Top Consumer Electronics Companies in Thailand

In 2022, the consumer electronics industry in Thailand continued to be a critical contributor to the country's economic growth. The industry's GDP contribution increased, reflecting its importance in driving innovation, investment, and job creation. Employment figures in the sector also demonstrated steady growth, with more individuals finding opportunities in the design, manufacturing, and distribution of consumer electronics products. The industry has emerged as a driving force within the nation's technology landscape, underpinned by an array of favorable factors and supportive government initiatives. This article delves into the growth and success of the Thai consumer electronics industry, examining the key drivers, trends, and challenges that have shaped its trajectory in recent years.

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CompanyHeadcountContactDescriptionDecision Maker
KOAN CO., LTD.17 +66 92 283 4114

First of the Best, Unique and Smart Products Koan Company Limited (owned by Copperwired Group, one Thailands largest APR) distribute a variety of Apple product related accessories, App Enable products, IOT products, and other consumer electronics that serves customers throughout Thailand. The fundamental concept of Koan establishment - To provide outstanding service, varieties of quality international recognition brand products, successful brand expansion and competitive pricing. We strive for excellence and will continually go above and beyond expectations for our clients. With the collaboration of Copperwired Group, we have created the essential synergy to launch new brands and products to the market with zero lag time. In addition, with our understanding, focus and efforts in branding, and other marketing aspects to successfully launch a new product, we provide our partners with the essential knowledge to be successful in our market. In addition, Koan invest our resources into…

MFD PRECISION3 +66 35 352 765
info@mfdprecision.com

Established in 1992, MFD Precision is a highly integrated solution provider of precision-machined components, specialising in CNC Auto Lathe. With strategic manufacturing facilities in Malaysia and Thailand and sales office in Singapore, we cater to a wide range of industries like aerospace, automotive, consumer electronics, hard disks and more. MFD Precision is ISO 9001 certified and in the process of attaining IATF 16949.

CORPORATE WARRANTY (THAILAND) LTD.3 +66 81 923 3314
raisa@warranty.co.th

Corporate Warranty (Thailand) Ltd. is a provider of extended warranty and comprehensive warranty solutions. We are a single-source solution that provides risk management, claims administration, and marketing expertise to leading manufacturers, distributors, and retailers of automobiles, consumer goods and allied sectors. We are an organization committed to its core value of offering the best quality services. Our teams of experts constantly interact with the clients and keep an updated database of their warranty and claims disbursement records. Owing to our financial strength and expertise of the workforce, we always come up with innovative and beneficial programs and schemes for different manufacturers and industries. We look forward to serve our clients in a more effective and cost efficient manner.

INTEGRATED SERVICES ASIA4 +66 2 759 0077
info@integratedservices.asia

Integrated Services Asia provides professional logistical, warehousing, manufacturing and retail installation services across South East Asia. We do a lot – and what we do, we do with pride. From global to local logistics, warehousing, manufacturing and high-quality retail store installations and maintenance, we’re a multifaceted company of highly experienced professionals providing for businesses seeking the very best of service. We offer a wide range of services, from start to finish of retail goods manufacturing, logistical and fit out service activities such as warehousing, transportation, retail and commercial fixture installations. We also design and create customized software solutions for convenient and easy to use management of clients programs including inventories, stock movement, as well as producing all necessary documentation and reporting requirements. At present, Integrated Services Asia is working with a wide range of businesses across South East Asia including: an …

PENORAMA CO., LTD.2 +66 82 383 9955
invest@penorama.com

Penorama smartpen creates 2 copies for you - a physical copy on your paper, and a digital copy sent to your smartphone. It is the worlds first standalone digital pen, with no need for any special paper, pad, or a peripheral youll have to carry around. Just the pen. Our pen’s motion tracking capabilities also have disruptive potential in wide-ranging applications across industries. These include helping banks and insurers verify signatures more robustly by distinguishing strokes, saving lives from doctors indiscernibly written prescriptions, and enabling graphic designers to instantly create vector files from their penned creations. We are now looking for suitable investors to join our seed stage found. Please send an email to pat@penorama.com if you are interested. More info at www.penorama.com

