Top Augmented Reality And Virtual Reality Companies in Australia

The AR VR industry in Australia has been growing rapidly in recent years, driven by the increasing demand for immersive experiences and the adoption of AR and VR technologies in various industries. In 2022, the industry generated $2.8 billion in revenue and employed over 11,000 professionals, contributing significantly to the country's GDP. This article explores the factors contributing to the growth and success of the AR VR industry in Australia, key trends, challenges, and future outlook.

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CompanyHeadcountContactDescriptionDecision Maker
BILUE73 +61 1300 310 081
hello@bilue.com.au

Were a team of researchers, designers, engineers, architects, innovators and change makers. For over ten years we have worked with some of Australia’s biggest brands, delivering innovative experiences on both mobile and the latest in emerging technology. We combine Design, Technology and Talent to drive business growth. We specialise in: ✅ Experience Design ✅ Mobile Apps ✅ Cloud Engineering ✅ Web Development ✅ Enterprise Apps ✅ Smart TV With offices in both Sydney and Melbourne, Bilue is driven by its mission to mobilise millions of people. We strive for technical excellence, but we thrive on human connection. We support one another to challenge ourselves and our clients in the pursuit of continuous improvement. We’re welcoming, fun and we value the experience and knowledge of our mates. To thank our employees for the value they bring to our business, we offer a wide range of benefits including workplace flexibility, a generous annual training budget, additional leave f…

STRUBER62 +61 1300 319 166
connect@struber.com.au

Struber leaves a Bright Impact on the people and places benefiting from the billions of dollars invested in Australian infrastructure. Our professional services consultancy offers infrastructure lifecycle services to public and private sectors with government and contractor clients across transport, precincts, development, engineering, defence, renewable energy, health, water, disaster recovery, and social infrastructure. We bring the best talent in the market to deliver sustainable legacies through services including stakeholder engagement, facilitation and workshops, research, tendering, social license, supply chain participation, creative and branding, change and culture management, digital tools, strategy and policy, independent advice and audits, and more.

LAKEBA176 +61 1300 656 705
info@lakeba.com

Lakeba engineers future technologies that accelerate businesses towards a better tomorrow. Our portfolio consists of 15 businesses and their specialist technologies. Twelve are being built, three have already exited. By conceiving these businesses and their technologies from the ground up, creating their operational models and commercialising them into mature revenue and profit-generating businesses. Founded in 2013 and awarded Microsoft Gold Partnership status in 2018, The Financial Times recognised Lakeba as an Asia Pacific High Growth Company for two years in 2020 and 2021. Lakeba’s also ranked as one of Australia’s Fastest-Growing Companies. We develop our technologies from our headquarters in Sydney, Australia. Supported by our offices in India, Italy, the UK and the US. With a team of 160 specialists in capital funding, coding, financial management, marketing, operations, public relations, risk management and, of course, technology.

ROTOR STUDIOS81 +61 2 7200 9300
steve.brann@rotorstudios.com

Rotor Studios is a multi-award winning Creative Technology & Content Agency specialising in computer-generated (CG) content creation, software development, interactive experiences, automotive visualisation & marketing automation, as well as live-action production. Founded in 1998 as a full-service production company, we have over 17 years experience in producing high-end marketing collateral for some of the world’s leading brands. And, we’re extremely proud that all these years later our biggest clients are still with us. The strength of these partnerships is based on our continual evolution to stay ahead of rapidly advancing technology. We relentlessly pursue and invest in the latest technological innovations, offering a passionate team of specialists across a wide range of skill sets. Our core mantra is Intelligent Content Creation - we create visually stunning and technologically advanced content that resonates with audiences, scales to our clients needs and is adaptable to the…

ART PROCESSORS106 +61 3 9663 1266
hello@artprocessors.net

Art Processors is a global experiential design and technology company. We partner with cultural and tourism organisations to invent new realities of human experience. We offer specialist interactive media and exhibition design services that set a new standard for immersive storytelling, alongside a technology platform that makes it easy to deliver, benchmark and continually improve experiences. Art Processors began in 2011 with a mission: to change the way a museum could look and feel at the Museum of Old and New Art (Mona). We sought to democratise the experience; to create new ways of storytelling, no wall labels or scholarly rhetoric. When we started out, the technology we needed didn’t exist, so we invented it. Ten years on, we’re still inventing—dreaming up new ways of storytelling, adding new ways of doing things to our technology platform, and forging new partnerships. Understanding and continually exploring the unification of experiential design and technology is critical …

