Top Photography Companies in Australia

The photography industry in Australia has been a significant contributor to the country's economy, providing employment opportunities and driving economic growth. In 2022, the photography industry's contribution to Australia's gross domestic product (GDP) was approximately 0.3%, employing approximately 14,000 individuals.

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CompanyHeadcountContactDescriptionDecision Maker
AUSTRALIAN ASSOCIATED PRESS (AAP)278 +61 2 9261 1930
standards@aap.com.au

Australian Associated Press (AAP) is Australia’s national news agency and content partner, providing editorial and business solutions to the Australian and international media and corporate sectors for more than 85 years. AAP is geared to provide fast, accurate and relevant public-interest journalism and photography covering areas including politics, court, sport, breaking and world news, plus a fact-check service.

GS1 AUSTRALIA163 +61 1300 273 225
compliance@gs1au.org

GS1 is a neutral, not-for-profit organisation that develops and maintains the most widely used global standards for efficient business communication. We are best known for the barcode, named by the BBC as one of “the 50 things that made the world economy”. GS1 standards and services improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors. With local Member Organisations in 112 countries, 1.5 million user companies and 6 billion transactions every day, GS1 standards create a common language that supports systems and processes across the globe. #GS1 #GS1au #GS1standards #Interoperability #Blockchain #Visibility #Traceability #SupplyChain #Transparency #GS1barcodes #GS1system #ProductPhotography #ProductContentServices #SmartMedia #Healthcare #Rail #Transport&Logistics #RFID #Retail #Food&Beverage #Foodservice #DigitalMarketingSolultion #Omnichannel #ProductImages #ProductRecall #NationalProductCatalogue #GlobalDataStandards #pa…

AVIAIR PTY LTD97 +61 8 9166 9300
bookings@aviair.com.au

Aviair is a leading Aviation operator in the Kimberley and Pilbara regions of Western Australia. Formerly Slingair and established in 1984, Aviair is proud to hold the current market position as the leading provider of aviation services in north-west Australia, operating to the highest standard of compliance, safety and professionalism. With significant bases in Kununurra, Broome and Karratha, Aviair has invested heavily in its fleet to ensure it is the youngest and best presented fleet of aircraft operated in Australia’s north-west. With in-house aircraft maintenance facilities, Aviair’s fleet of over thirty includes Beechcraft King Air B200, Cessna Caravan C208, Pilatus PC-12 and both twin and single piston engine aircraft which are ideally suited to withstand the harsh environmental conditions and long distances prevalent in remote northern Australia. Aviair’s operational capabilities include regular public transport (RPT), mining company FIFO, air freight, RFDS clinics, remote …

STRUBER62 +61 1300 319 166
connect@struber.com.au

Struber leaves a Bright Impact on the people and places benefiting from the billions of dollars invested in Australian infrastructure. Our professional services consultancy offers infrastructure lifecycle services to public and private sectors with government and contractor clients across transport, precincts, development, engineering, defence, renewable energy, health, water, disaster recovery, and social infrastructure. We bring the best talent in the market to deliver sustainable legacies through services including stakeholder engagement, facilitation and workshops, research, tendering, social license, supply chain participation, creative and branding, change and culture management, digital tools, strategy and policy, independent advice and audits, and more.

MSP PHOTOGRAPHY PTY LTD141 +61 2 6360 2008
info@msp.com.au

Wherever you are across Australia, we’re your local choice in school photography. MSP Photography is made up of 25 local businesses across Australia - all owned and operated by people that care deeply about our schools and communities. When you choose MSP Photography you’re supporting a business that operates in your own backyard. You’re dealing with locals that have local knowledge and local understanding. Whether you’re in the bush, the city, in the mountains or on the coast, we genuinely care about the students we photograph, and our school communities.

AEROMETREX106 +61 8 8362 9911
careers@aerometrex.com.au

Aerometrex is a geospatial tech company. Our award-winning company is particularly experienced in aerial photogrammetry and offers a growing range of aerial orthophotography products, precision digital surface and terrain model, 3D models, airborne LiDAR and value-added geospatial services. Our online subscription service, Metromap, provides access to aerial imagery directly from your browser on a user-friendly interface with intuitive measurement & download tools.

