Top Public Relations And Communications Companies in Philippines

The Public Relations (PR) and Communications industry in the Philippines has experienced significant growth in recent years. This is due in part to the country's robust economy, as well as technological advancements and government initiatives that have facilitated the industry's expansion. This article examines key statistics from 2022, factors contributing to its growth and success, each industry's growth in comparison to previous years, key trends such as technological disruptions, challenges faced by the industry, and the future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
PR COMMUNICATIONS121 +65 6227 2135

EON GROUP226

VERO213 +66 2 256 9355

ABOUT VEROVero is an award-winning communications consultancy advising some of the world’s leading brands, corporations, and non-profit organizations across Southeast Asia.Vero designs integrated marketing and communications strategies that resonate within the region’s digital ecosystems and fast-growing economies.With offices in Indonesia, Myanmar, the Philippines, Thailand, and Vietnam, Vero is a team of approximately 150 PR, social, digital, influence, and creative professionals.Winner of PRovoke 2021 Southeast Asia Consultancy of the Year Award, Vero has a distinctive approach to earned media, putting digital technology at the core of its business and championing stories of progress.Vero regularly produces research papers examining relationships between brands and audiences, digital trends, and emerging cultural impact. Vero produces playbooks for brands on topics such as but not limited to management of disinformation threats, and the media ecosystem of esports.

APCO WORLDWIDE1,521 +65 6922 0555

APCO Worldwide is an advisory and advocacy communications consultancy helping leading public and private sector organizations be catalysts for progress, navigate the challenges of today, act with agility, anticipate social risk and build organizational reputations, relationships and solutions to succeed. APCO is an independent and majority women-owned business with offices in more than 30 global markets and work in more than 80 countries.

APRW58 +65 6536 6881

APRW (formerly known as Asia PR Werkz) is one of Singapore’s earliest and largest independent integrated communications agencies focusing on public relations and digital marketing. Since 1996, the firm has grown exponentially and built a strong portfolio of clients across diverse areas like government, public affairs, consumer goods and services, education, hospitality, travel and tourism, startups, charities and non-profit, among many others. The agency is uniquely led by a team of owners-directors who combine keen business acumen with a wealth of experience to design and deliver bespoke communications solutions and successful marketing campaigns for its clients across Asia Pacific. APRW is also an award-winning agency, clinching the title of “Agency of the Year” for Marketing Magazine’s regional PR Awards 2019. APRW is a member of global communications platform, IPREX, acting as the sole representative for the network in Southeast Asia. The firm opened its first overseas office in Indonesia in 2020.Visit APRW at www.aprw.asia

MILEAGE COMMUNICATIONS23 +65 6222 1678

As a homegrown PR agency, Mileage Communications has its own building in Club Street. Mileage has experience in diverse industry sectors such as consumer / lifestyle; corporate finance / investor relations / IPOs; Infocomm/technology, biotech / healthcare / pharmaceutical; education; shipping and sports. In addition to its own overseas branches, Mileage is a member of MTI Network, which is a global network of PR agencies dedicated to the shipping industry.Mileage is also a member of Public Relations Global Network (PRGN). This is an international organisation of more than 50 leading independent, owner-operated public relations agencies working together to serve clients’ needs with local knowledge and global reach.The Mileage Communications Group is led by its Chairman, Yap Boh Tiong, a communications veteran with 45 years of experience in journalism, advertising, public relations, crisis management and media training.

COMCO SOUTHEAST ASIA31 +63 2 5310 2242

COMCO Southeast Asia is regional boutique communications agency built and powered through the coalition of premier brand architects and communication trailblazers in the region. Dedicated to the Southeast Asia market, COMCO manages the innovation of premier brands and advocates the growth of emerging businesses through great work with impact and results.

TELUM MEDIA123 +65 6653 5344

Connecting media and communications professionals across the Asia Pacific region.Telum is Asia, Australia and New Zealand’s leading media intelligence platform - our media requests, news alerts and media database drive better engagement between PR professionals and journalists.Visit Telum Jobs Board for the latest positions available in the media/PR industries at https://www.telummedia.com/jobs

CUSSONSMEDIA3 +61 404 853 827

CussonsMedia is a specialist rural media business, with services including press releases, features, profiles, audio/podcasts, media training, event facilitation and social media, plus more.With more than a decade of experience in the media, principal David Cussons brings a wide range of skills and knowledge in media, agriculture and science to CussonsMedia clients.

