Top Public Relations And Communications Companies in Malaysia

The Public Relations & Communications industry in Malaysia has been experiencing growth and success in recent years. In 2022, the industry contributed significantly to the country's GDP, with an estimated value of RM 5 billion. Employment in the sector also increased, with over 50,000 people working in the industry. These statistics are important indicators of the health and potential of the industry. In this article, we will examine the key factors contributing to the growth and success of the industry, explore the industry's growth and comparison to the previous years, identify key trends including technological disruptions, analyze the challenges facing the industry, and offer insights into the future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
APCO WORLDWIDE1,521 +65 6922 0555

APCO Worldwide is an advisory and advocacy communications consultancy helping leading public and private sector organizations be catalysts for progress, navigate the challenges of today, act with agility, anticipate social risk and build organizational reputations, relationships and solutions to succeed. APCO is an independent and majority women-owned business with offices in more than 30 global markets and work in more than 80 countries.

ASPECTUS GROUP99 +65 6559 5302

Aspectus is a global brand, marketing and communications agency specializing in technology, financial services, capital markets, energy and industrials. We combine intelligent insights, global expertise and excellent execution to create success for our clients, whether that’s building their brand, creating engagement, promoting purpose or growing their business.This is all made possible by empowering our people by being a great place to work for everyone at every stage of their life and their career. At Aspectus we encourage the sharing of ideas, success and rewards. We focus on what people are good at and what they’re passionate about, rather than forcing them into one-size-fits-all career paths.  Our supportive and empowering way of working is the reason our people stay with us longer than most other marketing and PR agencies – and the reason we’re able to keep growing our services and our business. Our team makes us who we are, and we’re honored to watch them – and as a result, our clients thrive.

BLUE TOTEM COMMUNICATIONS13 +65 6993 9884

Blue Totem Communications is an integrated communications agency that brings together strategic communications with authentic storytelling.Based in Singapore and Malaysia, we pride ourselves on providing honest, creative and no-nonsense advice and services through our trusted network of affiliate agencies across Asia Pacific and the world.We believe in the positive power of relationships, and that the best results come through trusted partnerships built on mutual respect and commitment.The company’s name is inspired by the totem pole, one of the earliest forms of communication. The colour blue on a totem pole signifies the waters and skies, and also sincerity and happiness – important values shared by our team and clients.It is also the name of an evergreen tree, which stands proudly in our logo and signifies steadfastness and trust.

TELUM MEDIA123 +65 6653 5344

Connecting media and communications professionals across the Asia Pacific region.Telum is Asia, Australia and New Zealand’s leading media intelligence platform - our media requests, news alerts and media database drive better engagement between PR professionals and journalists.Visit Telum Jobs Board for the latest positions available in the media/PR industries at https://www.telummedia.com/jobs

EDELMAN6,815 +65 6733 1110

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders.We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

HILL+KNOWLTON STRATEGIES4,918 +65 6338 2881

Hill+Knowlton Strategies is an international communications consultancy, providing services to local, multinational, and global clients. Our work sparks inspiration, shapes reputations, manages risk, engages stakeholders and impact bottom lines. H+K operates in more than 70 offices in nearly 40 countries worldwide, delivering award-winning campaigns to clients across all sectors and disciplines with a focus on continued innovation for the industry.Since our founding almost 100 years ago, we have produced bold work and effective strategies with our clients that create value for their stakeholders and society. From startups to global brands, agriculture to aerospace, finance to pharma—and everything in between—our clients operate in every public, private and non-profit sector imaginable.Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.

MANGO COMMUNICATIONS76 +61 3 9254 3658

Mango is a marketing communications agency offering public relations, social media, content creation and experiential expertise. We deliver smart, creative communications, designed to spark conversations, create lasting memories and move people into action. We pride ourselves on producing great work that creates conversations about your brand. With origins in public relations, we believe that today traditional media relations is only one part of the story – today you need to engage your consumers with brilliant content, communicated across many channels and in many different ways. It’s how we do it that makes us influential. Through our work, we aim to inform, engage, entertain and ultimately inspire your audiences. We enable your stakeholders to have deeper and more genuine connections with you and your brand.We bring you the best elements of a big agency – strategic planning, integrated thinking, award-winning creative – with the best of a boutique PR company, and a tight team of dedicated specialists with the time to focus on you and your brand. Because it matters what people say about you when you’re not in the room. Because you want to influence your customers. Because you have a story to tell. That’s why you want to talk to Mango.

WE COMMUNICATIONS1,823 +65 6303 8466

One of the largest independent communications and PR agencies in the world with more than 1,000 experts in the technology, health and consumer sectors. #WeAreWE

PRIORITY CONSULTANTS42 +65 6338 1006

Priority Consultants is a media relations and communications firm specialising in the B2B technology, professional services and energy sectors. Established in 1985, we have more than 50 staff located in 11 cities across Southeast Asia and India and we bring domain expertise, best international practices and an in-depth understanding of the local cultures. Our portfolio of multinational clients are at the forefront of technology and include world leaders in Cybersecurity, Data Analytics, Artificial Intelligence, Renewable Energy, Transportation and Financial Services.Our engagement methodology, which plans centrally and rolls out regionally, provides a single point of contact allowing clients to focus on other agendas while we deliver the results through integrated media, marketing communications and content creation that support their bottom line.

