Top Public Relations And Communications Companies in Thailand

The Public Relations (PR) and Communications industry in Thailand has experienced significant growth, driven by the nation's expanding economy and a growing need for effective communication strategies. This article provides an in-depth analysis of the industry, including key statistics from 2022, factors contributing to its growth and success, government initiatives, comparisons to previous years, technological disruptions, challenges, and the future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
GHC ASIA53 +65 800 616 7097

About GHC AsiaGHC Asia is a leading regional PR agency with offices in Hong Kong, China, Singapore and an international network of partners. The Agency was launched in 1997 in Hong Kong and has been operating in Asia for over 20 years with a strong footprint in Greater China. Our on-the-ground teams approach everything with collaborative effort across PR, Digital and Content. We span the lifestyle and corporate sectors, with an influential reputation in hospitality, travel, tourism, F&B, luxury and property. Our team of 60 integrated PR and Marketing professionals are passionate about our areas of specialism, all the time delivering strategic, results driven campaigns for our clients. GHC Asia is accredited by the Council of Public Relations Firms of Hong Kong (CPRFHK) www.cprfhk.org For more information please visit www.ghcasia.com

VERO213 +66 2 256 9355

ABOUT VEROVero is an award-winning communications consultancy advising some of the world’s leading brands, corporations, and non-profit organizations across Southeast Asia.Vero designs integrated marketing and communications strategies that resonate within the region’s digital ecosystems and fast-growing economies.With offices in Indonesia, Myanmar, the Philippines, Thailand, and Vietnam, Vero is a team of approximately 150 PR, social, digital, influence, and creative professionals.Winner of PRovoke 2021 Southeast Asia Consultancy of the Year Award, Vero has a distinctive approach to earned media, putting digital technology at the core of its business and championing stories of progress.Vero regularly produces research papers examining relationships between brands and audiences, digital trends, and emerging cultural impact. Vero produces playbooks for brands on topics such as but not limited to management of disinformation threats, and the media ecosystem of esports.

APCO WORLDWIDE1,521 +65 6922 0555

APCO Worldwide is an advisory and advocacy communications consultancy helping leading public and private sector organizations be catalysts for progress, navigate the challenges of today, act with agility, anticipate social risk and build organizational reputations, relationships and solutions to succeed. APCO is an independent and majority women-owned business with offices in more than 30 global markets and work in more than 80 countries.

TELUM MEDIA123 +65 6653 5344

Connecting media and communications professionals across the Asia Pacific region.Telum is Asia, Australia and New Zealand’s leading media intelligence platform - our media requests, news alerts and media database drive better engagement between PR professionals and journalists.Visit Telum Jobs Board for the latest positions available in the media/PR industries at https://www.telummedia.com/jobs

EDELMAN6,815 +65 6733 1110

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders.We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

HILL+KNOWLTON STRATEGIES4,918 +65 6338 2881

Hill+Knowlton Strategies is an international communications consultancy, providing services to local, multinational, and global clients. Our work sparks inspiration, shapes reputations, manages risk, engages stakeholders and impact bottom lines. H+K operates in more than 70 offices in nearly 40 countries worldwide, delivering award-winning campaigns to clients across all sectors and disciplines with a focus on continued innovation for the industry.Since our founding almost 100 years ago, we have produced bold work and effective strategies with our clients that create value for their stakeholders and society. From startups to global brands, agriculture to aerospace, finance to pharma—and everything in between—our clients operate in every public, private and non-profit sector imaginable.Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.

