Top Media Companies in Australia

The media industry in Australia has experienced significant growth and success over the past few years, with a 2.6% increase in revenue from 2021 to 2022. In 2022, the industry generated approximately AUD 19.4 billion in revenue, employing approximately 170,000 people, according to the ABS. This article explores the factors contributing to the industry's growth, key statistics, trends, challenges, and future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
BANKWEST3,179 +61 131719
ddoreporting@bankwest.com.au

Our Bankwest people are passionate about putting customers at the heart of everything we do. We’re dedicated to delivering brilliant customer experiences every day and we’re always looking at how we can do more for our customers, to remove the BS (Bank Stuff) and ask less of them. We were founded in 1895 on Noongar Country and we’ve been part of the fabric of WA for more than 125 years, with Bankwest locations spanning 29 Aboriginal peoples’ lands and 11 nations. We stand for simplicity and transparency, brilliant service, and great value, and we work hard to make banking easier for customers, through self-empowering tools and honest human-to-human support, backed by the best technology, when they need us. Supporting the communities in which we live and work is part of our DNA, and we’re committed to being there for our customers when they need us the most, particularly vulnerable customers, with safety and security, guidance and support, be that through direct assistance, advocacy…

WESTPAC16,057 +65 6530 9898
singapore.enquiries@westpac.com.au

Westpac is Australia’s oldest bank and company, one of four major banking organisations in Australia and one of the largest banks in New Zealand. We provide a broad range of banking and financial services in these markets, including consumer, business and institutional banking and wealth management services. We also have offices in key financial centres around the world including London, New York, Hong Kong and Singapore. Westpac Groups portfolio of financial services brands and businesses is focused on our vision, which is To be one of the world’s great service companies, helping our customers, communities and people to prosper and grow.” We welcome your contributions to our page. Please check our guidelines before you join the conversation: https://www.westpac.com.au/contact-us/social-media/ Westpac acknowledges the traditional owners as the custodians of this land, recognising their connection to land, waters and community. We pay our respects to Australias First Peoples, and to…

CPA AUSTRALIA1,340 +61 1300 737 373
memberservice@cpaaustralia.com.au

Our core services to members include education, training, technical support and advocacy. Employees and members work together with local and international bodies to represent the views and concerns of the profession to governments, regulators, industries, academia and the general public. Our Vision Our goal is to partner with members, so they are prepared for today and tomorrow in a globally connected world Our Purpose We are partners for progress. Through trusted relationships we develop business professionals with tomorrow’s capabilities. WHAT IS A CPA? A Certified Practising Accountant (CPA) is a finance, accounting and business professional with a specific qualification. Being a CPA is a mark of high professional competence. It indicates a soundness in depth, breadth and quality of accountancy knowledge. CPAs are highly respected by employers and members. It provides members with an internationally recognised qualification as well as the opportunity to complete specialist trai…

TORRENS UNIVERSITY AUSTRALIA1,408 +61 1300 575 803
media.enquiries@torrens.edu.au

As Australia’s fastest-growing university, Torrens University Australia brings a careers-focused and global perspective to Australian higher education. With around 21,000 students from 118+ countries, Torrens University boasts a credible industry-immersive difference for its students and strong research output. Offering high-quality and specialised degree programs in a wide range of academic disciplines, Torrens University proudly delivers undergraduate, graduate and specialised degree programs at campuses in Sydney, Adelaide, Melbourne, Brisbane, Auckland and online. Torrens University’s vision, “We champion the power of people to connect the world for good”, and its values of beginning and ending with people, being good, being creative and bold, and being global are at its core. Our work is strengthened, amplified, and its impact is reinforced through partnerships with industry, research collaborations, sport, government, and non-government organisations. CRICOS 03389E

BOND UNIVERSITY1,892 +61 7 5595 2152
cvsupport@bond.edu.au

Bond University is Australia’s leading independent, not-for-profit university, dedicated to creating and supporting the next generation of corporate and community leaders. Small personalised classes, mentoring by world-renowned academics, access to high-profile industry achievers and a core skills program teaching leadership, entrepreneurship, communication skills and ethics combine to offer an educational experience of the highest standards. This is further enhanced by Bond’s intensive three-semesters-per-year schedule that aligns with the Northern Hemisphere university timetables to facilitate exchange and Study Abroad opportunities. All around the world, Bond graduates stand out, clearly distinguished by their ‘can do’ attitude, self-confidence and drive to succeed, and are actively recruited by blue-chip corporations. CRICOS Provider Code 00017B

QUANTIUM1,144 +61 2 9292 6400
productsupport@quantium.com

When expertly harnessed and strategically applied, data can be transformational. Quantium offers an unmatched track record of innovation in analytics and data science since 2002. We combine the best of human and artificial intelligence to power possibilities for individuals, organisations and society. Founded in Australia in 2002, Quantium works with iconic brands in over 20 countries, partnering on their greatest challenges and unlocking breakthrough opportunities.

