Top Market Research Companies in Philippines

The market research industry in the Philippines has undergone significant growth and transformation in recent years. In this article, we examine the key factors contributing to the industry's success, along with the challenges and trends that will shape its future. We will explore key statistics from 2022, including GDP and employment figures, the factors driving the growth of various sectors, and the impact of technological disruptions on the industry.

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CompanyHeadcountContactDescriptionDecision Maker
BLACKBOX113 +65 6323 1351

Blackbox is Southeast Asia’s leading decision intelligence provider, delivering decision science solutions and community-wide perspectives on contemporary problems and challenges. As a sophisticated provider of data insights, we work closely with businesses, governments, regulators, and non-profit organisations.We monitor emerging trends both regionally and globally with the main aim of signalling potential changes of significance before they occur. For over 20 years, we have gathered data, constructed advanced analytical approaches, and developed a deep understanding of Asia and its diverse people.As the region transforms once again in the 2020s, Blackbox can give you a front-row seat to all you need to know and help make your decisions the right ones.Make Decisions That Matter.For more information, please visit us at http://www.blackbox.com.sg

DATASPRING INC.82 +65 9795 0961

Connect with targeted consumers through dataSpring’s suite of Asian online and mobile samples and one-stop market research solutions. We provide high-quality online and mobile samples in Asia, survey software tools, and data collection operations. Headquartered in Japan, we have offices around the world to serve our global clients. With our 24/7 operations hub in Manila, we’re uniquely able to manage projects around the clock and support our clients with each step of the research process. The company has offices in Los Angeles, Tokyo, Shanghai, Seoul, Singapore, and Manila.

DYNATA4,175 +65 6521 2805

Dynata is the world’s largest first-party data company for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific. Learn more at www.dynata.com.

INTERNATIONAL RICE RESEARCH INSTITUTE1,733 +63 2 8580 5699

Established in 1960, IRRI is among the largest non-profit agricultural research centers in Asia, with headquarters in the Philippines and offices in 14 other nations. We are supported by donors and partners around the globe. Our mission is to reduce poverty and hunger, improve the health of rice farmers and consumers, and ensure that rice production is environmentally sustainable.Follow us on Facebook (facebook.com/IRRI.ricenews), Twitter (twitter.com/irri), and Instagram (instagram.com/irri) for the latest updates and innovations on rice.

RAKUTEN INSIGHT186 +65 6735 1987

For over 25 years, Rakuten Insight Global has been at the forefront of consumer market research data collection. By combining our first-party data with the highest levels of quality assurance processes, Rakuten Insight Global has remained our clients’ trusted research partner for Asia, US & Beyond. Our proprietary, double opt-in online panels have been developed throughout 12 major Asian markets & the US. All of the panels are managed by dedicated local support teams and meet the highest industry standards. The Rakuten Insight Global team offers 24-hour coverage from 11 worldwide locations, providing exceptional service for 500+ clients across the globe.Rakuten Insight Global is tasked with leveraging the first-party membership assets of the Rakuten Group for market research purposes. Having access to such a diverse and unique group of research participants allows Rakuten Insight to remain at the forefront of online research.

HORIBA SCIENTIFIC0 +65 6745 8155

HORIBA Scientific, part of HORIBA, headquartered in Japan, provides an extensive array of instruments and solutions for applications across a broad range of scientific R&D and QC measurements. HORIBA Scientific is a world leader in OEM Spectroscopy, elemental analysis, fluorescence (including the PTI brand), forensics, GDS, ICP, particle characterization, Raman, spectroscopic ellipsometry, sulphur-in-oil and water quality measurements as well as XRF. Our instruments are found in universities and industries around the world. Proven quality and trusted performance have established widespread confidence in the HORIBA Brand. Since 1819, prominent absorbed brands include Jobin Yvon, Glen Spectra, IBH, SPEX, Instruments S.A, ISA, Dilor, Sofie, SLM, Genoptics, Beta Scientific and Photon Technology International. By combining the strengths of the research, development, applications, sales, service and support organizations of all, HORIBA Scientific offers researchers the best products and solutions while expanding our superior service and support with a truly global network. The HORIBA Scientific segment is part of the HORIBA Group, which provides an extensive array of instruments and systems for applications ranging from automotive R&D, process and environmental monitoring, in-vitro medical diagnostics, semiconductor manufacturing and metrology.

