in 1960, IRRI is among the largest non-profit agricultural research centers in Asia, with headquarters in the Philippines and offices in 14 other nations. We are supported by donors and partners around the globe. Our mission is to reduce poverty and hunger, improve the health of rice farmers and consumers, and ensure that rice production is environmentally sustainable.Follow us on Facebook (facebook.com/IRRI.ricenews), Twitter (twitter.com/irri), and Instagram (instagram.com/irri) for the latest updates and innovations on rice.

RAKUTEN INSIGHT186 +65 6735 1987

For over 25 years, Rakuten Insight Global has been at the forefront of consumer market research data collection. By combining our first-party data with the highest levels of quality assurance processes, Rakuten Insight Global has remained our clients’ trusted research partner for Asia, US & Beyond. Our proprietary, double opt-in online panels have been developed throughout 12 major Asian markets & the US. All of the panels are managed by dedicated local support teams and meet the highest industry standards. The Rakuten Insight Global team offers 24-hour coverage from 11 worldwide locations, providing exceptional service for 500+ clients across the globe.Rakuten Insight Global is tasked with leveraging the first-party membership assets of the Rakuten Group for market research purposes. Having access to such a diverse and unique group of research participants allows Rakuten Insight to remain at the forefront of online research.

MARKET SUPPORT LTD.8 +66 2 255 8578

Founded in 1995, Market Support is a well-established local Thailand based independent market research firm that provides local understanding and expertise at an international standard.Our mission is to provide the best consumer understanding and help clients to cleverly use consumer insights to build strong brands and innovate successfully.A full service research agency, we have extensive experience and expertise in qualitative research, quantitative research, desk research, workshops and consulting.We cover a wide array of market sectors including retail, HORECA, automotive, telecommunications, consumer banking, insurance, healthcare, travel & tourism, agriculture and services, with a focus on consumer packaged goods.Our practices conform to the standards of ESOMAR (the European Society of Market Research).

HORIBA SCIENTIFIC0 +65 6745 8155

HORIBA Scientific, part of HORIBA, headquartered in Japan, provides an extensive array of instruments and solutions for applications across a broad range of scientific R&D and QC measurements. HORIBA Scientific is a world leader in OEM Spectroscopy, elemental analysis, fluorescence (including the PTI brand), forensics, GDS, ICP, particle characterization, Raman, spectroscopic ellipsometry, sulphur-in-oil and water quality measurements as well as XRF. Our instruments are found in universities and industries around the world. Proven quality and trusted performance have established widespread confidence in the HORIBA Brand. Since 1819, prominent absorbed brands include Jobin Yvon, Glen Spectra, IBH, SPEX, Instruments S.A, ISA, Dilor, Sofie, SLM, Genoptics, Beta Scientific and Photon Technology International. By combining the strengths of the research, development, applications, sales, service and support organizations of all, HORIBA Scientific offers researchers the best products and solutions while expanding our superior service and support with a truly global network. The HORIBA Scientific segment is part of the HORIBA Group, which provides an extensive array of instruments and systems for applications ranging from automotive R&D, process and environmental monitoring, in-vitro medical diagnostics, semiconductor manufacturing and metrology.

HUDSON INSTITUTE OF MEDICAL RESEARCH308 +61 3 8572 2700

Hudson Institute is a leading Australian medical research institute recognised internationally for discovery science and translational research. We strive to improve human health through groundbreaking, collaborative, medical research discoveries and the translation of these to real world impact. We are research leaders in five areas of medical need: 1. Inflammation – exploring how your body’s inflammatory response to infection and injury helps you to fight infectious diseases, like COVID-19, autoimmune diseases and cancer. We house Australia’s largest group of inflammation and immunity scientists and clinicians.1. Reproductive health and pregnancy – answering the tough questions around infertility and pregnancy complications to reduce rates of infertility and stillbirth and to find new treatments for endometriosis and birth trauma.2. Infant and child health – protecting vulnerable newborns from complications during birth, in the critical early weeks of life and exploring better treatments for childhood diseases.4. Cancer – investigating how cancer starts developing, and exploring ways to better diagnose, detect and treat life-threatening cases.5. Hormones and Health – improving the understanding of how your hormonal (endocrine) system maintains its delicate balance to improve your health and wellbeing. Our 443 scientists and students ask questions that push the boundaries of human knowledge to solve complex problems about human disease. Clinical experience based on patient need informs our research enquiry, and our close ties with medical staff and industry support the translation of our discoveries into new preventative approaches, therapies and devices for patient.

