Top Consumer Electronics Companies in New-Zealand

The consumer electronics industry is a critical contributor to New Zealand's economy and is witnessing rapid growth in recent years. According to Statistics New Zealand, the consumer electronics industry contributed NZD 6.8 billion to the country's GDP in 2022, up from NZD 6.2 billion in 2021. The industry also witnessed a 5% increase in employment, with over 25,000 people working in the sector. The industry comprises manufacturers, retailers, and service providers of electronic devices such as smartphones, laptops, and televisions. In this article, we will examine the key statistics and growth factors of the consumer electronics industry in New Zealand, along with its challenges and future outlook.

read full article below
Filter bySearch by company name, registration number or domain name
CompanyHeadcountContactDescriptionDecision Maker
LACKLANDS24 +64 9 630 0753
marketing@lacklands.co.nz

We source, supply and service cool brands in the consumer, lifestyle and enthusiast market. Our portfolio features some of the worlds largest brands and we’re committed to providing New Zealand with everything from big brand behaviour to boutique product experiences. Established in 1949 we’re proudly Kiwi and with over half a century of retail, supply chain, technical support, and marketing experience behind us we continue to deliver innovative ways to add value for our retail and distribution partners.

PLAY DISTRIBUTION7 +64 9 217 0770
info@playdistribution.com

Play Distribution might be the new kid on the technology and entertainment block in New Zealand & Australia but it has solid foundations based on years of experience in the industry, which means it can confidently foot it with more established players. Based in the Auckland, New Zealand, suburb of Hobsonville, Play Distribution’s passion for the industry is what sets us apart from the others. Simply put, we love what we do and we’re great at what we do. Experience means confidence and Play Distribution’s founder Raja Henley has spent the last 20 years involved in all aspects of the entertainment distribution business in New Zealand. Our staff have the knowledge and experience to deal with every aspect of the process, from sourcing product, sales and product management to marketing and brand awareness. We really are a one-stop solution. Financially sound, Play Distribution’s team is also committed to top-notch customer service and is knowledgeable in marketing strategies, brand deve…

JCMATTHEW NZ LTD7 +64 9 443 3758
service@jcmatthew.co.nz

JCMatthew is about delivering High Quality Brands & Products that utilize the very best in Technology & Innovation . We have a focus towards providing products and services that are extremely accessible and fit in with our modern everyday lifestyles.

PURSUIT PUBLIC RELATIONS2 +64 9 913 7520
info@pursuitpr.co.nz

Public relations and marketing for technology-centric companies. Our team has extensive experience working for Kiwi start ups and high growth B2B companies, as well as global brands. We support Kiwi companies offshore through our international agency partner networks. Particular sectors of interest include health IT, cloud and business services.

MUSTRONICS NZ LTD1 +64 7 808 0820
info@mustronics.com

Since 2006 clients have trusted Mustronics to manage electronic design and contract manufacturing projects from start to finish. We have electronics and manufacturing process knowledge in diverse industries including automotive, communications, computing, consumer electronics, industrial, health, agriculture, horticulture, home automation and telecommunications. Mustronics works to fill the gap between engineering and operations by helping with: ● Re-engineering ● Product inception to box build ● Logistics ● Drop shipments ● And more… We take a partnership approach which means we are continually focused on: 1. Reducing operational, production, inventory control and logistics costs 2. Providing reliable, fast, traceable and 100% quality-assured products Mustronics has assisted companies to increase their overall efficiency and productivity while delivering substantial cost savings through the electronic design and contract manufacturing projects we’ve managed. No matter whether yo…

RAPALLO NEW ZEALAND LTD1 +64 9 274 4515
sales@rapalloav.co.nz

New Zealands largest online home theatre & hifi store. We have a demo rooms for all our products in East Tamaki (Auckland NZ), the Rapallo Lab. We range everything you need for your HiFi, Home Theatre, Multi-Room Audio and our team can manage your Custom Installation project.

