The animation industry in Australia has grown significantly in recent years, with the country now recognized as one of the leading animation hubs in the Asia-Pacific region. The industry has experienced steady growth over the past few years, driven by several factors, including government initiatives, technological advancements, and growing demand for high-quality animated content. In this article, we will examine the key trends, challenges, and future outlooks for the animation industry in Australia.
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MINING EQUIPMENT MAINTENANCE
18
+61 7 4930 0200 memadmin@mem.net.au
Mining Equipment Maintenance (MEM) is a leading mechanical, fabrication, engineering and electrical service provider to the Central Queensland region, providing services to the mineral resources and processing industries. At MEM, we understand that asset life, reliability and utilisation are critical factors to our customers success. We work closely with our valued clients to fully understand their particular requirements. Importantly, we implement strict quality control measures at every stage to ensure absolute customer satisfaction and confidence. Boasting extensively equipped workshop facilities in Central Queensland and retaining a highly experienced and skilled team, MEM is dedicated to providing clients with excellent, efficient and cost effective services in the following areas of expertise: Design Drafting - Our experienced staff employ cutting edge technologies to deliver accurate, timely and cost effective design solutions Fabrication - MEM is equipped to provide an extens…
GENERO
64
+65 8338 1774 dpt@genero.com
Genero is a creative and production ecosystem, combining a global creative network, end-to-end production platform and an expert team, enabling brands to produce digital content at scale, for less money, faster than ever before. Our end-to-end production platform connects brands with a global network of professional production companies, directors, editors, animators, photographers and other creatives with specialist skills to create best practice content for every channel. With a streamlined workflow to replace inefficient manual processes, our solution augments agency and in-house resources so brands can produce more, for less, for an ever increasing number of platforms. Were lucky enough to work with enterprise brands across all industries including Qatar, Unilever, LOreal, the BBC and Fitbit, and are partners of major platforms including Meta, Google, TikTok, Amazon and Hulu. Genero has offices in London, Rotterdam, New York, San Francisco, São Paulo, Singapore, Melbourne an…
YEPSKETCH
7
+61 425 417 742 info@yepsketch.com
Yepsketch specialises in providing 3D models and BIM objects for all your 3D planning needs. Yepsketch features a library of manufacturer-approved 3D models, textures and BIM content, suitable for professionals including architects, designers, builders, developers, manufacturers and consumers. Register for a free trial account through the Yepsketch website and browse our collection of 3D models today.
BINYAN STUDIOS
122
+61 421 883 788 hello@binyanstudios.com
BINYAN is an Integrated content agency. Creating a sense of place and belonging for the worlds most iconic landmarks. Combining our collective knowledge from 3000+ world class projects, we push the limits to achieve effective multi award winning work. Founded in 2007 with origins in creative innovation and real estate, you can find us in Sydney, Melbourne, Brisbane, New York, London, Dubai and everywhere in between.
LUDA STUDIOS
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+61 1300 798 960 info@ludastudios.com.au
Regarding Renders & Animations, Is Time, Budget & Quality an ongoing challenge? Reach out, 1300 798 960 We love to collaborate and help our clients to succeed by speeding up the process and finding great ways to generate deeper value: How? - 3 Tiers - higher quality - faster timeframes - logical fee structures. Luda Studios services include: - 3D artists impressions - 3D Animation - Property fly-throughs - VR - Virtual Reality, - AR - Augmented Reality, - Apps, iOS & Android. - 360° panoramas for DA, CA, Stakeholders and off-the-plan marketing.
ROTOR STUDIOS
81
+61 2 7200 9300 steve.brann@rotorstudios.com
Rotor Studios is a multi-award winning Creative Technology & Content Agency specialising in computer-generated (CG) content creation, software development, interactive experiences, automotive visualisation & marketing automation, as well as live-action production. Founded in 1998 as a full-service production company, we have over 17 years experience in producing high-end marketing collateral for some of the worlds leading brands. And, were extremely proud that all these years later our biggest clients are still with us. The strength of these partnerships is based on our continual evolution to stay ahead of rapidly advancing technology. We relentlessly pursue and invest in the latest technological innovations, offering a passionate team of specialists across a wide range of skill sets. Our core mantra is Intelligent Content Creation - we create visually stunning and technologically advanced content that resonates with audiences, scales to our clients needs and is adaptable to the…
THE ILLUSTRATION ROOM
8
+61 432 950 648 katie@illustrationroom.com.au
We provide a personalised service to help capture your creative message by combining a background in art direction with a thorough understanding of the techniques and skills of our team of illustrators. We work globally to creatively and skilfully illustrate innovative ideas for commissions across a broad range of industries and commercial platforms including websites, books, editorial, animation, packaging, maps, events, annual reports, logos and marketing.