IPSOS16,465 +65 6501 9861

In our world of rapid change, the need for reliable information to make confident decisions has never been greater.At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.So that our clients can act faster, smarter and bolder.Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SUREFirst listed on the Paris Stock Exchange: July 1, 1999Total revenues in 2019: 2,003.3 million eurosPresence in 90 marketsFull-time employees: 18,000+Clients around the world: 5,000+43 million interviews conducted per year, of which 23 million onlineFind out more about Ipsos at www.ipsos.comFollow us on Twitter: @Ipsos

MINTEL1,575 +65 6653 3600

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.So what goes into the market intelligence mix?MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.

CSIRO6,719 +61 3 9545 2176

Shape tomorrow, shape your career.Work on innovative, exciting projects with global implications. By directly working on science and engineering projects that deliver, or in a crucial support role you can make a positive impact on the future. Foster your science or engineering skills through internal mentoring, external education and community outreach. At CSIRO you will work at a point of intersection between different disciplines for an organisation that brings together government, research organisations, universities and industry.Take advantage of initiatives that promote flexibility so you can achieve big things while still enjoying a balanced life.Develop your career - develop your life.

SRI INTERNATIONAL2,315 +65 6709 0005

SRI International is a nonprofit, independent research institute serving government and industry. We work on some of the world’s most important problems, collaborating across technical disciplines to spark new ideas and solutions. Our research and innovations have led to new industries and products that impact people’s lives every day—from the computer mouse and interactive computing to medical ultrasound, autonomous robots, natural language processing, and much more.Working with government and industry partners, SRI brings its innovations to the marketplace through technology licensing, spin-off ventures, and new product solutions. More information is available at www.sri.com. Read our blog: https://medium.com/dishLike us on Facebook: https://facebook.com/sri.intlFollow us on Twitter: https://twitter.com/SRI_IntlSubscribe to our YouTube: https://youtube.com/user/innovationSRI

MILKEN INSTITUTE493 +65 6636 2507

The Milken Institute is a nonprofit, nonpartisan think tank focused on accelerating measurable progress on the path to a meaningful life. The Milken Institute provides equal employment opportunities to all employees and qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, disability, or status as a veteran.Every person at the Milken Institute is treated with respect, supported with resources and training, and exposed to a broad range of experiences. We foster a space for growth with opportunities to share knowledge and passion with both clients and colleagues. We are committed to building a diverse workforce and creating an inclusive environment where people can thrive. Our leadership is committed to diversity and inclusion, and fostering a culture that creates opportunities for everyone.BENEFITSHealth Care Plan (Medical, Dental & Vision)Retirement Plan - 403b (5%)Life Insurance (Basic, Voluntary & AD&D)Paid Time Off (Vacation, Sick & Public Holidays)Family Leave (Maternity & Paternity)Short Term & Long Term DisabilityFlexible Spending Account (FSAs)Training & Development:LinkedIn Learning –over 10,000 classes offered, self-guided.Mentor ProgramWellness Resources:Employee Assistance ProgramCALM app membershipYogaWorks (discount)Gym (Santa Monica)ADDITIONAL PERKSCoffee Chats with the President – informal opportunity to chat with the President.All Staff Meetings – employees from our 3 US offices and international locations come together for a 2-day retreat (Every 18 months).Opportunity to travel (both international and domestic) for various events, including our All Staff meeting.Prime office locations: Santa Monica office is 4-blocks from the Pacific ocean, Washington, DC office is across the street from the White House, New York office is on Madison Ave near Central Park.

TECHSTARS STARTUP WEEKEND552 +65 6735 1987

We have helped educate & inspire over 410K entrepreneurs around the world. We have done over 5,2K events in over 1,475 cities to date.We have thousands of passionate organizers and volunteers that are the driving force in Techstars Startup Weekend’s success.We have helped educate & inspire over 410K entrepreneurs around the world. We have done over 5,2K events in over 1,475 cities to date.We have thousands of passionate organizers and volunteers that are the driving force in Techstars Startup Weekend’s success.

IDC4,854 +65 6226 0330

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC’s Insights businesses provide industry-focused advice for IT buyers in the Financial, Government, Health, Retail, Manufacturing and Energy verticals. IDC is a subsidiary of IDG, the worlds leading technology media, research, and events company. . To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

A*STAR - AGENCY FOR SCIENCE, TECHNOLOGY AND RESEARCH6,308 +65 1800 777 0354

About the Agency for Science, Technology and Research (A*STAR)The Agency for Science, Technology and Research (A*STAR) is Singapores lead public sector agency that spearheads economic oriented research to advance scientific discovery and develop innovative technology. Through open innovation, we collaborate with our partners in both the public and private sectors to benefit society. As a Science and Technology Organisation, A*STAR bridges the gap between academia and industry. Our research creates economic growth and jobs for Singapore, and enhances lives by contributing to societal benefits such as improving outcomes in healthcare, urban living, and sustainability. We play a key role in nurturing and developing a diversity of talent and leaders in our Agency and research entities, the wider research community and industry. A*STAR’s R&D activities span biomedical sciences and physical sciences and engineering, with research entities primarily located in Biopolis and Fusionopolis. For ongoing news, visit www.a-star.edu.sg.