SAVE THE CHILDREN AUSTRALIA827 +61 1800 760 011
info@savethechildren.org.au

Save the Children is the worlds leading independent organisation for children. We are working hand in hand with our supporters to create a world in which every child has a healthy, happy and safe childhood. We believe that every child should have the opportunity to learn and has a voice to speak for themselves. OUR VISION is a world in which every child attains the right to survival, protection, development and participation. OUR PURPOSE is to inspire breakthroughs in the way the world treats children, and to achieve immediate and lasting change in their lives. Save the Children manages and implements programs designed to save and improve the lives of the worlds most disadvantaged and vulnerable children. We have programs running all across Australia and have offices and staff in each State and Territory. Globally, we also work in over 120 countries. Each year Save the Children touches the lives of over 80 million children.

ISENTIA875 +61 2 9318 4747
support@isentia.com

We are the Asia-Pacific regions leading media intelligence company; empowering clients to understand their brand and reputation since 1982. Our clients are diverse, ranging from globally renowned brands right through to government bodies and not for profit organisations. Isentia was acquired by UK based company Access Intelligence on September 1st, 2021 and the future looks bright as we join forces to become a global leader in media intelligence. Our mission is to create actionable insight from complex communication channels. With powerful technology and clever people, we deliver what’s relevant when our clients need it, driving decisions and opening possibilities.

UNIVERSITY OF MELBOURNE18,410 +61 3 9035 5511
beth.barber@unimelb.edu.au

Welcome to the University of Melbourne, Australia. The University of Melbourne is a leading international university with over 160 years experience in teaching and research. Our Social Media Terms of Service are available at socialmedia.unimelb.edu.au/tos. CRICOS code: 00116K

THE COLLEGE OF LAW AUSTRALIA482 +61 2 9965 7000
b2b@collaw.edu.au

The College of Law has been at the forefront of practical legal education since 1974, and over 100,000 of our graduates now work across all facets of our industry. Across Australia, New Zealand and Asia, we have 400+ educators and support staff, with the majority comprising practising lawyers and legal professional from all levels. This ensures our programs are always relevant to real-world practice. We have a full suite of offerings to further your career at every stage, from completing your studies through to running your own law firm. These are: • Admission to Practice: Activate your career with a range of flexible Practical Legal Training programs • Professional Development: Enhance your career with more relevant practical based Continuing Professional Development programs • Postgraduate Specialisation: Master your career by specialising in your chosen area, or change your area of specialisation with a postgraduate Applied Law program • Legal Business Management: Broaden your car…

DIALOG INFORMATION TECHNOLOGY829 +61 7 3247 1000
opendialog@dialog.com.au

Dialog Information Technology is one of Australias leading technology services organisations trading nationally from offices in Brisbane, Sydney, Melbourne, Canberra, Perth, Darwin and Adelaide, Established in 1979, Dialog has delivered innovative solutions to clients across all industries including all levels of government. Dialog employs over 1,200 information technology specialists. Dialog’s subsidiary companies include ICEMEDIA, one of Australia’s leading and most innovative multimedia companies and AccessHQ, which employs over 300 professional testing specialists and serves major government and corporate clients in high value, long term business relationships. Catapult BI is Australias leading business insights and data management consultancy.

ACT GOVERNMENT7,308 +61 131126
robert.wright@act.gov.au

This page is managed by the Chief Minister, Treasury and Economic Development Directorate and includes content from the nine ACT Government directorates: • ACT Health Directorate • Canberra Health Services • Chief Minister, Treasury and Economic Development Directorate • Community Services Directorate • Education Directorate • Environment, Planning and Sustainable Development Directorate • Justice and Community Safety Directorate • Major Projects Canberra, and • Transport Canberra and City Services Directorate. To keep our page as a safe space for all, we have Social Media Community Guidelines: https://www.act.gov.au/social-media-community-guidelines

EMPLOYSURE618 +61 1300 651 415
marketing@employsure.com.au

Employsure is Australia’s leading workplace relations specialist – providing support with employment relations, HR services, and workplace health & safety. Employsure works alongside employers to set solid foundations for business success. With highly skilled professionals assisting over 24,000 business owners Australia-wide, Employsure provides small to medium-sized businesses with the tools, advice, and assistance to be workplace confident. Instilling Workplace Confidence Employsure’s main objective as workplace relations specialists is to give business owners peace of mind when they need it most. This is achieved by providing employers advice on the Fair Work Act, National Employment Standards (NES), and relevant Modern Awards. Employsure clients receive tailored documentation such as employment contracts, policies, and procedures – as well as immediate updates of relevant legislative changes. May the situation present itself, Employsure provides its clients with representat…