SHARP NEW ZEALAND98 +64 800 501 201
rfisher@sharp.net.nz

Sharp is a global technology leader and innovator company, specialising in solutions for both your home and work life. The Sharp philosophy strongly focuses on providing technology solutions that benefit our clients, not just selling products. Our trusted offerings range from process automation technology, the provision and supply of cloud Voice and Data solutions, award-winning visual display and interactive display solutions, along with print and print management solutions. Sharp also offers a truly intelligent home life range, including microwaves and refrigerators, all boasting the latest technology.

MONACO CORPORATION LIMITED35 +64 9 415 7444
casioedusupport@monacocorp.co.nz

MONACO CORPORATION REPRESENTS ONLY LEADING INTERNATIONAL BRANDS. Our history, our people and our infrastructure make Monaco the number one choice as a distributor of international brands in consumer electronics and high technology products. We are proud of the factors that have made Monaco the dynamic and focused company it is. Our reputation as a company of dedicated professionals is built on the calibre of our staff and the environment we have created to pursue our company philosophy. Monaco Corporation is an Auckland, New Zealand based company. Originally established in 1978, Monaco is a leading Importer, Marketer and Distributor of quality international brands. Our core expertise is in Consumer Electronics, Video Games, Retail/Systems Data Capture and Personal Computer Peripherals. We welcome extensions to our current product line-up as well as new categories to take advantage of our extensive retail channel coverage.

PACIFICOMM46

Pacificomm, a wholly owned and operated subsidiary of telecommunications investment company Millennium Corp, is a specialised distributor of handsets, tablets and accessory products and provider of business process outsourcing services to customers and partners within the Pacific Region. We focus on enhancing the performance and results of the key participants in the wireless device chain: manufacturers, operators and retailers.

PROTEMPO GROUP36

At Protempo, we treat your brand like its our own. Since 2004, Protempo has been committed to moving inventory and solving problems for manufacturers and distributors. Originally beginning from a humble daily deal site in New Zealand to assist a company liquidation, Protempo has grown and evolved over the following decade and a half to become a global leader in distribution, reverse logistics, refurbishing, e-commerce and asset management. Our highly experienced and talented team, state-of-the-art software and logistics systems, reliable processes, and our trusted and transparent approach has seen us quickly become a leading player in the international consumer electronics distribution marketplace. We are proud that our proven track record and the exceptional way we treat our clients and their brands has led to exponential growth over the past five years – and were still growing and evolving to meet the needs of our clients. With offices in New Zealand, Europe, Canada, America and A…

ARROWHEAD ALARM PRODUCTS LTD.17 +64 9 414 0085
sales@aap.co.nz

Arrowhead Alarm Products Ltd. is a consumer electronics company based out of New Zealand.

SAMSUNG NEW ZEALAND125

Samsung is a global leader in consumer electronics and mobile phones. For more than 40 years, Samsung Electronics has been driving innovation and discovery to transform the workplace, both globally and locally. In New Zealand, Samsung offers an extensive range of innovative products and solutions for Kiwi consumers and businesses. Through our devotion to create superior products and services across all areas of our business, we strive to enhance the lives of people everywhere and bring positive change to the world around us. Since 2010 our New Zealand Enterprise Division has grown exponentially year-on-year, with significant local resource behind this area of our business. We have strong relationships across key NZ industries such as Healthcare, Banking, Government, Education, Retail and Hospitality. Together with our partners, our team provides services and hardware to meet our customers’ enterprise needs. For more information, visit http://www.samsung.com/nz or http://www.s…

GLOBEX ENGINEERING LTD22 +64 9 281 4902

We are Globex; a specialist mechanical design and new product development consultancy based in the heart of Auckland, New Zealand. We look beyond the prototype to help you translate your creative ideas into commercially viable products. With a team of mechanical engineers from a breadth of industry and consulting backgrounds we think of ourselves as an extension of our clients’ in-house product development team. That combined with a purpose-built lab boasting prototyping facilities, 3D printing, laser cutting and CNC machining allow us to fully manage and run the design process to the timescales our clients need. Beyond the prototype we work with an extensive network of suppliers and fabricators to bring products to market. We specialize in offering scalable manufacturing solutions from national providers within New Zealand, to international mass production through our partners in Asia. Traversing a wide range of industries including aerospace, pharmaceuticals, acoustics and consum…

LAYAWAY DEPOT LTD34
admin@layawaydepot.co.nz

Kiwi owned e-commerce business that provides consumer electronics to NZ and AUS customers.