WE COMMUNICATIONS1,823 +65 6303 8466

One of the largest independent communications and PR agencies in the world with more than 1,000 experts in the technology, health and consumer sectors. #WeAreWE

YELL ADVERTISING BANGKOK57 +66 2 114 7734

Our mission is to create the best communication solution service for our customer

PRIORITY CONSULTANTS42 +65 6338 1006

Priority Consultants is a media relations and communications firm specialising in the B2B technology, professional services and energy sectors. Established in 1985, we have more than 50 staff located in 11 cities across Southeast Asia and India and we bring domain expertise, best international practices and an in-depth understanding of the local cultures. Our portfolio of multinational clients are at the forefront of technology and include world leaders in Cybersecurity, Data Analytics, Artificial Intelligence, Renewable Energy, Transportation and Financial Services.Our engagement methodology, which plans centrally and rolls out regionally, provides a single point of contact allowing clients to focus on other agendas while we deliver the results through integrated media, marketing communications and content creation that support their bottom line.

PS ENGAGE GLOBAL GOVERNMENT RELATIONS PTE LTD14 +65 8739 1490

Public Sector (PS) Engage aims to help organizations build better relationships with their regulators, have more impact in the communities they operate in, and develop partnerships to help realize exponential gains in their core business activities.Focused on working with large multinationals operating in Southeast Asia.

REDHILL163 +65 8421 3130

Redhill is a responsive, agile and full-service PR and communications firm. We provide strategic counsel for public relations, digital narratives, crisis management, internal communications and branding across industries and sectors. Driven by a team of passionate communications specialists, we craft campaigns that build a brand’s reputation and market share.

RICE128 +65 3157 5685

RICE is an independent strategic communications consultancy that helps brands and organisations turn influence into results. Since 2009, we have helped some of the world’s largest companies tell their stories and reach their business objectives through effective, cross-channel communications.We provide a range of solutions from media and analyst relations and crisis management to digital strategy and creative development. Entrepreneurial and resourceful, we have offices in Myanmar and Hong Kong, while anchoring our operations from our headquarters in Singapore.LAB360, our business unit with independent digital marketing consultancy AKIN, aims to help brands design, integrate and innovate marketing and communications for business growth across Asia. Find out more at www.lab360.asiaReach us at connect@ricecomms.com or connect@lab360.asia.

SPARK COMMUNICATIONS50 +66 2 653 2717

Spark Communications is an innovative and independent Bangkok-based public relations company with an honest and direct approach, and a primary aim to serve clients with the highest possible standards.Utilizing a blend of Asian and Western market expertise, we seek partnerships of trust and cooperation, and a promise to deliver beyond the expected parameters of our business relationship.We offer every client a programme of customised, integrated services designed to meet their specific marketing goals, by blending the right combination of strategic insight, creative spark and execution for every campaign.At Spark Communication, we aim to produce identifiable, significant and realistic results for our clients, because we know our reputation is ultimately built on their success.Utilizing a blend of Asian and Western market expertise, we seek partnerships of trust and cooperation, and a promise to deliver beyond the expected parameters of our business relationship. We offer every client a programme of customised, integrated services designed to meet their specific marketing goals, by blending the right combination of strategic insight, creative spark and execution for every campaign. At Spark Communication, we aim to produce identifiable, significant and realistic results for our clients, because we know our reputation is ultimately built on their success.

MANIFESTE3 +65 6696 6641

We focus on catalytic solutions for resource mobilisation, governance, healthcare policy & advocacy, capacity building and communications. We are able to devise strategies to raise awareness, mobilize resources and maximize the impact of social causes in low resource settings. The company is based in Singapore and serves the Asia-Pacific region.

ISENTIA872 +61 2 9318 4747

We are the Asia-Pacific regions leading media intelligence company; empowering clients to understand their brand and reputation since 1982. Our clients are diverse, ranging from globally renowned brands right through to government bodies and not for profit organisations. Isentia was acquired by UK based company Access Intelligence on September 1st, 2021 and the future looks bright as we join forces to become a global leader in media intelligence.Our mission is to create actionable insight from complex communication channels.With powerful technology and clever people, we deliver what’s relevant when our clients need it, driving decisions and opening possibilities.