DOMANDA SPACE (THAILAND) CO., LTD6 +66 2 002 0356
consult@hellodomanda.com

Siripatcha Co., Ltd. was established in 2014 to run Ecommerce business such as Powerbank M&N and consumer electronic products (B2C, B2B) through online channels such as Lazada, 11Street, Shopee, Facebook, Instagram, Shopify, Amazon, Alibaba, Weloveshopping, Mackroclick and retailer in Thailand. With generated revenue of over 200 million THB with over million order by 2015 - 2016. In the year 2017, the company has been selling products online with fashion. There are 140,000 Facebook subscribers and more than 3,000 orders per month. In the year 2018, with the experience of doing online business successfully from a many brand of products. Noina Patcharin Saensiripun founder of Siripatcha Co, Ltd. have a chance join SME Development Program Online. And see the demand and pain point of Thai SMEs want to develop their own products and business through online Ecommerce. Therefore, she had launch Domanda to illuminate business from offline to online. Based on our success experience.

DRIVE X1 +66 80 559 8888
help@drivex.co

DRIVE X Co., Ltd. (DX) – is a digital lifestyle and electronic hardware developing company, as well as educational, gaming and IoT solution provider established in 2016. DX is a tribe of dreamers who are passionate about technology, making for better, and having fun doing it. As a company, we’re small and flexible for every person to take initiative and make things happen. But we dream and aim big enough to reach those actions to have a wider impact.

PROTOMATE13

As a Hardware-Ai startup, Protomate aims to deliver consumer electronic products and edge computer vision systems to enhance the advanced mobility and logistics applications. Our team was gathered by several veterans from consumer electronics industry, particularly Bay Area CA, together with local top-notch talents. The team expertise includes product design, hardware design, and computer vision technology. We integrate the hardware and software aspects in order to deliver our customers with the seamless and unique user experience through our products and services. Additionally, our products and services will ultimately resolve a certain social challenge for the better quality of living and safe mobility. If you are looking for a place to create the cutting-edge innovation with professional and teamwork environment, please stay in touch.

FANSLINK137

Fanslink is Thailand’s leading company in brand management & multi-platform commerce, founded in 2017. We specialize in providing end-to-end commercial services and go-to-market strategies for brands across five categories: mobile & gadget, home & living, health & beauty, sports, and digital and electronics. Our team comprises of experts in branding, marketing, merchandising, supply chain management, after-sales service, technology plus data analytics & machine learning. We have been entrusted as a go-to-market partner for numerous global Chinese brands, ie. Xiaomi, Amazfit, Anker, Biohyalux, etc., and preferred distribution partners for several established brands like Haier, Razer, and Ecovacs, to name a few. We are passionate about what we do and are always focused on developing innovative tools to re-imagine the multi-platform commerce ecosystem, to deliver a creative and interactive experience for today’s consumers, both online and offline. In 2021, Fanslink successfully compl…

FUZION FAR EAST LTD.16 +66 2 641 4548

Fuzion Far East Ltd was established in 2001 by Tony Oates, Sutat Kohkiat & Varuit Rattapong to provide professional AV products and services in the Thai market. Our perception at the time was that there was a lack of qualified technical skills in the market and many people we spoke with wanted more professional support. Over the years, we have amassed a portfolio of A-list products, of which we are the sole distributor, and expanded our team considerably. The 4th key member of the management team, Siri Wongkamolchun, joined the company in 2004 Supported by our design, project & service skills, we have a network of SI’s, Contractors, Resellers, and Production Rental companies throughout the country, operating in most AV applications. Whether you want an AV installation in an Arena/Stadium, a conference facility, restaurant, or bar, we have the right product & team to provide it. Or if you just want a quality (but affordable) microphone to add to your camera, we do that too. Our clients…

DELTA ELECTRONICS POWER SUPPLY0

Delta Electronics Group is a multi-billion dollar global company and the world’s leading producer of power supplies for the top names in industrial, medical and consumer electronics devices. For more than 50 years, Delta has been a trusted ODM (Original Design Manufacturer) partner by many top tier companies on the Fortune 500 list. With Delta’s continuing growth, innumerable industrial awards and expanding customer base for decades, the results speak for itself. In 2008, Delta introduced its own brand of standard power supply units (PSU) which offer customers the same world class technology and quality that Delta’s ODM partners have been expecting.