XREALITY GROUP22 +61 2 9042 4500
info@xrgroup.com.au

XRG specialises in building and operating Virtual Reality, Augment Reality and Physical Simulation for the Enterprise, Defence and Consumer Leisure markets. Using technology we create experiences without the physical limitations found in the real world. xRG portfolio includes Indoor Skydiving facilities, Virtual Reality (VR) and Augmented Reality (AR) entertainment, training, and production. 2014 iFLY Downunder (Sydney) opened 2016 iFLY Gold Coast opened 2016 iFLY Perth opened (sold 2019) 2019 FREAK Penrith opened 2020 FREAK Gold Coast opened 2020 FREAK Bondi opened 2021 Red Cartel acquired 2021 Operator Tactical Solutions launched 2021 Rebrand from Indoor Skydive Australia Group to xReality Group iFLY Indoor Skydiving Our indoor skydiving facilities are built with superior technology provided by the worlds leading Vertical Wind Tunnel manufacturer, SkyVenture. These facilities allow human flight within a safe environment are currently used by tourists, enthusiasts and military thro…

REAL RESPONSE39 +61 1300 744 980
support@realresponse.com.au

Real Response is an award-winning Australian company that helps prepare organisations to deal with the reality of emergency situations. A team of specialists with real world experience who focus on real outcomes not just compliance. More information found at www.realresponse.com.au. Real Response is a registered training organisation (RTO - 45022).

GGC CRANES, RIGGING AND SCAFFOLDING11 +61 409 880 359
info@ggcscaffolding.com.au

GGC Cranes Rigging and Scaffolding, is one of Australias leading suppliers of Scaffolding, Rigging, Crane, Encapsulation, and Labour Hire for large Industrial and Commercial applications. GGC are recognised by our clients and industry peers for excellence in innovative engineered solutions and delivery, solving challenging construction problems with a focus on critical social and economic infrastructure. We are positioned strategically Australia wide to deliver large volume, complex projects in the most remote parts of Australia. We have locations in Geelong, Adelaide, Darwin, and Brisbane. GGC has an extensive management team, along with a highly skilled, highly trained, advanced scaffolding and rigging professionals. GGC is committed to safe work practices, and we guarantee our services. We pride ourselves on our safety record. GGC have an in-house design and engineering team developing 2D, 3D and virtual reality drawings to ensure your access is fit for purpose. GGC offer…

YEPSKETCH7 +61 425 417 742
info@yepsketch.com

Yepsketch specialises in providing 3D models and BIM objects for all your 3D planning needs. Yepsketch features a library of manufacturer-approved 3D models, textures and BIM content, suitable for professionals including architects, designers, builders, developers, manufacturers and consumers. Register for a free trial account through the Yepsketch website and browse our collection of 3D models today.

ELSNER TECHNOLOGIES PTY LTD2 +61 2 6100 4040
support@elsner.com

We are a full service Digital Agency based out in Carrington Street, Sydney. Our collateral is our client’s faith in our 24×7, 100% Customised and inclusive technical solutions, mounting to 100% track record year after year. An expert team of Certified Google, Magento and ISO developers are ready for your perusal to solve all aspects of any technology solutions which you may seek out for. We would love to be a part of your Growth Strategy with our strong focus on Emerging Technologies and Digital Solutions of over 14 long years.

LUDA STUDIOS0 +61 1300 798 960
info@ludastudios.com.au

Regarding Renders & Animations, Is Time, Budget & Quality an ongoing challenge? Reach out, 1300 798 960 We love to collaborate and help our clients to succeed by speeding up the process and finding great ways to generate deeper value: How? - 3 Tiers - higher quality - faster timeframes - logical fee structures. Luda Studios’ services include: - 3D artists impressions - 3D Animation - Property fly-throughs - VR - Virtual Reality, - AR - Augmented Reality, - Apps, iOS & Android. - 360° panoramas for DA, CA, Stakeholders and off-the-plan marketing.

ASPECT STUDIOS221
admin@aspect-studios.com

ASPECT Studios is an international design practice, built from a global team of landscape architects, urban designers, architects, wayfinding specialists, strategists, and graphic designers. We approach each project by examining the social, cultural, economic, historical and ecological context that underpins it. Our people are dexterous, creative, technically adept, and serious about designing places that benefit people and the natural world. This focus has seen us create some of the most memorable public realm and natural spaces in Australia and abroad. We are defined by an energised and creative approach, tempered by over 25 years experience in delivering and curating significant projects. Over that time, we have established studios in Adelaide, Brisbane, Dubai, Guangzhou, Ho Chi Minh City, London, Melbourne, Perth, Sydney and Shanghai. With this integrated approach, we possess the skills and resources to define globally defining design projects.