EUROMONITOR INTERNATIONAL2,285 +65 6324 1855

Euromonitor International is the worlds leading independent provider of strategic market research. With a global network of analysts and market research on every key trend and driver, Euromonitors market research reports empower organisations and brands of all sizes with strategic data, analysis, and consumer trends in a single, affordable resource.Learn more at www.euromonitor.com.

IDC ASIA/PACIFIC119 +65 6226 0330

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. 30 years of industry experience, local presence in 16 markets, and 243 analysts on-the-ground: THATS the IDC advantageTo learn more about IDC Asia/Pacific, please visit www.idc.com/ap. Follow IDC Asia/Pacific on Twitter at www.twitter.com/IDCAP.

IPSOS IN SINGAPORE50 +65 6501 9861

Ipsos is a leading global market research company with presence in 89 countries and operates with more than 17,000 employees. The essence of what we do is help our clients listen to what their audiences are saying, understand what they are thinking and anticipate what they have in mind. We know how best to determine and measure their views and opinions.But we go beyond delivering data. We analyse it, put it in context, and then let our clients know how they can best translate this understanding into efficient and effective policies, market innovations, communications strategies, and marketing initiatives.By delivering intelligence that will let you make the right decisions, at the right time, we at Ipsos are here to help you navigate a changing world.In Singapore, Ipsos has had a presence since 1995. Our clients appreciate our ability to offer global expertise combined with deep understanding of the Asian markets. In 2017, we retained our Silver award in the annual Marketing Magazines Agency of the Year Awards.

AQ SERVICES INTERNATIONAL105 +65 6223 8208

AQ Services International is about changing the world of customer service, through our mission: Driving Front line Performance. Founded in 2001, AQ has over 19 years of experience. During this time, we have developed the right set of tools and expertise allowing us to customize solutions for different businesses. We have grown into a multicultural company with global reach and local roots and serve clients across the full spectrum of the service industry on all continents. Measure-We help companies like yours grow by providing actionable insights into your front line. We specialize in mystery shopping and audits to help you understand each part of your business process, and pinpoint performance breakdowns related to your customers or business.Act-We go beyond providing insights, and use data to provide actionable solutions. Based on your companies insights, we create a personalized action plan to address your toughest business challenges. Through state of the art technology and customizable improvement tools, we take action where needed.Improve-At AQ Services, we make our actions count. Our services have shown to result in higher customer & employee satisfaction, more effective & positive coaching options, reduction of operational downtime, an increase in KPIs and much more. In us, you will find willing partners who are as passionate about your business - from front line to bottom line, from your products and services to your customers - as you are.Office Locations: Singapore | Kuala Lumpur | The Hague | Shanghai

INTEL LABS2,202 +65 6213 1000

See what it means to be on the vanguard of research in computer science, academic and industry collaboration, and a leader in visionary thinking about technology, the sciences, society, and culture. Intel Labs, the research arm of Intel Corporation, is inventing tomorrows technology to make our lives easier, more enjoyable and more productive.

IPSOS INTERACTIVE SERVICES743 +65 6501 9861

Ipsos Interactive Services is a part of Ipsos group, global market and public opinion research company which delivers information and analysis that makes our complex world easier and faster to navigate, and inspires our clients to make smarter decisions.Since 2000, Ipsos Interactive Services is a fully global company with regional hubs, satellites and local footprint all over in Ipsos group. Recently, the company has over 2,000 passionate online and mobile experts worldwide, from whom 1000+ only in Romania HUB (Bucharest, Brasov & Iasi).Our companys mission is to deliver industry leading research on a wide range of international projects for the Ipsos researchers and Ipsos end clients, everywhere, using the most complete range of techniques possible Online-Mobile and Offline at the highest levels of quality, security, speed and cost efficiency. Joining Ipsos offers you the opportunity to become part of an innovative, international Group that leads its markets. Ipsos has a strong presence in 90 countries, 18.000 employees and more than 5000 clients worldwide. A passionately company with curious experts that not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed & substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE. So what’s in it for you, as an IIS employee? Learning Opportunities, Flexible Benefits, Customized Career Path, Rewarding Program, Fun & Wellness Events, and much more.We empower you to make a difference. Be Sure. Go further. Act smarter!