CAMPAIGNTRACK184 +61 1300 363 992
hello@campaigntrack.com

For over 20 years Campaigntrack has been busy revolutionising the real estate industry. Today, at the touch of a button, our full service marketing platform connects digital, social, print, signage and content solutions to some of the industry’s strongest and most innovative real estate brands. With Campaigntrack, every facet of property, agent and office marketing can be created, delivered and managed flawlessly from a single online platform, including digital and social media marketing. Free your business with software that incorporates a host of features designed specifically to simplify and streamline the everyday management of property marketing campaigns, and services that propel marketing campaigns to new heights. Our key services include digital and social media marketing, print and signboard production, video, photography, floorplans, copywriting and more. Our reputation has been built from experience, and we have left no stone unturned in our quest to constantly be ahead o…

LANDGATE460 +61 8 9273 7373
customerservice@landgate.wa.gov.au

Landgate is the guardian of property ownership in Western Australia and is the custodian of this states location information asset. Our role underpins the economic security and prosperity of the State and citizens of Western Australia. We provide a secure land titles system, impartial land valuation services and authoritative location information – all vital to the Western Australian property market and the States economy. We are the States trusted and respected source of location information, helping to inform important decision-making in government, business and the community. Landgate provides Western Australians with easy access to location information including: -Titles -Property details -Valuations -Property sales reports -Maps -Aerial and satellite imagery We return a dividend to our shareholder, the State of Western Australia, to contribute to the economic development of the State, while reinvesting capital in projects and strategic initiatives that strengthen and grow ou…

MACQUARIE COMMUNITY COLLEGE84 +61 1300 845 888
info@macquarie.nsw.edu.au

Macquarie Community College is a not-for-profit Registered Training Organisation (RTO 90033) that has set the standard in adult community education since our beginnings in 1950. We are one of the largest community colleges in the Sydney metropolitan area and our purpose is to create and deliver affordable and inclusive learning opportunities that meet the needs of individuals, organisations and communities. The main college campuses are located in Blacktown, Carlingford, Chatswood, Ryde, Richmond and Mount Druitt, in addition to hundreds of classes delivered in other community and employer sites so that we meet the needs of our clients. We strive to make all participants feel welcome, supported and respected and delight in the diversity of their cultural and socio-economic backgrounds, ages, beliefs, and abilities. Our three main program areas are English language and literacy tuition, Career Training for jobseekers and those changing or accelerating their careers, and our open e…

NATIONAL SKIN CANCER CENTRES57 +61 3 6424 5003
info@skincancercentres.com.au

National Skin Cancer Centres provides prompt and effective access to skin cancer screening, skin imaging, diagnosis and treatment of skin cancer and related skin conditions all under one roof. Combining unparalleled expertise and innovative total body photography technology to evaluate patients’ skin health from head to toe, the centres present a “one-stop shop” for patients and a referral centre to local GPs. Select locations also offer general dermatology and aesthetic medicine treatments, ideal for anyone wishing to restore a natural, more youthful appearance to their skin. We are dedicated to providing patients with a healthier and more refreshed appearance in a friendly atmosphere, managing medical and cosmetic skin conditions such as sun damage, ageing, rosacea, acne, scarring, pigmentation, and more.

SAM I AM MANAGEMENT20 +61 404 286 183
contact@samiam.com.au

Sam I Am represents a unique collection of professional artists, each selected for their skills across photographic, film and motion mediums. Together their niche talents cover all aspects of visual storytelling – from print, to digital/online, broadcast and cross-media outcomes for branded content, advertising, editorial, film, TVC and one-off special projects. We provide full-service production across all mediums, including a freelance production co-ordination service uniquely designed for client’s needs. Our story is one of creative collaboration, talent development, client service and brand confidence. Artists and clients trust Sam I Am with their brands.

CONTENT HOUSE84 +61 481 614 955
support@contenthouse.io

Content House is your full service solution for real estate marketing content in Australia. Were focussed on the customer experience, quality and product innovation, with on site services backed by powerful post production. Content House’s scalable model delivers premium content with fast turnaround. Content House onsite services include photography, floorplans, copywriting, video, and drone in Sydney, Melbourne and Brisbane. Our post production services include retouching, CAD, social video and virtual staging. Content House adds value through cutting edge interactive products including the room planner, virtual tour, digital renovator and matterport. Content House works with key players in the industry including McGrath, Di Jones, The Agency and Ray White. Were dedicated to creating awesome content and were having a great time doing it. No need to knock. Just come in. Welcome to Content House Visit www.contenthouse.io

BINYAN STUDIOS122 +61 421 883 788
hello@binyanstudios.com

BINYAN is an Integrated content agency. Creating a sense of place and belonging for the worlds most iconic landmarks. Combining our collective knowledge from 3000+ world class projects, we push the limits to achieve effective multi award winning work. Founded in 2007 with origins in creative innovation and real estate, you can find us in Sydney, Melbourne, Brisbane, New York, London, Dubai and everywhere in between.

