Top Public Relations And Communications Companies in Australia

The Public Relations & Communications industry in Australia is an essential part of the country's economy and plays a critical role in shaping public opinion, managing reputation, and driving business growth. The industry is diverse, with businesses providing services ranging from media relations and crisis management to digital marketing and social media management. In this article, we will examine the key statistics, factors contributing to the industry's growth, key trends, challenges, and future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
BALDWIN BOYLE GROUP65 +61 3 9055 1184
enquiries@baldwinboyle.com

Today, stakeholders and society are applying increased levels of scrutiny to how companies behave and operate. This scrutiny has highlighted social capital as critical to business success. Social capital is the stock of goodwill that supports or impedes business strategy. It helps your business earn public trust, protect reputation, and preserve its license to operate. It is not an image. Our approach is deeply rooted in analysis and insights. We help you understand your social context alongside your stakeholders and then connect meaningfully on topics that matter with the people who matter. We are a leader in strategic communications throughout Asia-Pacific. For more than 40 years we have been trusted advisors to boards and senior executives of some of the regions most successful businesses and organisations. We work globally across multiple countries, time zones, languages and cultures.

STREEM (MEDIA MONITORING & INSIGHTS)108 +61 2 9319 0276
team@streem.com.au

Streem delivers comprehensive and realtime Print, Online, TV, Radio and Social media monitoring, insights and data via Desktop, Tablet and Mobile. Acquired by leading global communications intelligence company Cision in 2021, Streem services 500+ of the ANZ markets leading corporate and government media teams and is powered by a local team of over 100 Account Managers, Engineers, BDMs, Editors and Product specialists.

STRUBER62 +61 1300 319 166
connect@struber.com.au

Struber leaves a Bright Impact on the people and places benefiting from the billions of dollars invested in Australian infrastructure. Our professional services consultancy offers infrastructure lifecycle services to public and private sectors with government and contractor clients across transport, precincts, development, engineering, defence, renewable energy, health, water, disaster recovery, and social infrastructure. We bring the best talent in the market to deliver sustainable legacies through services including stakeholder engagement, facilitation and workshops, research, tendering, social license, supply chain participation, creative and branding, change and culture management, digital tools, strategy and policy, independent advice and audits, and more.

THRIVE PR + COMMUNICATIONS76 +61 2 9310 4011
fly@thrivepr.com.au

Thrive is the largest independent, Australian-owned public relations agency that exists to help its people, partners and the community grow vigorously, flourish and be successful. Founded by Chief Executive Officer, Leilani Abels in 2000, Thrives 95+ person team is made up of in-house media, creative and digital specialists who work across six locations in Melbourne, Sydney, Brisbane, Gold Coast, Perth and Auckland. Clients include Airbnb, LEGO, Harley Davidson, ANZ Group, MG, Cisco, Reddit and Tinder. Services include Consumer, Business, Purpose, Brand & Digital Comms, as well as a specialist multicultural communications offering. www.thrivepr.com.au

LAKEBA176 +61 1300 656 705
info@lakeba.com

Lakeba engineers future technologies that accelerate businesses towards a better tomorrow. Our portfolio consists of 15 businesses and their specialist technologies. Twelve are being built, three have already exited. By conceiving these businesses and their technologies from the ground up, creating their operational models and commercialising them into mature revenue and profit-generating businesses. Founded in 2013 and awarded Microsoft Gold Partnership status in 2018, The Financial Times recognised Lakeba as an Asia Pacific High Growth Company for two years in 2020 and 2021. Lakeba’s also ranked as one of Australia’s Fastest-Growing Companies. We develop our technologies from our headquarters in Sydney, Australia. Supported by our offices in India, Italy, the UK and the US. With a team of 160 specialists in capital funding, coding, financial management, marketing, operations, public relations, risk management and, of course, technology.

ICON AGENCY86 +61 2 9063 1750
hello@iconagency.com.au

Icon is a diverse team of over 90 people who share a common purpose: to deliver exceptional work and measurable impact for clients while making a difference in the world. Our multidisciplinary team works across creative, digital, web, content, PR and communications. Founded in 2002, Icon is a 100% Australian-owned and based SME. We’re proudly independent, founder-led and we treat our team like family. Our ethos, ‘For people, with purpose’ is our promise to make a positive impact on people’s lives, no matter where they’re at on their journey. We have offices in Melbourne, Sydney, Canberra and Brisbane. We’re passionate about supporting local jobs and innovation while our revenue remains within Australia. Icon’s model uses technology and humanity in equal measure to best serve our clients’ needs and solve complex communication and digital transformation challenges. In 2021/22 we were one of Australia’s most recognised integrated creative agencies, with over 80 nominations and 30 …