DIUS121 +61 3 9008 5400

It’s our ability to help clients navigate the new that continues to set us apart. We specialise in using emerging technology to solve difficult problems, get new ideas to market or disrupt traditional business models. We leverage the cloud so we can focus on improving how our clients interact with their customers. We’re leaders in digital, data and devices with specialist expertise in discovery and design. Sometimes we work under the hood, connecting multiple systems to create a single customer view. Other times we make a more visible impact by building new products or enabling new ways for our clients to interact with their customers. We’re focused on building the right thing. To define and design a solution that will be embraced by consumers, we leverage product thinking to balance customer experience and technology. Starting small, we get new ideas to market quickly and if we find something that isn’t providing value, we change, tune or remove it.

EPIGROUP47 +61 1300 414 313

Epigroup is a Fremantle-based company making work health and safety easy, innovative and engaging. We support businesses through a variety of services including professional consulting, face-to-face training, on-demand recruitment and creative digital learning experiences. Whether you need to hire a team of pros for a shut down, consult an expert to audit your site, or build an immersive virtual reality training experience, well take the hard work and guesswork out of your project.

THE DESIGN TECHNOLOGY COMPANY27 +61 3 9036 3662
enquiries@designtechco.com.au

The Design Technology Company provides a low risk, easy to engage, scalability option for mechanical design teams. Our literacy with design technologies makes us an essential part of any engineering project. Our 20+ mechanical designers have deep Computer Aided Design (CAD) experience that is enhanced by a team with a broad understanding of the currently available design technologies. These include laser scanning, photogrammetry, cloud based collaboration for CAD, virtual reality (VR) and augmented reality (AR). Typically our full-time-permanent designers are engaged by our clients to integrate into their teams for part of their project duration. This provides our clients with additional CAD capacity. While we are integrated into their team we are able to draw on our broader teams knowledge to ensure our clients are getting the most value possible from their CAD models.

GUSH GLOBAL23 +61 3 8522 6545
info@gushglobal.com

At Gush Global we create innovative, immersive, interactive, and impactful in-store point-of-sale activations for our clients. We are evolving the customer experience by skillfully combining the creative vision of product brands with the expectations and requirements of store retail management. We strive to continually exceed your expectations without breaking your budget. Through tireless research and development, and the integration of cutting-edge technology into our displays, we are able to attract shoppers and seamlessly guide them through the purchasing journey. Located in Melbourne, Australia; Dongguan and Shanghai, China; Ho Chi Minh, Vietnam.

KHEMISTRY45 +61 2 6202 8200
hello@khemistry.com.au

Khemistry is a full service marketing communications agency, integrating creative advertising, brand development, customer research, experience design, and content creation to grow brands and generate positive change. Khemistry is your diverse creative collective designed to create change where conventional thinking cant.

NOMAD97 +61 2 8917 7959
info@nomadagency.com.au

At Nomad, we’re inspired by opportunities to make things better through design and technology. As a creative technology company, we’re a group of designers, makers and thinkers with a focus on connected devices and emerging technologies. For Nomad, “Making things better” is a proposition to deliver Positive Change for community and business through the skills, knowledge and resources in our studio family. Were specialists in Creative Technology and Product Design, using Design Thinking to explore, design and develop innovative digital products that people love to use. Over 10 years old, we’ve been recognised with over 50 local and international accolades for our work including the record volume of AIMIA’s, a few Webby’s, AWARD Pencils and Mobile Agency of the year. Our Design Thinking approach allows us to extend beyond the traditional digital of desktop and mobile. We’ve developed internet enabled cooking appliances and rally cars, virtual rainforests and zoos. We’ve built socia…

REGENT HOMES30 +61 8 8351 2022
admin@regenthomes.com.au

* HIA Multi-Award Winning Home Builder * ‘Envision’ by Regent Homes, 3D & Virtual Reality design * Specialists in Knock Down Rebuild Regent Homes is a proud family run business, building homes for Adelaide families since 1991. We bring together the creative thinking of our designers and the practical experience of our builders and trades, with a completely transparent process, working with you every step of the way. We love the process of crafting a new home with families, making the most of the block and location and delivering a home that is beautiful, functional and completely unique. We believe that building a new home should be fun, immersive and visually stimulating. Our Envision virtual reality experience, allows you to visualise exactly how your new home will look well before construction commences, giving you an enriching experience and helping you make the right design choices for your home.

HOLOVISION26 +61 1300 465 684
info@holovision.com.au

Holovision is a trusted provider of spatial data and digital engineering solutions for various industry sectors across Australia. At Holovision we combine cutting-edge technology with a client-first philosophy. Our collaborative approach to project delivery has allowed us to establish long-standing partnerships with clients, who benefit from a company that consistently exceeds expectations. We then offer a comprehensive evaluation of how digital engineering can assist you in creating a long-lasting competitive edge for your own business. Holovision is for those who demand well-constructed, well-maintained, well-managed facilities. With us, you can rest assured that your project will be handled with the utmost care and precision.