ACADEMY OF INTERACTIVE ENTERTAINMENT (AIE) RTO 88021
147
+61 1300 709 019 adelaide@aie.edu.au
The Academy of Interactive Entertainment (AIE) is Australias most awarded 3D animation, game design and visual FX educator. Created as a non-profit organisation to grow the creative digital sector, AIE pioneered the development of specialist game qualifications and continues to innovate through industry partnerships and dynamic teaching. AIE courses are practical, career-focused and delivered by industry experienced teachers in a seriously fun and creatively-demanding studio environment.
PLASTIC WAX
87
+61 2 9648 5175 info@plasticwax.com
We are Plastic Wax - an animation studio specializing in pre-rendered and in-engine animation, visual effects, motion capture, compositing, and more. For 25 years we have worked with some of the worlds most beloved properties, won over 40 international awards, and built a team of over 130 incredibly talented artists. And were only getting started.
CREATIVA
45
+61 3 9999 1333 hello@creativa.com.au
Were a creative tech company, merging new media and technology to craft captivating narratives. Through innovation, we redefine storytelling, blurring boundaries and igniting imaginations. Our team of experts specialises in crafting exceptional video production and animation services. We offer a wide range of traditional and interactive content creation services that are sure to captivate your audience. Experience our diverse range of services, from traditional film productions to dynamic 2D and 3D animations, immersive experiences, and 3DA advertising. With our cutting-edge technology, such as AR, VR, 360°, interactive, and personalised video, we have the power to turn mundane tales into extraordinary, immersive adventures. Experience the ultimate blend of both the digital and physical worlds with our compelling content that resonates and engages on a whole new level. Our mission is to seamlessly blend the real and the imagined, leaving audiences spellbound.
SAE INSTITUTE AUSTRALIA
204
+65 8241 5310 (blank)
SAE is one of the worlds leading creative media institutes, with over 50 campuses located in over 20 countries. In Australia, SAE delivers government-approved higher education, including certificates, diplomas, Bachelors degrees, and postgraduate courses, to more than 3,000 students across the following disciplines: animation, audio, creative industries, film, design, games and music. We operate campuses in Brisbane, Byron Bay, Sydney, Melbourne, Adelaide, and Perth. Founded in Sydney in 1976 to provide quality, industry-focused audio education options for aspiring musicians and producers, SAE has evolved to become the educator of choice for aspiring creatives around the world. In 2011, SAE was acquired by leading global educator, Navitas; an S&P / ASX Top 100 company providing education programs and services to more than 80,000 learners in 31 countries.
EXPO CENTRIC
31
+61 1300 397 647 info@expocentric.com.au
We are a leading full-service experiential agency. We create high-impact experiences that break through the clutter of everything competing for your visitors attention. We turn our clients messages into soaring structures and immersive multimedia, into compelling visions and touching moments. As a full-service experiential agency, we offer integrated marketing strategies, design consultation, custom design and construction, total graphics production, multimedia, all animations, and storage facilities. We manage every aspect of experiential activations in a way that saves time and money. Our Services Include: Integrated Marketing Campaigns Custom Exhibition Stand Design & Construction Point Of Sale Displays Retail & Commercial Activations Event Management Content Creation Graphic Design Promotional Material, Merchandising and Staff Uniforms Event Staffing Interactive Brand Experiences Road Shows Sampling & Promotions Project Management & Logistics
CREATIVE KIWI ANIMATIONS
7
+61 481 863 523 andy@creativekiwi.com.au
Creative Kiwi is a fully integrated video production house based in Sydney, with a focus on original, bespoke video animation and content development. Our team of creative professionals have spent over a decade creating compelling videos for our diverse clientele. The brainchild of two friends, ably supported by a team of creative, technical and marketing professionals, Creative Kiwi specialises in bringing clever ideas to life. We employ vivid storytelling, creative design and digital animations to convey your message through engaging videos.