THE BEST1 ELECTRIC CITY CO.,LTD.3 +66 38 620 672

The Best City Electric Co., Ltd. . Operating for over 45 years, we are confident in our services. From a small company selling electronics, we have to be able to stand at the forefront of the East. We sell consumer electronics department is the largest in the East. There are various brands of appliances that you can buy. All products we guarantee the satisfaction of our customers. With that has come a long We are so confident in the quality. Personnel and the service excellent. We are defective product within 7 days to repair the product to us at any time. The repair center. To guarantee the quality of the leading companies in Thailand.

SANUK SYSTEMS (THAILAND) CO, LTD2 +66 33 010 805

Sanuk Systems (Thailand) Co, Ltd. provides Internet access, telephony and value added services specificly adapted for foreign house- and condo owners on the eastern seaboard. In our store in Laem Mae Phim you can try our services and also buy smart IT- and media accessories such as computers, mediaplayers, Internet-radio and surveillance equipment for your home in Thailand. We also work as an ICT timezone support- and operations center for mission critical IT services running in European data centers.

GLOBAL INTERNATIONAL MARKET0
info@globalinternationalmarket.com

Launched in 2018, GIM - Global International Market is the online shopping destination and is the leading e-commerce platform in Southeast Asia. It is a platform tailored for the all world, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Global International Market offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment, fashion wear and groceries. Focused on delivering an excellent customer experience

SHAKES BKK4

An award-winning creative consultancy that specializes in creating identity strategies for value-focused brands through enriched storytelling, leveraging the human potential and meaningful experiences. Our skills encompass visual and communicative brand management, industrial design & engineering, packaging, media design and website development.

TOHOME.COM7
services@tohome.com

tohome.com is the leading online retailer of consumer electronics in Thailand. Founded in 1999 by Wharton graduate and former Boston Consulting Group consultant Teeravut Wongvibulsin, tohome.com is proud to call itself Thailands first e-commerce retailer. tohome.com currently works with global brands and suppliers to sell more than 10,000 products - with plans to reach 50,000 - to its 200,000+ customers across Thailand. Our goal is to provide the best online shopping experience to Thai consumers. As such, we were the first online retailer in Thailand to offer online financing, and now offer payment options including bank transfer, credit card, and mobile banking. tohome.com also offers next-day delivery, not just in Bangkok, but across Thailand. In order to continue giving its customers the highest quality of service, in 2017 tohome.com plans to rapidly expand its product offerings and deepen its delivery network. The company also has further plans to expand its mobile shopping exper…

AIRODOCTOR THAILAND (PARTNER)0

AiroDoctor is a next generation photocatalytic air purifier with a 4-stage multi-level filter system using state-of-the-art patented technology to destroy 99.9% of viruses and bacteria. ❖ Medical-grade PCO air purifier ❖ ECARF & CE Certified ❖ Reduce airborne virus by 70% in real-life conditions ❖ ISO 13485 Medical Device Quality ▶︎ Eliminate 99.9% of airborne viruses and microbes ▶︎ Remove pollutants such as smoke, odour, fine dust, pet dander, and pollen ▶︎ Designed and built in South Korea ▶︎ Patented technology developed in collaboration with the Korean national search institute, endorsed by the Korean government in the fight against Covid-19

K-REX INTERACTIVE0

An upcoming gamers-oriented computer and consumer electronics company that aims to make the best out of all gamers and by gamers.

ADMONEO GROUP CO. LTD3

Admoneo designs, manages productions and distributes textile items and consumer electronics in Thailand.

Top Consumer Electronics Companies in Thailand

Key Statistics from 2022: GDP and Employment

The industry contributed approximately 1.8% to the country's GDP, with a total value of THB 405 billion (USD 12.1 billion). Moreover, the sector provided employment opportunities for over 250,000 individuals, representing about 0.64% of the Thai labor force.

Factors Contributing to its Growth and Success: Government Initiatives

Thailand's consumer electronics industry has flourished due to several factors, including supportive government policies and initiatives. The government has established a range of incentives to attract foreign investment, promote research and development, and facilitate the growth of domestic companies. These initiatives include tax exemptions, import duty reductions, and financial support for technology upgrades and workforce development.

One notable example is the Eastern Economic Corridor (EEC) project, aimed at transforming Thailand's eastern provinces into a regional hub for advanced technology and innovation. The EEC encompasses various industries, including the consumer electronics sector, and has attracted significant investment from multinational corporations.