GUNN TALENT3 +64 21 206 7995
admin@gunntalent.co.nz

Full end to end recruitment and talent search agency. Key industry sectors include consumer electronics, wholesale to retail categories, B2B products and services, industrial, manufacturing, engineering, logistics and more. We specialise in sales, management, operational, technical and support roles.

BLULINK LTD4 +64 9 273 8383
sales@blulink.co.nz

Blulink market and distribute a wide range of consumer electronic and telecommunication products to re-sellers and retailers throughout New Zealand. Blulink originated as Uniden NZ in 1989 distributing Uniden branded product, then evolving to multiple brands and was privatised in 2014 as a New Zealand owned and operated entity. Blulink operates with over 25 years experience in Sales, Marketing, Customer Service, Component Level Servicing, Product Development and logistics in the consumer electronics and telecommunications category.

PANASONIC NEW ZEALAND LTD.63 +62 804 111 1111

Panasonic New Zealand is part of Panasonic Corporation, the worlds largest electronics producer. The Corporation, known as the Matsushita Group until October 2008, traces its origins back to 1918, when Japanese industrialist Konosuke Matsushita, aged 23, started a small business manufacturing home electrical products in Osaka, Japan. Matsushita first entered the New Zealand market in 1962, supplying refrigerator parts to Fisher & Paykel. In 1971 a sales agreement between Matsushita and Fisher & Paykel saw the introduction of National and Panasonic electronic products to the New Zealand market. In 1987 all National brand products were rebranded Panasonic. A unique premise shapes Panasonic’s managerial thinking – initially developed by Matsushita. Since an enterprise uses societys resources such as its people, capital, land and services, it should serve society in return. Therefore, the role of a business should be to serve society in return for use of its resources. Panasonic serves …

GARMIN NEW ZEALAND42
marketinggarminpay@garmin.com

Founded in Kansas, United States in 1989, Gary Burrell and Min Kao launched their first product – a GPS unit which signified the birth of Garmin. Since then, Garmin has become a truly global brand and offers innovative engineering products in 5 diverse segments covering Automotive, Aviation, Fitness, Marine and Outdoor Recreation. 2014 marked the birth of Garmin New Zealand. Since then, we’ve grown into a business with around 100 associates and in 2022 moved into our new facility here in Grey Lynn, Central Auckland. Headquartered in the ‘City of Sails’, our engineering focus is on Garmin marine products, marine communication, Fusion® marine audio and Garmin Guardian asset protection. Garmin makes products that are engineered on the inside for life on the outside. Our culture for honesty, integrity and respect allows for an attractive working environment where we are committed to creating products with compelling design, superior quality and best value. We do this so our customers can…

PUDNEY & LEE 2017 LIMITED11 +64 4 586 6678
sales@pudneyandlee.co.nz

Distributor of Consumer Electronics Accessories, Located in Wellington, New Zealand

AV SUPPLY GROUP14 +64 9 274 9172
info@avsupply.co.nz

AV Supply Group is an Australasian owned company specialising in the supply and distribution of audio visual accessory products into the Australasian market. AV Supply is a leading local provider of innovative mounting and display solutions for various audio visual technologies. Our innovative products, sold principally under the Aurora Multimedia, AVS, BellO, Chief, Da-lite, Elite Projection Screens, Nexus21, Nureva, Sanus, Vestel, Utelogy and Sonorous brand names, are sold through numerous channels, including consumer electronics retailers, Pro AV dealers, regional home theater dealers, trade wholesalers and original equipment manufacturers. The company has people located in Sydney, Melbourne, Perth, Auckland, Wellington and Christchurch

