The Photography Industry in the Philippines has experienced significant growth in recent years, driven by the country's expanding economy, a vibrant creative community, and supportive government initiatives. This article examines key statistics from 2022, factors contributing to its growth and success, each industry's growth in comparison to previous years, key trends such as technological disruptions, challenges faced by the industry, and the future outlook.
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SWEETESCAPE
127
PHOTOUP
137
FINISHERPIX
54
LOMOGRAPHY
99
THE PHOTO STUDIO AUSTRALIA
81
+61 1300 288 818
At The Photo Studio we specialize in fashion photography for aspiring models, commercial clients and personal shoots. We provide an entire creative team under one roof including top Photographers, Makeup Artists, Stylists and Producers. Having established one of the strongest presences in the fashion industry, we decided to actively embrace and promote diversity, making it our mission to fight fashion stereotypes and empower everyday people through extraordinary photography. What sets us apart is not just the mission and creativity behind our work but the education and guidance we provide through fashion industry events, model workshops and personal coaching.
CAPTURE IMAGING PHOTOGRAPHY
4
+61 2 4981 9659
Capture Imaging Photography is a boutique photo studio, close to the beach in Port Stephens (north of Newcastle) run by people who are passionate about creating personal photo art and bringing joy to all those we meet. We love what we do, and have so much fun creating unique images for our clients.We specialise in:-Family Portraits on the beach or other outside locations-Studio Photography (babies, kids, models and glamour)-Wedding Photography in Port Stephens-Commercial Photography (advertising, promotion, corporate images)Call us on 02 4981 9659 (open Tue-Sat from 9am)
URBAN ANGLES
47
+61 1300 144 255
For more than 20 years, Urban Angles have led the property marketing industry with creative solutions that generate deeper engagement to real estate listings and property developments. Every component of a campaign is delivered by account managers and customer service personnel who share a commitment to continual improvement of processes and uncovering of new technologies. We specialise in Photography, Video, 3D Visualisation, Floorplans, Design and Project Marketing Services targeted to get the best results within a culture that values efficiency, ingenuity, curiosity and an overall commitment to excellence. Engage with us on Instagram, where you’ll see some of our favourite work, follow us on Facebook, or visit our website www.urbanangles.com for an expression of our culture and values.
123RF.COM
258
+65 6438 5123
Founded in 2005, we have grown to be one of the world’s largest digital stock agencies with an evenly distributed global footprint. 123RF has helped a wide clientele of individuals and businesses tell their stories using creative imagery, sounds, and motion, contributed by talents from around the world. Moving forward, we are ready to impact the creative industry in a big way as a global player that enables creative solutions through constant innovation, new products and services. So keep an eye out for us!
GETTY IMAGES
6,007
+65 9111 2716
Getty Images is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 488,000 contributors and more than 300 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.For company news and announcements, visit our Press Room.
J FRANCO DIGITAL FILMS
4
+63 915 851 1993
J Franco Digital Films is one of the leading providers of exceptional photo and video coverage in the Philippines. Our goal is simple: to capture the moment & document the drama. Seeing the full 360 degree view of a number of events, we take pride in capturing not only the precious events but also the satisfied and radiant smiles from each of our clients’ faces. Our clients can relax and enjoy their day knowing that my artistry and passion for perfection will express their innermost wishes for their special events, exceeding their expectations.
LOLLIE CLAIRE PHOTOGRAPHY
2
+61 400 980 388
Lollie Claire Photography | Wollongong Creative Photography Studio specialising in Newborn, Children, Family and Corporate Photography
PICTURE CITY INTERNATIONAL, INC.
89
+63 920 734 8888
Picture City International, Inc. was incorporated on March 11, 1991, as a fully-owned Filipino corporation. Armed with the guiding principle of “total customer satisfaction”, Picture City was given impetus to reach untapped markets. True to this, the company started out by opening branches and concentrating on the Visayas and Mindanao regions, before opening in locations in the Luzon area outside of Metro Manila. Wherever the company opens, they brought smiles, memories and great customer service with them.On May 1998, Picture City started separating its operations from its sister company and duly moved its Head Office operations to Quezon City. The transition ended on January 1999, leaving 7 pioneer stores for Picture City, namely: Limketkai Mall Cagayan de Oro, SM Cebu, Ayala Cebu, Robinsons Bacolod, Waltermart Dasmariñas, Waltermart Sta. Rosa and Waltermart Calamba. With the separation however, came key personnel that guided the company in its formative years. Determined executives, together with passionate managers and hardworking staff made the transition, guiding the company on its challenging beginning and paved the way to what it is today. As of the today, Picture City has 60 branches across the Philippines, from Tuguegarao and Laoag in the North, to Cagayan de Oro and Davao in the South, with incoming branches in Pavia, Iloilo and Ormoc, Leyte. It currently employs 330 personnel and is currently growing.With its 27 years (and counting!) of photofinishing heritage - from the heyday of films, to the transition to digital cameras, to the current landscape of social media - Picture City is here to be of service for all class of customers, young and old alike. Guided, as ever, by its guiding principle of “total customer satisfaction”, the company is here to help treasure values and memories through pictures.