Industry Growth and Comparison to Previous Years

The consumer electronics industry in Thailand has experienced steady growth over the past few years, with the country emerging as a significant player in the global market. The rise of domestic manufacturers and the increasing presence of multinational corporations have contributed to this growth, as well as the growing demand for innovative and high-quality electronic products both domestically and internationally.

Thailand's strategic location, skilled workforce, and business-friendly environment have further facilitated the industry's expansion, with the country becoming an essential production and export hub for consumer electronics in the region.

Key Trends: Technological Disruptions

As with other industries, technological disruption has played a critical role in shaping Thailand's consumer electronics sector. The rapid pace of innovation has led to the development of advanced products and applications, such as the Internet of Things (IoT), artificial intelligence (AI), and virtual reality (VR), which have transformed the way consumers interact with technology.

Additionally, the rise of e-commerce and digital platforms has revolutionized the distribution and marketing of consumer electronics, providing new channels for businesses to reach customers and driving increased competition in the market.

Challenges

Despite its success and growth, the consumer electronics industry in Thailand faces several challenges. These include intense competition from regional and global players, the need for continuous innovation and technological advancement, and changing consumer preferences and demands.

To remain competitive and continue its growth trajectory, the industry must focus on several key areas. These include investing in research and development to stay ahead of technological trends, fostering collaboration between the public and private sectors to drive innovation, and adopting sustainable manufacturing practices to meet increasing environmental concerns.

Furthermore, businesses in the consumer electronics industry must adapt to the rapidly changing market landscape by embracing digital transformation and enhancing their customer engagement strategies. This could involve leveraging data analytics, personalization, and omnichannel marketing to better understand and meet the needs of their target audience.

Future Outlook

The Role of Startups and Entrepreneurship in the Consumer Electronics Industry

An essential aspect of the growth and success of Thailand's consumer electronics industry is the emergence of startups and entrepreneurial ventures. These smaller players have been able to capitalize on niche markets and bring innovative products to the forefront, challenging the status quo and pushing the boundaries of technology.

In many cases, these startups have leveraged their agility and ability to adapt quickly to market trends to outmaneuver larger, more established players. As a result, they have been able to capture a share of the market by offering unique products and services that cater to specific consumer needs.

Thailand's government has recognized the importance of fostering a thriving startup ecosystem and has implemented policies and initiatives aimed at supporting entrepreneurs in the consumer electronics space. These include the establishment of innovation hubs, funding programs, and mentorship networks to help startups scale and succeed in the highly competitive global market.

Collaboration and Partnerships: Key to Industry Success

As the consumer electronics industry in Thailand continues to evolve, collaboration and partnerships between different stakeholders have become increasingly important. By working together, companies can pool resources, knowledge, and expertise to drive innovation and create cutting-edge products and services.

Collaborations can take many forms, from joint ventures and strategic alliances to research partnerships and supply chain agreements. For example, Thai manufacturers may partner with international technology firms to access advanced components or collaborate with local research institutions to develop new materials and production techniques.

Such partnerships can help businesses in the consumer electronics industry overcome challenges related to innovation, competition, and market access, ultimately enabling them to remain competitive and drive growth.

Preparing for the Future: Workforce Development and Education

As the consumer electronics industry in Thailand continues to expand and evolve, the demand for a highly skilled workforce will also grow. To ensure that the country's talent pool can meet the industry's needs, investments in education and workforce development are crucial.

Thailand's government, in collaboration with industry stakeholders, can work to develop targeted training programs and educational curricula aimed at equipping workers with the skills and knowledge required to excel in the consumer electronics sector. These initiatives can encompass a range of areas, including engineering, design, manufacturing, and business management.

By investing in human capital and fostering a culture of lifelong learning, Thailand can ensure that its consumer electronics industry remains competitive and well-positioned to capitalize on future opportunities and challenges.

Conclusion

In conclusion, Thailand's consumer electronics industry is poised for continued growth and success, driven by supportive government initiatives, technological advancements, and a growing demand for innovative products. By addressing the challenges of competition, innovation, and sustainability, the sector can maintain its momentum and further solidify Thailand's position as a leading player in the global consumer electronics market. By focusing on key strategic areas such as government support, collaboration and partnerships, and workforce development, the industry can continue to thrive and contribute to Thailand's economic growth and development.

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By Melissa Goh
Published on 30 May 2023