IPSOS16,465 +65 6501 9861

In our world of rapid change, the need for reliable information to make confident decisions has never been greater.At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.So that our clients can act faster, smarter and bolder.Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SUREFirst listed on the Paris Stock Exchange: July 1, 1999Total revenues in 2019: 2,003.3 million eurosPresence in 90 marketsFull-time employees: 18,000+Clients around the world: 5,000+43 million interviews conducted per year, of which 23 million onlineFind out more about Ipsos at www.ipsos.comFollow us on Twitter: @Ipsos

MACROMILL SOUTH EAST ASIA, INC.30 +62 21 50958311

Macromill Group is a rapidly growing global marketing research and digital marketing solutions provider. We provide innovative data and insights that drive clients’ smarter decisions. Our solutions deliver rapid and cost-effective solutions to the challenges businesses face today. We are 50 offices across the Americas, EMEA, and Asia-Pacific. Macromill serves more than 4,000 brands and agencies in more than 90 countries with over 2,400 experts worldwide. Macromill South East Asia is one of the branches of the APAC region.https://group.macromill.com/

MINTEL1,575 +65 6653 3600

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.So what goes into the market intelligence mix?MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.

SRI INTERNATIONAL2,315 +65 6709 0005

SRI International is a nonprofit, independent research institute serving government and industry. We work on some of the world’s most important problems, collaborating across technical disciplines to spark new ideas and solutions. Our research and innovations have led to new industries and products that impact people’s lives every day—from the computer mouse and interactive computing to medical ultrasound, autonomous robots, natural language processing, and much more.Working with government and industry partners, SRI brings its innovations to the marketplace through technology licensing, spin-off ventures, and new product solutions. More information is available at www.sri.com. Read our blog: https://medium.com/dishLike us on Facebook: https://facebook.com/sri.intlFollow us on Twitter: https://twitter.com/SRI_IntlSubscribe to our YouTube: https://youtube.com/user/innovationSRI

INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA (IIUM)602 +60 3-6421 6421

The International Islamic University Malaysia (IIUM) is the manifestation of one of the major aspirations of Muslim scholars in Malaysia to have an Islamic university in Malaysia to lead the Muslim ummah in all branches of knowledge. The plan to establish IIUM was revealed by Tun Dr Mahathir Mohamad, the Fourth Prime Minister of Malaysia on 12 January 1982 after deliberating with the Education Minister, senior government officers and senior academics from local universities. The university was officially established on 20 May 1983 by the Government of Malaysia. The philosophy of IIUM was inspired by the outcomes of the 1977 First World Conference on Muslim Education in Makkah.IIUM was founded under the Companies Act of 1965 that enabled it to use English and Arabic as the medium of instruction and enhance its global orientation. IIUM integrates Islamic values and world-view into its humanities, scientific and technical curricula, befitting its university slogan “The Garden of Virtue and Knowledge”. This is reflected in IIUM educational philosophy and its logo. IIUM aspires to restore the roles of Muslims in education and knowledge creation and acquisition and to contribute to the improvement of quality of life for all mankind.Befitting the Premier International Islamic Research University (PREMIER) status awarded by ISESCO on 17 December 2014, it provides an extensive, comprehensive learning environment conducive for conducting advanced research in various disciplines.It is the quality of the learning, comparative knowledge and research environments that attracted the high concentration of talent by which IIUM is known for.

MILKEN INSTITUTE493 +65 6636 2507

The Milken Institute is a nonprofit, nonpartisan think tank focused on accelerating measurable progress on the path to a meaningful life. The Milken Institute provides equal employment opportunities to all employees and qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, disability, or status as a veteran.Every person at the Milken Institute is treated with respect, supported with resources and training, and exposed to a broad range of experiences. We foster a space for growth with opportunities to share knowledge and passion with both clients and colleagues. We are committed to building a diverse workforce and creating an inclusive environment where people can thrive. Our leadership is committed to diversity and inclusion, and fostering a culture that creates opportunities for everyone.BENEFITSHealth Care Plan (Medical, Dental & Vision)Retirement Plan - 403b (5%)Life Insurance (Basic, Voluntary & AD&D)Paid Time Off (Vacation, Sick & Public Holidays)Family Leave (Maternity & Paternity)Short Term & Long Term DisabilityFlexible Spending Account (FSAs)Training & Development:LinkedIn Learning –over 10,000 classes offered, self-guided.Mentor ProgramWellness Resources:Employee Assistance ProgramCALM app membershipYogaWorks (discount)Gym (Santa Monica)ADDITIONAL PERKSCoffee Chats with the President – informal opportunity to chat with the President.All Staff Meetings – employees from our 3 US offices and international locations come together for a 2-day retreat (Every 18 months).Opportunity to travel (both international and domestic) for various events, including our All Staff meeting.Prime office locations: Santa Monica office is 4-blocks from the Pacific ocean, Washington, DC office is across the street from the White House, New York office is on Madison Ave near Central Park.

