Top Market Research Companies in New-Zealand

The market research industry plays a critical role in providing businesses with valuable insights into consumer behavior and market trends. In New Zealand, the industry has experienced steady growth in recent years, driven by a range of factors such as government initiatives, technological advancements, and changing consumer behavior. The market research industry in New Zealand has been a critical contributor to the country's economic growth, with a contribution of approximately 0.5% to the gross domestic product (GDP) in 2022 and employment of over 3,000 professionals. In this article, we will examine the current state of the market research industry in New Zealand, its key drivers and trends, as well as the challenges it faces and its future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
CLIMATEWORKS CENTRE98 +61 3 9902 0741

Climateworks Centre bridges research and action, for system-level transitions to reach net zero emissions across Australia, Southeast Asia and the Pacific. We act as trusted advisers, influencing decision-makers with the power to reduce emissions at scale. Climateworks convenes and facilitates relationships with an international network of organisations that support effective policies, financing and action for emissions reductions. Climateworks supports decision-makers with tailored information and tools, working with key stakeholders to remove obstacles and help facilitate conditions that support the transition to a prosperous, net zero emissions future. Co-founded by the Myer Foundation and Monash University in 2009, Climateworks is an independent non-profit working within the Monash Sustainable Development Institute.

DYNATA4,175 +65 6521 2805

Dynata is the world’s largest first-party data company for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific. Learn more at www.dynata.com.

INTERNATIONAL RICE RESEARCH INSTITUTE1,733 +63 2 8580 5699

Established in 1960, IRRI is among the largest non-profit agricultural research centers in Asia, with headquarters in the Philippines and offices in 14 other nations. We are supported by donors and partners around the globe. Our mission is to reduce poverty and hunger, improve the health of rice farmers and consumers, and ensure that rice production is environmentally sustainable.Follow us on Facebook (facebook.com/IRRI.ricenews), Twitter (twitter.com/irri), and Instagram (instagram.com/irri) for the latest updates and innovations on rice.

IPSOS16,465 +65 6501 9861

In our world of rapid change, the need for reliable information to make confident decisions has never been greater.At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.So that our clients can act faster, smarter and bolder.Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SUREFirst listed on the Paris Stock Exchange: July 1, 1999Total revenues in 2019: 2,003.3 million eurosPresence in 90 marketsFull-time employees: 18,000+Clients around the world: 5,000+43 million interviews conducted per year, of which 23 million onlineFind out more about Ipsos at www.ipsos.comFollow us on Twitter: @Ipsos

MINTEL1,575 +65 6653 3600

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.So what goes into the market intelligence mix?MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.

CSIRO6,719 +61 3 9545 2176

Shape tomorrow, shape your career.Work on innovative, exciting projects with global implications. By directly working on science and engineering projects that deliver, or in a crucial support role you can make a positive impact on the future. Foster your science or engineering skills through internal mentoring, external education and community outreach. At CSIRO you will work at a point of intersection between different disciplines for an organisation that brings together government, research organisations, universities and industry.Take advantage of initiatives that promote flexibility so you can achieve big things while still enjoying a balanced life.Develop your career - develop your life.

SRI INTERNATIONAL2,315 +65 6709 0005

SRI International is a nonprofit, independent research institute serving government and industry. We work on some of the world’s most important problems, collaborating across technical disciplines to spark new ideas and solutions. Our research and innovations have led to new industries and products that impact people’s lives every day—from the computer mouse and interactive computing to medical ultrasound, autonomous robots, natural language processing, and much more.Working with government and industry partners, SRI brings its innovations to the marketplace through technology licensing, spin-off ventures, and new product solutions. More information is available at www.sri.com. Read our blog: https://medium.com/dishLike us on Facebook: https://facebook.com/sri.intlFollow us on Twitter: https://twitter.com/SRI_IntlSubscribe to our YouTube: https://youtube.com/user/innovationSRI

TEMASEK LIFE SCIENCES LABORATORY214 +65 6872 7069

Temasek Life Sciences Laboratory (TLL) is a non-profit organization established in 2002 to undertake cutting edge research in molecular biology and genetics utilizing a broad range of model organisms. TLL is affiliated to the National University of Singapore and Nanyang Technological University. It is located within the campus of the National University of Singapore and is situated alongside other research institutes and academic departments of the university.We have about 220 researchers from over 23 countries. Our vision is to create an environment which can attract the brightest young minds world wide, support their research and challenge them to be leaders in their own fields. The institute is based on small but well supported and interactive research groups in which originality, innovation and creativity are emphasized. Collaboration between research groups within TLL and with other local and international research groups is actively encouraged.TLL has already had a positive impact on the development of biotechnology industry in Singapore through collaborations and joint research ventures with local and international partners. Through the excellence of our research, the talented people we nurture and our collaborations with educational, research, as well as industrial partners we will help to facilitate the development of life sciences based industries in Singapore.

INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA (IIUM)602 +60 3-6421 6421

The International Islamic University Malaysia (IIUM) is the manifestation of one of the major aspirations of Muslim scholars in Malaysia to have an Islamic university in Malaysia to lead the Muslim ummah in all branches of knowledge. The plan to establish IIUM was revealed by Tun Dr Mahathir Mohamad, the Fourth Prime Minister of Malaysia on 12 January 1982 after deliberating with the Education Minister, senior government officers and senior academics from local universities. The university was officially established on 20 May 1983 by the Government of Malaysia. The philosophy of IIUM was inspired by the outcomes of the 1977 First World Conference on Muslim Education in Makkah.IIUM was founded under the Companies Act of 1965 that enabled it to use English and Arabic as the medium of instruction and enhance its global orientation. IIUM integrates Islamic values and world-view into its humanities, scientific and technical curricula, befitting its university slogan “The Garden of Virtue and Knowledge”. This is reflected in IIUM educational philosophy and its logo. IIUM aspires to restore the roles of Muslims in education and knowledge creation and acquisition and to contribute to the improvement of quality of life for all mankind.Befitting the Premier International Islamic Research University (PREMIER) status awarded by ISESCO on 17 December 2014, it provides an extensive, comprehensive learning environment conducive for conducting advanced research in various disciplines.It is the quality of the learning, comparative knowledge and research environments that attracted the high concentration of talent by which IIUM is known for.

TECHSTARS STARTUP WEEKEND552 +65 6735 1987

We have helped educate & inspire over 410K entrepreneurs around the world. We have done over 5,2K events in over 1,475 cities to date.We have thousands of passionate organizers and volunteers that are the driving force in Techstars Startup Weekend’s success.We have helped educate & inspire over 410K entrepreneurs around the world. We have done over 5,2K events in over 1,475 cities to date.We have thousands of passionate organizers and volunteers that are the driving force in Techstars Startup Weekend’s success.

WEHI (WALTER AND ELIZA HALL INSTITUTE OF MEDICAL RESEARCH)952 +61 3 9345 2929

WEHI (formerly the Walter and Eliza Hall Institute of Medical Research) brings the world’s brightest minds together to make life-changing discoveries. With more than 1000 researchers from across the globe, we are making discoveries for cancer, infectious and immune diseases, developmental disorders and healthy ageing. Our researchers are committed to long-term discovery, collaborating with partners in science, health, government, industry and philanthropy.

IDC4,854 +65 6226 0330

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC’s Insights businesses provide industry-focused advice for IT buyers in the Financial, Government, Health, Retail, Manufacturing and Energy verticals. IDC is a subsidiary of IDG, the worlds leading technology media, research, and events company. . To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

A*STAR - AGENCY FOR SCIENCE, TECHNOLOGY AND RESEARCH6,308 +65 1800 777 0354

About the Agency for Science, Technology and Research (A*STAR)The Agency for Science, Technology and Research (A*STAR) is Singapores lead public sector agency that spearheads economic oriented research to advance scientific discovery and develop innovative technology. Through open innovation, we collaborate with our partners in both the public and private sectors to benefit society. As a Science and Technology Organisation, A*STAR bridges the gap between academia and industry. Our research creates economic growth and jobs for Singapore, and enhances lives by contributing to societal benefits such as improving outcomes in healthcare, urban living, and sustainability. We play a key role in nurturing and developing a diversity of talent and leaders in our Agency and research entities, the wider research community and industry. A*STAR’s R&D activities span biomedical sciences and physical sciences and engineering, with research entities primarily located in Biopolis and Fusionopolis. For ongoing news, visit www.a-star.edu.sg.

EUROMONITOR INTERNATIONAL2,285 +65 6324 1855

Euromonitor International is the worlds leading independent provider of strategic market research. With a global network of analysts and market research on every key trend and driver, Euromonitors market research reports empower organisations and brands of all sizes with strategic data, analysis, and consumer trends in a single, affordable resource.Learn more at www.euromonitor.com.