SAM I AM MANAGEMENT
20
+61 404 286 183
Sam I Am represents a unique collection of professional artists, each selected for their skills across photographic, film and motion mediums. Together their niche talents cover all aspects of visual storytelling – from print, to digital/online, broadcast and cross-media outcomes for branded content, advertising, editorial, film, TVC and one-off special projects.We provide full-service production across all mediums, including a freelance production co-ordination service uniquely designed for client’s needs.Our story is one of creative collaboration, talent development, client service and brand confidence. Artists and clients trust Sam I Am with their brands.
STUDIO NINJA
8
+61 402 080 770
Studio Ninja is the world’s highest-rated photography business app, developed by Melbournians Chris Garbacz and Yuan Wang to help photographers eliminate paperwork and save time.Used by thousands of photographers in 72 countries, Studio Ninja comprehensively handles the different elements required to organise and execute a job, is data-secure, and user-friendly.
TIM ALLEN PHOTOGRAPHY
3
+61 402 581 344
Tim’s photographic journey stems from an early interest in creative arts that provided an opportunity for him to explore and record his subject matter in fine detail.With over 10 years of experience, Tim’s personal and professional motivation has resulted in countless still moments which all share a common goal; to push visual and emotional boundaries to a progressive audience.Whether an image is to convey a message to the consumer, reflect a brand or document society in the environment. It is imperative to Tim that photography evokes a feeling that leaves a lasting sensation with the viewer. The best way to achieve this is by working closely with the client to interpret their brief and overall vision, enabling him to produce contemporary, engaging and innovative photography.Service Offering:• Aerial Photography• Drone Photography• Exterior & Interior Photography• Portraits & Lifestyle Photography• Brand Marketing & Advertising Content• Product & Ecommerce
BELLIZZI STUDIOS
11
+61 480 020 435
Bellizzi Studios is Australias most respected Newborn and Family portrait studio. We have reinvented the newborn photography experience and have quickly grown to be the leading award-winning baby photography studio. Our mission is for every child to grow up in a home with a beautiful family portrait which is a daily reminder of how loved and special they are.We share one vision at Bellizzi Studios: breathtaking portraits and an incredible experience.Our end goal is our clients walking away with something that they can proudly look at day after day and that will stand the test of time.
INA J PHOTOGRAPHY
2
+61 410 974 091
Ina J Photography is a Professional Pet Photographer specialising in outdoor on-location pet portraits servicing Canberra and surrounding region. Ina will capture your pet’s personality and your special bond and turn them into photographic pieces of art that you will cherish forever. In 2021 Ina J Photography was shortlisted in the Top 25 of the Action Category for the International Pet Photographer of the Year Awards 2021.Each photography session is personalised to you and your pet. Starting with a planning consultation session, Ina will get to know more about you and your pet and can recommend a great location in Canberra as the beautiful backdrop for your session. Youll also share how youd love to showcase your images, whether itd be a single hero piece wall art, a gallery of wall arts, storyboard collage or an album.During your personalised pet photography session, we will capture various images of your pet, including action and character shots, and loving moments between you and your pet. You and other family members/friends (of the human or furry variety) can also join the session. Dont worry if your pet cant be off leash. 95% of the dogs I photograph are on lead but thanks to my photoshop skills you wont see them in your final images. Each session is fun-filled and heart-warming, making it a day to remember.Make sure to follow #CanberraPetPhotography to see cute and fun photos of pups and other pets.
ONE RESONANCE PHOTOGRAPHY AND MULTIMEDIA
2
+63 933 028 2477
Were skilled, passionate, and experienced.Our team has been practicing freelance photography and videography work long before the formal launch of One Resonance Photography and Multimedia as a company in April 2014.It all started with a college student accepting freelance photography projects for small events, like kiddie parties and baptisms. One Resonance Photography and Multimedia then developed into a full-time professional photography and videography services provider—catering to all sorts of events may it be social events (kiddie party, birthday, baptism/Christening, civil wedding, office party, debut, and wedding) or corporate events.In recent years, weve had the opportunity to cover big corporate events from notable clients from the Philippines and abroad.Our team is made up of professional photographers, videographers, and video editors with years of event coverage experience, as well as formal photography and media training under their belt.We aim to give everyone a premium service, whether the event is a kiddie party, a grand wedding, or a large corporate event. All our business papers are filed and completed. We pay our taxes, just like you do. (And yes, we do issue official receipts for your benefit).Were located in Betterliving, Parañaque City (Metro Manila, Philippines). But well be more than happy to get on any bus or boat or plane just to cover, document, and capture the once-in-a-lifetime moments of your event.To know more about our awesome deals and packages, send us a message!