Top Consumer Electronics Companies in New-Zealand

Factors Contributing to Growth and Success

The New Zealand government has been proactive in supporting the growth of the consumer electronics industry. The government's Digital Economy Work Programme focuses on enabling the digital transformation of the country's economy. The program includes funding for research and development in the industry, initiatives to support the adoption of emerging technologies, and the development of a skilled workforce to meet the industry's growing demand.

The growth of the consumer electronics industry can also be attributed to the increasing adoption of digital technologies and changing consumer preferences. New Zealanders are among the highest users of smartphones and the internet, with over 80% of the population having access to the internet. The increasing use of digital devices and the growing demand for new and innovative products are driving the industry's growth.

Industry Growth and Comparison to Previous Years

The consumer electronics industry in New Zealand has witnessed consistent growth over the years. According to a report by the Ministry of Business, Innovation and Employment, the industry's contribution to the country's GDP increased from NZD 5.6 billion in 2017 to NZD 6.8 billion in 2022. The number of people employed in the sector also increased from 20,000 in 2017 to over 25,000 in 2022.

Key Trends

Technological Disruptions:

The consumer electronics industry in New Zealand is witnessing rapid technological disruptions, driven by emerging technologies such as artificial intelligence (AI), the internet of things (IoT), and 5G networks. These technologies are changing the way consumers interact with electronic devices and are creating new opportunities for manufacturers and service providers.

Sustainability:

Sustainability is becoming increasingly important in the consumer electronics industry in New Zealand. Consumers are becoming more conscious of the environmental impact of electronic devices and are demanding sustainably produced and recycled products. The industry is also focusing on reducing energy consumption and waste in the production and disposal of electronic devices.

Challenges

Competition from Overseas Markets

The consumer electronics industry in New Zealand faces stiff competition from overseas markets, particularly from manufacturers in Asia. The high cost of production and labor in New Zealand makes it difficult for local manufacturers to compete with low-cost products from overseas.

Rapid Technological Change

The consumer electronics industry is witnessing rapid technological change, making it difficult for manufacturers and service providers to keep up with the latest trends and innovations. The industry needs to continuously invest in research and development to stay ahead of the competition and meet the changing needs of consumers.

Future Outlook

The consumer electronics industry in New Zealand has a promising future, with increasing demand for digital devices and emerging technologies. The government's commitment to supporting the industry's growth and the development of a skilled workforce is also likely to drive growth. According to a report by IBISWorld, the consumer electronics industry in New Zealand is forecast to grow at an annualized rate of 3.5% Future Outlook (continued)

over the next five years. The increasing adoption of emerging technologies such as AI, IoT, and 5G networks, along with the growing demand for innovative and sustainably produced products, are expected to drive the industry's growth.

To address the challenges of competition from overseas markets and rapid technological change, the industry needs to focus on innovation and collaboration. Collaboration among local manufacturers and service providers can help reduce costs and improve product quality, while investment in research and development can help drive innovation and keep up with the latest trends and technologies.

Conclusion

The consumer electronics industry in New Zealand is a vital sector for the country's economy, contributing significantly to its GDP and employment. Government initiatives, industry growth, and technological disruptions have played a vital role in the industry's success. However, the industry still faces challenges, such as competition from overseas markets and the rapid pace of technological change. Despite these challenges, the future outlook for the consumer electronics industry in New Zealand is positive, with increasing demand for digital devices and emerging technologies. The industry is well-positioned to continue its growth trajectory and maintain its status as a significant contributor to the country's economy. The industry's future success will depend on its ability to innovate and collaborate, stay ahead of the competition, and meet the changing needs of consumers.

undefined's picture
By Melissa Goh
Published on 24 May 2023