TOP EDUCATION GROUP LTD47 +61 2 9209 4888
info@top.edu.au

Top Education Group Ltd (TOP) is a private higher education provider in Sydney, Australia, and listed in Hongkong stock exchange. Its higher education business principally offering accredited undergraduate and postgraduate business/law courses via the Australian National Institute of Management and Commerce (IMC), as well as offering English Language Intensive Courses for Overseas Students (ELICOS) via Scots English College. Australia’s tertiary education regulator TEQSA (Tertiary Education Quality and Standards Agency) has granted TOP partial self-accreditation authority (“SAA”) in the broad field of education Management and Commerce, which covers the Australian Qualification Framework from Level 5 (Diploma) to Level 9 (Masters degrees) courses offered at TOP. TOP is just one of 139 Australian institute of higher education providers to be awarded this status. CRICOS Code: 02491D | TEQSA PRV 12059. At the Australian National Institute of Management and Commerce (IMC), our curriculum…

SWEET RELEASE AGENCY5 +61 3 4828 9402
climax@sweetrelease.agency

#𝟏 𝐀𝐝𝐮𝐥𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐀𝐠𝐞𝐧𝐜𝐲 𝐈𝐧 𝐓𝐡𝐞 𝐖𝐨𝐫𝐥𝐝 We are a Full-Service digital, marketing, advertising, public relations and talent management agency for the global adult industry. Internationally respected and globally connected award winning experts you need to reach climax as an adult business or adult entertainer.

MANGO COMMUNICATIONS73 +61 3 9254 3658
tabitha.fairbairn@thisismango.com.au

Mango is a marketing communications agency offering public relations, social media, content creation and experiential expertise. We deliver smart, creative communications, designed to spark conversations, create lasting memories and move people into action. We pride ourselves on producing great work that creates conversations about your brand. With origins in public relations, we believe that today traditional media relations is only one part of the story – today you need to engage your consumers with brilliant content, communicated across many channels and in many different ways. It’s how we do it that makes us influential. Through our work, we aim to inform, engage, entertain and ultimately inspire your audiences. We enable your stakeholders to have deeper and more genuine connections with you and your brand. We bring you the best elements of a big agency – strategic planning, integrated thinking, award-winning creative – with the best of a boutique PR company, and a tight team …

SANDPIPER105 +61 2 9098 4321
singapore@sandpipercomms.com

Sandpiper is a leading strategic communications and public affairs consultancy based in Asia Pacific and operating globally. Our multinational team of senior advisers combines deep local knowledge with a global perspective. We use our shared experience to make sense of our clients challenges in a time of unprecedented change. We draw on rich, data-driven insights and research to inform our advice and deliver measurable value. Sandpiper works as a single entity with a global team and one P&L. Our focus is to meet the needs of our clients quickly and effectively wherever they are in the world. In 2021 Sandpiper was named the fastest growing agency in Asia Pacific and Asia Pacific Agency of the Year by PRWeek Asia, and Corporate and Public Affairs Agency of the Year and a Best Place to Work by PRovoke.

KEEP LEFT43 +61 3 9268 7800
info@keepleft.com.au

Keep Left works at the intersection of PR, content, design and advertising. Our roots in earned media ensures our work earns its place in the world and meets our high standards of being ideas people choose.

DENTSU QLD46 +65 6594 5339
info@dentsusportsasia.com

dentsu Qld is a leading marketing and communications specialist known for delivering best-in-class integrated services and solutions in media, CXM, creative and public relations. Fiercely local and proudly global, dentsu Qld is backed by 48,000 professionals worldwide across 45 markets. Website: https://www.dentsu.com/au/en Headquarters: Queen Street, Brisbane City Qld company: 70+ employees Network Capability: Media, CxM, Creative Brands: Carat, dentsu Creative, iProspect, Merkle

SABIO42 +61 7 3854 1455
hello@sabio.com.au

At Sabio, we create success for our clients by elevating the everyday, into the unexpected. We design business solutions that funnel decades of our own experience into ideas that are cleverly, you. Our services include Marketing, PR & Communications, Engagement, Digital and Creative. Formerly P4 Group and Ruby Communications.

INTERNATIONAL ASSOCIATION FOR PUBLIC PARTICIPATION (IAP2) AUSTRALASIA43 +61 1300 436 424
info@iap2.org.au

IAP2 is the leading public participation association which seeks, through training, events and professional networks, to promote and improve the practice of community and stakeholder engagement, incorporating individuals, governments, institutions and other entities that affect the public interest throughout the world.

MARKET CREATIONS AGENCY42 +61 8 9920 8500
mc@marketcreations.com.au

Market Creations Agency is a full-service marketing agency made up of a dynamic team of web, communication, and design specialists, working together to deliver memorable creative solutions. Our advertising and media services include creative design, marketing strategy, brand development, online and digital services, public relations, and event management. We’ve been operating for over 25 years, providing businesses, government agencies, and community groups with original, creative, and tailored solutions to connect with their customers.