PHOTOPLAY | PLAYTIME30 +61 2 9698 4946
belinda@photoplay.co

PHOTOPLAY | PLAYTIME We are a boutique production company. We are inspired by the limitless potential of storytelling in all its forms. We are a collective of both filmmakers and photographers creating content across all mediums - digital, television, live activations & events, publishing, advertising and art. We focus on smart, quality production whilst striving to create an inspiring home for creative talent. We believe in a world that is experimental, creative and fun. No matter the medium, we are interested in great ideas above anything else. Scott Otto Anderson l RGB6 l Linnea Bergman l Gary John l Daniel de Viciola l Jasmin Tarasin l Melvin J Montalban l Lucinda Schreiber l Matthieu Mantovani | Andrew Lancaster | Dropbear l Byron Quandary l Gracie Otto l Stef Smith | Michael Gupta | James Chappell l Michael Corridore l

REALBASE358 +61 1300 363 992
support@realbase.io

Realbase was established in October 2020; a merger of the two largest real estate marketing technology businesses - Campaigntrack and Realhub. 2021 the fastest growing property tech business in Australia, with offices in Australia, Philippines & New Zealand. Headquartered in the beautiful Lifestyle Building on the Northern Beaches, we are a fast-paced dynamic and commercially driven technology business focused on expanding our product offering and market share within the industry. Realbase powers the following products: Campaigntrack & Realhub (Campaign Management) Engage (Digital Proposals & Conversion) AIM (Digital & Social Media Marketing) Content House (Media & Content) Sprint (Print & Signs) To learn more about our products, contact us today: https://bit.ly/3Ds1ABz

QUICK RESPONSE CARERS PTY LTD16 +61 7 3422 2770
admin@qrcarers.com.au

Quick Response Carers is a family-owned business operating over 12 years with our head office located at Mansfield, Brisbane. We are passionate about providing quality supports to people with disability in the Brisbane catchment area. Our services include in-home supports, day centre services, community access and SIL. Our Mansfield and Oxley Leisure and Lifestyle Day Services for adults with disabilities provide life skills training and recreational activities such as music, drama, sailing, photography, etc.

SPORTS IN FOCUS30 +61 430 094 041
customersupport@sportsinfocus.com.au

Our mission at Sports In Focus is to raise the bar in sports photography for grass roots clubs and associations around the world. We provide amazing photographic materials, dazzling posters to the same calibre as our sporting heros, all of which would rival any display in any of the sports memorabilia stores around the world.

MICHAELS CAMERA VIDEO DIGITAL13 +61 3 9672 2222
petermichael@michaels.com.au

michaels Camera Video & Digital has grown to become Australia’s largest photographic supplier with an impressive 2,200 m² of floor space over three levels in Melbourne CBD, employing more than 60 highly qualified, knowledgeable and experienced staff. Established originally in 1916 by the great-grandfather of current Managing Director, Peter Michael, michaels first traded as a pawnbroker and gunsmith. In 1928, Peters grandfather opened a pharmacy with limited stocks of photographic equipment. Peters father, Alan, came on board in 1950 and his fascination for photography led to the expansion of the photo department in store. The Michael family moved to concentrate solely on photographics in 1976 and has since flourished, being awarded the prestigious Australian Photographic Dealer of the Year award in 1988 and again in 1997, while cementing its place as Melbournes premier photographic outlet. The additions of the michaels Media School and World Famous Camera Museum have lead to michae…

BROADSHEET MEDIA151
support@broadsheet.com.au

Broadsheet remains Australia’s Number 1 go-to culture guide. Delivering 3 million visits per month, Broadsheet exists for those with a thirst for culture, and thrives on connecting them to advertisers and brands. Launched in 2009 and still 100% independent, Broadsheet has a presence in Sydney, Melbourne, Brisbane, Adelaide, Perth and New Zealand. Born in the digital-age, Broadsheet helps Australians discover and experience our cities through digital, print and experiential channels. Our strategy is to not wait for our audience to come to us – we go where they are. Whether that’s in print at restaurants and cafes, cultural festivals and institutions, or online, on your phone or in your ear, Broadsheet is there. Through savvy reporting, incredible photography, best-practice digital publishing and unparalleled industry relationships, Broadsheet brings the best of life and culture to those who want to connect with their cities. Experience Broadsheet through our diverse products incl…