CAPTURED FRAMES
9
+61 434 556 440
The world used to share stories by story tellersOne day God gave man a rock, and with that rock he would draw moments that he felt were noteworthy.Soon man created words, and with words, human kind could record important events that they felt were significant.From books, comics were born.From pictures, movies were born.From radio, podcasts.Instrument to OrchestraFast forward a few thousand years and we have twitter publicizing innermost thoughts and instagram advertising our meals, breathtaking landscapes or fitness regimes.Here at CapturedFrames, we try to combine all that weve learnt these past few thousand years.Were the modern day storytellers...
CORE PHOTOGRAPHY
6
+61 422 191 871
Based in Sydney, we are specialists in real estate marketing. Give your campaigns an added edge with Sydneys trusted real estate photography experts.
Top Photography Companies in Philippines
Key Statistics from 2022
In 2022, the Philippines' GDP reached $434 billion, with an annual growth rate of 6.5%. The Photography Industry, a sub-sector of the broader creative economy, contributed approximately 0.3% to the GDP and employed over 50,000 professionals, including photographers, editors, and studio managers.
Factors Contributing to Growth and Success
Government Initiatives
The Philippine government has been proactive in supporting the Photography Industry through several initiatives:
Implementing policies and programs that promote the growth of the creative economy, which encompasses the Photography Industry.
Providing grants and financial assistance to support photography projects and initiatives that contribute to the country's cultural heritage and creative expression.
Establishing and supporting institutions such as the National Commission for Culture and the Arts (NCCA) and the Cultural Center of the Philippines (CCP), which facilitate the development and promotion of local talent in the creative industries, including photography.
Vibrant Creative Community
The Philippines boasts a vibrant creative community, which has contributed significantly to the growth of the Photography Industry. This community includes not only professional photographers but also enthusiasts, hobbyists, and students who actively engage in photography projects and contribute to the industry's diversity and dynamism.
Industry Growth Comparison
Compared to 2021, the Photography Industry experienced a growth rate of 7.6% in 2022. This increase is attributed to the rising demand for professional photography services in various sectors such as advertising, events, and e-commerce.
The Photography Industry has experienced consistent growth in recent years, outperforming some other industries in the Philippines. With a growth rate of 7.6% in 2022, it has demonstrated resilience and adaptability, even amidst the challenges posed by the global pandemic.
Key Trends
Technological Disruptions
Technological advancements have significantly impacted the Photography Industry in the Philippines. Key trends include:
The rise of smartphone photography, which has made high-quality cameras more accessible and has spurred the growth of mobile photography communities and platforms.
The increasing adoption of drones and aerial photography, allowing photographers to capture unique perspectives and images that were previously unattainable.
The growth of social media platforms, which have become essential marketing tools for photographers to showcase their work and connect with clients and peers.
Challenges
Despite its impressive growth, the Photography Industry in the Philippines faces several challenges:
The need to continuously adapt to rapidly evolving technology trends and emerging market needs.
The highly competitive nature of the industry, which requires photographers to constantly refine their skills and develop unique styles to stand out in the market.
The challenge of maintaining the balance between artistic expression and commercial viability, as photographers navigate the demands of clients and the market.
Future Outlook
The Photography Industry in the Philippines is expected to continue its growth trajectory in the coming years, driven by:
The country's sustained economic growth, which will fuel demand for professional photography services across various sectors.
The continued integration of technology in the Photography Industry, enabling more efficient and innovative approaches to image capturing and editing.
The increasing importance of visual storytelling in the global digital landscape, which will drive demand for skilled photographers who can effectively communicate through their images.
To ensure the industry's long-term success and resilience, it is crucial to address the challenges identified in this article. Key strategies include:
Investing in continuous professional development for photographers to equip them with the skills needed to navigate the rapidly changing technological landscape and stay ahead of emerging trends.
Establishing industry-wide quality standards and best practices to ensure the relevance and effectiveness of photographic services.
Strengthening partnerships between academia, industry, and government to develop educational programs and initiatives that support the growth and development of the Photography Industry.
To maintain the momentum of growth in the Photography Industry, embracing collaboration and innovation will be essential. The industry must:
Encourage collaboration between photographers, other creative professionals, and technology companies to develop integrated solutions that effectively address the needs of diverse industries and markets.
Foster a culture of innovation within the industry by providing platforms and opportunities for photographers to share best practices, explore new ideas, and experiment with emerging technologies. This will help drive creative and effective solutions to the challenges faced by the Photography Industry.
As the Photography Industry in the Philippines continues to grow, fostering diversity and inclusivity within the industry is crucial. This can be achieved by:
Promoting equal opportunities for photographers from various backgrounds, ensuring that the industry is representative of the diverse perspectives and experiences of the country's population.
Encouraging the development of photographic projects and initiatives that showcase the unique stories, experiences, and cultural heritage of the Philippines, contributing to the nation's rich tapestry of visual narratives.
Conclusion
In conclusion, the Photography Industry in the Philippines has emerged as a significant contributor to the country's creative economy, with impressive growth rates and a promising future outlook. By addressing the challenges faced by the industry and capitalizing on the trends shaping the sector, the Philippines can continue to solidify its position as a regional hub for creative talent and a key player in the global photography landscape.