EDELMAN6,815 +65 6733 1110

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders.We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

GREENBULB COMMUNICATIONS46 +63 2 8638 6973

In the age of noise, market share battles, and communications beyond the clutter, Greenbulb can help you rise above other brand voices.An independent communications agency, Greenbulb runs two desks — Corporate and Consumer — to engage publics across varied industries via traditional and digital channels.Greenbulb is led by Leah Caringal, who has over two decades of experience in the Philippines and overseas, covering fields such as property development, FMCG, energy, banking & financial services, government, and healthcare.Mission To create positive conversations that deliver impact and influenceVision“Light Bulb Moment”Built on credibility and trust; powered by creativity and resourcefulness; grounded on constantly being in-touch

MANGO COMMUNICATIONS76 +61 3 9254 3658

Mango is a marketing communications agency offering public relations, social media, content creation and experiential expertise. We deliver smart, creative communications, designed to spark conversations, create lasting memories and move people into action. We pride ourselves on producing great work that creates conversations about your brand. With origins in public relations, we believe that today traditional media relations is only one part of the story – today you need to engage your consumers with brilliant content, communicated across many channels and in many different ways. It’s how we do it that makes us influential. Through our work, we aim to inform, engage, entertain and ultimately inspire your audiences. We enable your stakeholders to have deeper and more genuine connections with you and your brand.We bring you the best elements of a big agency – strategic planning, integrated thinking, award-winning creative – with the best of a boutique PR company, and a tight team of dedicated specialists with the time to focus on you and your brand. Because it matters what people say about you when you’re not in the room. Because you want to influence your customers. Because you have a story to tell. That’s why you want to talk to Mango.

PINPOINT PR PTE LTD6 +65 9769 8370

Pinpoint PR is a relationships-based, results-driven, well awarded public relations consultancy. We primarily communicate science and technology, yet have a growing practice in sustainability communications and work to promote large corporate events.

PRIORITY CONSULTANTS42 +65 6338 1006

Priority Consultants is a media relations and communications firm specialising in the B2B technology, professional services and energy sectors. Established in 1985, we have more than 50 staff located in 11 cities across Southeast Asia and India and we bring domain expertise, best international practices and an in-depth understanding of the local cultures. Our portfolio of multinational clients are at the forefront of technology and include world leaders in Cybersecurity, Data Analytics, Artificial Intelligence, Renewable Energy, Transportation and Financial Services.Our engagement methodology, which plans centrally and rolls out regionally, provides a single point of contact allowing clients to focus on other agendas while we deliver the results through integrated media, marketing communications and content creation that support their bottom line.

BUD COMMUNICATIONS13 +65 8751 9375

We are an award-winning PR Agency specialising in challenger brands using technology to change the world. We unlock growth through telling stories that demand attention and catalyse growth. SINGAPORE // SYDNEY // JAKARTA // KUALA LUMPUR

ARDENT COMMUNICATIONS59 +63 2 8631 0780

We just turned 22 years young. That’s more than two decades of building relationships, spanning two millennia. We build two-way communications between our clients and their stakeholders. Communication that is permitted, expected and useful.We recognize that technology offers many channels for engaging audiences. We provide the discernment needed to choose the tools that matter. We create the message that turns a reader, viewer, or listener into a loyal customer. We spot the subtle driving forces behind customer responses from one market to another.ArdentComm helps you craft your message, use the right platform, and connect with your audience. Bells and whistles of technology may add to your marketing activities, but your key message should be the main attraction. It’s all about being strategic.

ZENO GROUP885 +65 6733 1110

Zeno Group is the fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRWeek Purpose Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a four-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity.Zeno is a DJE Holdings Company.

ISENTIA872 +61 2 9318 4747

We are the Asia-Pacific regions leading media intelligence company; empowering clients to understand their brand and reputation since 1982. Our clients are diverse, ranging from globally renowned brands right through to government bodies and not for profit organisations. Isentia was acquired by UK based company Access Intelligence on September 1st, 2021 and the future looks bright as we join forces to become a global leader in media intelligence.Our mission is to create actionable insight from complex communication channels.With powerful technology and clever people, we deliver what’s relevant when our clients need it, driving decisions and opening possibilities.

PRECIOUS COMMUNICATIONS80 +65 6303 0567

PRecious Communications is an independent, regional communications and social media consultancy serving established global companies, young brands as well as non-for-profit organizations to tell their story and connect to their audiences. Our clients business success is our overall objective. As brand consultants with a network of experts, we offer holistic communication services across traditional and digital channels to build, protect and defend reputation. Headquartered in Singapore, we deliver impactful communications for clients across Asia Pacific and beyond reaching from global leaders like ClubMed, Experian, KONE or Software AG - to local icons like Shilin to rockstar startups like Appsflyer, Carsome, Fave or Validus Capital. Reach us at connect@preciouscomms.com or +65 - 6303 0567