CHILDREN'S CANCER INSTITUTE373 +61 1800 685 686

Children’s Cancer Institute exists solely to put an end to childhood cancer. We dont just hope to do it. We will do it.Every year more than 950 Australian children and adolescents will be diagnosed with cancer. Every week nearly three Australian children and adolescents will die of cancer.Fifty years ago, cancer was nearly always a death sentence for a child. Now eight out of 10 children survive - and its medical research that has made this huge difference.Our task won’t be easy – childhood cancer is hugely complex – but we’re confident that with the brightest brains, the best facilities and the greatest determination, we will get the job done.It’s not if. It’s when.To view all of our current career opportunities, please visit: https://ccia.org.au/home/join-us/work-us/

GARVAN INSTITUTE OF MEDICAL RESEARCH607 +61 2 9295 8101

For more than 50 years the Garvan Institute of Medical Research has pioneered insights into some of the most widespread diseases affecting our community today.Garvans mission is to make significant contributions to medical research that will change the directions of science and medicine and have major impacts on human health. Garvan strives to enhance and develop research programs that combine fundamental science with strong clinical interactions.Research at Garvan is focused upon understanding the role of genes and molecular and cellular processes in health and disease as the basis for developing future preventions, treatments and cures.For over 50 years, significant breakthroughs have been achieved by Garvan scientists in the understanding and treatment of diseases such as:* Cancer* Diabetes and obesity* Neurological diseases such as Alzheimers, Parkinsons, hearing loss, mental illnesses and eating disorders* Osteoporosis* Immunological diseases such as asthma, rheumatoid arthritis, multiple sclerosis and Sjogrens syndromeGarvans ultimate goal is prevention, treatment or cure of these major diseases.

TRA167 +64 9 377 8129

Were an insight agency. We combine our understanding of human behaviour with intelligent data capability to help our clients navigate uncertainty and answer the big questions they are facing.We do this by putting people at the heart of the organisations we work with through extensive use of research, analytics, strategy, culture and design.If you have a challenge we can help you solve, make sure you get in touch. Offices in Auckland, Melbourne and Sydney

INFOTOOLS, INSIGHTS POWERED BY HARMONI89 +64 9 488 0111

Infotools is an award-winning software and services provider for market research and insight teams. Established in 1990, and with a presence in the US, Europe, and New Zealand, we work with some of the world’s best-known brands, including Coca-Cola, Orange, Samsung, Visa, and Mondelez. Our powerful cloud-based software platform, Harmoni, is purpose-built for market research data. Harmoni is a true data-to-decision-making solution from data processing to analysis, reporting, visualization, dashboards, distribution, and data alerts. With three decades of experience partnering with corporate insights teams, we have data experts who can help you with insights discovery, analysis, visualization and reporting. We dont do data collection – but once you have your data, we can help you see it differently and make it easy for you to find and share compelling insights that inspire decision-makers to take action.

SCION452 +64 3 363 0910

Scion is the leading New Zealand Crown Research Institute in the areas of:• Sustainable forest management and tree improvement. • Forestry biosecurity, risk management and mitigation. • Wood processing, wood-related bioenergy, waste streams and other biomaterials. • Forestry and forestry-based ecosystem services to inform land-use decision making.Scion collaborates with other research providers and end-users to develop:• Land-based biosecurity, soil and freshwater management. • Climate change adaptation and mitigation. • Indigenous forestry. • Industrial biotechnology and high-value manufacturing.