TREASURY WINE ESTATES2,422 +65 6508 9144
kristen.peck@tweglobal.com

At Treasury Wine Estates (TWE) we have a great passion for wine. Everything we do at TWE is dedicated to realising our vision of becoming the worlds most admired premium wine company. Were structured as a portfolio-led business with three key divisions – Penfolds, Treasury Premium Brands and Treasury Americas – supported by centralised business, supply and corporate functions. With over 12,700 hectares of vineyards, 70-plus wine brands and over 2,600 team members, TWE brings together some of the most popular and collected wines from Australia, California, Italy, France and New Zealand. Our treasured brands include Penfolds, Beringer, Wolf Blass, Stags Leap, Beaulieu Vineyard, Lindemans, Sterling Vineyards, 19 Crimes and Wynns Coonawarra Estate. Its no wonder our people enjoy exciting and diverse career opportunities! As one of the most celebrated wine companies in the world, TWE recognises its role in promoting the responsible consumption of alcohol. To follow us, you must be o…

TEEG344 +61 2 9409 3600
enquiries@teeg.com

Positioned as one of the worlds largest Family Entertainment and Edutainment Centre groups with leading operations in the Asia Pacific region. TEEG operates across 7 countries with over 250 locations and growing. The group consists of the brands: Timezone, ZONE BOWLING, Kingpin, Timezone Play ‘N’ Learn and Timezone Air Jointly owned by Quadrant Private Equity and the Steinberg family. TEEG is looking to invest in the growing opportunity in the Leisure and Learning space throughout Australia and Asia. Quadrant Private Equity is one of the leading private equity firms with a track record of successful investments since its inception in 1996. Quadrant has extensive investment experience, having led 59 investments in the past 7 funds (with 51 exits) across a range of sectors including retail, healthcare, media, consumer foods, financial services and other sectors. Quadrant’s investors include leading Australian and global superannuation funds, investment funds, and sovereign wealth funds…

SPIIRE376 +61 3 9993 7888
adelaide@spiire.com.au

We are an integrated team of passionate civil engineers, landscape architects, surveyors, town planners, urban designers, visual media artists and water engineers providing specialist services to the property and infrastructure sectors. As property and infrastructure consultants, we are connected with the industry, and work together every day to deliver a high level of forward thinking and creative solutions our clients are proud of. With more than 300 employees across our Melbourne, Canberra, Geelong, Ballarat, Bendigo, Shepparton, Gippsland and Albury / Wodonga offices, we are one of the region’s most trusted employee owned property and infrastructure consultants supporting local development projects with local expertise.

OOH!868 +61 131114
privacy@oohmedia.com.au

oOh!media is changing the face of the Out of Home industry in Australia. Our unbeatable combination of unrivalled scale reaching 77% of all metro and regional Australians across 35,000 locations, our diverse product range, and our market-leading data insight, makes brands powerfully unmissable. We work with advertisers, media agencies, partners and communities to engage people with Out of Home experiences that educate, engage, inform and inspire.

RESOLUTION DIGITAL320 +61 7 3054 4721
letstalk@resolutiondigital.com.au

Resolution Digital is an award-winning full-service digital agency. Our mission is to deliver remarkable results for our clients. Our approach to delivering results is based on combining deep skills and experience in brand, performance, experience, and insights, across all touchpoints on the digital user journey. We use our proprietary solution diagnostic framework, ResoScope, to determine the optimal mix of digital Consulting, Products, Services, Technology and Training to ensure our clients exceed their digital objectives and achieve an exceptional ROI for their digital investments. Our remarkable team of over 360 digital experts have been providing digital solutions to clients in Australia for over 15 years. We are a trusted long-term partner for many clients, from start-ups to large listed businesses. At Resolution Digital, we live by a shared set of core values and principles that are important to us, guide us in everything we do and drive value for our clients. These are Res…

KIP MCGRATH EDUCATION CENTRES835 +61 2 4929 6711
contactus@kipmcgrath.com.au

Kip McGrath Education Centres is a global franchise business that offers teachers the opportunity to own a tutoring centre. Founded in 1974 by Kip and Dug McGrath, the network has grown over the years to 600 centres worldwide. Each centre offers a blended delivery of face to face and online tutoring in maths, reading, spelling, comprehension and English. The opportunity to own a Kip McGrath Education Centre is only offered to qualified teachers. Each centre delivers a curriculum that facilitates individualized learning plans to meet each child’s specific needs. An initial FREE Assessment is undertaken by each child and then a program is designed to meet the needs of the child. Programs can vary from remedial and special needs programs through to extension and Senior studies programs. As passionate educators, Kip McGrath tutors thrive on the challenge of teaching students across a range of age groups, learning abilities, learning needs and backgrounds. Tutoring a maximum of five stu…