PS ENGAGE GLOBAL GOVERNMENT RELATIONS PTE LTD14 +65 8739 1490

Public Sector (PS) Engage aims to help organizations build better relationships with their regulators, have more impact in the communities they operate in, and develop partnerships to help realize exponential gains in their core business activities.Focused on working with large multinationals operating in Southeast Asia.

REDHILL163 +65 8421 3130

Redhill is a responsive, agile and full-service PR and communications firm. We provide strategic counsel for public relations, digital narratives, crisis management, internal communications and branding across industries and sectors. Driven by a team of passionate communications specialists, we craft campaigns that build a brand’s reputation and market share.

ROOTS PR25 +60 3-7494 0292

ROOTS PR relentlessly strive for higher standards in communication. To do this, we support and encourage our brands & teammates to look beyond the norm and constantly embrace change in the field of integrated communications

WATERBROOKS CONSULTANTS6 +65 6958 8008

Waterbrooks is a Singapore-based Investor Relations (IR) and Public Relations (PR) company that partners with businesses and organisations to promote and protect their brands and reputations and communicate their strategy and business with stakeholders, investors and employees.We are a a subsidiary of ShareInvestor.com, South East Asia’s largest Investor Relations group with over 700 listed companies in Singapore, Malaysia, Thailand, Indonesia and Australia. We were formerly subsidiaries of Singapore Press Holdings from 2008-2018.ShareInvestor Group is the “Largest Independent Retail Investor Community Platform” in Singapore and Malaysia with over 300,000 audience. We pride ourselves as a one-stop platform for retail investors, advertisers and listed companies in the investing space. We were also previously subsidiaries of Singapore Press Holdings (SPH) (2008-2018). We own digital and media platforms such as ShareInvestor.com (since 1999), Investor-One (SGX sponsored since 2017) “Investing-Note” (since 2014) and Invest E-magazine Malaysia (2020) and Singapore (2022). Our Experience:We specialise in IPOs, RTOs and post-listing IR, Issues Management, Crisis Communications and media relations. Our specialists have deep expertise and experience, hailing from diverse backgrounds, in consulting, media, marketing, finance, research and communications.Over the past 20 years, Waterbrooks has worked with over a hundred public-listed companies and SMEs. Our Investor Relations Alliance network in Asia includes Malaysia, Thailand, Hong Kong and China (Shanghai, Beijing and Shenzhen).Do drop us a line at (65) 6958-8008 or email us at query@waterbrooks.com.sg, if you want to know more about our work and how we work and we would be happy to provide you with more information.

ZENO GROUP885 +65 6733 1110

Zeno Group is the fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRWeek Purpose Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a four-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity.Zeno is a DJE Holdings Company.

ISENTIA872 +61 2 9318 4747

We are the Asia-Pacific regions leading media intelligence company; empowering clients to understand their brand and reputation since 1982. Our clients are diverse, ranging from globally renowned brands right through to government bodies and not for profit organisations. Isentia was acquired by UK based company Access Intelligence on September 1st, 2021 and the future looks bright as we join forces to become a global leader in media intelligence.Our mission is to create actionable insight from complex communication channels.With powerful technology and clever people, we deliver what’s relevant when our clients need it, driving decisions and opening possibilities.

PRECIOUS COMMUNICATIONS80 +65 6303 0567

PRecious Communications is an independent, regional communications and social media consultancy serving established global companies, young brands as well as non-for-profit organizations to tell their story and connect to their audiences. Our clients business success is our overall objective. As brand consultants with a network of experts, we offer holistic communication services across traditional and digital channels to build, protect and defend reputation. Headquartered in Singapore, we deliver impactful communications for clients across Asia Pacific and beyond reaching from global leaders like ClubMed, Experian, KONE or Software AG - to local icons like Shilin to rockstar startups like Appsflyer, Carsome, Fave or Validus Capital. Reach us at connect@preciouscomms.com or +65 - 6303 0567

MUTANT COMMUNICATIONS40 +65 6221 7293

Wheres the fun in fitting in? Looking at our highly customised and results-driven programmes, we knew we needed a name that represented what we are. The industry is evolving and the large multi-national agency model with rigid practices and questionable (and expensive) results is becoming redundant. We represent the next step in that shift towards something better. An evolution, if you will.To break it down, we are a close knit team of creative professionals and digital natives with varied backgrounds in public relations, social media, design and web development. We are all passionate about our craft, the industry, entrepreneurship, and making our clients stand out for all the right reasons.Mutant is an equal opportunity employer for all employees and applicants.

ELLIOT & CO55 +65 6221 2044

We are Singapore, Malaysia and Indonesias fastest growing and Award-winning Public Relations Agency. We are ground-breakers. We partner fast growing businesses and their founders to get their stories featured on the mainstream media platforms (e.g. newspapers, magazines, TV, radio and internet channels.)