NEURA (NEUROSCIENCE RESEARCH AUSTRALIA)259 +61 2 9399 1000

The focus of NeuRA’s work has always been on neuroscience. Our research portfolio includes both clinical and laboratory research into neurological, psychiatric and psychological disorders.Unlike many of our other organs and systems, our brain and nervous system and the disorders that affect them, are still very much a mystery. Our goal is to determine the causes of these diseases and develop treatments and cures.Our research portfolio includes both clinical and laboratory research organised into five themes:Ageing & Neurodegeneration: Alzheimer’s disease, frontotemporal dementia and other dementias, Parkinson’s disease, Motor Neurone Disease, ageing research in indigenous populations, stroke rehabilitationBrain Structure & Function: brain mapping for research and clinical use, on-site MRI scanning, assessment of dyslexia and binge drinking in teenagersNeural Injury: spinal cord injury, assessment and prevention of road trauma in childrenMental Illness: schizophrenia, bipolar disorder, depression and autism Sensation, Movement, Balance & Falls: human movement, fatigue, sleep apnoea, balance and vision, neural control of muscles, falls in older adults, chronic pain NeuRA houses several specialist research facilities, including the Sydney Brain Bank and Genetic Repositories Australia. As one of the largest independent centres of research on the brain and nervous system in Australia NeuRA is recognised as an international leader in research. Our neuroscientists, clinicians and research leaders relate laboratory-based research to clinical research involving patients to ensure that our discoveries are translated into health benefits for people as soon as possible. “Our vision is to prevent and cure disease and disability of the brain and nervous system through leadership, excellence and innovation in neuroscience research.”

Top Market Research Companies in New-Zealand

Factors Contributing to Growth and Success:

The market research industry in New Zealand has been driven by a range of factors, including the government's focus on innovation, technological advancements, and changing consumer behavior. The government has launched several initiatives to promote innovation and entrepreneurship, such as the Innovation Partnership and the Callaghan Innovation Fund. These initiatives have encouraged businesses to invest in research and development, leading to the development of new products and services.

Additionally, the growth of digital technology has transformed the market research landscape in New Zealand. Social media platforms, search engines, and other digital tools have made it easier for businesses to collect and analyze data on consumer behavior, allowing them to make more informed decisions.

Industry Growth and Comparison:

The market research industry in New Zealand has experienced steady growth over the past decade, with the number of market research services increasing by 9% between 2012 and 2022. The industry's revenue has also grown steadily, with a 4.2% increase in 2022. However, the industry experienced a decline in revenue in 2020 due to the COVID-19 pandemic, with revenue decreasing by 6.5%.

Key Trends:

Technological disruptions are playing a significant role in shaping the market research industry in New Zealand. The rise of digital technology has led to the development of new research methodologies, such as online surveys and social media listening. These methods are more efficient and cost-effective, allowing businesses to collect and analyze data more quickly and accurately.

Another trend that is emerging is the focus on sustainability and ethical research practices. Consumers are becoming increasingly aware of the impact of market research on privacy and data security, and businesses are responding by adopting more transparent and ethical research practices.

Challenges:

The market research industry in New Zealand faces several challenges, including the ongoing impact of the COVID-19 pandemic, increasing competition, and changing consumer behavior. Additionally, there is a growing concern about data privacy and the ethical use of consumer data, which could impact the industry's ability to collect and analyze data.

Future Outlook:

Despite these challenges, the market research industry in New Zealand is expected to continue its growth trajectory in the coming years. The government's focus on innovation and technology, coupled with the growing demand for digital research services, is expected to drive growth in the industry. Additionally, the industry is likely to benefit from the increasing focus on sustainability and ethical research practices, which is shaping consumer behavior.

Conclusion:

The market research industry is a critical part of the New Zealand economy, providing businesses with valuable insights into consumer behavior and market trends. The industry has experienced significant growth in recent years, driven by government initiatives, technological advancements, and changing consumer behavior. However, the industry also faces several challenges, including the ongoing impact of the COVID-19 pandemic and increasing competition. To stay competitive and relevant, market researchers must embrace emerging trends, such as digital research methods, sustainability, and ethical research practices. Additionally, the industry must address concerns around data privacy and the ethical use of consumer data, ensuring that research practices are transparent and aligned with consumer expectations.

In addition to the trends mentioned above, several other factors are likely to shape the market research industry's future in New Zealand. One such factor is the increasing importance of big data and artificial intelligence (AI). With more businesses using data analytics and AI to analyze consumer behavior, market researchers must adapt their research methodologies to account for these technologies.

Another factor that could impact the industry's future is the growing importance of sustainability and social responsibility. Consumers are becoming increasingly conscious of their environmental impact and are demanding that businesses operate in an environmentally and socially responsible manner. Market researchers must incorporate sustainability messaging into their research practices and ensure that their practices align with consumer values.

The ongoing impact of the COVID-19 pandemic is also likely to shape the market research industry's future in New Zealand. With more consumers working from home and shifting their purchasing habits online, market researchers must adapt their research methodologies to account for these changes in consumer behavior.

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By Melissa Goh
Published on 25 May 2023