Top Augmented Reality And Virtual Reality Companies in Australia

Factors Contributing to Growth and Success

The Australian government has played a significant role in fostering growth in the AR VR industry. The government launched the National Innovation and Science Agenda in 2015, which included a $1.1 billion innovation package to support research and development in emerging technologies, including AR and VR. The government has also established the SmartSat Cooperative Research Centre, which aims to develop advanced satellite technologies, including AR and VR solutions. These initiatives have led to increased investment in AR and VR projects and research, as well as increased awareness of the potential benefits of AR and VR technologies.

Industry Growth and Comparison to Previous Years:

The AR VR industry in Australia is being driven by a wide range of sectors, including entertainment, education, healthcare, and tourism. The entertainment sector, in particular, has been adopting AR and VR technologies to create immersive gaming and cinematic experiences. The education sector has been implementing AR and VR solutions to enhance learning and engagement, while the healthcare sector has been using AR and VR technologies to improve patient outcomes and reduce costs. The tourism sector has also been adopting AR and VR technologies to create interactive and immersive experiences for visitors.

The AR VR industry in Australia has been growing at an average rate of 30% per year, with revenues reaching $2.8 billion in 2022, up from $1.2 billion in 2017. Employment in the industry has also been steadily increasing, with over 11,000 professionals currently employed, up from 5,000 in 2017. The industry's growth is expected to continue at a similar rate, driven by the increasing adoption of AR and VR technologies and the growing demand for immersive experiences.

Key Trends

Mixed Reality:

The integration of AR and VR technologies to create mixed-reality experiences is emerging as a key trend in the AR VR industry. Mixed reality solutions enable users to interact with virtual and real-world objects, creating immersive and engaging experiences. Mixed reality solutions are being used in various industries, including gaming, education, and healthcare, and are expected to transform the way people interact with the digital world.

Cloud-based AR and VR:

The adoption of cloud-based AR and VR solutions is another key trend in the AR VR industry. Cloud-based solutions enable AR and VR experiences to be accessed on multiple devices and platforms, enabling more widespread adoption and use. Cloud-based solutions also enable real-time collaboration and remote access, making them ideal for enterprise applications.

Challenges

High Cost:

The high cost of AR and VR devices and solutions is a significant challenge for the industry. The high cost of devices and solutions has limited their adoption and use, particularly in industries with limited budgets, such as education and healthcare. The industry will need to focus on developing cost-effective solutions that can increase the adoption of AR and VR technologies.

Content Creation:

The lack of quality content is another challenge for the AR VR industry. The creation of high-quality content is essential for the adoption and use of AR and VR technologies, and the industry will need to focus on developing content that is engaging and immersive. The industry will also need to collaborate with content creators and other stakeholders to develop standards and guidelines for content creation.

Future Outlook

The AR VR industry in Australia is expected to continue its growth trajectory in the coming years, driven by the increasing adoption of AR and VR technologies and the growing demand for immersive experiences. The COVID-19 pandemic has further accelerated the adoption of AR and VR technologies as businesses and governments seek to provide remote and virtual experiences in a rapidly changing environment.

The Australian government has recognized the importance of AR and VR technologies and is expected to continue investing in initiatives to support the industry's growth. The government has committed to investing $1.5 billion over ten years to support the development of emerging technologies, including AR and VR. The government's continued investment in AR and VR initiatives is expected to further support the industry's growth and position Australia as a leader in AR and VR.

One of the key areas of focus for the AR VR industry in the future will be addressing the challenges of cost and content creation. The industry will need to collaborate with stakeholders to develop cost-effective solutions and guidelines for content creation that enable the creation of engaging and immersive experiences. The industry will also need to focus on developing advanced AR and VR solutions that leverage emerging technologies such as AI and ML.

Another key trend that is expected to shape the future of the AR VR industry is the integration of AR and VR technologies with other emerging technologies such as 5G and IoT. The integration of these technologies will enable more advanced and immersive experiences, enabling the creation of new business models and applications.

Conclusion

In conclusion, the AR VR industry in Australia is a promising and transformative landscape that is expected to continue its growth trajectory in the coming years. The industry's growth is driven by the increasing adoption of AR and VR technologies and the growing demand for immersive experiences. The industry will need to address the challenges of cost and content creation and focus on developing advanced AR and VR solutions that leverage emerging technologies. The Australian government's continued investment in AR and VR initiatives is expected to further support the industry's growth and position Australia as a leader in AR and VR.

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By Melissa Goh
Published on 10 May 2023