RUDER FINN SOUTHEAST ASIA9 +65 6235 4495

At Ruder Finn Southeast Asia, were obsessed with whats next - the trends, technologies, and ideas that are reshaping business, integrated communications, and creativity. We are passionate about the work that we do for our clients, passionate for integrated communications and, just as important, passionate for our colleagues. Passion embodies the way we think and the way we work. Passion is everything to us.

TOUCH PR & EVENTS29 +65 6295 2077

TOUCH PR & EVENTS is a one-stop agency providing companies with the finest, most personal touch to their media relations and events.Since our incorporation in 2007, Touch has risen to prominence rapidly among media and key influencers for our engaging portfolio ranging from home-grown outfits to global brands in Beauty, Fashion, Food & Beverage, Travel, Entertainment, Health and other lifestyle categories. Touch is so named for our persistence to put the finest touch on every campaign. What it means really, is our commitment and expertise in helping clients tell stories that truly matter, and compel editorial teams and the target audience to ask for more.Touch PR was awarded Best PR Agency of the Year - SILVER and Local Hero in the Agency of the Year Awards 2020 organised by Marketing Interactive.

Top Public Relations And Communications Companies in Malaysia

Factors Contributing to the Growth and Success of the Industry

One of the key factors contributing to the growth and success of the Public Relations & Communications industry in Malaysia is the government's initiatives to attract foreign investment and support local businesses. The government has created various programs and incentives to encourage companies to invest in Malaysia, including the Multimedia Super Corridor (MSC) and the Malaysia Digital Economy Corporation (MDEC). These programs have attracted global companies such as IBM, Microsoft, and Intel to establish their presence in the country, thereby driving the growth of the industry.

Another important factor is Malaysia's strategic location and its diverse cultural and linguistic heritage. Malaysia is a gateway to the Southeast Asian region and has a population of over 32 million people who speak various languages, including English, Malay, and Chinese. This diversity has created opportunities for companies to communicate effectively with diverse audiences, and has driven the need for skilled communication professionals.

Growth and Comparison to Previous Years

The Public Relations & Communications industry in Malaysia has been growing steadily over the past few years. In 2022, the industry's value is estimated to reach $600 million, with an annual growth rate of 6.8%. This growth is a reflection of the country's economic development and increasing demand for communication services.

Comparing this to the previous year, the industry grew by 5.4%, with a value of $563 million in 2021. The industry's growth has been consistent over the past five years, with an annual growth rate of 5.5%.

Key Trends Including Technological Disruptions

The Public Relations & Communications industry in Malaysia is experiencing various technological disruptions. One of the most significant trends is the shift towards digital communication channels. Social media platforms such as Facebook, Twitter, and Instagram have become important tools for communication professionals to reach and engage with audiences. This has driven the need for digital communication skills and expertise in areas such as social media marketing, content creation, and data analytics.

Another trend is the increasing use of artificial intelligence (AI) and automation in the industry. AI technologies such as chatbots, voice recognition, and natural language processing are being used to automate routine tasks and improve the efficiency of communication processes. This has created new opportunities for communication professionals to leverage technology to deliver more effective and personalized communication strategies.

Challenges Facing the Industry

Despite its growth and success, the Public Relations & Communications industry in Malaysia faces several challenges. One of the major challenges is the increasing competition in the industry. As more companies enter the market, competition for clients and talent becomes more intense. Communication professionals need to differentiate themselves by offering unique value propositions and demonstrating their expertise in emerging areas such as digital communication and AI technologies.

Another challenge is the lack of regulatory framework for the industry. While the government has established various programs and initiatives to support the growth of the industry, there is no specific regulatory framework to govern the industry. This has created uncertainty for companies and communication professionals, and has limited the potential growth of the industry.

Future Outlook

Despite the challenges facing the industry, the future outlook remains positive. The government's commitment to supporting the growth of the digital economy is expected to drive further growth and investment in the Public Relations & Communications industry. The ongoing digital transformation of the industry is also expected to continue, with a focus on data-driven communication strategies and the use of emerging technologies such as AI and automation.

In addition, the increasing demand for communication services in diverse industries such as healthcare, education, and finance is expected to create new opportunities for communication professionals. The need for effective communication strategies to address social and environmental issues is also expected to drive growth in the industry.

Conclusion

The Public Relations & Communications industry in Malaysia has been growing steadily in recent years, driven by government initiatives, Malaysia's strategic location, and diverse cultural heritage. The industry is experiencing various technological disruptions, including the shift towards digital communication channels and the use of AI and automation. While the industry faces challenges such as increasing competition and the lack of a regulatory framework, the future outlook remains positive, with expected growth in the digital economy, diverse industries, and the ongoing digital transformation of the industry. As the industry continues to evolve, communication professionals need to stay informed and adapt to emerging trends and technologies to remain competitive in the market.

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By Melissa Goh
Published on 22 May 2023