Top Market Research Companies in Philippines

Key Statistics from 2022 – A Snapshot of Growth and Employment

The sector contributed 0.2% to the country's GDP, amounting to approximately $875 million, and provided employment for over 20,000 professionals, representing 0.1% of the total workforce.

Factors Contributing to the Growth and Success of the Market Research Industry

Government Initiatives

The Philippine government has implemented various initiatives aimed at fostering a favorable business environment, contributing to the growth and success of the market research industry. For instance, the Ease of Doing Business Act, enacted in 2018, simplified business processes and reduced bureaucratic hurdles for both local and foreign businesses.

Increasing Demand for Data-Driven Decision Making

The growing demand for data-driven decision-making across industries has driven the growth of the market research industry in the Philippines. As businesses recognize the importance of market insights in formulating strategies and achieving a competitive edge, they have increased their investment in market research services.

Digital Transformation

The rapid digital transformation in the Philippines has created new opportunities for the market research industry. The proliferation of digital platforms and the increasing availability of data have enabled market researchers to develop innovative methodologies and offer more comprehensive insights to clients.

Industry Growth and Year-on-Year Comparison

Quantitative Research

Quantitative research, which focuses on statistical analysis of data, experienced steady growth in 2022. The increased availability of data and the rising demand for data-driven insights have contributed to the growth of this segment within the market research industry.

Qualitative Research

Qualitative research, which emphasizes the exploration of consumer perceptions and motivations, also saw growth in 2022. As businesses increasingly recognize the value of understanding consumer behavior to develop effective marketing strategies, the demand for qualitative research services has risen.

Syndicated Research

Syndicated research, which provides off-the-shelf reports on various industries, experienced significant growth in 2022. The cost-effectiveness and efficiency of syndicated research have attracted businesses looking for quick insights into specific market segments or trends.

Key Trends – Technological Disruptions and Their Impact on Market Research

Big Data and Advanced Analytics

The advent of big data and advanced analytics tools has revolutionized the market research industry. These technologies enable researchers to analyze large volumes of data, identify patterns, and generate actionable insights, resulting in more accurate and comprehensive market analyses.

Artificial Intelligence (AI) and Machine Learning

AI and machine learning have emerged as transformative forces in the market research industry. These technologies have the potential to automate various research processes, such as data collection and analysis, allowing researchers to focus on strategic tasks and generate more in-depth insights.

Online and Mobile Research

The widespread adoption of online and mobile platforms has had a significant impact on the market research industry. These platforms have enabled researchers to reach a wider audience and collect real-time data, resulting in more accurate and up-to-date market insights. Additionally, the use of mobile devices has facilitated the growth of location-based research and in-the-moment data collection, further enhancing the industry's capabilities.

Challenges

Despite the impressive growth of the market research industry in the Philippines, it faces several challenges, including:

Maintaining Data Quality and Integrity

As the volume of data available for analysis increases, ensuring data quality and integrity becomes a critical concern for the industry. Researchers must develop rigorous methodologies and data validation techniques to maintain the accuracy and reliability of their insights.

Balancing Data Privacy and Research Objectives

As data-driven research becomes increasingly important, businesses must strike a balance between leveraging customer data to derive insights and respecting individual privacy. Compliance with data protection regulations, such as the Philippine Data Privacy Act, is crucial for maintaining consumer trust and avoiding potential legal ramifications.

Talent Development and Retention

The market research industry faces the challenge of attracting and retaining skilled professionals in the face of growing competition from other industries. To address this issue, businesses must invest in talent development initiatives, such as training programs and mentorship schemes, to ensure that their employees possess the necessary skills and expertise.

Future Outlook

The market research industry in the Philippines is poised for continued growth, driven by the ongoing digital transformation, increasing demand for data-driven decision-making, and supportive government initiatives. To maintain this momentum and overcome challenges, the industry must embrace innovation, invest in talent development, and adapt to the evolving needs of its clients.

Conclusion

In conclusion, the Philippine market research industry has demonstrated remarkable resilience and adaptability in the face of various challenges. Its continued success will depend on its ability to harness the power of emerging technologies, develop rigorous and innovative research methodologies, and maintain a deep understanding of the evolving needs and preferences of its clients. By doing so, the industry will not only contribute to the country's economic growth but also play a critical role in shaping the future of market research in the Philippines.

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By Melissa Goh
Published on 29 May 2023