ACADEMY OF INTERACTIVE TECHNOLOGY
69
+61 2 9211 8399 info@ait.edu.au
AIT offer specialist industry-based Bachelors and Diplomas in 2D Animation, 3D Animation, Film, Game Design, Mobile App Development & IT. Our students learn in a relaxed and close-knit atmosphere, where personal attention is given to their educational experience. The campus environment is friendly and multicultural, making newcomers feel at home straight away. AITs highest aim is to create job-ready graduates through industry relevant and flexible courses, practical teaching methods, industry interactions and personalised attention. Our learning environment remains centred on the care of each student and on service excellence. Intakes: February, May, September RTO: 90511 I CRICOS: 02155J I PRV12005
STRUBER
62
+61 1300 319 166 connect@struber.com.au
Struber leaves a Bright Impact on the people and places benefiting from the billions of dollars invested in Australian infrastructure. Our professional services consultancy offers infrastructure lifecycle services to public and private sectors with government and contractor clients across transport, precincts, development, engineering, defence, renewable energy, health, water, disaster recovery, and social infrastructure. We bring the best talent in the market to deliver sustainable legacies through services including stakeholder engagement, facilitation and workshops, research, tendering, social license, supply chain participation, creative and branding, change and culture management, digital tools, strategy and policy, independent advice and audits, and more.
RISING SUN PICTURES
527
+65 6731 1677 rspdxb@rsp.ae
ABOUT RISING SUN PICTURES (RSP) Over the past two decades, RSP has been delighting and inspiring audiences worldwide, by creating some of Hollywoods most memorable screen moments. Its Adelaide studio is home to more than 200 exceptional crew who enjoy the advantage of its head office being located in one of the worlds most liveable cities. Its sterling reputation cemented by its creative leadership has made it a trusted partner for studios and filmmakers worldwide. Focusing on producing only the highest quality and innovative solutions, RSP has an extremely flexible, custom pipeline, which allows the company to scale up quickly and adjust its workflow to meet the needs of clients and audiences demand for evermore spectacular visuals. RSP is dedicated to developing the next generation of VFX artists through its unique accredited training program, delivered in partnership with the UniSA. #RSPVFX OUR CULTURE RSP is a collective of like-minded individuals who are passionate ab…
FLOODSLICER
47
+61 2 8244 1027 mail@floodslicer.com.au
FloodSlicer is Australias premier 3D rendering and animation company and a world leader in pre-built visualisations. We make exhilarating, market-defining iconography. A multi-disciplinary team of professionals brings to every project a unique combination of architectural expertise, cutting-edge technology, and pioneering artistry that invests our visual style with depth and authenticity.
FIN DESIGN + EFFECTS
156
+65 8262 2212 chris@findesign.com.au
Fin is an Australian Visual Effects company with studios in Sydney, Melbourne, Singapore, Shanghai and Los Angeles. Established in 2001, Fin is home to Australasias most highly awarded, close-knit team of VFX artists, designers and producers. Our collective experience allows us to approach all projects with an individual tailored approach. At the forefront of the converging digital landscape, our unique flexibility is matched with a passion and energy to foster creative partnerships and collaborate with clients. Our creative team is supported by a diverse, approachable collection of talented producers with vast experience across all facets of digital production and content creation. They work closely with our artists and clients on each and every project as we believe that this is a proven formula for delivering outstanding results.
ACADEMY OF INTERACTIVE ENTERTAINMENT
189
+61 1300 709 019 adelaide@aie.edu.au
The Academy of Interactive Entertainment (AIE) is Australias most awarded 3D animation, game design and visual FX educator. Created as a non-profit organisation to grow the creative digital sector, AIE pioneered the development of specialist game qualifications and continues to innovate through industry partnerships and dynamic teaching. AIE courses are practical, career-focused and delivered by industry experienced teachers in a seriously fun and creatively-demanding studio environment. AIE is the current ACT Small Registered Training Organisation of the Year and National Finalist for the Australian Small Training Provider of the Year Award.