BALDWIN BOYLE GROUP64 +61 3 9055 1184

Today, stakeholders and society are applying increased levels of scrutiny to how companies behave and operate. This scrutiny has highlighted social capital as critical to business success.Social capital is the stock of goodwill that supports or impedes business strategy. It helps your business earn public trust, protect reputation, and preserve its license to operate. It is not an image.Our approach is deeply rooted in analysis and insights. We help you understand your social context alongside your stakeholders and then connect meaningfully on topics that matter with the people who matter.We are a leader in strategic communications throughout Asia-Pacific. For more than 40 years we have been trusted advisors to boards and senior executives of some of the regions most successful businesses and organisations.We work globally across multiple countries, time zones, languages and cultures.

GRAYLING635 +65 6671 7600

We are Grayling, the worlds local communications agency.With 32 offices around the world, plus an extensive affiliate network, we get closer to the insights, influencers, cultures and communities to create advantage for our clients.

PRECIOUS COMMUNICATIONS80 +65 6303 0567

PRecious Communications is an independent, regional communications and social media consultancy serving established global companies, young brands as well as non-for-profit organizations to tell their story and connect to their audiences. Our clients business success is our overall objective. As brand consultants with a network of experts, we offer holistic communication services across traditional and digital channels to build, protect and defend reputation. Headquartered in Singapore, we deliver impactful communications for clients across Asia Pacific and beyond reaching from global leaders like ClubMed, Experian, KONE or Software AG - to local icons like Shilin to rockstar startups like Appsflyer, Carsome, Fave or Validus Capital. Reach us at connect@preciouscomms.com or +65 - 6303 0567

MIDAS-PR21 +66 2 318 3323

Midas PR is one of Thailands leading PR agencies offering a complete range of award-winning communications services, including traditional PR, crisis communications, event management, influencer campaigns, digital communications, content development and design. With a global management team and strong local execution, Midas has helped international and regional clients to deliver successful branding and PR activities for more than 14 years. Thanks to our diverse team we offer the most complete PR solution in town. At Midas we can take on a variety of tasks including PR, Events, Social Media and Graphic Design without having to outsource any work. Doing it all in-house lets us ensure high quality and meet even the most exacting standards.We provide every one of our clients with bold, tailor-made communication strategies and deliver results that always exceed expectations. We believe in transparency, attention to detail, and truly understanding your needs and aspirations.Our services:PR, Event Management, Branding, Design and Production, Website design, SEO/SEM, Social Media Strategy, Online Presence, Media Relations, Copywriting, Sponsorship Sourcing, Networking, Charity, etc.Midas PR - Makes YOU stand outYou can find more information here:www.midas-pr.comwww.facebook.com/MIDASgoldentouchwww.twitter.com/MidasPRbangkok

TOUCH PR & EVENTS29 +65 6295 2077

TOUCH PR & EVENTS is a one-stop agency providing companies with the finest, most personal touch to their media relations and events.Since our incorporation in 2007, Touch has risen to prominence rapidly among media and key influencers for our engaging portfolio ranging from home-grown outfits to global brands in Beauty, Fashion, Food & Beverage, Travel, Entertainment, Health and other lifestyle categories. Touch is so named for our persistence to put the finest touch on every campaign. What it means really, is our commitment and expertise in helping clients tell stories that truly matter, and compel editorial teams and the target audience to ask for more.Touch PR was awarded Best PR Agency of the Year - SILVER and Local Hero in the Agency of the Year Awards 2020 organised by Marketing Interactive.

Top Public Relations And Communications Companies in Thailand

Key Statistics from 2022: GDP and Employment

In 2022, Thailand's GDP reached $546.6 billion, showcasing a 3.8% growth compared to the previous year. The PR and Communications industry contributed approximately 0.5% to the GDP, with a market size of around $2.73 billion. The industry has seen steady growth in recent years, reflecting its increasing importance in the Thai economy.

Employment in the PR and Communications industry surpassed 50,000 professionals in 2022. This figure represents a 5.1% increase compared to 2021, highlighting the industry's growing significance in terms of job creation and career opportunities.