TECHSTARS STARTUP WEEKEND552 +65 6735 1987

We have helped educate & inspire over 410K entrepreneurs around the world. We have done over 5,2K events in over 1,475 cities to date.We have thousands of passionate organizers and volunteers that are the driving force in Techstars Startup Weekend’s success.We have helped educate & inspire over 410K entrepreneurs around the world. We have done over 5,2K events in over 1,475 cities to date.We have thousands of passionate organizers and volunteers that are the driving force in Techstars Startup Weekend’s success.

IDC4,854 +65 6226 0330

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC’s Insights businesses provide industry-focused advice for IT buyers in the Financial, Government, Health, Retail, Manufacturing and Energy verticals. IDC is a subsidiary of IDG, the worlds leading technology media, research, and events company. . To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

A*STAR - AGENCY FOR SCIENCE, TECHNOLOGY AND RESEARCH6,308 +65 1800 777 0354

About the Agency for Science, Technology and Research (A*STAR)The Agency for Science, Technology and Research (A*STAR) is Singapores lead public sector agency that spearheads economic oriented research to advance scientific discovery and develop innovative technology. Through open innovation, we collaborate with our partners in both the public and private sectors to benefit society. As a Science and Technology Organisation, A*STAR bridges the gap between academia and industry. Our research creates economic growth and jobs for Singapore, and enhances lives by contributing to societal benefits such as improving outcomes in healthcare, urban living, and sustainability. We play a key role in nurturing and developing a diversity of talent and leaders in our Agency and research entities, the wider research community and industry. A*STAR’s R&D activities span biomedical sciences and physical sciences and engineering, with research entities primarily located in Biopolis and Fusionopolis. For ongoing news, visit www.a-star.edu.sg.

EUROMONITOR INTERNATIONAL2,285 +65 6324 1855

Euromonitor International is the worlds leading independent provider of strategic market research. With a global network of analysts and market research on every key trend and driver, Euromonitors market research reports empower organisations and brands of all sizes with strategic data, analysis, and consumer trends in a single, affordable resource.Learn more at www.euromonitor.com.

IDC ASIA/PACIFIC119 +65 6226 0330

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. 30 years of industry experience, local presence in 16 markets, and 243 analysts on-the-ground: THATS the IDC advantageTo learn more about IDC Asia/Pacific, please visit www.idc.com/ap. Follow IDC Asia/Pacific on Twitter at www.twitter.com/IDCAP.

IPSOS IN SINGAPORE50 +65 6501 9861

Ipsos is a leading global market research company with presence in 89 countries and operates with more than 17,000 employees. The essence of what we do is help our clients listen to what their audiences are saying, understand what they are thinking and anticipate what they have in mind. We know how best to determine and measure their views and opinions.But we go beyond delivering data. We analyse it, put it in context, and then let our clients know how they can best translate this understanding into efficient and effective policies, market innovations, communications strategies, and marketing initiatives.By delivering intelligence that will let you make the right decisions, at the right time, we at Ipsos are here to help you navigate a changing world.In Singapore, Ipsos has had a presence since 1995. Our clients appreciate our ability to offer global expertise combined with deep understanding of the Asian markets. In 2017, we retained our Silver award in the annual Marketing Magazines Agency of the Year Awards.

AQ SERVICES INTERNATIONAL105 +65 6223 8208

AQ Services International is about changing the world of customer service, through our mission: Driving Front line Performance. Founded in 2001, AQ has over 19 years of experience. During this time, we have developed the right set of tools and expertise allowing us to customize solutions for different businesses. We have grown into a multicultural company with global reach and local roots and serve clients across the full spectrum of the service industry on all continents. Measure-We help companies like yours grow by providing actionable insights into your front line. We specialize in mystery shopping and audits to help you understand each part of your business process, and pinpoint performance breakdowns related to your customers or business.Act-We go beyond providing insights, and use data to provide actionable solutions. Based on your companies insights, we create a personalized action plan to address your toughest business challenges. Through state of the art technology and customizable improvement tools, we take action where needed.Improve-At AQ Services, we make our actions count. Our services have shown to result in higher customer & employee satisfaction, more effective & positive coaching options, reduction of operational downtime, an increase in KPIs and much more. In us, you will find willing partners who are as passionate about your business - from front line to bottom line, from your products and services to your customers - as you are.Office Locations: Singapore | Kuala Lumpur | The Hague | Shanghai

INTEL LABS2,202 +65 6213 1000

See what it means to be on the vanguard of research in computer science, academic and industry collaboration, and a leader in visionary thinking about technology, the sciences, society, and culture. Intel Labs, the research arm of Intel Corporation, is inventing tomorrows technology to make our lives easier, more enjoyable and more productive.