ACADEMY OF INTERACTIVE ENTERTAINMENT (AIE) RTO 88021
147
+61 1300 709 019 adelaide@aie.edu.au
The Academy of Interactive Entertainment (AIE) is Australias most awarded 3D animation, game design and visual FX educator. Created as a non-profit organisation to grow the creative digital sector, AIE pioneered the development of specialist game qualifications and continues to innovate through industry partnerships and dynamic teaching. AIE courses are practical, career-focused and delivered by industry experienced teachers in a seriously fun and creatively-demanding studio environment.
Top Animation Companies in Australia
Factors Contributing to Industry Growth
One of the primary factors contributing to the growth of the animation industry in Australia is the government's support for the creative industries. The government has implemented several initiatives aimed at promoting and supporting the growth of the animation industry, including the establishment of the Australian Screen Production Incentive, which provides financial incentives for film and television production in the country.
Another factor contributing to the growth of the industry is the increasing demand for animated content. The rise of streaming services such as Netflix and Disney+ has led to an increased demand for high-quality animated content, creating new opportunities for Australian animation studios.
Industry Growth and Comparison:
The animation industry in Australia is a significant contributor to the country's economy, generating over $500 million in revenue annually. According to IBISWorld, the industry has grown at a rate of 2.8% over the past five years, and it is expected to continue growing at a similar pace over the next five years. The industry employs over 5,000 people across the country, and this number is expected to increase as the industry continues to grow.
Key Trends:
One of the most significant trends in the animation industry is the increasing use of technology. Advancements in technology have made it possible for animation studios to produce high-quality content more efficiently and at a lower cost. Motion capture technology, for example, has revolutionized the animation industry, allowing animators to capture realistic human movements and apply them to digital characters.
Another trend in the animation industry is the growing demand for diversity and representation. Many studios are now actively seeking to create content that is more diverse and inclusive, reflecting the diverse audiences they serve.
Challenges:
One of the biggest challenges facing the animation industry in Australia is competition from other countries. The Asia-Pacific region, in particular, is a significant competitor, with countries such as South Korea and Japan having established animation industries.
Despite the growth and potential of the animation industry in Australia, there are still challenges that need to be addressed. One of the main challenges is the issue of funding. The cost of producing high-quality animated content can be expensive, and many smaller studios struggle to secure funding for their projects. This has led to a concentration of resources and talent in larger studios, limiting opportunities for smaller studios and independent animators.
Another challenge is the shortage of skilled animators in Australia. With the growth of the industry, there is an increasing demand for skilled animators, but there are not enough trained professionals to meet this demand. This has led to a reliance on foreign talent and a need for increased investment in education and training programs to develop local talent.
Lastly, the increasing pressure to produce content at a faster pace. The demand for animated content has increased significantly, and studios are under pressure to produce high-quality content within tight deadlines.
Future Outlook:
The future outlook for the animation industry in Australia is positive, with the industry expected to continue growing in the coming years. The rise of streaming services and the increasing demand for animated content are likely to drive growth in the industry. The development of new technologies is also expected to play a significant role in the industry's future growth, with advancements in motion capture and virtual reality technologies creating new opportunities for animation studios.
Conclusion:
In conclusion, the animation industry in Australia is a vital sector of the country's creative economy. The industry has experienced steady growth over the past few years, driven by government initiatives, technological advancements, and growing demand for high-quality animated content. While the industry faces several challenges, including competition from other countries and pressure to produce content at a faster pace, the future outlook is positive. With the right investments and policies in place, the animation industry in Australia has the potential to become a global leader in animation production, driving economic growth for the country.
In addition to the growth in the gaming industry, another key trend in the animation industry is the increasing demand for animated content in the film and television sector. With the rise of streaming platforms and the shift in consumer behavior towards on-demand content, there has been a surge in the production of animated films and series. The success of Australian animated films such as "Happy Feet" and "Blinky Bill" has contributed to the growth of the industry in Australia.
Despite the challenges facing the industry, such as funding and talent shortages, the future outlook is positive. The industry is expected to continue to grow and innovate, with a focus on high-quality content and creativity. By investing in education and training programs and supporting smaller studios and independent animators, the animation industry in Australia can continue to thrive and make significant contributions to the global animation market.