Factors Contributing to Growth and Success

Several factors have contributed to the growth and success of the PR and Communications industry in Thailand:

Economic Expansion:

As Thailand's economy continues to grow, businesses and organizations require effective PR and communication strategies to create brand awareness, engage stakeholders, and manage their reputations.

Digital Transformation:

The widespread adoption of digital technologies has increased the demand for PR and communications professionals who can navigate the ever-evolving digital landscape and leverage social media platforms for effective communication.

Political Environment:

Thailand's political landscape has created a need for crisis communication and reputation management services, with businesses and organizations seeking to mitigate risks and maintain positive public relations.

Internationalization:

As Thai businesses expand their global presence, there is a growing demand for PR and communication services that can bridge cultural gaps and engage diverse audiences.

Government Initiatives:

The Thai government has taken several steps to support the growth of the PR and Communications industry:

Digital Economy Promotion:

The government's "Thailand 4.0" economic model emphasizes the importance of the digital economy and encourages businesses to adopt digital technologies, increasing the demand for digital PR and communications services.

Tourism Promotion:

The government's focus on tourism as a key economic driver has generated opportunities for PR and communications professionals to promote Thailand as a tourist destination and support the growth of the hospitality sector.

Support for SMEs:

The Thai government has implemented various initiatives to support small and medium-sized enterprises (SMEs), indirectly fostering the demand for PR and communications services as these businesses seek to establish and expand their market presence.

Industry Growth and Comparison to Previous Years

The PR and Communications industry in Thailand has experienced consistent growth over the past five years, with a compound annual growth rate (CAGR) of approximately 7.1% from 2018 to 2022. This growth rate surpasses the overall economy's growth rate, indicating the increasing importance of PR and communication services in Thailand's economic development.

Key Trends: Technological Disruptions

Technological advancements have had a significant impact on the PR and Communications industry, including:

The rise of social media:

Social media platforms have become essential tools for PR and communication professionals, enabling them to engage with audiences in real-time, monitor brand sentiment, and track the effectiveness of their campaigns.

Big data and analytics:

The growing availability of data has allowed PR and communication professionals to leverage analytics for targeted campaigns, sentiment analysis, and trend forecasting.

Artificial intelligence (AI) and automation Artificial intelligence (AI) and automation:

AI-driven technologies have transformed the PR and Communications industry by automating repetitive tasks, such as social media management and press release distribution, allowing professionals to focus on strategic planning and creative execution.

Influencer marketing:

The rise of influencer marketing has created new opportunities for PR and communications professionals to collaborate with social media influencers and leverage their reach and credibility to promote brands and products.

Challenges

The PR and Communications industry in Thailand faces several challenges that must be addressed to ensure continued growth and success:

Talent development:

There is a need to invest in education and training programs to equip PR and communications professionals with the necessary skills to adapt to the changing industry landscape and embrace new technologies.

Ethical considerations:

The increasing use of digital technologies and social media in PR and communications raises ethical concerns related to transparency, misinformation, and privacy. Industry professionals must adhere to ethical guidelines and best practices to maintain credibility and trust.

Measurement and evaluation:

Demonstrating the return on investment (ROI) of PR and communications initiatives remains a challenge, particularly in the digital realm. The industry must adopt standardized measurement and evaluation frameworks to quantify the impact of campaigns and justify budget allocations.

Future Outlook

The PR and Communications industry in Thailand is expected to continue its growth trajectory, driven by the nation's economic development, digital transformation, and increasing demand for strategic communication services. However, the industry must address the challenges posed by technological disruptions and ethical concerns to ensure its long-term success.

Conclusion

In conclusion, the Public Relations and Communications industry in Thailand has witnessed significant growth in recent years, driven by the country's economic expansion, digital transformation, and government initiatives. Technological disruptions have both presented opportunities and posed challenges for the industry. By addressing these challenges and embracing technological advancements, the PR and Communications industry in Thailand is well-positioned to continue its growth and play a critical role in the nation's economic development.

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By Melissa Goh
Published on 30 May 2023