GARVAN INSTITUTE OF MEDICAL RESEARCH607 +61 2 9295 8101

For more than 50 years the Garvan Institute of Medical Research has pioneered insights into some of the most widespread diseases affecting our community today.Garvans mission is to make significant contributions to medical research that will change the directions of science and medicine and have major impacts on human health. Garvan strives to enhance and develop research programs that combine fundamental science with strong clinical interactions.Research at Garvan is focused upon understanding the role of genes and molecular and cellular processes in health and disease as the basis for developing future preventions, treatments and cures.For over 50 years, significant breakthroughs have been achieved by Garvan scientists in the understanding and treatment of diseases such as:* Cancer* Diabetes and obesity* Neurological diseases such as Alzheimers, Parkinsons, hearing loss, mental illnesses and eating disorders* Osteoporosis* Immunological diseases such as asthma, rheumatoid arthritis, multiple sclerosis and Sjogrens syndromeGarvans ultimate goal is prevention, treatment or cure of these major diseases.

Top Market Research Companies in Thailand

Key Statistics from 2022: GDP and Employment

In 2022, the market research industry contributed approximately 0.5% to Thailand's GDP, signifying the sector's importance to the country's economy. Employing around 30,000 professionals, the industry accounted for 0.06% of Thailand's total workforce, indicating a steadily growing demand for skilled market research practitioners.

Factors Contributing to Growth and Success: Government Initiatives

The Thai government has played a vital role in supporting the growth and success of the market research industry through various initiatives:

Policy Framework:

The government has implemented a comprehensive policy framework aimed at enhancing the quality of market research services, encouraging innovation, and attracting foreign investment.

Financing:

The government has provided funding to support the development of market research services, including subsidies for small and medium-sized enterprises (SMEs) and financial incentives for service providers.

Workforce Development:

The government has invested in education and training programs to address the skilled workforce shortage, ensuring a continuous supply of highly skilled market research professionals.

Industry Growth and Comparison to Previous Years

The market research industry in Thailand has experienced significant growth in recent years, particularly in the following subsectors:

Consumer Research:

With the rise of the middle class and changing consumer behavior, there has been a growing demand for consumer research services in Thailand.

Digital Market Research:

The rapid digitalization of industries has resulted in an increased need for digital market research services, including social media monitoring and web analytics.

Competitive Intelligence:

As the business landscape becomes more competitive, companies are increasingly relying on competitive intelligence services to stay ahead of the curve.

Key Trends: Technological Disruptions

Technological advancements have had a profound impact on the market research industry in Thailand:

Artificial Intelligence (AI) and Machine Learning:

The adoption of AI and machine learning technologies has enabled more efficient data analysis and predictive modeling processes.

Big Data Analytics:

The increasing availability of large datasets has driven the demand for big data analytics solutions, allowing businesses to uncover valuable insights and make data-driven decisions.

Mobile and Online Research:

The growing use of smartphones and the internet has led to the development of mobile and online research methodologies, offering real-time and cost-effective data collection options.

Challenges

Despite its growth, the Thai market research industry faces several challenges that must be addressed to ensure continued success:

Skilled Workforce Shortage:

The industry must contend with a skilled workforce shortage, impacting the quality and efficiency of market research services.

Data Privacy and Security:

Ensuring data privacy and security remains a critical concern for the industry, necessitating investments in advanced data protection measures and compliance with global data protection regulations.

Adapting to Technological Advancements:

The rapid pace of technological advancements requires continuous adaptation and investment in new technologies to remain competitive.

Future Outlook

The future outlook for Thailand's market research industry is promising, with continued growth expected across various subsectors. Technological advancements, government support, and the increasing demand for data-driven decision-making will continue to drive the industry's expansion. To maintain its growth trajectory, the market research industry must focus on addressing the challenges it faces, such as workforce development, data privacy, and technology adoption.

Collaboration and Partnerships

Forging strategic partnerships with regional and international market research firms can help Thai companies access new markets, share expertise, and leverage best practices. Collaborations with academic institutions can also lead to research and development initiatives, fostering innovation within the industry.

Emphasis on Local Market Research

As Thailand's economy continues to grow, there is an increasing need for localized market research services. Understanding local consumer behavior, regional preferences, and cultural nuances will be crucial for businesses looking to succeed in the Thai market. This presents an opportunity for market research firms to develop tailored solutions and services catering to the local market.

Sustainable and Ethical Market Research Practices

With sustainability and ethical considerations gaining global attention, the market research industry in Thailand must prioritize eco-friendly practices and responsible research methodologies. This includes reducing the environmental impact of data collection and analysis, ensuring ethical conduct in research, and promoting transparency in research findings.

Conclusion

Thailand's market research industry is well-positioned for continued growth, driven by a combination of technological advancements, government support, and an increasing demand for data-driven insights. By addressing the challenges faced by the industry and capitalizing on emerging trends and opportunities, market research firms in Thailand can ensure their long-term success and contribute to the nation's economic development.

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By Melissa Goh
Published on 30 May 2023