PALIN COMMUNICATIONS24 +61 418 419 258
martin@palin.com.au

We are health PR specialists who combine clever, creative thinking with unique health sector knowledge and experience in all types of media. We’ll help you find the most effective way to communicate with your audience, to trigger thoughts and actions in an accountable and measurable way. One of the largest independent health PR agencies in Australia, our team of communications professionals gives the right mix of strategy, creativity and execution so there’s always tangible outcomes measured against pre-defined objectives. We’re here to share ideas and create campaigns that trigger real change. Sign up to our Daily News to get the top health stories sent direct to your inbox every day: http://bit.ly/1EQejYz

ENGINE GROUP22 +61 7 3852 5300
tim.weger@enginegroup.com.au

We’re here to make tomorrow better than today. It’s been 22 years since we first opened our doors. Yet we’re still like kids in a toyshop when a new brief lands on our desks. We love the opportunity to produce great work, and as one of the most successful and highly-awarded creative agencies in Brisbane, that’s exactly what we do. We let strategy, research and consumer insights guide our thinking. And we make sure big ideas are beautifully executed. But our work works because it resonates and connects with people. A little of that human touch, as some might say. We’re fuelled by passion and creativity. And guided by integrity and responsibility. We do what we love and people love what we do. We are Engine – creators of positive change.

LITTLE ROCKET29 +61 3 9014 7735
info@littlerocket.com.au

Little Rocket is an experienced and skilled team, passionate about delivering quality marketing, communications and creative services across a broad range of disciplines and mediums. The business was founded in 2009 in Melbourne and has grown in capacity, now offering a true end- to-end service from strategy and ideation, through to planning and execution. Little Rocket is a 100% owned and operated Indigenous agency with a strong relationship to country and community both here in Victoria and NT.

TWO BIRDS TALKING29 +61 410 118 805
amy@twobirdstalking.com.au

Two Birds Talking is a fast-paced and curious communications agency specialising in fashion, health, beauty and lifestyle. We connect, influence and inspire so your audience will think, act and engage.

FULLER BRAND COMMUNICATION34 +61 8 8363 6811
hello@fuller.com.au

Fuller is an integrated brand communication agency. Were the creative kind. We build and guide brands that move people, to make positive change, for good.

Top Public Relations And Communications Companies in Australia

Key Statistics

According to IBISWorld, the Public Relations & Communications industry in Australia generated $11.7 billion in revenue in 2022 and employed over 32,000 people. The industry is expected to grow at a compound annual rate of 2.2% between 2022 and 2027. The growth is driven by the increasing importance of reputation management, digital marketing, and social media management.

Factors Contributing to the Industry's Growth

Several factors are contributing to the growth and success of the Public Relations & Communications industry in Australia. Firstly, the increasing importance of reputation management in the digital age has led businesses to seek the services of public relations and communications firms to manage their online presence and protect their reputation. Secondly, the rise of social media and digital marketing has led businesses to invest in digital advertising and content creation, driving demand for specialized services in the industry. Finally, government initiatives, such as the Australian Government's Digital Economy Strategy, are also driving growth in the industry by promoting the adoption of digital technologies.

Industry Growth and Comparison to Previous Years

The Public Relations & Communications industry in Australia has experienced steady growth in recent years, driven by the increasing demand for digital marketing and social media management services. According to IBISWorld, the industry grew at a compound annual rate of 1.8% between 2017 and 2022. The growth is expected to continue in the future, driven by the increasing importance of digital marketing and reputation management in the digital age.

Key Trends

The Public Relations & Communications industry in Australia is experiencing several key trends that are shaping its growth and success. One of the trends is the increasing adoption of artificial intelligence and machine learning. AI and machine learning can be used to improve various processes in the industry, such as content creation, media monitoring, and analytics. Another key trend is the growing importance of data-driven insights. With the rise of digital marketing and social media management, businesses in the industry are leveraging data to make informed decisions and optimize their strategies. Finally, the industry is also experiencing a trend towards more integrated communications strategies, with businesses seeking to integrate their public relations, marketing, and digital strategies for maximum impact.

Challenges

One of the major challenges faced by the Public Relations & Communications industry in Australia is the constantly changing media landscape. The rise of social media has given consumers more power than ever before, and businesses must adapt to this new reality by creating compelling content that resonates with their target audience. This requires a deep understanding of the nuances of each social media platform and a willingness to experiment with new formats and approaches.

Another challenge is the need to stay up-to-date with the latest technological developments. As new technologies emerge, businesses must be able to adapt quickly to take advantage of new opportunities and avoid being left behind by their competitors. This requires a continuous investment in training and development, as well as a willingness to embrace new technologies and approaches.

Despite these challenges, the future outlook for the Public Relations & Communications industry in Australia is bright. With the right strategies and investments, businesses in this industry can continue to thrive in the years to come. As the role of communications continues to evolve and expand, the importance of skilled professionals who can help businesses navigate this complex landscape will only continue to grow.

Future Outlook

The future outlook for the Public Relations & Communications industry in Australia is positive, with continued growth expected in the coming years. The industry is expected to continue to benefit from the increasing importance of digital marketing and reputation management, as well as the adoption of new technologies such as artificial intelligence and machine learning. However, businesses in the industry need to stay agile and adapt to the changing media landscape to stay competitive.

Conclusion

In conclusion, the Public Relations & Communications industry in Australia is a critical part of the country's economy and is expected to continue growing in the future. Businesses in the industry need to respond to the challenges and trends by investing in innovation, specialized expertise, and integrated communications strategies to stay relevant and competitive in the fast-paced digital age. With the right approach and strategic investments, the Public Relations & Communications industry in Australia is poised for continued success and growth in the years to come.

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By Melissa Goh
Published on 11 May 2023