ENCE MARKETING GROUP SINGAPORE - MARKETING, BRANDING & ADVERTISING COMPANY20 +65 3163 4653

ABOUT ENCE MARKETING GROUPWe craft experiences. We help brands speak. We connect the dots for you so you dont have to.At ENCE, we understand that every industry, every discipline, and every customer is different. Thats why we focus a lot on customising solutions for you so that you can enjoy a new way of engaging your customers for optimal effectiveness.Over the years, the marketplace has changed radically and even more so with the advent of social media. Todays consumer is well-informed but more time-strapped than ever. With so much new information being pushed to them daily, customers have shortened attention spans as they face more choices in their purchases. It is hence of vital importance for companies to impress quickly and think of new ways to engage with their customers for long-lasting impact, thereby building brand loyalty.To help businesses stay ahead of their game, ENCE was established to group the various facets of marketing under one roof to provide clients with an integrated marketing approach. The purpose of marketing is to generate leads for your business.We do this through a multi-channel approach in specific public relations, experiential events management, appealing design and memorable advertising, backed by our belief and frameworks for measuring marketing success.At ENCE we have just the right experts to help fulfill your marketing needs in excellence. Our mission is to help you create your unique brand of customer experience so that they keep coming back for more.

Top Public Relations And Communications Companies in Philippines

Key Statistics from 2022

In 2022, the Philippines' GDP reached $434 billion, with an annual growth rate of 6.5%. The PR and Communications industry contributed 0.8% to the GDP and employed over 75,000 professionals, including public relations specialists, communication managers, and content creators.

Factors Contributing to Growth and Success

Government Initiatives

The Philippine government has been proactive in supporting the PR and Communications industry through several initiatives:

  • The establishment of the Communications and Media Arts Council (CMAC) to foster collaboration and coordination among stakeholders in the industry.
  • Investment in digital infrastructure, including the National Broadband Plan, which aims to provide high-speed internet access to rural and underserved areas, thereby promoting the growth of the digital communications sector.
  • Encouraging local and foreign investments in the creative industries through tax incentives and other financial support mechanisms.

Economic Growth

The Philippines' strong economic performance has generated a greater demand for PR and communications services. The growth in sectors such as retail, technology, and tourism has created a need for effective communication strategies to engage target audiences and promote brand awareness.

Industry Growth Comparison

Compared to 2021, the PR and Communications industry experienced a growth rate of 9% in 2022. This increase is attributed to the rising demand for PR and communications services across various sectors, such as retail, technology, and tourism.

The PR and Communications industry has outperformed several other industries in the Philippines. With a growth rate of 9% in 2022, it surpassed the overall economic growth of 6.5%. This growth rate also exceeded that of other industries such as manufacturing, which grew by 5.6%, and the services sector, which expanded by 7.2%.

Key Trends

Technological Disruptions

Technological advancements have significantly impacted the PR and Communications industry in the Philippines. Key trends include:

  • The rise of social media platforms as essential tools for PR and communications professionals to engage with audiences and generate brand awareness.
  • The use of big data analytics to develop targeted and personalized communication strategies that resonate with specific audience segments.
  • The increasing importance of video content and live streaming as effective communication channels, particularly among younger audiences.

Challenges

Despite its impressive growth, the PR and Communications industry in the Philippines faces several challenges:

  • The need to constantly adapt to rapidly evolving media landscapes and audience preferences.
  • Ensuring the ethical use of data and maintaining transparency in communication efforts to build trust with consumers.
  • The growing demand for skilled professionals who are adept at navigating the complexities of the digital communications space.

Future Outlook

The PR and Communications industry in the Philippines is expected to continue its growth trajectory in the coming years, driven by:

  • The country's sustained economic growth, which will fuel demand for PR and communications services across various sectors.
  • The continued integration of technology in communication strategies, enabling more targeted, data-driven, and cost-effective campaigns.
  • The increasing recognition of the importance of effective communication in building brand reputation and customer loyalty, leading to greater investment in PR and communications services.

To ensure the industry's long-term success and resilience, it is crucial to address the challenges identified in this article. Key strategies include:

  • Investing in continuous professional development for PR and communications practitioners to equip them with the skills needed to navigate the rapidly changing media landscape and stay ahead of emerging trends.
  • Fostering a culture of ethical and transparent communication practices within the industry to maintain trust with consumers and stakeholders.
  • Strengthening partnerships between academia and the industry to ensure that educational programs produce skilled professionals who are prepared to tackle the challenges of the digital communications environment.

Conclusion

In conclusion, the PR and Communications industry in the Philippines has emerged as a significant contributor to the country's economy, with impressive growth rates and a promising future outlook. By addressing the challenges faced by the industry and capitalizing on the trends shaping the sector, the Philippines can continue to solidify its position as a regional hub for PR and communications services and a key player in the global communications landscape.

To maintain the momentum of growth in the PR and Communications industry, embracing collaboration and innovation will be essential. The industry must:

  • Encourage collaboration between PR and communications professionals and other stakeholders such as businesses, government agencies, and non-governmental organizations. This will enable the development of integrated communication strategies that effectively address the needs of diverse target audiences.
  • Foster a culture of innovation within the industry by providing platforms and opportunities for professionals to share best practices, explore new ideas, and experiment with emerging technologies. This will help drive creative and effective solutions to communication challenges.
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By Melissa Goh
Published on 29 May 2023