TIMG (THE INFORMATION MANAGEMENT GROUP)241 +61 1300 986 856
sbowie@timg.com

TIMG (The Information Management Group) has serviced businesses throughout Australia for over 20 years. Part of Freightways Ltd, a leading provider of express package services across New Zealand since 1964, TIMG has grown by acquiring strategically aligned companies including LitSupport, DataBank, Complete Archiving, FileSaver, and Integrated Imaging Systems. Together we offer small, medium, and large businesses a fully integrated end-to-end solution to suit their needs. With offices and data centres located across the country, we offer our clients customised data management solutions that allow them to securely store, accurately track, retrieve, cull and use their data to maximise business potential. While off-site secure storage of physical records and data tapes lies at the heart of our business; the future is all about our digital, cloud-based solutions. The below list offers an overview of the types of solutions we provide to our Government, Education, Finance, Health, and Lega…

Top Media Companies in Australia

Factors Contributing to the Growth and Success of the Media Industry

Government Initiatives

The Australian government has implemented various initiatives to support the growth and success of the media industry. One such initiative is the Australian Content Standard, which mandates that broadcasters air a certain percentage of Australian content. The government has also implemented tax incentives for film and television productions, encouraging foreign investment in the industry.

Industry Growth and Comparison to Previous Years

The media industry has also experienced growth due to the rise of digital media platforms, such as social media, streaming services, and online news sites. The shift towards digital media has increased the demand for content creation, resulting in increased revenue for the industry. In addition, the growth of the Australian economy has also contributed to the industry's success, as businesses invest more in advertising and media campaigns.

The media industry in Australia has experienced significant growth in the past few years, with revenue increasing from AUD 17.7 billion in 2019 to AUD 18.9 billion in 2021, according to the ABS. The advertising industry is the largest sector within the media industry, with a 50% share of the market in 2022, followed by television and radio broadcasting, digital media, and print media. The advertising industry generated approximately AUD 9.7 billion in revenue in 2022, a 3.4% increase from the previous year.

Key Trends in the Media Industry

Technological Disruptions

The media industry is constantly evolving, with technological disruptions playing a significant role in shaping its future. Digital media platforms have disrupted traditional media channels, such as print media and television broadcasting, resulting in a shift toward online content creation.

The rise of social media has also changed the way that audiences consume and engage with media, with social media influencers and online celebrities becoming increasingly influential in the industry.

Content Creation

Content creation has become a key focus for the media industry, with the demand for high-quality, engaging content increasing. The rise of digital media platforms has created opportunities for content creators to reach a wider audience, resulting in increased revenue for the industry.

Challenges Facing the Media Industry

Competition from Digital Platforms

The rise of digital media platforms has created increased competition for traditional media channels, such as print media and television broadcasting. This has resulted in a decline in revenue for these sectors, as audiences shift towards online content.

Monetization of Digital Media

The monetization of digital media has also been a challenge for the industry, with many content creators struggling to earn revenue from their work. The rise of ad-blockers and the decline of traditional advertising models have also contributed to this challenge.

Future Outlook for the Media Industry

The media industry in Australia is expected to continue experiencing growth in the coming years, with the shift towards digital media platforms driving revenue growth. The demand for high-quality content is also expected to increase, creating opportunities for content creators to earn revenue.

However, the industry will also face challenges, such as increased competition from digital platforms and the monetization of digital media. To remain successful, the industry will need to continue to adapt and innovate to keep up with changing trends and consumer behaviors.

One area of potential growth is in the production of original content for streaming services, such as Netflix and Amazon Prime Video. These services are investing heavily in original programming, and Australian media companies have an opportunity to capitalize on this trend by producing high-quality content for these platforms.

Another area of potential growth is in the development of augmented and virtual reality experiences. As technology continues to evolve, these types of immersive experiences are becoming increasingly popular with audiences, and the media industry has an opportunity to create innovative, engaging content in this space.

Conclusion

In conclusion, the media industry in Australia has experienced significant growth and success in recent years, driven by factors such as government initiatives, the growth of digital media platforms, and a strong economy. The industry has also faced challenges, such as increased competition from digital platforms and the monetization of digital media.

Looking forward, the industry is expected to continue to grow and evolve, with opportunities for content creators and media companies to capitalize on emerging trends and consumer behaviors. However, to remain successful, the industry will need to continue to innovate and adapt to changing market conditions and audience demands.

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By Melissa Goh
Published on 11 May 2023