PRESENT COMPANY111
hello@presentcompany.co

We are a diverse group focused on creating work that cuts through the noise. Our team works end-to-end, with capabilities in strategy, design & development, creative, content and paid media. We are entrepreneurial in our thinking and pragmatic in delivery. Unpacking the context to a challenge, seeking out unforeseen value and connecting strategy through to execution are the foundations of all our work. Our owned network includes our core agency Present Company, incubator PC Ventures (DRNKS, eGen, +SixOne), and design conference Semi Permanent.

Top Photography Companies in Australia

Factors contributing to growth and success

The photography industry in Australia has experienced significant growth over the years, driven by various factors, including the increasing demand for visual content in various industries such as advertising, fashion, and media. The rise of social media platforms has also contributed to the growth of the industry, with individuals and businesses requiring high-quality images to enhance their online presence.

Moreover, the Australian government has implemented various initiatives to support the growth of the photography industry. For example, the Australian Cultural Fund provides funding for artists, including photographers, to develop and promote their work.

Industry Growth

The photography industry in Australia has experienced steady growth over the years, with the total value of the industry estimated to be around $4 billion in 2022. The industry has also experienced growth in terms of the number of photographers, with the number of professional photographers in Australia increasing from 11,000 in 2018 to 14,000 in 2022.

Moreover, the rise of digital technologies has enabled photographers to produce high-quality images more efficiently and effectively. The use of drones and other innovative technologies has also enabled photographers to capture images from unique perspectives, providing clients with new and exciting options.

Key Trends

Technological disruption has been a significant trend in the photography industry in Australia. The use of digital technologies has enabled photographers to produce high-quality images more efficiently and effectively. The use of drones and other innovative technologies has also enabled photographers to capture images from unique perspectives, providing clients with new and exciting options.

Moreover, the rise of artificial intelligence (AI) and machine learning (ML) is also gaining momentum in the photography industry. AI and ML can be used to enhance images, providing photographers with new options for improving the quality of their work.

Challenges

Despite its success, the photography industry in Australia faces several challenges. One of the major challenges is the highly competitive nature of the industry. The increasing number of photographers in the industry has made it challenging for individuals to differentiate themselves and attract clients.

Moreover, the increasing use of stock images has also presented a challenge for the industry. Many clients are opting for cheaper stock images rather than hiring professional photographers, which can affect the revenue generated by photographers.

Future Outlook

The future outlook for the photography industry in Australia is positive, driven by factors such as technological disruption and government initiatives aimed at promoting the arts. The rise of digital technologies and AI is expected to continue, enabling photographers to produce high-quality images more efficiently and effectively.

Moreover, the demand for visual content is expected to continue, with businesses and individuals requiring high-quality images to enhance their online presence. The use of innovative technologies such as drones is also expected to become more prevalent, providing photographers with new and exciting options.

The Australian government is also expected to continue supporting the growth of the photography industry with initiatives aimed at promoting the arts and providing funding for artists. For example, the Australia Council for the Arts provides funding for artists, including photographers, to develop and promote their work.

Conclusion

In conclusion, the photography industry in Australia has been a significant contributor to the country's economy, providing employment opportunities and driving economic growth. The industry has experienced significant growth over the years, driven by factors such as the increasing demand for visual content and government initiatives aimed at promoting the arts. The future outlook for the industry is positive, driven by factors such as technological disruption and government support. Despite facing challenges such as the highly competitive nature of the industry and the increasing use of stock images, photographers who embrace digital technologies and provide innovative and high-quality services are expected to remain competitive and achieve long-term success. The industry is also expected to become increasingly focused on sustainability and responsible practices, with photographers expected to prioritize environmental and social considerations in their work.

In addition, the COVID-19 pandemic has also presented both challenges and opportunities for the photography industry. The pandemic has caused a significant disruption in the industry, with many events and photo shoots being canceled or postponed. However, it has also presented new opportunities, with photographers adapting to the new normal by offering virtual photo shoots and other innovative solutions.

Furthermore, the pandemic has highlighted the importance of visual content in the digital age, with individuals and businesses increasingly relying on high-quality images to enhance their online presence. As such, the demand for photography services is expected to continue to grow, providing further opportunities for the industry.

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By Melissa Goh
Published on 11 May 2023